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Keep What You Earn

Pressure-Free Sales Strategies with Christine Corcoran

Duration:
31m
Broadcast on:
04 Sep 2024
Audio Format:
mp3

In this episode with Christine Corcoran, Shannon explores effective, non-pushy ways to sell high-ticket services, those valued over $1,000. Christine discusses feminine sales approaches, emphasizing value communication and addressing client uncertainties. They delve into the importance of understanding client needs, creating genuine connections, and avoiding manipulative tactics.

 

Christine highlights strategies for pre-qualifying clients, managing objections, and maintaining a positive sales mindset. She also shares resources and programs to support listeners further. Tune in for actionable insights on selling with confidence and care.

 

Over the course of the last seven transformative years, Christine has guided and coached hundreds of remarkable women, both through personalized 1-1 coaching and engaging events, and masterminds. She has invested in expertise in NLP and other sales related psychologies and applied them to help women feel more confident and authentic while selling

 

Website: https://christinecorcoran.com.au/ 

Instagram: https://www.instagram.com/christinecorcoran_coach/?hl=en 

Freebie: https://christine-corcoran-8c76.mykajabi.com/authenticsales-scripts 

 

What you'll hear in this episode:

03:48 Invested a lot, uncertain about returns.

07:42 Identify customer needs to align product value.

10:23 Feminine approach to building instead of tearing.

14:01 Forced into a miserable relationship with regrets.

19:22 Surprising onboarding experience leads to appreciation.

22:58 Sales strategies require the right mindset. Confidence, expectation.

24:11 Overcome scarcity mindset, attract more clients confidently.

 

If you like this episode, check out:

How to Prepare to Sell Your Business

The Framework for the Perfect Offer

Stop Doing This to Your Customers

 

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

 

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

(upbeat music) - Welcome to Keep What You Earn, your judgment and jargon-free zone for entrepreneurs of all levels. Get ready to learn how to scale your business, save money in taxes, and create a business that grows your wealth. If it feels like the financial side of business is like eating your vegetables, well, then think of this podcast as the ranch dressing to make the process a little more enjoyable. My name is Shannon Weinstein. I'm a CPA and business owner on a mission to simplify money and empower others through knowledge. I hope this episode inspires you to take action, but remember that the information we share is for educational purposes only and is not individual tax advice. Now that we got that out of the way, let's start the show. (upbeat music) Hey, welcome back to Keep What You Earn. Today, we're continuing our conversation with Christine Corcoran. Now, Christine is a sales coach and business mentor for women who want to enhance their sales and business growth through authentically selling. As we discussed in the first episode, she has taken a more feminine approach to selling, which does not mean weak by any stretch. We're talking about how to showcase your sales skills without coming across this overly manipulative, sales-y or pushy. Today, we're gonna talk about different sales strategies, not necessarily hacks and tactics, but we are gonna get really clear on the different elements that you should be incorporating into your sales process to make sure that it is a process that feels a little bit simpler, a little bit easier, and frankly, that you're just able to sell more confidently and enhance your abundant mindset. So that further ado, let's continue our conversation with Christine. Perfect. And one of the things that you mentioned was that you said that you do high ticket sales. Now, for those who don't know what is considered high ticket, I'm assuming you're high priced. What does that include? And what makes that uniquely challenging for your clients? Such a great question. And I love speaking about this because I think everyone has a different concept of high ticket. And so high ticket, I look at high ticket, high value. Yes, high price, high value. But the price point is gonna be different depending on the ideal client. So I look at anything basically over $1,000 is actually a high ticket. The reason why I look at it from that perspective, now that could be different depending on your ideal client, depending on how much money they naturally just throw away or spend on a regular basis. So if your ideal client is spending on groceries and everyday items over $1,000 a month, like around $1,000 a month, then that under that is like throw away money. It just becomes a natural thing for them to feel comfortable spending that amount of money. But when it's above that amount, so $1,000, $2,000, $3,000, a client is gonna take a pause to actually ask themselves, is this valuable for me? Do I really wanna invest my money here? And so the decision making process changes. So that's where low ticket to high ticket is a different sales process because when we're focusing on high ticket and when you have a really high value service that delivers amazing results and serves a client at a really high level, they're going to take a pause to ask different questions that we need to support them through in order for them to make the right decision for them. - Yeah, and I've actually been on the other end of, well, I purchased a business coaching program way back when for $3,000. And back then, $3,000 was like, it felt like the piggy bank was being broken after years and it was like, it was meaningful money to me at the time. And that's what you're really saying is like, when the barrier is high of like, wait a second, I don't spend this type of money every day. I don't swipe my credit card for this amount of money on a very frequent basis at one time. So I need to pause and make a decision here on if I want to deviate from my typical behavior, spending lives and to do this. And for me, $3,000 at the time was like, holy cow money. It was just like, whoa, that is basically what I have in my operating account on a monthly basis that I use and it's all of my spending. And for me, that was a big amount of money to invest in something where I was taking a chance on something where I wasn't sure if I was going to get an ROI, where I wasn't sure what the outcome was going to be and I had to kind of take a leap of faith. And I think that also, when you're talking about high ticket, well, it doesn't define high ticket, but I think what goes along with high ticket most of the time is the higher the ticket, the more typically conceptual the value becomes in terms of aspirational or in terms of how long it's going to take or in terms of the journey from A to B, the distances longer or larger or bigger. And it requires a certain degree of a leap of faith, which also is what makes it harder to sell. Would you agree? - Yes, to a certain extent, but again, everyone's looking for certainty. So it's about how you communicate the certainty to help with that part because yes, there's always going to be a risk element to it. And I think it's as well like, like you just described the questions that you had, right? You were like, is this really going to be valuable for me? Should I do it right now? Is it like, what's the timeline? When am I going to get the ROI? Like all of those questions came to your mind because it was a big decision. And so a lot of the time when people sell, they go from the purpose of like, they get to know the client and the client goes, oh, I might be interested in that. And then we go straight to call, here's my offer. Here's all the information. You should totally work with me. And I miss that big piece in the middle. There's actually uncovering all of those questions and communicating the value in a really effective way that allows the client to be like, actually, this is exactly what I need and I need this now. So let's do this. - Yeah, I think that we jump to the assumption and conclusion that if they need to have a problem that we can solve, that we are the solution. And they have basically enrolled in that idea already. And then we're ready to just like diagnose and say, okay, here's all the things that I do. Here's what I can do for you. And they have not yet enrolled in the idea that you are going to solve that problem for them or that you are the right solution. They may, I mean, and I use my own type of business as an example because it's just such a great example of the high ticket, the necessary, all these different layers with bookkeeping and accounting because people see it as like, yeah, I need a bookkeeper. And do I need a CFO? Do I need this type of person? It's a very different pitch. It's a very different person that we're targeting or marketing to. And it's, you're absolutely right that you have to kind of communicate that certainty in that value. And I find that a lot of times when you're selling the CFO services, people understand and they have experience with the bookkeeping, but they don't have experience in the solutions and in the experience of the success with a CFO. So I now have to sell the vision of like, what this is going to look like when we work together, having not experienced that before. So it's really hard to, that makes it harder to articulate. It's definitely a welcome challenge, but I'll say this is something that I'm really working on is trying to paint the picture of what it's going to like to work with, what it's going to be like to work with me when neither of us know what's really going to happen. (laughs) - And so sometimes they're what you just talked about. Sometimes it's actually selling the cost of inaction rather than ROI. Because sometimes you actually can't guarantee or be certain of the ROI because of the so many different variables in the place for the business. So then you want to go, well, okay, so, but if we don't put this in place, and if we don't look at this from a perspective from what I'm going to support you with, then how are you going to get to where you want to go, right? So it's allowing yourself to actually level what's the cost of inaction by not taking this step now. And so it's understanding the core values of your service and your offer, because if you're not really sure on the level of value that is what it is that you deliver, and this is not the inclusions, right? Like I just want to point that out. A lot of people go, oh, the value is what I give them. It's actually got nothing to do with that at all, right? It's got to do with the clients' needs, the problem that they're experiencing, how painful that problem is or how that is impacting other parts of their business. And then we've got to communicate value based on their needs through using universal language. So we need to make sure that we're tapping into how it's either saving the money or making the money, how it is helping them either reduce their efforts or give them energy, or it is saving the time or speeding time up, right? So if that's the universal language with the world, right? So it's the way that people look at value. So if we can actually think about how we allow them to go, okay, how does our service or offering speak to those three things that may not be all three, time, money and effort, but it may be one or two and you want to speak to those. But again, you've got to uncover it for your customer because it's going to be very individual to them. So if you take the time to actually get to know them, and that way you also don't know the objections as well. So then you can actually help them overcome those objections in the process. And that's what I mean by knowing the process. A lot of the time people just go straight from building connection selling, building connection selling or presenting an offer. Whereas sales is actually like uncovering the pieces of making sure that they're the right fit for your offer before you present an offer. And be sure that they actually want what you have to sell. And another thing that you just described there is that the customer is actually unaware of the solution. So they don't know that solution exists because they're actually sometimes even unaware of the problem. So if you get more education in the marketing process before we then go to the conversion piece. - Yeah, it's way more involved than one would think, especially when people are not problem aware that makes it way harder. It's a lot easier when the genes don't fit for a personal trainer to sell. You know what I mean? It's like, hey, I can help you with that problem. But when maybe they don't experience the symptoms yet, maybe if they're not experiencing those symptoms on a surface level, they may not realize that they need the vitamin versus the pain pill as always. They're not really sure if the problem is just yet or what it's going to become. And that makes it a little more challenging. But to the point you brought up about selling the cost of inaction, what I want you to do is distinguish between the strategy of selling the cost of inaction with the masculine sales approach. Because what I find is a lot of the masculine sales approaches incorporate fear or incorporate the cost of inaction, perhaps maybe on a more extrapolated level. But talk to me about how you infuse that while maintaining a feminine approach. - Okay, so the masculine way to go about it would be push, push, push, blame, judge, fear, shame. So basically like tearing people down of like if you don't do this, it's actually your problem. Like it's actually making them feel really bad about who they are as a person, as a business owner, as an individual that doesn't know what the hell they're doing. Like it's actually really horrible. And I've seen this actually done from stage and it is horrendous. And I remember being in this room with this guy who was selling, I won't even say 'cause you probably know who I'm talking about. And so it was so harsh in the way that it was literally like tearing people down instead of building them up, right? So what we do from a feminine point of view is we, one, ask questions to determine whether the problem they're experiencing or if they're aware of the problem they're experiencing and how it's impacting other areas of their business or life. We're uncovering if they really truly want the outcome that we can deliver and the future of that. So the long-term impact of it. And then we start to paint the picture of what that looks like. So we build them up in the process instead of tearing them down. Does that make sense? So you're asking, this is something that you truly want. How would that feel for you? So if I was able to give you a step-by-step process and build in the strategy for you, so then it feels super comfortable for you to sell authentically and confidently, how would that feel for you? How would that impact the way that you showed up and promoted your business? How would that impact your ability to feel about who you are as a business owner? So we're building them up in the process. So they're speaking to the desire rather than to the problem so much. So over the years, I think people have gotten almost like, especially with a lot of fear language that happened over COVID, I think our adrenals are really burnt out and we're to the point where we're like, we're done with that type of language. And so people are like, you still need to speak to the problem. So then people identify with the problem they're experiencing, the symptoms that are showing up for them in their business or their lives, but then we want to then just quickly then move to desire. So then they're like, I really want this because you want people to buy from a place of wanting rather than replace a shame. And it just changes the whole dynamic for the relationship to. Yeah, and going along with that, I feel like it's also the news and the media and the energy that's around us where everything must be hyperbolic, extreme, the worst or the best or the, this is unprecedented. And I'm like, not everything can be unprecedented. So it's like, everything is so in the extremes of being like hyper energized in one direction or the other that we actually have just come to appreciate the neutrality of like, yeah, if this is for you cool, you know, like having that calm energy, which is actually quite refreshing. All right. And I, that's what I love, love, love about sales is like when you actually understand the process and you move through shifting the lack or scarcity mentality, it allows you to sit fully grounded in that and be supportive of the client and be fully present with the client in the process instead of in your head about it. And then you're like, really care, like it shows your level of genuine care. You're like, okay, so because they're showing up for this call or this conversation, because they do actually need what it has, what it is that you offer. So if you're fully present in that moment, you can be like, great, how can I serve you in this way? And so at the end of the day, like if you just serve them and allow them to be a part of, that's where you show your value. And I think that the masculine way of going about it is like telling, but really we show through the way that we care and we show that the way, through the way that we ask really great questions. - Absolutely. And actually I have an example of that happening, which I didn't even occur to me. And so you mentioned that I said, oh my God, this is actually the story of what happened because I had a consult with someone. We showed them, like we basically delivered a bunch of free value and did a free consult, but we actually answered a ton of questions on the call and went through a lot of their issues and things. And I really didn't hard sell them. I knew that like, I was, well, this could be a client, this may not be, I'm just here to help them 'cause they seem like they're misdirected and they need a lot of help. So if I can get them like chapter one, here you go work on this, come back around, you know, I'll give you that for free. You don't need me just yet, but come back around if you need me. They actually were sold hard CFO services when I thought they weren't ready for them. I said, you need to go do this like basic homework, lay the foundation and then that professional can really add value. They were hard sold, like masculine hard sold CFO services, like you need this now, the cost of inaction, all those things like fear, shame, all that. 'Cause they told me this later and they said, honestly, I was sold it, but I was miserable the entire time because I felt like I was forced into this relationship like a contract and I just felt sour the whole time 'cause I kept trying to justify a way to get out of it or I was trying to find ways to, you know, try to find ways out of a contract when you just started one is not great. Like if you're already drafting the prenup and the or the divorce agreement, I should say, on the second day of the marriage, you're kind of going, okay, this is not in it for the long haul. And they said, I said yes 'cause I just, they convinced me in that moment when I was at a vulnerable state, but thinking clearly after a night's sleep, I go, Shannon did more for free than this person did for me in a month and they came back around to me and they said, look, I don't know if I'm ready for your services yet, they convinced me that now I need CFO services, but they came back around to me after 'cause they just said, but we just enjoyed talking to you more. Like I feel like I learned more from you. So that is it, that's just to say like, you can just come to it from a place of service and karma will work itself out sometimes. - 100% and I think if you, by the sounds of it, you also came from the perspective of like, well, I, it's okay, like I'm serving them with weather out with what I believe is the right fit for them now. Instead of going, I need this sale, I'm gonna make this sale, right? It's a completely different energy. And you're like, buy as a reward, so it's a massive thing. A lot of people have experienced it, they've bought all they've been convinced to buy and then they're like, the day later, they're like, what the hell have I done? I am such a big believer of like not creating that experience for people, right? I want people to be so invested, so ready to take action, that they're excited to take that next step. And you can do that without pressure, right? There's ways to use urgency and scarcity in your sales process, but it doesn't have to be disgusting that it forces people in device remorse. - Do you help people, Christine, with, 'cause I don't know this about you, so I have to just ask you on the podcast, do you help people with, so you help people become better at sales, right, to achieve their sales goals? But how much do you get involved in there? We'll say, there's this like margin between let's just say when someone makes a sale, there's a margin between that making the sale and the first time they truly deliver value to that customer. And one of the things I notice a lot, and I don't know if you advise on this, is don't, you have to match your energy because you, if you're like, yeah, I'm here for you, whatever you need, calls, stuff, until you make the sale and then you like, go quiet. And then you have like the onboarding call. And then you have the, I've had that happen so many times where I'm like, I never felt more attention than before I bought from you. Now that I've bought from you, I feel like I can't get anybody on the call. And that drives me freaking insane. Do you ever talk about that with your clients and saying, like, yes, bring this energy, but like, please don't drop the energy level. - A hundred percent, like I talk about how the service actually begins like after the sale, like rather than actually going all your energy beforehand, the service, no, sorry, the service begins way before they've paid you and she'll continue on right after they've even not worked with you for six months. Like there should be that level of service and that level of intention to support clients to feel like special. Like there needs to be that level of service. And I think that's where the mentality needs to shift from like the sale is the end. 'Cause that's the thing is that it's really transactional. And it's like, cool, how can I now bring you into my world and actually support you in a way that makes you a raving fan? At the end of the day, I want clients to walk away from my experience and be the ones shouting my name from the rooftops. Like yesterday, I had a couple of my clients respond to a Facebook comment in a group. They were like, you have to work with Christine. And some of the things that they were saying, I was like, oh my God, that's so awesome, like so amazing. And so you want that to happen. And if that's not happening, that's usually because the service level isn't actually there. So we want to consider how you're delivering your service and making sure that's at such a high standard that clients really do look back on and go, "That was the best investment that I ever made." - Yeah, and even if you deliver optimal value and you are who you say you are and you're the best, that people will still feel that inclining, that little itch of a little bit of remorse, especially if they put down a lot of money and they've taken a risk, the sooner that you can reassure them, that was a good decision, the better. So like you have to show up with the same energy and the onboarding and like guide them through and say, okay, great, you are now on the plane. Like you bought the ticket, you are on the plane, we're going somewhere great, I promise. Here's your first class seat. Let me know if I can get you anything. Here's your champagne, right? So here's your pillow, all the stuff. You have to kind of like layer on, here's what's gonna happen. We're gonna take you through this, you're gonna sign your agreement. I need you to fill out this form. We're gonna book a kickoff call, whatever it is. Like we're gonna, your next step is gonna be this and this is when it's gonna happen. I don't personally as a buyer myself as well, I am never more uncertain than like the couple hours after I hit by now. Yeah, I'm like, no, what's gonna happen? What's also where you can be the most excited and the most invested? So at those points, you also wanna serve the client there because they actually are really ready. They're like, oh my God, I've put the money down, let's do this. And so if you can bring them in at that point, no matter what it is that you serve, even the way that you serve, whatever you sell, like if you can think about how that first like honeymoon period is really high level. So it supports them to make them like blows their mind. So I remember doing this with a client that joined one of my masterminds and she came to a workshop of mine at the day. She was like, I mean, like whatever, like I don't care how much like tell me which one I should go and I'm in. And so then she brought in and then the next week when we said like the onboarding process, she came to the first call and she was like, I was not expecting this, like this blows my mind. I thought it would just get on a few calls and have a great chat. She was like, this level of service, the way that you've onboarded me, she's like, whatever you've done, like I need to replicate this because this is amazing, but also the level of support. And she was like, even just with everything that she has access to within the portal, like I think about everything the client needs. And I've created something in the back end of my portal to actually have access to so much that she was like, I was not expecting this. And so I love that. Like I think it was, who said this? I don't know who the author was, but it was a book that I read. And it was like that surprise and delight element of like, sell them what they want, give them what they need, but then surprise them and delight them as you go. And it just changes the client experience every single step of the way. - 100%. And I've just really subscribed to all of the philosophies that are laid out in unreasonable hospitality to really infuse a lot of that into your experience too. And that's a whole nother episode and a half. But here's what I love is that a lot of people just get into sales and they think sales is like, okay, I'm gonna Google all the sales hacks and like the acronyms of what I need to do and like what a sales agenda is. And people will use different frameworks, different strategies. And it's more than just a script or a strategy. I just want you to unpack that for our listeners. Like, where do the strategies fit in? And where do they intersect with the mindset piece? - Oh, good question. So the strategy is like the beforehand, right? So there's the strategy to process and the mindset piece that builds into every single part of it. So your strategy is like, how do I support my client for the decision-making process to get them into the state of like, I'm super interested in what it is that you have to offer to then take them through the process, right? The strategy is like you're bringing people into and converting them to that next stage of the business. Then your process is actually guidance to the decision-making process when they're ready to buy, right? The mindset, oh my goodness, like it is literally part of everything. Your sales mindset and your money mindset. So your sales mindset is how you approach sales, what you think about sales, because if you're coming from a place of like sales is sleazy, sales is pushy, then that energy is going to come through in the way that you sell. So we want to adjust the way that we think about sales to begin with, it's service, it's an invitation, it's just a conversation. So release a little bit of that pressure on yourself that you have to sell and focus on serving the client. And that way you are more likely to approach it from a place of being present with the client in the process to support them to make that decision. And then underlying all of that is money mindset. So the money mindset piece is really fascinating. And I think a lot of people don't realise that the way that we've been conditioned around money and the way that we've been brought up around money can impact our ability to sell confidently. And so it's from everything from how we charge, right? Whether we're undercharging, if we're over servicing, over delivering, if we're not actually asking for the sale, is usually some negative connotation around money. If we're not following up, like there's all these behaviours that start showing up in business that's usually because it's their money mindset where they're either coming from a place of lack or scarcity, fearing that there's not enough to go around, it's causing them a lot of stress in their everyday life. And so they're like, oh, I have to get the next client. They're stressing out about where they're going to find their next client, they're running from a place of scarcity. And that comes through desperation selling. So that can be very clear for an ideal client to be like, oh, she's desperate, she needs this sale. And that's such a repellent. And so we've got to actually work on shifting that scarcity mindset first. So it allows us to really approach sales in a completely different way that's much more enjoyable for both the customer and the seller. - Yeah. And I find that when people try to implement these sales strategies, but they don't have the right mindset, then it can ruin the whole strategy. It can completely backfire where you're implementing these different strategies, but you don't have the conviction, you don't have the mindset, you don't have the confidence to back it up and confidence is an element of it. But I feel like it's also just having the frame of mind to go into it with the right expectations and knowing that I don't have to make this sale. I get to make this sale. If it's a right fit for me, this will happen. What are these, they always say it happens for me, not to me or these things. You know, it's really kind of approaching it though. Like this is how it's meant to be. And frankly, like you have to walk in, not that you're not caring about the outcome. I just think you have to disconnect from the outcome. And I think I want to distinguish between those two things as we talk through this is like, what we're not saying is show up going, whatever it happens, like you do want to have, you want to be prepared, you want to act as though you really want the sale, you have to show up prepared, you have to show up, you know, with conviction, but you have to disconnect from the outcome a little bit. Now, just help me for the sake of our listeners, help me distinguish those two things of like disconnecting from the outcome versus like, what happens and let's just wing it. - If we're stuck in a scarcity or lack mindset, then we're fearing there won't be more. So we're more likely than approaching that conversation from a place of like, Oh, but if they say no, then what am I going to do? Like we're freaking out about not being able to find more clients. And so if we actually shift that and recognize that, sales is like, to be honest, like business is a numbers game. So you've got to have multiple conversations and if you don't have a strategy in place to bring new clients into your business then you're most likely running from a place of scarcity because you're like, you don't know actually where you're going to find your next client. I love to teach my clients how to become unstoppable in their business. So they are in control of knowing exactly where their clients are going to come from, knowing where to spend their marketing efforts in order to attract the right clients and making sure that they're building sales strategy into the piece. And then they're actually guiding the client through the next step of the process. So then they know like they have a list of people that they can literally tap on the shoulder and be like, are you ready? So you've got conversations to have that will lead to sales. But if we're just relying on referrals, if we're just like coping, wishing and praying with regards to our sales, then usually you'll get to that sales call and be like, I have to sell this client because I don't have any other option. Whereas if we put the strategy in place, but then also work on the lack mindset because when we come from a place of lack, we're fearing that there won't be enough, right? We're coming from a place of like that, I don't know if there's going to be another client after this. So we've got to shift that too. There's more than enough clients to go around. For you to be successful and actually achieve your goals in business, you actually don't need that many clients. Like if you really do the math, you don't actually normally need that many clients. And so it's recognizing that there's plenty of clients out there that need what it is that you have to offer. You just have to get in front of them and invite them in. And so allowing yourself to be present in that moment. And there's a practicality piece around it as well of like, I kind of think about sales calls like almost like a pre-qualifying process. So every step of the process, I'm pre-qualifying like, are they ready? Is there something that they really need? Does my service actually meet the needs of what they're looking for? Am I the right fit for the client? Are they the right fit for me? Like I'm going through that process in my mind while I'm asking the questions because as certain clients will say certain things that makes you go, yes, they're absolutely, I would love to work with them. And so I want that to happen on a sales call. And if it doesn't, then I refer them on. Otherwise, I will then guide them to the next phase of the process and then allow it to be their decision. So I'm going to give them all the information. I'm going to present my offer practiced because that also changes the way that we're confident in the way that we sell. Like you spoke about earlier, like if you've not practiced the way that you ask right really great questions, practice your pricing. Sometimes that can impact the way that you show up to because if you have a lack of mindset or money mindset blocks and you think that money is dirty or you think that money is filthy or untoward or rich people are horrible people who are greedy. Like if you have all these belief systems that are preventing you from feeling good about money and sometimes it can feel like you're taking money from people and leaving them with less. So when you then go to approach sharing your pricing, it usually what happens is your tone of voice changes and you either go from speaking really confidently to like saying it really fast or like skipping over it or like saying it in like a hushed tone, like it shifts, right? And that's where the uncertainty comes through. And so you've got to practice it. You've got to practice saying it out loud and I say to my clients, practice it with a dog like it doesn't matter like just say it out loud. It's got to be easily the rolls off the tongue that comes across from a place of certainty. So the client feels confident knowing that this is the right fit for them. And also I'm a big believer of building permission into sales and this is why it creates an experience of being an invitation because you're asking them before you then go to the next stage of the process. You're asking them before you present your offer. You're asking them if it is the right time. You're asking them about some of the objections that you know that they may have. So then it could be a conversation that allows that supportive process through the consultation and the sales process. And they way they feel like it was their decision, not like they were pushed. - Exactly, that they're also, they're directing the adventure in a sense. Like you're telling them, here's where we're going next. Are you good? - Yep. - And just getting their buy-in along the way. Because then honestly, if you let them do that, then you only have to basically sell the next step, one step at a time. And it becomes a little bit simpler to sell because you're just getting their buy-in to move to the next level. And these incremental steps are easier to say yes to and easier for you to essentially bring them on that journey with you. I couldn't agree more. So I could talk about this all day with you, Christine. And we basically have before. So we could do this all day. For those who wanna learn more about you and working with you, where's the best place for them to go? - So I hang out most on Instagram, but I am across all platforms. So if I'm at Christine Corcoran_Coach or my website is myname.com.au for Australia. And if you wanna learn more about sales, this is my Unsockable Sales Program. So I run a program every three months for helping you build out your personalized strategy, one-on-one coaching, masterminding, and actually uncovering the sales process and implementing an authentic sales process and working on your money mindset altogether. So it's an awesome program. And so if this is resonated with you, then you can definitely check that out. Or if you just wanna get started and dip your toe in authentic selling, then I actually have a little freebie that you can download. I'll share the link with Shannon. And it is a script, so the little templates and scripts on how to sell in the DMs. And so if you feel like you wanna practice a new way of selling and make it feel much better for you to be able, and it's not cold DMing, it's only warmed. But if you're wanting to know how to take clients who are slightly interested into supporting them through a sales process, then you can start there or share the little download that's complimentary. - Amazing. We'll make sure we put that link in the show notes too. And Kristine, just to clarify, are you working with people in Aussie, all over the world? - Everywhere. - You know, who everywhere. - Yeah, everywhere. - So no matter where you're listening from, you can definitely enjoy all of Kristine's content and you can enjoy that freebie that we're gonna drop in the show notes and learn more about working with her. Kristine, thank you so much for joining me today. I really appreciate it. - Thank you so much for having me and for such asking such great questions. - Thank you. (upbeat music) Hey, if you haven't yet booked a power session with me, I currently have spots open and I would love to dive deeper into your business. Now here's what you can expect. One client who's a business coach said that this was one of the most clarifying sessions she's ever had. And she said, I feel like I finally understand how to steer the ship of my business in the right direction. Another client said that she couldn't believe that so much money, $10,000 per month to be exact, was hiding in plain sight on her financials and she only discovered it from sitting in our session and going through the details with me. Another client was able to get their S corporation fully implemented with me on a call and then their salary was adjusted to the proper level. So now they can have all their ducks in a row contact time. The beauty of these sessions is that you can make them your own and we can meet you where you're at in your business to help you move forward faster. If you're interested in booking a session, so click the link in the show notes and apply now to grab one of those spots. We only do about two per month, so space is limited. Jump on it right now. (upbeat music) (upbeat music) - Thank you so much for listening. If you enjoyed this episode, please leave a rating and review on your podcast platform. This small action goes a long way for podcasters to get our message heard by more business owners just like you. Be sure to check out the show notes for links to information about our guests and ways to get in touch with me. We'll see you on the next episode. (upbeat music) (gentle music)