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Invest In Yourself: The Digital Entrepreneur Podcast

Catharine O'Leary Joins Phil Better to Expose the Game-Changing Business Tactics Small Companies Need

In this captivating episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better sits down with Catharine O'Leary, a market research expert and quiz funnel strategist, to explore her inspiring journey from the corporate giants of Pepsi and Apple to becoming the "quiz queen" for small businesses.

Discover the invaluable insights Catharine shares on client attraction, the power of quiz funnels in lead generation, and the critical role of mentorship in entrepreneurial success. With anecdotes about working under Steve Jobs and lessons learned from Blackberry's market challenges, this episode delivers a wealth of knowledge for digital entrepreneurs eager to harness small improvements for big results.

Tune in to learn how small businesses can leverage agility and innovative strategies to thrive in today's competitive landscape. Don't miss Catharine's tips for connecting with clients and transforming market research into revenue-boosting actions!

Broadcast on:
26 Jul 2024

Are you looking for innovative ways to attract clients and grow your small business? In this episode of "Invest in Yourself: The Digital Entrepreneur Podcast," Phil Better sits down with Catharine O'Leary, the "quiz queen," to explore how quiz funnel strategies can revolutionize your client attraction and lead generation.

Ever wondered what it's like to work under a visionary like Steve Jobs? Curious about how market research can transform client interactions? Phil Better delves into these questions and more as Catharine shares her journey from corporate redundancy at Pepsi to finding success in the entrepreneurial world through unique client attraction methods.

You'll also hear the secrets behind Catharine O'Leary's transition from struggling with lead generation to tripling leads and doubling sales using quiz funnels. She offers practical advice for small business owners looking to make small but impactful changes to boost their revenue, emphasizing the role of coaching and mentorship in professional growth.

Stay tuned until the end, where Catharine reveals her most inspiring moment in her career journey—a story that will motivate you to invest in yourself and take control of your entrepreneurial dreams. Don't miss out on this eye-opening episode!
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**Guest: Catharine O'Leary**

Catharine has spent her entire 25-year career crafting market research and consumer insights for Fortune 100 companies across the globe. Starting with an economics degree (well 2, actually), she applies micro-economic theory to survey and quiz design to come up with consumer insights businesses use to develop new products, increase usage and awareness, understand underlying consumer needs, and, most powerful of all, segmentation studies that put the power of personalization into corporate marketing and sales hands. 

Now Catharine has turned her sites to online businesses to help them level up and exponentially grow subscriber lists and engage clients to be life long customers and raving fans. As a fellow entrepreneur Catharine knows how hard it is to grab the attention of the ideal customer, engage and get to know them as people should, so they become raving fans. 

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Connect with Catharine O'Leary:
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**Find Us Online:**
- Website: https://www.InvestInYourselfPod.com
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**Credits:**

**Host: Phil Better**  
- Instagram: [@PodcastMogul]  
- Website: [https://www.Philbetterinc.com]

**Executive Producer: Phil Better**  
- Instagram: [@PodcastMogul]  
- Website: [https://www.Philbetterinc.com]

**Editor: Aaron** 
 - Instagram: [@ExampleUsername]  
- Website: [http://podcasthostwebsite.com]
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**About Us:**
Embark on a transformative journey with "Invest In Yourself: The Digital Entrepreneur Podcast," an illustrious and award-winning series tailored for dreamers trapped in the corporate grind. Hosted by the dynamic Podcast Mogul Phil Better, this podcast serves as a guiding light for ambitious millennials yearning to break free from the corporate shackles and rediscover the liberating dreams of their childhood.

Phil Better engages in insightful conversations with Digital Entrepreneurs hailing from diverse corners of the globe and various industries. Tune in as they unravel the secrets of successful entrepreneurship and delve into the art of self-investment. Uncover the essential skills, mindset shifts, and strategies to forge your path to financial freedom and fulfillment.

If you're a 30-year-old visionary seeking an escape from the corporate maze, longing for the tranquil life promised in your youth, this podcast is your compass. Join us as we explore the untapped possibilities at your fingertips, and let the stories of thriving entrepreneurs inspire you to carve out your destiny. It's time to break free, invest in yourself, and turn those childhood dreams into a reality. Welcome to a world where your aspirations take center stage.
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