In this episode of “Ok. Now You Know,” host Joe Garner explores the captivating history and cultural significance of the word “cool.” As a term that’s perpetually in vogue, “cool” has seamlessly transitioned across different eras and subcultures. From its origins in the jazz clubs of the 1920s to its widespread use in contemporary society, Garner reveals how this seemingly simple word has evolved to capture youth culture, rebellion, and societal shifts.

Joe takes us on a linguistic journey, examining how “cool” was pivotal in the jazz communities of the 1940s and 1950s, where it described a relaxed and understated sound. Highlighting key figures like the Beat Generation’s Jack Kerouac and William S. Burroughs, he explains how the word expanded its reach in the 1960s to encapsulate a philosophical stance valuing nonconformity and creativity. Joe then traces “cool’s” path through various subcultures, from the hippies of the sixties to today’s tech enthusiasts and hipsters, demonstrating its adaptability and enduring appeal.

Helpful Links:

• Jack Kerouac’s works: Jack Kerouac
• William S. Burroughs’ literature: William S. Burroughs