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1170 SEN Sydney
Stuff CEO and Founder Hunter Johnson on The Run Home with Joel & Fletch
It's the run home with Joel and Fletch 1 301 11 70 looking forward to this chat and the final now is big as well by the way. So Maddy Jones will join the program. So to Ronnie Blakey. So for all you surfers out there, I love the new finals format and Ronnie's going to keep us posted out. It's all traveling there. But in the meantime, we have got the founder and CEO of Stuff Hunter Johnson's on the line. G'day, Hunter. Hello, mate. How are you? Mate, we're going excellent. Actually, thank you for asking stuff that matters as launched. You're in the process of launching it last time you're on. You got any persperate deodorants, ambassadors like Kalen Pongar. How's it all going? It's going great. Thanks, mate. And yeah, awesome to be back on with you guys. Just as a refresher, we started a charity called the man cave about 10 years ago now, which works with 10 age boys in hundreds of high schools, basically supporting them with their mental health skills. So as we know, you know, suicide's a massive issue for for blokes. But unfortunately, we don't often have the tools or the resources to deal with life when it happens to us. And we, you know, wait till a crisis happens. Then we seek support. Our whole premise with man cave was how do we get in early? Use relatable role models that young men, you know, really inspired by who aren't too preachy, aren't too woke, but are actually really charismatic and relate to the boys' experience. So that's been an amazing ride. And about four years ago, we started this idea of creating a men's personal care brand that could basically take out Lynx Africa to be precise. That could basically fund the man cave programs in communities where boys don't have access to our programs. And so yeah, we've launched the brand. We're now in about 800 woolly stores. We've got two high performance anti-perspirants and deodorants. One's called confidence, one's called sport, their epic, they work and they support man cave in the communities that can't afford it. So it's been a hell of a ride, but really exciting times. So Hunter, you said you've got 80,000 young men have gone through the program. Do you go into schools? How does it all work? Yeah, yeah, we do. So we work in a couple hundred high schools. We've got, you know, about 30 different facilitators for more different walks of life that basically walk into schools and create spaces where young men feel safe enough to kind of take off the mask and take off the armor and start to talk about the language for what's going on in their lives. And yeah, it's obviously, you know, we know that the stats are pretty confronting. It's like seven men take their life a day. That's one man every three and a half hours. So our whole thing was similar to like, how do we create the training ground so they can be prepared for life and doing that in a way that really meets boys where they're at with language that isn't too intense or overwhelming through role models that they're actually really inspired by. So that's that that's the model pledge. I love how you've gone straight off the opposition with you said, we're going after Lynx Africa. It's a bit like the old hairdresser shop, you know, what they were they were sort of advertising $15 haircuts. So they tried to undercut them and they advertise we fix $15 haircuts. So you've gone after so the call to action is to make the switch from Rex owner Dove Lynx, Nivea to the stuff that matters. Your people like Ian Thorpe who have invested into stuff. How's all that come down? Yeah, it's been incredible. You know, we've now got a whole community of, you know, investors, some, you know, professional athletes, some, you know, just everyday mums and dads all the way to, you know, some of the biggest investors in the country who I guess really made a values-based decision going. You know, we know that people are starting to wake up and starting to, I guess, think about how they spend their money way more intentionally. And, you know, you can choose to line the pockets of these big, foreign-owned multinational conglomerates or you can choose to buy stuff that matters, which has a social purpose behind it and an impact behind it. And I think, yeah, a lot of the people that have got behind us like Thorpe, who, you know, has had his own mental health dirty basically said to me, you know, I wish man capers around when I was younger would have made a huge difference for my life. And, you know, that was the same thing that got Caitlin Ponger interested. You know, he's got brands coming at him, you know, from every direction. But I've been so inspired by hearing, you know, getting to know I'm spending time with him. I just had him on our podcast and have values driven a year's. He's made mistakes, you know, as we all do, but he owns them. And, yeah, he's a real phenomenal role model for the next generation of men coming through. And I think that's what we need. We need, you know, positive role models in a time where men are getting absolutely rinsed in the media for a variety of different reasons, some valid, some not. And I think what we really try to be is like that positive beacon of hope and inspiration for the next generation of men coming through. Sounds awesome. Before you go. So where do we get the stuff that matters? Where do we get them from? Awesome. Yeah. So if anyone's keen to get behind the brand, it's really going into Woolies. So we're in about 800 different Woolies across the country. As I said, we've got two high performance 72 hour antiperspirant antiperspirants, which are called one is called confidence, the other's called sport, you'll find them in the men's grooming. My personal favorite is sport. It's a banger. And then we've also got two body sprays as well, which is kind of like the equivalent of links Africa, but way better. One's called smooth operator and the other's called good fella. So yeah, again, we just want something that represents like the average Aussie blow can bring them on a journey to supporting, you know, the next generation of guys coming through. So people can find it at Woolies right across the country and make the switch. That'd be amazing. Congratulations, Hannah Johnson for stuff that matters. It's launched. It's on its way. And thanks for sharing it here on the run home with Joel and Fletch. Beautiful. Thanks for the opportunity, guys. See you, mate.