Len Testa & Jim Hill start off by talking about how “Lightning McQueen’s Racing Academy” will use promotion to try & overcome its unfortunate, out-of-the-way positioning at Disney’s Hollywood Studios. They also talk about a patent that The Walt Disney Company has recently filed which Mouse House managers hope will get Guests to look up from the screens on their iPhones. Learn more about your ad choices. Visit megaphone.fm/adchoices
Len Testa & Jim Hill start off by talking about how “Lightning McQueen’s Racing Academy” will use promotion to try & overcome its unfortunate, out-of-the-way positioning at Disney’s Hollywood Studios. They also talk about a patent that The Walt Disney Company has recently filed which Mouse House managers hope will get Guests to look up from the screens on their iPhones.
Learn more about your ad choices. Visit megaphone.fm/adchoices