(upbeat music) - Hello everyone, welcome back to my channel. Today we are going to continue our series, Social Media for Healthcare Professionals. And today's topic will be the pros and cons of Instagram for the use by healthcare professionals. So without any delay, let's get started. Instagram is today's most popular social platform. You might all be knowing about it. As a healthcare professional, do you think Instagram is perfectly right for you to use for content creation? Well, I would say definitely. Don't resist yourself from Instagram, use it for the best content creation, fall educating people as far as healthcare studies are concerned. Let's start with the pros of the Instagram. Instagram holds a lot of visual appeal. You can prepare a beautiful eye-catching content on Instagram. You can create infographics, short videos, green stories, highlights, and there's so many photographic things on Instagram. You can take images from your day-to-day practice. Instagram allows you to present the information in the most wonderful manner, which is digestible and engaging also. Next important pro is a very good, a very widespread reach and engagement for the Instagram. Instagram has over one billion users. It is one of the best platform to connect with a wide audience. You should use hashtags and other tools to connect to the right people that you want to present your content in front of. Connect with the patients. Connect with the peers. Connect with your relatives. Connect with everyone that you want to connect with. Create a great, wonderful community of your own. With different features, everybody stays engaged on Instagram. Next important pro is you can build a beautiful community of your own on Instagram and customize it according to your needs. Instagram is an excellent platform for fostering a sense of community. With the help of hashtags and right tools, you can connect to the right people and right audience and public. You can also participate in conversations with the right people that you want to communicate to. This is a great platform to build long lasting relationships and communications and create a apt network within your own field and reach. These are the most important pros of using Instagram for content creation by healthcare professionals. Let's twist the side of the coin and let's have a look at the cons also. The first important con is that you should be committed to time and you should be ready to give a lot of time to Instagram. If you're not consistent and regular, there is no use of using such a wonderful platform. It will be a totally going way. You have to regularly post and regularly engage with the people to stay in the trend. At the same time, you have to create a quality content and that requires a lot of your time and investment of your energy, mind and everything. If you don't resonate with the audience well, they will not be able to connect with you properly. You know, nothing happens overnight. You have to work upon everything. Another important con is there is a pressure to be visual. You just cannot hide on Instagram. You have to be visual, you have to present yourself and you have to talk to people. You should be comfortable while content creation in front of the camera and posting it regularly. If you're not doing that, you will get lost in the crowd. If the aesthetics are not soothing you strongly, this is one of the most important code and hurdle that you may face. Next important con for some people it can be privacy and professionalism. You have to maintain the patient privacy and confidentiality as far as the ethical considerations are concerned. You can not share all the information and the details of the patient. Even if you take images and all, you have to take informed consent and all these ethical considerations into your mind before posting anything regarding other people apart from you yourself. You have to be very careful of what you are posting. One important step can lead you to great troubles and other serious issues. And next important con is the algorithm challenges. The algorithm of Instagram, YouTube and any other social platform, it keeps on changing. It's a great challenge for you to stay in trend and accordingly post to the algorithm. You have to stay updated or whatever the updates are there and accordingly you have to change the type, the manner and the style of your content. That requires another huge lot of time, investment of time, energy and resources. But if you use everything wisely, Instagram is a great fit for you. You have to be very wise, you have to be very intelligent enough to post the content as far as and take the best use of the platform as far as Instagram is concerned. If you can give time, if you can maintain professionalism, you can safeguard the privacy, the confidentiality of your patients, colleagues and all the people involved, you are best suited for this particular platform. Just go for it and crush it. This is what I have to tell about the pros and pros of Instagram. If you found this video useful, don't forget to hit the like button. Don't forget to like and share this video. Don't forget to subscribe to my channel for more such kind of wonderful, engaging content and really interesting topics. If you have any questions or suggestions, put them in the comment section and I will definitely take into consideration. Until next time, keep on creating, stay inspired. Thank you, take care, bye-bye. (upbeat music) (upbeat music)
