Andrew Lewin shares insights on his publishing schedule and how he stays consistent with content creation. He emphasizes the importance of doing what works for you and what you are comfortable with when creating content, whether it's a podcast, video, or vlog. Andrew discusses how he manages his busy schedule, offering practical advice for aspiring science communicators looking to make a positive impact on the ocean.
Join Andrew as he dives into his passion for ocean conservation and the joy he finds in sharing his knowledge with others.
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Consistency and passion are two key elements in content creation, as emphasized in the podcast episode. The host stresses the importance of loving what you do and making time for it. He explains that he publishes content three times a week because of his passion for discussing the ocean and staying connected to it. This drive motivates him to continue creating content despite having a full-time job and other responsibilities.
The host also discusses the significance of finding a workflow that suits you. He mentions that he records episodes in batches on weekends to ensure he has content prepared for the upcoming week. By planning ahead and staying focused, he maintains a consistent schedule of publishing episodes. This approach enables him to balance his various commitments while still producing content that he is proud of.
Moreover, the host acknowledges that not every content creator will have the same workflow. Some creators may dedicate more time to editing and promoting their content, while others may focus more on storytelling. The key is to find a balance that works for you and allows you to continue creating content without burning out.
In conclusion, the podcast episode underscores that consistency and passion are essential in content creation. By finding a workflow that aligns with your interests and commitments, you can create content that resonates with your audience and allows you to share your passion with the world.
Balancing work, family, and content creation is a challenging task that requires prioritizing and making sacrifices in certain areas. In the podcast episode, the host, Andrew Lewin, discusses his own experience of managing a full-time job, being a parent to two teenage daughters, and running a podcast as a side hustle. He emphasizes the importance of staying focused, getting enough sleep, and maintaining a healthy lifestyle to manage these responsibilities effectively.
Andrew mentions that he loves creating content for his podcast and feels a strong connection to the ocean through his work. Despite his passion for content creation, he acknowledges the sacrifices he has to make in terms of editing and promotion due to time constraints. He highlights the need to find a balance between producing quality content and not getting overwhelmed by the workload.
The podcast episode also delves into the different approaches content creators can take based on their individual circumstances. Some creators may dedicate all their time to promoting and recording their podcasts, while others, like Andrew, have to juggle multiple responsibilities alongside content creation. The key takeaway is that individuals need to assess their schedules, workflows, and personal capacities to determine the level of commitment they can afford to content creation.
Andrew's experience underscores the importance of setting realistic expectations and finding a workflow that aligns with one's lifestyle. It's crucial to understand that creating content consistently requires time, effort, and sometimes sacrifices in other areas of life. By prioritizing tasks, managing time effectively, and being mindful of personal limitations, individuals can strike a balance between work, family, and content creation.
Magic Mind is highlighted in the podcast episode as a tool that can aid in focus and productivity when creating content. The host, Andrew Lewin, mentions using Magic Mind as a shot of focus to help him stay energized and focused, especially when working on producing podcast episodes after a long day at work or other commitments. He emphasizes the benefits of Magic Mind's timed release caffeine, which provides a sustained energy boost over one to three hours, allowing him to maintain focus and productivity throughout his content creation process.
Andrew Lewin shares his personal experience with Magic Mind, stating that it helps him stay connected to his passion for ocean conservation and communication. He mentions that Magic Mind is a key part of his routine, providing him with the energy and focus needed to produce podcast episodes consistently. By incorporating Magic Mind into his workflow, Andrew is able to batch record episodes on the weekends, ensuring that he has content ready for the upcoming week without feeling fatigued or overwhelmed.
Furthermore, Andrew Lewin extends an offer to the audience, providing a discount code for Magic Mind to help others benefit from the focus and productivity it offers. By sharing his positive experience with Magic Mind and offering a discount code, Andrew demonstrates the value he places on utilizing tools like Magic Mind to enhance focus and productivity in content creation.
Overall, the podcast episode highlights the importance of utilizing tools like Magic Mind to support focus and productivity when creating content, emphasizing how such tools can contribute to maintaining consistency and quality in content production.
I publish a lot on Monday, Wednesday to Friday. Sometimes I've published every day. It's a lot of work, but I really enjoy it. And a couple of weeks ago, I did a podcast as a guest and somebody asked me after the show. They said, Hey, you publish a lot. Like that is a crazy schedule that you hold. How do you do it? And a lot of times I say, Hey, look, here's my schedule. This is how I do it. It's a little crazy at times, but if I plan enough, I can get it done. And I gave them the reason why I did it and they're like, wow, okay, that's pretty cool. And a lot of times it's against what other people say, you know, with all the experts of quote unquote experts, but it works for me. So if you're here to listen to, Hey, this is, I want to be a science communicator. I want to publish online, whether it be a podcast, whether it be a video podcast, whether it be videos of vlog or whatever. But I don't know how much I can do, how much content I can come up with. This works with what you work with, what you can do, do what you can do, do what you're comfortable with. But I'm going to talk about why I do what I do and how I do it on this episode of the how to protect the ocean podcast. Let's start the show. Hey, everybody. Welcome back to another exciting episode of the how to protect the ocean podcast. I'm your host, Andrew Lewin, and this is the podcast where you find out what's happening in the ocean, how you can speak up for the ocean, what you can do to live for a better ocean by taking action. And on today's episode, we're going to be talking about this podcast and about what I do that makes me happy. A lot of times I say I do this for a living, but it's not technically true. I do this a lot, and it's almost like a full time job, but I do it as a bit of a side hustle. I like to call it. I don't make a ton of money on it. In fact, I don't make a lot of money on it, but I do love what I do and I do spend a lot of time on it. I do it because I love it. It keeps me connected to the ocean while I'm here in Ontario, Canada, surrounded by the beautiful Great Lakes, but I love the ocean so much. I want to stay connected with the people and the stories and everything that goes on. And so I want that to happen so that you can, you know, get involved. You can find out what's happening with the ocean. And in that, in my mission is to make sure I cover everything that I can cover as much as I can, because there's a lot of information out there. And I want you to get it into your earbuds, right, as easily and effective as possible through this podcast. That's why I do what I do. Now I publish a lot. I do a lot. I publish Monday, Wednesdays and Fridays, and I love to do that. I love to publish Monday, Wednesdays and Fridays because I can get more information out there. And I love to talk about the ocean. It keeps me connected. It's almost like a full-time job, right? But I have a full-time job that actually helps me pay my mortgage. This full-time job helps me follow my passion, do what I love to do. If I was able to do this full-time, I'll tell you I would do this full-time, have probably put out more content. But regardless, as I work towards that, I'm here to continue to provide the information because I think it's necessary. I think it's part, not only of my mission, but I feel like it's really helpful for people, right? I do not have the biggest podcast, not even close, but I continually produce. And for a lot of the podcasts that have come and gone, I'm still here. And there's a reason why I keep it independent, and I'll talk about that in a second. But I'm still here. I'm still producing, right? I still publish episodes. So a lot of times I've worked other podcasts. A lot of times I continue to just put it out. And that's important. Today I'm going to talk about why I do it and how I do it, because I think that's really important. I mean, you've kind of heard the why. I feel this necessity to put out this information because I continue to meet people who don't know anything about the ocean. And so when I say, "Hey, if you want to find out more and people are interested," listen to my podcast. Here it is. How to protect the ocean. I can share it. I can send a link to it. What's your favorite podcast app? All right. I'm going to send it to you. Let me know what you think, right? It's time that we have call to action. It's time that I get more aggressive in sharing it. I'm more apt to share it to people now than I was when I first started because I'm more confident in the podcast. I've heard feedback. I get like a lot of reviews, which is nice. Not lately. By the way, I need some more reviews lately. I'd love to hear what you think about these episodes and the podcast. Just go to Apple or go to Spotify or your favorite podcast app. And if you can leave a review, please leave a review. I'd love some updated ones. I think the last one I had was in 2022. So I need those reviews. I'd love to hear. I just like to hear the feedback. So it's always great, but I digress. I do this because I love it, but I do this as a second thing, right? It's the second thing. It's the third thing, really, because I'm a parent of two teenage daughters, wonderful teenage daughters who are going through high school and they need some help, some guidance as a parent does, right? And then I have a full time job that pays my bills that takes out most of my day. So it's a lot of work. It's a lot of work and I need to stay focused. So the first thing that I do is I stay focused. I get sleep. I work out. I try and stay healthy because I'm sitting a lot. I'm not doing as good of a job that I like, but I'm trying to stay focused. And to stay focused, I use a lot of healthy things. And one of those healthy things I've talked about in this podcast before is Magic Mind. Magic Mind is probably my little shot of focus that I like to have. It's this sort of a lickser that I have every morning and the people at Magic Mind said they reached out to me and they were like, "Hey, you need to try this. This is really good." And it's got a lot of natural ingredients that I have. What I like about it is the caffeine release. It's like a timed release. So when I have it, it's not like a shot of adrenaline that I get, but it actually works to release the caffeine over like one to three hours and it just kind of gives me that energy to focus, especially when I'm about to work after a long day at work or after parenting or after coaching, football or whatever that I'm doing. And I need to put out an episode. I do that. I use those as a little bit of a shot of focus. And then it gives me a little bit of energy that goes a long, long way. So as I do this and as I talk about this stuff, I would love for you to benefit as well. If you're doing a lot of the day, you're trying to get your career on track, communications or scientific or conservation. But I wanted to give you this limited time offer that gets you up to 48% off your first subscription or 20% off a one time purchase with the code theOceanBlue20. All one word, the OceanBlue20 at checkout. Put that in and go to magicmind.com/theoceanblue. And then at the checkout, put in the OceanBlue20 for 20% off a one time purchase or 48% off your first subscription. I highly recommend it. It keeps me focused to put out episodes Monday, Wednesday and Friday. Now, I have to admit, I've been very, over the last few months, I've been very tempted to put out an episode a day for the weekday. So Monday to Friday, put out an episode a day. And I tried to do that in June. I did that in June. I did it for two weeks. I did it for during Ocean's Week because I wanted to do something special for Ocean's Week. I had a lot of content. A lot of people contact me beforehand. I did a bunch of interviews. I put out five days a week pieces of content. It was great. I enjoyed it. It was a lot of fun. It was a lot of work though because I was traveling that week. So it was a lot of work. I had to record going in during the week and I was at a conference for my work and it was I was traveling and it was very difficult to do. When I got back that next week, I tried doing it again. I didn't get a good track record of doing it. So I stopped. I felt a little bit exhausted when I did it. So there is, when you put a podcast together, it's a really great thought. And when you're thinking about launching one, you're like, "Oh, this is really good. It's going to be really helpful." And it is helpful for your organization, for your individual, it is helpful to continually consistently put out episode, whatever that schedule is that works for you, it helps, but it is still a lot of work. Depending on what you want to do, it is still a lot of work. And so to do that work, you have to actually put in that time and put in that work. It's going to be slow at the beginning, but it gets faster and faster as you go through as you find your style, as you find your workflow and what works for you and what doesn't. That's the big benefit. And so for me to put out five days a week, I have to batch record, even with three days a week. I batch record. So on the weekends, I look up some stuff where I have something planned or an interview plan that I record a couple of weeks ago or that week. And for the next week, I have planned. So right now, this is my second episode of next week of what I'm going to put out. I already did my first episode. I'm doing my second episode right now, and I've got a third episode during the week that I'm going to be doing an interview, which will come later on Friday. The next episode, but I batch record on the weekend so that I can make sure that I have something ready for that week so that I don't do it during the week. I'm not tired. The shows are better. They're more thoughtful. I can think about them. I can plan them out a little better. And then I go and I do those episodes. But when I edit, it's a quick edit. I think a lot of the people when we talk about creating content as content creators, whether you're in science, whether you're an entrepreneur, whether you're doing wine, it doesn't matter what genre or what niche you're in. If you're putting out content to advertise or you're putting out content as a method of connecting with an audience to sell something or to sell a message or to give off a message, a lot of people don't talk about the editing and the time it takes to edit and put things together. A lot of times we talk about the recording, what equipment you need and all that kind of stuff. We focus on that because that's the beginning stage. That's the first thing you want to do is you want to go out and buy equipment. You got to play on your show. The launch is really important. But what we don't talk about is the maintenance. How many episodes do you do a week? When do you know to increase? When do you know to decrease if you want to go more? How do you know what content, like how can I run out of content? All those questions are questions that people ask all of the time. And a lot of creators who are talking about podcasting or content creation, they talk about it a little bit here and there, but not really a huge focus from what I've seen. But the editing is really not focused on other than actual specific. This is how you edit or this is how you edit this. There's a lot of content around that, but the actual process and what you feel comfortable with and what you don't feel comfortable with and what it matters for your workflow. So for me, as an example, I put out three episodes, sometimes five. I put out three episodes a week. Well, I can't spend four hours editing an episode, right? I have to let that episode go as is almost. I have to make sure that everything that I say, it's a planned script or it's a planned bullet point. So I know exactly what I want to say. I am not a polished speaker. I am not a broadcaster or radio host. I'm somebody who's passionate about the ocean. I have a good background in ocean conservation, a decent background in ocean science. I haven't practiced research in a long time, although I read a lot about it. But I'm a communicator and I want to put out as much content as possible that my schedule allows and that I enjoy, but I can't spend four hours in episode editing. I have to kind of just do a five to 10 minute edit and let it go and that's my process. That's my workflow. You know, you get this episodes as is with the umbs and the aws and sometimes the awkward pauses kind of gets out, but I try and edit those out. But I basically record, I'm going to record this episode. I'm going to stop it. I'm going to add music to the front of the end as you hear, as you go and I just kind of clean it up a little bit, spend about five to 10 minutes and then I export it. And then I do the show notes, use a little AI to do the show notes to help me do that. And then I'm done, right? And then I upload it, but then you upload it. Then what? Well, you got to promote it. You got to let people know about it, whether it be on social media, whether it be getting on other podcast episodes. So there's a lot of work into that and some of it gets sacrificed and it really depends on what you want to do for your show. There are people who dedicate their entire life or their entire timetable to promoting and recording their podcast, which I admire. So they will invest their time, they will sacrifice maybe working or jobs and just focus on that full time. And what they'll do is they'll get, you know, get on other podcasts, talk to other podcasters about the show and what they want to do and offer value on other shows. Whereas like for me, I produce my episodes, I share them here and there, but essentially the people who are listening are the people who are going to get the episodes. If you share the episode, that's great. If you think, hey, you know, my buddy or my family member or my partner may enjoy this episode. So I'm going to send it to them and that's great, right? That's what I love to hear. Colleague, whatever that might be, professor, hey, you know, this, Andrew covered your story recently that you did or your research that you did. So here it is, you know, what do you think? You know, hopefully they like it. Hopefully I did them justice. But you know, we put that together because I put that together because I love to do what I do, but I don't necessarily have all the time to do the promotion. Hopefully that'll change in the future, you know, as things open up, football season's done soon and I can do more work on that. But that's where we, I really stand when I put out the stuff, there's sacrifices that I have to make in editing and promotion, right? There's sacrifices. But as long as I still get to talk to you three times a week, I'm happy. You get to hear my voice and what I'm saying and hopefully you like it enough to listen to it three days a week, you don't have to listen to it three days a week. You can listen to it every once in a while and binge it or whatever that might be, right? Some, some of my audience members listen to it every, every time I publish it, others say, Hey, I haven't listened to it in a while. I'm really sorry. I never take offense to that, right? I put out a lot of episodes, but it's so that you can go back and listen to it. If somebody says, Hey, Andrew was talking or there was an article out about how sewage got out for like tens of thousands of hours in the UK waterways. Did you hear about that? Oh, I actually did. Andrew talked about that on his podcast, how to protect the ocean. You should take a listen. Here's the link, right? So that the people can know more about that. That's the, that's the idea. It's a resource for people when it's there and people who listen to it can share it, right? You can share it. That's how I grow the podcast. It's slow, but it's steady, right? And I think that's important, but that, you know, when people say, Oh, you know, you should only put out once a week, you should only put it like do what works for you. A lot of times when I listen, I listen to a lot of content creators or coaches for content creators and they've been through it and they've, you know, they, they talk about how to create on YouTube, how to create on audio podcasts and Spotify and all this kind of stuff and they're talking about the next trend and what you should be taking advantage of and all this and blah, blah, blah. And that's great, but they, a lot of times they recommend start off slow because yes, you should start off slow. I started off with once a week, it took me a year to record all of them to put out once a week for 10 episodes because I was so scared of launching an episode of a podcast on science and conservation of oceans because I would didn't think I was, you know, I had such imposter syndrome at the time. Now I just love to do it. When I talk to people, I just say, just publish. Don't go through all the crazy editing process. It's going to take you so much time. It's going to then you're going to realize you can't do it all. It's going to be really hard. It might be expensive. You decide to go for an editor. You don't have the money. You know, there's a lot of things that can go wrong or that can make it seem really tedious. The big thing for me and my styles, we need to get the message out there. Some people may want to put in four hours of editing and that's fine. I think that's great. Just realize you're going to put out less episodes depending on your time, right? And realize that if you want it to grow, you have to advertise for it. You have to go on other podcasts. You have to talk to people about it. It is a lot of work to do and depending on your schedule, depending on your workflow, depending on how much time you have for it, you have to put out a lot of stuff. You have to do a lot so you can only do what your schedule allows you to do, what your mind allows you to do so you don't burn out. I was just listening to a podcast on YouTube videos and vlogging and a new style of vlogging. The guy was talking about his wife, how his wife has vlogged since the beginning, like since the early 2007s and like full-on vlog editing for seven days a week and she continues to do that and she does it probably more efficiently now because she's been doing it for almost two decades. But she continues to do that. She has never burnt out, never thought about burning out, she's doing what she loves. She makes money off of it and that's hers, it's kind of style. But it's a lot of editing. It's a lot of work. It's all herself, the guy, the husband, the partner who was talking, he was like, I have a new style editing where I barely edit, I just put things together. I don't put all the stuff you put in a vlog, like brushing your teeth in the morning and start the video off and this and that. There's no, I tell stories, I show what he's a cooking show and he's a guy I got cooking and that's what I do because that's what works for him. And he'll put out five days a week of content because he can, he has an editor who helps him out with the thumbnail and the titles which you really have to focus on and things like that and the content and coming up with the ideas and all that kind of stuff. There's a lot that goes into all this communication stuff but we need to focus on that. We need it for our communication of the oceans and the people who will do it, the executors, the people who are the go getters are going to do it but please have that in mind when you do it. When you put out your episodes, don't think you're going to put out five days a week or seven days a week. It's a lot of work. You may not have the time. I'm not saying you can't do it from a, you know, a talent perspective is do you, can you do it from a logistics perspective? Can you do it from, will you enjoy it if you continue to do it? That's what you have to think about, right? That's the big issue and if you can't, that's fine. You know, you got to figure out a way though, right? And so I want you guys to learn about that, I want you guys to know about that before you get into it. But you know, for me, that question of, man, you publish a lot. How do you do it? I do it because I love it and it's not. I'm saying that you don't love it is I love it and this is what I love to do. This is what I love to talk about. But there are sacrifices in the content, the type of content that I make and the type of edits and the type of product that I put out. It's not going to be the most polished. It's not going to be a wonderry podcast or it's not going to be, you know, something that is put out that is going to be amazing, it's going to be worthwhile putting on a Netflix podcast or anything like that. This is a podcast of me speaking directly to you, the way I speak. There's the um, there's the odds, there's the awkward pauses, there's the emotion in it too, because sometimes you never know what you're going to say. But I put out the content, I do the work and I've been doing it for almost 10 years. And I'm happy to do it and actually I'm over 10 years now because I started in 2014. And I'm, I'm, I, there's no stopping. There is no stopping. No matter how many times I stumble over my words like I just did, there is no stopping and I love doing it. So if you're thinking about starting some kind of science communication, digital platform or content creation, you know, know that the people who do it and the people you watch are consistent for a reason, they love it and they have time for it, they make time for it and their content is sort of a definition of, of what type of workflow they can put into it. And it's not an excuse. This is just the reality of it and the fun that goes into it and the way to be creative. And so that's sort of what I want to say today, uh, to like, you know, for people who say, Hey, you put out a lot of, a lot of content. How do you do it? I do it because I love it and I do it because I can and I'm not going to stop. So anyway, uh, if you ever have any questions about that, about science communication and putting stuff out, please let me know if you work for an organization or you're just an individual wants to put out a science and ocean conservation or wildlife biology kind of stuff. Uh, hit me up. If you want to, if you're looking to do a podcast, I'd love to offer you some, and answer your questions or offer you some advice, uh, just hit me up on Instagram at how to protect the ocean. That's at how to protect the ocean. Love to hear from you. Uh, and if you want ocean content to your inbox, another thing that I do have each and every night, Monday to Friday, I put out an email so it gets sent to you in your inbox eight o'clock in the morning, Eastern, uh, with three articles, the new podcast and a bunch of other information that you might want to know about, uh, you can sign up for it. Go speak up for blue.com forward slash newsletter. And of course, if you want to stay focused while doing all this stuff, go to magic mind dot com forward slash the ocean blue and put in the ocean blue 20 at checkout. And you will be able to stay focused and stay caffeinated for a long time and not get those crazy crashes you get with coffee or a Coca-Cola or anything like that. So, um, yeah, sign that up magic mind.com forward slash the ocean blue and put in the ocean blue 20 at checkout. Thank you so much for joining me on today's episode of the how to protect the ocean podcast. Have a great day. We'll talk to you next time and happy conservation.
