(upbeat music) - All the rise of $1 million, one person businesses in the past five years is the biggest trend in employment today offering the widest range of people the most ways to earn a living while having the lifestyles they want. It's exciting. It's a whole revolution going on. And I'm excited because it's out on the forefront. Elaine Popefelt knows all about it. She's a contributing writer for Forbes.com and a contributing editor to Crane's New York business. And she's joining us on Big Glenn Radio's Happy Hour Show to talk about the solo entrepreneurial insight in her insightful and inspiring new book. It's called The Million Dollar, One Person Business. Make great money, work the way you like, have the life you want. - I like it. - This is an awesome book. I spent a couple nights, I just ate it up, like just reading it and it's, like I said, it's very insightful but very practical. You walk away from it going, whether you're someone looking at getting into business or already in business. If you're already in business, you're gonna find tools and tips and just a different thought pattern probably. And if you're new to a business, this is gonna get you started and get you thinking on how to do it correctly. So anyway, the million dollar, one person business is on Amazon but you can go to the website. It's the million dollar, one person business.com. Welcome Elaine, how are you? - Oh, great, thank you so much for having me on the show. Lisa and Nancy, I really appreciate it. I am so happy to be here and speak with you and your audience. - Well, we're excited because I think, you know, Nancy and I've always kind of done our own thing. So we're kind of a two person business. And actually in your book, some of the entrepreneurs that you interviewed, which you've got over 40 entrepreneurs inside the book and it was so great to have their insight. For us, like we always think like, are other people like us, you know, and then if you need to work with someone you contract out or, you know, someone else has got, hey, a virtual assistant business and you know, you seem to work better that way. And, but we all kind of feel like isolated in a way. It doesn't seem like it's, I know you write about this a lot and I'm excited that you do. I think you're the only person I know that actually is really focusing on solopreneur businesses. Do you think it's kind of untapped this subject? - I do, Lisa, but what's so funny? I've been writing about entrepreneurship for many years and I always found that the business media focused on scalable entrepreneurs, the next Mark Zuckerberg or the next founder of Snapchat. And the way person businesses who make up the vast majority of small businesses get ignored. And in fact, they're almost told that they're doing the wrong thing by remaining a one person business or a partnership like you guys. I think one of the things that is worth noting is the US Census Bureau keeps track of one person businesses and partnerships. So it puts them under one rubric. They're called non-employer businesses. And those are businesses that are staffed by the owners only. So they don't have any other W-2 employees. And they're considered a group. One thing that really excited me when I came to CrossFit in my reporting was the growth of high revenue non-employer firms. So in 2015, this is the most recent year available. There were 35,580 for non-employer firms. So businesses like yours and Nancy Sides or solo entrepreneurs that were bringing in 1 million to 2.49 million in annual revenue. And that number is up since 2011 by 33%. Wow. And every single year that I've tracked this, it's been growing. And one thing that's driving it is the availability of free and low cost technologies that anyone can use to build a strong presence, no matter how small their business is. And it is truly a revolution. It is because you've never had this power in our hands as one person businesses in partnerships before. And the other thing too is that we've got all these tools and online tools and people doing side businesses. And you talk about running a lean business. I think about every entrepreneur that you interviewed in your book talks about running a lean business. And it's like working smart, not hard. Of course, there's those moments. We know about the 48 hours, especially being in the media and publishing time. It's like the coffee pot never stops. And then after that, thank God for wine. But when you look at these kind of businesses, I wonder if it's because people are able to work from home and able to do these side. They're able to, if they're going to open a business, even while they're working, have that side business, it has to be something that they can manage both things without losing family time and things like that. - Lisa, I think you're right that people really value their lifestyle today. I think we went through the ages of the, like the yuppy for, you know, where it was sort of a status symbol to work 80 hours a week and be a company person. But I think that has lost its luster. And people realize we have one go round on earth and we have only so much time. We don't know how much time it is not to be morbid, but we want to enjoy it and we want to spend it with the people that we love doing things. We find meaningful and work can bring us meaning, but work isn't the only thing that brings us meaning. Life is very rich. So I think people are saying, you know what? I'm taking a stand in favor of protecting my personal time, but I still need to make a good living. I mean, the cost of living is not getting any lower. In fact, I think relative to people's income, it's gotten higher than in the past. So people have this reality. They can't just quit and go live in a yard somewhere. They have to make a living. And so they're looking at, okay, so how do I do this and be present for the people in my life? How do I do this and still be a volunteer in my community? How do I do this and engage in my passion for mountain biking or music or volunteering? And because of all of these tools, they're able to start a business on the side or as their full-time gig at a very low cost relative to what it used to cost to go into business. - Well, yeah, I mean, just the fact that you don't have to have a building just for your business. I mean, we've done all sorts. We've had office space that cost us and it brought us, yeah, it brought us nothing but distractions. Yeah, and we were like, okay, we thought that was a business thing to do. Get a building and sit in there and do your work. And then we had people walk in and we're like, why are we having people walk in? We don't have that kind business. And then we realized, well, they're coming in and chatting. We were in a little small mountain town and people come in, look around just to see who are you guys and what do you do here? Drink coffee, have a little chat with their buddies and leave and we would sit there like, we just lost an hour. You know, and an hour is valuable to us. - Oh, you can do a lot in an hour when you're a small business owner. - Yeah. - And I think people don't necessarily need to come into your business to work with you successfully. Think about all the video chat programs that are out there now where you can really have a face-to-face relationship with people. I don't have anything against breaking bread with clients or having a cup of coffee with them. I really enjoy that personally. I think sometimes when you're in a one-person business or partnership, there's a danger of isolation. So I think it's good to just reconnect in person, but it doesn't have to be in the storefront unless you're running a store or unless you're running a restaurant. And so I think that's very freeing for people. And it does free you from the responsibilities of being a building owner, like talking to the guy or gal who does your landscaping about what bushes you wanna put in and that sort of thing. But it can be very time-consuming and distracting or dealing with the HVAC system or whatever it may be. Those things are a distraction when you're running a very lean business. - I think this is going to... I mean, it's a revolutionary movement happening, but I think it's gonna change systems that are there. It's like going from dirty coal to clean energy. (laughing) - Yeah, a technology. - Well, I think that it is. It's like we're looking at, okay, how much do you need to drive everywhere? How much commuting people do that talk about wasted hours and irritation with that? And the pollution of it, I'm just saying. There's these old school ways of working versus, "Hey, I have clients that have taken their walking closet and made it into an office." And people that I know that are one person businesses, they don't care that they're working off their kitchen table. They're pretty proud about it, actually. Like once they, you know, this is what I'm gonna do and they've made that commitment to what they're gonna do, there's this charge like a rhino forward mentality. But I think it's going to change things and hopefully help in some of the places where we almost get penalized. And it's like in health insurance, you know. Insurance even for now with even, there's insurance issues on where we used to be able to write things off for working from home. Now they're kind of looking at it differently. So I think in a way that the more of us out there, the better programs we can have or it opens the door to other one business, one person businesses to create a new program. - I think you're right, they're very symbiotic. And, you know, I'm supported by one person businesses. I support other ones. And I think there is a real community and we haven't been noticed before. But I think we're starting to be noticed because of the critical mass. We're seeing predictions of more than 40% of the workforce doing some type of contingent work now from various sources. And there's going to come a point where there are so many people doing contingent work that it will be impossible to ignore us. And then some of the big pain points out there like you mentioned healthcare, I have bought healthcare in New Jersey and I don't know what the prices are in every single state. But I know we have paid as much as our mortgage just for the premiums. - Yeah. - It shouldn't be. It shouldn't be. - No, it shouldn't be. And that's not even including out of pocket because it prevents people who would otherwise be in business from thriving and running their businesses. It's just, it's too big a benchmark for a lot of people to bear the first year in business. And even, you know, with the Affordable Care Act, I think that they'd give people some security in terms of knowing that they could get some insurance. A lot of people wind up buying high deductible plans where they really couldn't afford to get any of the care. Even though they had coverage in case of the catastrophe, they just for the day to day care to pay the out of pocket to a doctor was too much for them. I've interviewed a number of people in that situation, people who were even, you know, 50 years old and older who had some chronic health conditions and weren't getting treated. And that, it shouldn't be that way. But I think because of the invisibility of the whole freelance economy to politicians, it's been ignored somewhat. But I think eventually there's just going to be enough of us that it will be impossible to ignore people and will be treated as equal members of society. (laughing) - I don't mean to tell like that. - I think you're really right there because. - Think about it, think about what you pay in taxes, right? - I know. - You know, people in small businesses often pay very high taxes. So why, for instance, should somebody who pays into the system, but their contract job that pays most of their income dries up, why don't they get unemployment, but their neighbor next door in a W2 job who works the same number of hours does? I mean, it just seems like there's an inequality there. And as more people are in that situation of being a contractor, either by choice or because that's the direction employers are going, then that's going to have to be fixed because you're going to have too many people who are vulnerable to complete economic instability. And I mean, we have to create our own stability, which leads me to why I wrote the book. I didn't see any of these things being addressed. And I've been in business 10 years myself. My husband and I have four children. And for most of the 10 years, we were both freelancers in New Jersey, which is a very high-class state. And I realized we have to build our own safety net and have to be a safety net that covers insurance. It has to be a safety net that covers the possibility that some of our clients might not pay us on time. And we need a certain cash flow to maintain a household. It has to cover the fact that work can dry up suddenly. And you can work above capacity to give yourself insurance, but there's only so much you can do. I mean, you can't work 100 hours a week to give yourself that insurance. So how do you build it? You have to earn more. And so in this book, I looked at how and how do you do that? Yeah, I think that you're right there. I think that the more that artificial intelligence takes over and robots take over more jobs, I think you're going to see more and more people end up running their own businesses just out of what else are they going to do, you know? And when that starts shifting more and more in the future, I think you'll have a bigger base of entrepreneurs that are going to be saying to the government, hey, wait a minute, when we lived in, again, a small mountain town, there was a lot of wildfires for a period of time. And a lot of people lost their homes, and they were our clients. And we all lost income. And it was really interesting that the store owner could go and get money from the government, but we couldn't. We weren't even considered a business. There was this cross the board. Well, where's your storefront? So if you didn't have a restaurant, hotel, or a storefront, you were automatically not a business. And oh, man, that made us angry. And it was really interesting how that worked. You weren't even part of a group. You were just nothing, you know? And I think that that will change because as the more automated society gets, what are people going to end up doing for work? The only way to move forward in life, I believe, is to have your own responsibility, like to really-- that is your safety net, is you cannot rely on anybody else but yourself. And you have more creative control. And in your book, you talk about the individuals that do this. There's like a different wiring system going on. Well, that's interesting. You're right. Actually, what I found refreshing was these were everyday people. There were some people that had prestigious business degrees. And there were some people that were completely self-taught. They didn't have any special credentials, but they learned to look at their business differently. And that was what gave them some economic security. Some of the things that they did, we were talking about automation. They are very good students of automation. So they would look at how they could free up time for the high value activities of their business, like forming a marketing strategy, or going out and meeting with their biggest clients, or coming up with a new product in their R&D, instead of sitting there and manually entering things into their QuickBooks themselves. So they would automate things. And I know you guys do, too, things like scheduling apps so that you can share your public schedule with your clients or other people you make appointments with. And they just go to a link and pick a time that works for them instead of emailing back and forth. I know it's just in my own business. I saved two to three hours a week every week of the year using my scheduling app. I use schedule one. Some people use Calendly. There are a number of items like that. There are apps to track your mileage. When you think about how many times you go in the car and you're supposed to write down your auto mileage so that you can deduct that on your taxes, but you forget to do it, and then you don't get the deduction, or you do do it, but it interrupts your trade-up. So while you're sitting there writing it in a notebook, then you have to enter it. And it's a waste of time. I finally added something called Everland to my phone, and it just automatically tracks it. And then I just swipe one way. It's the personal trip. The other way, if it was a business trip, it even tracks charity trips or medical trips. So if you're doing other deductions, that saves me time. - There are so many items out there like that. Sometimes you have to pay a little bit for them. Maybe I might spend about four or $500 a year all told and all the different ones that I use, but when you think about what your time is worth as the CEO of your own business, even if it's a small business, you're still the CEO. - Exactly. - You can really do a lot with the time that you get back. And what I suggest to every one person business or partnership is that if every person in the business, that's a goal of freeing up seven hours a week by finding enough apps to free that up. Like think about the little time oysters that you hate doing. Try to find an app for all of them. It's not that hard to find seven hours worth of time savings. If that's time that you can relax and get some distance on the business, you could spend it on working on your evolving business plan. You could be experimenting with new types of marketing that might be valuable. You could be getting financial advice from your accountant on how to run the business better and be more profitable. There's so many better things you can do with your time. So that's the first thing is automation because that doesn't involve the commitment of hiring people which takes a certain amount of cash flow beyond the four or $500. It might even be less for some people because they can use free apps and really cost nothing except there's time and setting it up. But the next step would be looking at contractors. So we probably all have certain things that it's best that we don't do ourselves. For me, bookkeeping is one of them. And everybody has their thing that they don't like to do. They don't have the patience for it. It fors them or they're not good at it, whatever it is. So think about what's the one thing you like to offload that someone else can probably do better than you. And it's hard for entrepreneurs to think that way because we all are doing it yourself or especially in the small and scrappy business. It's like, oh gosh, that's an extra expense. How do I pay a bookkeeper? But you really don't need one for that many hours a year or if you're running a very small business but to have your books accurate at all times to know what your financial position is at all times, that's putting you far ahead of where you may be if you're not good at doing it and you put it off. So that can be very valuable. If you just pick one thing this year that you're gonna outsource or maybe you get a virtual assistant for two hours a week just to do the media and tedious things in your business that you don't wanna do. They're a very specialized virtual assistant. So there can even be, if you have an e-commerce through their virtual assistants who specialize in maintaining shopping carts, you know, on the e-commerce, if you ask around in your field, you'd be surprised at how many there actually are. They're virtual assistants who handle marketing-related tasks like maintaining your Facebook advertising. So I would say look for one thing like that or maybe more than one. If the business is starting to really pick up steam, you can look for more than one. And then finally, outsourcing. I found that a number of the entrepreneurs in the book were outsourcing sometimes to specialized services that do back office support their industry. So one guy who has a $3.5 to $4 million revenue business that he runs from his garage is Harry I. And what he sells is swag. So when some company gives you a tote bag with their name on it or a mug or a pen, that's what he sells to corporate clients and others. And what helped him was there is a company called I Promote You that goes back office for his type of business. 'Cause they're actually quite a few swag sellers. (laughs) You know, if you're not in these industries, it's like, wow, there's even a back office company. And another person in the book who used that approach was Chris Caddigan, who's out on Long Island and he runs a unit shippers franchise, right? And you think, okay, a franchise, and I'll have to do things exactly how you want. Well, guess what? He outsourced his back office to a specialized company in that field and it saved him a lot of time and enabled him to break $1 million in a one person franchise. And then he liked the company so much that he actually became a partner in it and now provides services to other franchisees doing the same type of thing in addition to his franchise. So I would ask around in your industry, yet the other area is e-commerce. In e-commerce, a lot of people use fulfill by Amazon rather than having the expense and headache of running a warehouse and packing up the order. Why should you do it? They're so good at it, right? Like Amazon has this down to a science. They're going to be better than you. Why? And it's a trusted source. I know, they're so fast and if people have a choice of buy-through Amazon or buy-through someone I never heard of, guess who wins. Yeah, I mean, we put Amazon, you know, like when, you know, we put your interview in our magazine, it's going to link to Amazon because people are going to go there and do it because that is, they are so good at marketing. You know, we have a kind of spontaneous song game and we've done a number of interviews with, yeah, this song game, yeah, it's a board game. It became an Amazon bestseller. I mean, he beat out of Napoleon and all of these huge games over the years. And he started off, you know, I mean, a young guy going out and I'm going to do this game. And he has, I mean, he took out a loan for a quarter of a million, you know, seriously. Well, that's cool. I know, he did some really bold things, went through a medical issue where he had a tumor on his brain. I mean, everything, everything. And I mean, it's like a, it's like a tough story of like really going forward in there. Yeah, and eventually, I mean, at one point because, you know, financially he needed to pay his loan. He was based in Austin, he got on a petty cab and started, you know, cycling people around Austin, you know, for money. And of course he put spontaneous on the side and I can talk about him 'cause we've done a lot of interviews about how he's done this. And eventually he just, you know, he had a pop-up shops and malls, he did all this stuff and he realized he was just, you know, selling one by one by one. And he turned around and let Amazon handle all of it and he says you still have to like nag Amazon. There's still some issues there but he doesn't have to send him out personally. And he, I mean, he's worked it for eight years. Now he is number one. And it's just after I'm allowing Amazon. And I think that is a hard, I think it's easier if you're going into business now versus like even when Nancy and I started the magazine in this country even in the past when you were in South Africa with a magazine, it's you as a business owner sometimes become very hands-on and that is a huge lesson of letting go and having all these tools, you have to switch old school thought patterns off to let these automated tools happen. I've noticed reading your book helps me make some decisions on automation. Some things we've automated. Some things we've worked with people contracted out but there were certain things I was like, no, no, no. And then I was like, well, these people are making a lot of money. Let's try it and it works. (laughs) - It does work. - Yeah, you're so right Lisa. I think we, I think there's a hesitant sometimes when you feel like you have to pay for these services. You think, oh, I could really do it myself. My profits will be a little bit higher but there's a cost to trying to do all that in that you wear yourself down and you're not putting your business creativity towards things that will really help you grow not only revenues but profits. And I think it's, you have to let go a little bit and sometimes things don't work out. I have outsourced things to people that didn't deliver and it's disappointing and it's frustrating and stressful but you have to say, you know what? That can happen in life. Things don't always work out exactly as planned. So what you do is cut your losses early. When you start feeling like something isn't working out then pull the plug early. That's what I've learned. Don't let it drag on and on for months. Just realize your person didn't deliver, okay? They're human, they're fallible. You don't know all the things that are going on but move on and try it again because a lot of things can successfully be outsourced or done in an automated way. I think that there is an evolution for people. One of the entrepreneurs in the book, Matt Freel, he was in Novi, Michigan, he is a video game lover and he started at a very young age. You know how parents don't want their kids to play video games. This will make you think differently about this. But he came up with an idea where he would buy up the remainder games at different big box stores when they sort of went out of date and he would sell them online and he wound up, he had his own warehouse, et cetera. And he wound up realizing he was spending the whole day in the car going and buying up these games as the business grew. And instead of running it in efficiently forever, he said, you know what, now is the time to make a change. And so he started finding game distributors he could get them from. And that required him to change his business model but the business has continued to grow very quickly because he was willing to course correct. He realized I don't want to spend 12 hours a day on my car. This just is not productive. And now he, in 2016, he was at 3.6 million in annual revenue in a one person business. - Wow. - It's awesome, right? It's inspiring. And don't forget, everybody has expenses too. So just for the benefit of people that might be in a corporation and aren't running a business, I feel I should say this, when you're running a million dollar business, you're not taking home one million the way you know, it's not like your salary. Taxes are taken out, depending on what your expenses are, you could be in the highest tax bracket. And if you have inventory, your expenses might be pretty substantial. So I would say a lot of the businesses are bringing in profits in the area of like two to 400,000. But that's still well above what the median USM is. It gives you that security that we were talking about in the beginning to protect yourself from all these things that freelancers are not protected from, actually invest in the business and do fun things and you know, try the new things that you were talking about. If you have no cushion, you can't even do R&D and invent new things or try a new product line or service. It's too hard. - I agree and I think the thing too is, you know, if you're bringing around $200,000 in, you know, you're also looking at the fact that you're in control of your life, complete as much as you can be in the law of the world. You know, borrowing Murphy's law that it likes to poke its head around. But I always find those things that, you know, if something goes wrong, it leads to something, learning something. There's always a lesson in it. We call it school fees. Sometimes it's a financial loss or it's, you know, something we really thought something was gonna work and then the world said no, you know, but you learn from it. So it's part of the package, but it's something you have the ability to change and rectify and move forward with if you open up to the lesson. And sometimes the lesson comes years later. That's okay too. But the other thing is you're doing something you like and one thing I noticed about all the interviewees that you had inside the book, all the entrepreneurs, is they found what their passion was that they were interested in. Even if it was, you know, how to be effective with your time management. The four hour work day, you know, that kind of thing. So that, you know, there were things that people may not have thought that they were really interested in as a kid going, hey, I wanna be a, you know, a solopreneur and I'm going to sell, you know, time management products, you know, you don't think that. But throughout life, you'll start to find either a whole in some kind of product or service that isn't, you know, something that's not working well that you see fit to fix and be the solution to or there's something you're really passionate about. And I think that's what keeps the entrepreneur system flowing is that passion. - It's so interesting because one of the most interesting conversations I had for the book was with David Sperley, a business broker. And he was just making me laugh by telling me about all the different types of internet stores there are and how these little niche businesses could be quite lucrative and not only in terms of the revenue, but something that could be resold later. So they were businesses selling things like, I think this was the list that he gave me. Origami materials, that's not so, that lots of people like to work on me, but gumballs, sleep masks, muck boots, fairy figurines, decorative mailbox slags, pepper spray and fireplace screens. The gumball business, actually when it's sold, sold in the seven figures, the same with the sleep mask. (laughing) - Oh my God, so don't knock anything until you try it. (laughing) - Exactly, well, you know what, that's what's so great about the internet because maybe, you know, like you were saying you were living in a small mountain town, maybe in the small mountain town, there was in a community of people who are obsessed with gumballs, right? But around the world, they're probably-- - Yeah, thank you, you're getting pretty close there. - Yeah, so it's like you have this incredible global reach, and if you can figure out the international shipping and things like that, sometimes though it's a community, right, some of these businesses are selling informational products, so they might have webinars, they might have an ebook that they're created, they might have all kinds of informational products that they sell, and there might be people all over the world that are interested in it, and so if you apply imagination to it, you can probably find some interesting markets for whatever your unique passion is. The other thing is you might not need that many people, so one of the things I found was with professional services firms, it's very hard to get to a million dollars trading your hours for dollars, like that hourly worker. Mindset does not work because it's hard to charge enough per hour, but if you're really, really good at something, and you're one of the only people that can do it, you can, actually, you could charge a very high hourly rate or a very high day rate, so I just did an interview with Steve King at Emergent Research, and he said, and he said he's a freelance economy, by the way, he said that what he's seeing is very high level programmers that serve the Wall Street banks can charge very high hourly rates, so maybe you can charge a thousand dollars an hour if you're a senior, that's why you do. (laughing) - More years, Kim. - You can, you're right, you're right, and so if you are specialized, you put in the time, it doesn't mean you have to have gone to grad school even, you might just be really good at something, you may be able to do that, or I've seen consultants who quantify the results they get for their clients, and it's a very good selling point that you watch, help my clients grow their revenues by X amount, and so that's why I charge $25,000 for a day of my time, and if that $25,000 was to the millions of dollars they added in revenue or profits, is a drop in the bucket, it might be a bargain to them, so I would encourage people to really, if you truly excel in what you do, think about it, creative pricing models, because that's another way where you're not working crazy hours, but you're getting paid based on the value that you provide, because some people really provide a lot of value, and it's not that hard to quantify. - Right on, right on, we are at that time, we have to play Happy Hour, are you ready? It's time. (bell ringing) (upbeat music) - Okay, Lane, if you could spend Happy Hour with one person, who would it be? Where are you gonna spend Happy Hour? What are you gonna drink and what are you gonna talk about? - Wow, well, I love literature, that's my escape from work. (laughs) And I would love to sit down at Happy Hour with Amos as the author of the black box and a number of other novels that I've really enjoyed, I just love the way his mind works, he's a genius at writing and fiction writing and non-fiction, and I would just love to ask him about the thinking behind his books and what his next work will be. That would be a lot of fun, I have never been to Paris, so I would have to pick a cafe in Paris. (laughs) - Cool. - And if I was in Paris, I would, I think I'd maybe have a glass of red wine. - Nice, sounds good. Lane, it has been such a pleasure having you on the show, great information for everybody, looking at starting, or if you're in a business now, it's just that, that, change your mindset thing that I think is so interesting on how to have that lean business, and just that, you know, using the lean business model and creativity, just two main lessons that I learned from your book, everyone again, it's by Elaine Pofelt, and it is the million dollar one person business, make great money, work the way you like, have the life you want, and of course it's on Amazon, because Amazon is the book place and one other thing, but go to her website because you'll see some of the entrepreneurs featured in the book on her website, and she's got a nice video on there, and yeah, it's, go on the website, it's the million dollar one person business.com. Thank you so much, Elaine, it's been truly a pleasure. - Oh, thank you, Lisa, and Nancy, this was a great conversation, I really enjoyed the wonderful questions that you asked, it was so much fun. - Well, thank you for a fantastic book, everyone needs to go get it, it's like, it is really, we call these books, Bibles. It's got nothing to do with religion, but it's when something has everything you need in it, it's that book, so everyone, go get it. Thank you so much, Elaine. - Thank you so much. - Take care, bye bye. - Thank you, thank you, bye bye. (upbeat music) (upbeat music) (upbeat music) (upbeat music) (upbeat music) (upbeat music) (upbeat music) (upbeat music) (upbeat music) (upbeat music) (upbeat music) (upbeat music)
Elaine Pofeldt, author of “The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want.”