In this captivating episode of “ok. Now you know,” host Joe Garner takes listeners through the rich history of one of the most recognizable designs in the world: the Coca Cola bottle. Created out of a necessity to distinguish itself from imitators, the Coca Cola bottle’s unique shape has not only reinforced its brand identity but has also become an enduring symbol of Americana and design ingenuity.

The journey begins in 1915, when Coca Cola faced numerous copycats and needed a distinctive packaging design. They turned to the Root Glass Company of Terre Haute, Indiana, where a design team led by Alexander Samuelson crafted a bottle inspired by the shape of the cocoa pod. Joe Garner explains how the original design’s fluted contours provided both aesthetic appeal and practical functionality, making the bottle easy to grip and less likely to tip over. Over the decades, further refinements were made to improve stability and production efficiency, solidifying the bottle’s classic look that remains iconic today.

Garner delves into how the Coca Cola bottle transcended its practical purpose to become a cultural icon, appearing in art, movies, and advertisements. This episode illustrates how great design can stand the test of time, teaching us lessons in both innovation and marketing brilliance. With its iconic curvaceous form, the Coca Cola bottle continues to be a global symbol of nostalgia and brand excellence.

Helpful Links:

• Root Glass Company: Wikipedia
• Coca Cola Company: Coca-Cola Official Website