I'm not going to lie, when I started my business, I was super skeptical about joining LinkedIn as a business. I've since gotten into a good rhythm but this interview with Katie McKiever still reframed my perspective on how LinkedIn can be used for small businesses and entrepreneurs.

 

Katie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has specifically worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, she builds creative social media solutions for growing brands as a sought-after consultant.

 

She has single-handedly crafted tens of thousands of social media posts, brought tens of millions of impressions, and millions of dollars in earned media and direct business value through the content that she has created for brands’ social media channels. Katie has trained hundreds of individuals in social media best practices.

 

* Join Katie's newsletter for all of the latest social updates: https://view.flodesk.com/pages/60c73326f10375026d7161f2

* Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiemckiever

Follow Katie on IG @katiemckiever

 

* Related episodes:

181. What Problem Do You REALLY Solve?

186. Out-value Your Competition

189. Can't Find Clients? You May Be Looking in the Wrong Places

 

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* Find me on IG @shannonkweinstein

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* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

 

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.