On this episode of Keep What You Earn, we dive into the world of LinkedIn with expert Cassandra Thompson. Host Shannon and Cassandra explore the must-haves for a killer LinkedIn profile and how to strategically use the platform to benefit your business. From the importance of your profile picture and headline to leveraging the featured section and incorporating a company page, Shannon and Cassandra break down the core mistakes to avoid and the opportunities to seize. Join us as we unravel the secrets to making LinkedIn work for you and your business.

Cassandra Thompson is a globally recognized speaker whose work casting contestants for Wheel of Fortune, strategizing on the recruitment team at Riot Games, and coaching ambitious professionals made her into a networking paragon.

By leveraging the power of LinkedIn, Cassandra helps professionals extend their networking reach far beyond any single event. Backed with the skillset of industry experience and practical application, Cassandra helps her clients establish powerful connections while simultaneously increasing their professional credibility.

Recently named the Top Career Channel on YouTube by The Muse, her insights have reached over 11 million people on YouTube and have been featured on high-performing podcasts as well as ABC7, CNBC, and other major media outlets. Whether it's through Cassandra’s keynotes, workshops, training, or coaching you always walk away motivated and equipped with actionable steps to implement immediately.

Cassandra is on a mission to get people back to building authentic, real relationships.

www.linkedin.com/in/cassthompson www.instagram.com/cassthompsonconsulting www.youtube.com/@onehelloconsulting |https://www.linkedin.com/pulse/topics/home

 

What you'll hear in this episode:

03:52 Learned from experience, passionate about helping others.

07:35 Managing inbox with canned responses, filtering messages.

10:20 LinkedIn connections rely on mutual acquaintances, boundaries.

15:39 Newer feature allows link promotion on LinkedIn.

16:18 Auditing profile while listening for key details.

 

If you like this episode, check out:

How to Build Trust with Your Customers

Why Just Bumping Up Prices Doesn't Cut It

Navigating Networking When You're Not a Fan of Events

 

Want to learn more so you can earn more?

See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

 

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.