Creating a Culture-Focused Hiring Process: Catarina Matias' Innovative Approach
In this engaging episode of Invest in Yourself: The Digital Entrepreneur Podcast, host Phil Better sits down with the innovative Catarina Matias, a rising star in the hospitality industry turned tech entrepreneur. Catarina shares her journey from the hotel management world, where she was named one of Hotel Management's 30 Under 30, to launching two successful ventures— a health-focused snack delivery business and RecruitMe, a revolutionary recruiting app that matches employers with job seekers based on cultural fit.
Listen as Catarina discusses overcoming the challenges of COVID-19, balancing multiple businesses, and the importance of aligning personal passions with professional goals. Don't miss out on her invaluable insights on matchmaking in the recruitment process and the evolving landscape of digital entrepreneurship. Tune in now to discover how investing in yourself can lead to extraordinary success and innovation!
Broadcast on:
10 Jun 2024
In this episode of Invest in Yourself: the Digital Entrepreneur Podcast, host Phil Better interviews Catarina Matias, a hospitality industry veteran turned digital entrepreneur. Catarina shares her journey from managing hotels to creating Recruit Me, an innovative app designed to transform the hiring process.
Ever wondered how a health food snack delivery business could inspire an app that revolutionizes recruitment? Curious about how Catarina manages to run two vastly different companies simultaneously? You'll learn the answers to these questions and more as we delve deep into Catarina’s inspiring entrepreneurial journey.
Phil and Catarina also explore why she believes most companies have a hiring problem rather than a retention problem and how her app, Recruit Me, addresses this issue. Discover the strategies Catarina uses to get her app into the hands of students and local businesses and how these grassroots efforts are driving its success.
Catarina Matias’ expertise comes from her tenure in the hospitality industry. Catarina is a proud Pennsylvania State University Alumni, where she received her BS in Hospitality Management and Minor in Business. Her tenure with the hospitality industry started with Hershey Entertainment, and most recently continued with Hotels Unlimited. She oversaw daily operations for each of the hotels in their portfolio, including a combination of full and select service properties with brands such as Marriott, Hilton and IHG. Additionally, she was responsible for the devising of new business strategies, including recruitment, hiring, training, mentoring and development of all property level management personnel, and was involved in corporate compliance and budgetary reviews. A member of the International Society of Business Leaders, in 2019 Catarina was chosen as one of Hotel Management’s 30 Under 30 top rising stars in the hotel industry. A respected voice in the hospitality industry, Catarina exudes all the qualities of a polished professional. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Visit https://www.investinyourselfpod.com
