It may be tempting to lower your prices right now to accommodate people who can't afford your services. I'm not a fan of this tactic because when you reduce your price, you reduce the perception of value for your service. You want the price of your product or service to be rising because the value of it will naturally increase over time. So what can you do if somebody offers the same product or service for less? You can offer more value. Tune in to find out how!

 

It may be tempting to lower your prices right now to accommodate people who can't afford your services. I'm not a fan of this tactic because when you reduce your price, you reduce the perception of value for your service. You want the price of your product or service to be rising because the value of it will naturally increase over time. So what can you do if somebody offers the same product or service for less? You can offer more value. Tune in to find out how!

 

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* Related episodes:

170. How to Utilize Influencer Marketing Effectively with Ali Grant

175. How to Define Your Core Values

178. How I Crank Out Content

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.