You may be tempted to think that Twitter is not the greatest place to monetize your brand, or the greatest place to show up right now. But we're going to be talking about that in today's episode and how you as a business owner can actually monetize your Twitter, use it a little bit more thoughtfully and actually create a strategy that is built around Twitter if it is a preferred platform for you.

I've brought JK Molina to share his expertise. JK is a Twitter expert and founder of Tweet Hunter, which he scaled to a $1.5 million a year business and 15 months. He says that if you want to grow your Twitter audience, he's not your guy. But if you want to monetize your Twitter audience, welcome.

Together, we're unpacking all of the types of things that you can do to create a business a thriving business, utilizing Twitter as a platform and a tool in your business. We're diving into solid strategies, different ways to monetize your account, and selling tactics that work well on Twitter!

 

What you'll hear in this episode:

[1:45] About JK and his background

[2:30] How JK got involved with Twitter and monetizing his account and others'

[5:00] Not all followers are created equal, more followers doesn't necessarily mean more income

[8:00] The importance of proof when you're trying to sell and give advice to others

[10:45] Twitter monetization case study and the importance

[15:00] Creating content that opens the door for conversation

[17:15] Niching down: How far should you niche down?

[20:00] Pricing offers based on the size of your following and engaged audience

[25:30] Selling in the DMs

[27:00] Will Twitter changes affect any of the strategies you may want to use?

[29:00] Why you should start using Twitter ASAP

 

Connect with JK on twitter @OneJKMolina

 

* Related episodes:

227. Website Elements that Convert with Ari Krzyzek

229. Optimizing Your Email Marketing Strategy with Jeff Felten

233. I Want to Upgrade My Services - Will My Clients Stay?

 

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.