People don't buy based on your product's features. They buy based on your product's results. In this episode, we talk about the importance of knowing your product's "promised result," and learning how to lead with THAT as you go for the sale.
People don't buy based on your product's features. They buy based on your product's results. In this episode, we talk about the importance of knowing your product's "promised result," and learning how to lead with THAT as you go for the sale.