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Revealing the Secrets of Online Tracking

Send us a textRevealing the Secrets of Online Tracking, we explore the hidden world of data tracking that impacts everyone who uses the internet. Each episode breaks down how companies quietly collect your personal information as you browse, shop, and connect, exposing the tracking techniques used—from cookies to pixel tracking and beyond. We provide easy-to-understand explanations along with actionable steps to help you protect your privacy and limit data collection. Whether you're tech-savv...

Duration:
8m
Broadcast on:
04 Sep 2024
Audio Format:
mp3

Send us a text

Revealing the Secrets of Online Tracking, we explore the hidden world of data tracking that impacts everyone who uses the internet. Each episode breaks down how companies quietly collect your personal information as you browse, shop, and connect, exposing the tracking techniques used—from cookies to pixel tracking and beyond. We provide easy-to-understand explanations along with actionable steps to help you protect your privacy and limit data collection. Whether you're tech-savvy or just starting out, this podcast gives you the knowledge to take control of your digital life. Stay informed, secure your privacy, and find a healthy balance between online activities and offline enjoyment. For more tips and resources, visit [www.omfamilytherapy.com], follow us on Instagram @omfamilytherapy, and check out our YouTube channel @radhikasundarakrishnan5214. And always remember—you are enough just as you are!

Welcome to a journey where your online world meets real life balance. Have you ever wondered how social media is shaping the way you see yourself, your time and even your happiness, whether it is the endless scrolling, the pressure to look perfect or just the overwhelming need to stay connected? Today we are diving deep into the digital waters to discover how you can navigate it all with confidence and with ease. Get ready to uncover the secrets of managing your screen time, protecting your mental health and finding that sweet spot between online and offline life. Let's make sure your digital footprint leads to more positivity and growth every step that you take your way. Welcome to my podcast. Here is another episode where we unravel the mysteries of the digital world. Today we are diving deep into something that happens behind the scenes every time you browse, click, tap or swipe and that is data tracking. Have you ever wondered how ads seem to know exactly what you are interested in or why certain websites know so much about you? That's what I am talking about. Data tracking. But don't worry, I am going to explain to you today how this works and most importantly how you can limit it. Let's get started. Imagine you are walking through a mall, you would be browsing through the different stores like clothes, jewelry or it could be your workout clothes, shoes. Now picture someone following you around like as you are going into the clothes store or into the shoes store and imagine this person is quietly taking notes on everything you are looking at. Let's say you are specifically looking at the Nike rack and every store you visit. If this person is going to be following you and taking notes on what is interesting you, is it the Nike shoes or is it a certain type of a band? What is it that you are looking and this person is taking notes of everything that you are showing interest, even the conversations that you have. It sounds a bit unsettling isn't it? That's exactly what happens when you are online. When this is what happens, every website you visit, every link you click and every item you search for is tracked by data collectors. They gather this information to create a profile of you which they can then use to show you personalized ads or sell to other companies. My 81 year old mom, usually when she is on the YouTube, she gets so thrilled because she would be watching a particular music video and then she would come and tell me you know I just you know was watching so many similar videos. I was so thrilled yesterday and then I had to explain this to her because she did not know that it was the data collectors who were assessing her interest in the music. So this is how information is gathered to create a profile of you, which is then used to show your personalized ads or sell to other companies. But how exactly do they track? That's what we are interested in, aren't we? One common method is through cookies, tiny files that websites store on your device. These cookies remember your preferences like your language settings or login information. But they also track your browsing habits like which sites you visit and what products you view. It's like leaving a trail of breadcrumbs as you move through the internet with data trackers picking up each crumb. Another way of data tracking is through something called pixel tracking. Have you ever noticed a tiny invisible image on a webpage or in an email that's a tracking pixel. A small piece of code that loads when you visit a site or open an email. It sends information back to the site about your activity, like whether you clicked on a link or have you stayed on a page. It's like a digital eye watching you, watching your every move. That sounds really unsettling. Now, now that we know how data tracking works, let's talk about how you can limit it. The first step is to clear your cookies regularly. This helps erase the trail of breadcrumbs you have left behind, making it harder for trackers to follow you. Most browsers have an option to delete cookies or even block them entirely, giving you more control over what's being tracked. Another important step is to adjust your privacy settings. Whether you are using a web browser, a social media platform or a mobile app, there is usually a section in the settings where you can limit data tracking. Look for options like Do Not Track or Limit Add Tracking. Enabling these settings is like pulling down the shades on your digital windows, making it harder for trackers to see inside. That sounds something we have in our control. It's positive, right? So you can also use privacy focus tools like the blockers or VPNs, virtual private networks, add blockers, prevent ads and the tracking that comes with them from appearing on the websites you visit. Whereas VPNs, on the other hand, hide your online activity by routing your connection through a secure server. It's like putting on an invisibility cloak that shields your movements from prying eyes. So that just brings us to the end of what we have been learning about, things that happen on the other end of our browsing or our online activity. So before, let's just wrap it up, let's quickly recap how you can limit data tracking. Number one, clear your cookies regularly, it's a must. Number two, adjust your privacy settings to limit tracking. Number three, use tools like the blockers and the VPNs to protect you, especially your online activity. By taking these steps, you are not just protecting your personal information, you are reclaiming your privacy in a world where data is constantly being tracked. So take a moment today to review your settings and make the adjustments that feel right to you. Thanks for tuning in and remember your data is valuable. Keep it safe guys, keep it private and keep it yours. Until next time, stay informed, stay secure and keep your digital life in your own hands. Thank you for listening. And then you have it, your toolkit for mastering the art of living well in a digital world. Remember, it's not about cutting off your connection, but it's about creating a space where you thrive both online and offline, whether it's setting limits, choosing positive influences or just taking a break to enjoy the world around you. Every small step makes a big difference. So keep exploring guys, keep learning and most importantly, keep being the best version of you both on and off the screen. Until next time, stay balanced, stay positive and keep shining bright. [BLANK_AUDIO]