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Visit maxlawevents.com for full event details and to grab your ticket today. Run your law firm the right way. This is the maximum lawyer podcast. Your hosts, Jim Hacking, and Tyson Nutrips. Let's partner up and maximize your firm. Welcome to the show. Welcome back to the maximum lawyer podcast. I'm Jim Hacking. And I'm Tyson Nutrips. What's up, Jimo? I'm going to ring the bell. What's that mean? What's that for? Usually it means we signed up some cases, but I was just being silly. How are you doing? I think we should leave that intro in with you. Yeah, that would be funny. Missively countdown timer. Yeah, that'd be funny, yeah. We have a gong that Steven Lefkoff sent me that we were ring. We don't ring it every time, but we ring it when we remember to... It's like this little bitty desk gong. And it was from whenever he heard us whenever I was talking about how I wanted a gong on the podcast every time we saw the case. And so he sent me a gong. I was like, "What the hell is this thing?" It's funny because we really did use to ring the bell when a case would sign up. And then we went over to Slack and just used the bell icon. So now when we send a contract, there's a little contract icon or a little document icon. When the contract is signed, then there's one bell. And then when they pay, it's two bells. First max lock, actually, I think the first two max lock-ons. Remember we had the bell emoji that we would do, yeah. That's how we knew people that someone had signed up, yeah. Yeah, so we were monitoring it every time a new person, ding. We'd like another one. And sometimes we'd be like, "Well, we had two bells." "No, we had two people, so I know." But it was cool. Now it's all automated, so Kelsey has it all rigged up. So no, I did know that I said, I complimented you, you're looking good. And you said, I said, "You've been working." He said, "No, I'm not, I've just been." I don't know what you've said, but-- You said, I was working out, I said, I was exercising. I just been-- Exercising, that's working out. Not listening weights, though. What are you doing? Just hitting the treadmill. Although I am this close, so when you go to the gym, do you have like a spot, you go to like, I have one treadmill that I consider mine, right? It's not really mine. I have a trainer that takes me where I'm supposed to go, so I just follow them around. Okay. So I have this one treadmill that I always use and it's right by the yoga station. So I'm just trying to inch closer to taking a yoga class in there, 'cause literally, I'm done on the treadmill at 545 and that's when class starts. So I could just ease right in there, but I'm sort of self-conscious. Have you ever been to one, ever? I've never been to a yoga class. I can tell you the first couple times I ever went to one, I was extremely uncomfortable, but most people are very welcoming. And so it is a-- 'Cause I'm sure they get a lot of weirdos that come in and just look at women or whatever, but-- Right. And most part, I'm sure people realize that you're in there to actually learn, and if you get the right, I think yogi, they call them, then they'll be very patient and they'll be like, okay, now you put your leg here or whatever. And I'm guessing they're probably have a really good, really good teacher. No, I will tell you, I feel way better after doing yoga than maybe any other exercise. Yeah. Really awesome. It's such a good feeling. Well, I was down, so you know, I went to the Dean Jackson's thing about a year ago, one of his masterminds, and sitting next to me was a guy named Nells, who's from Utah. He has main businesses, like charter schools out West, but he wants to start a YouTube channel for yoga. And so I was down at this, this is one of the things we're gonna talk about today, my trip to the Vid Summit, the YouTube conference. And I turned around and there's Nells, and he's down there. He had just signed up for Darrylie's Channel Jumpstart, and he's gonna start a YouTube channel about yoga. So I said, well, if you start the channel, then I'll go to a class. And so that was the deal we cut with each other. Nice, yeah. I'm curious why you've not hired a trainer yet. Oh, I don't know. Yeah, I can tell you, it is, it makes, I could mess around with the gym, but I just didn't, you know, I didn't grow up in the gym and like go to the gym all the time. So, I mean, we had baseball, and we didn't have football at our school, so we had a gym, but it wasn't like, you know, it was a big emphasis, 'cause we were baseball players, and it was, I mean, I can just tell you, like, them teaching you, like, different techniques, and like, you're, you know, your arms this way, and you need me with that way, and you, oh, you see how that's much more, you get much more of a burnout of that, and you can just make so much more progress. So, I don't know. I know that you've not, but I will tell you, dude. And I bet you'd get jacked quick. I bet you could just, I mean, when's the last time you actually lifted lifted? Dude, you would get jacked so quick, because you would get, you would have all this gain at the very beginning, and a lot of times, where the gain is, where you start to kind of hit the stall is later on, but you can, a lot of people that just start out, you get a lot of muscle built right at the very beginning, and like, my concern, the reason why I did it is because you start to lose a ton of muscle after 50, and I wanna build up as much as possible before I hit 50, so that I'm good to go, 'cause you need it in later years, but anyways, let's know about videos. I'm sure people don't wanna talk about you going to the gym, 'cause I wanted to ask you about, it's funny, you didn't really wanna talk about it much, but I wanted to ask you about VidCon or VidSummit, I think VidCon's better, they just call it VidCon. - You just like con, there is a VidCon, VidCon's a totally different thing. VidCon is a thing where all the big YouTubers come and meet with their fans, but VidSummit is put on by Darryl Eaves. Darryl Eaves is sort of a YouTube doctor. He comes in and helps you fix your channel. I took his course two years ago, and it really helped me grow the channel, and most importantly, it's what sort of launched me into a lot more live video from an immigration answer show. It was great, it was in Dallas for three days, I went with our old friend Patrick from the Old Infusionsoft user group, and it was great to see him and his partner, they're doing a golf channel. YouTube school, they actually sent YouTube higher ups to talk about content, and I know that people probably think that I talk about YouTube too much, or that I've relied too much on YouTube, but obviously YouTube's been very, very good to me and to our firm, but the biggest takeaway, some of the surprising things where YouTube is now having more play time than Netflix. More people are watching YouTube than Netflix, which surprised me, and more people than ever, like 30% of people watching YouTube are doing it on their big screen TV at home and not on their phone or their, that number keeps growing, so more and more people are watching content for their house, and I know that true because there's people who will call me from their live show, and you can sometimes see where they're watching, or they'll show where they're watching, and they're watching on their television, which just boggles my mind. - Yeah, I mean, we talked with that on one of the morning shows, we're like outside, on our deck, I have a TV, and I watch YouTube all the time, and I think anything is crazy that I do it, so not everybody is adopting it, but there definitely are the people like me that I do. I think it's, I watch it way more than probably any other, I watch it more than Netflix, I definitely do it, and for a variety of reasons, 'cause I had the premium version, so I can listen to it and stuff, too, but, which, you mentioned the thing about people watching YouTube more than Netflix, 'cause I interviewed Jeff Hampton last week, and he talked a little bit about that, too. We may get into that, some of that, too, but, what was, 'cause I've got the list of people, so Mr. Beast, did he speak? - No, Mr. Beast did not speak. He bailed out at the last minute, so that was sort of a disappointment. People were, I think, a little disappointed, but the best presenter was this lady named Hope Scope, who I never heard of, and she's built a whole lifestyle channel, and it's got a big following all through YouTube. I can't figure YouTube audiences out, 'cause I think, you know how you said you watch a lot more YouTube than Amy? I think some people are more inclined to YouTube, and I think that part of it is they are searching more for a show or information than people. I think, like, Netflix or Hulu, it's a little bit more passive, it's a little bit more, other people are planning for you to consume their content, as opposed to them going out and trying to find an answer to a question. I still think YouTube's greatest thing is either, 'cause something happened and you wanna see a short clip of it, or you wanna get an answer to a question. - Yeah, so I'm pulling up my search history inside of YouTube, and it is, I'm searching for topics. Like I'm searching for answers on things, which is, so that I think you're right. Like, if I were to pull up, like, I've been pulled up TikTok in a long time, it just, like, for me, if I wanna watch shorts, guess what? It's all in the YouTube app, like, in watch shorts, and it's, for the most part, the same content, although the algorithm is definitely better with TikTok. Like, I'm not gonna go, I don't go to TikTok and search for things, I don't go to YouTube shorts and search for things, unless I want, like, a really quick, succinct explanation of something I will. But for the most part, I'm searching things that I wanna know about. You wanna know the, you wanna, this is funny, actually, I almost called you about this yesterday. Do you wanna know that my most recent search, what it was? - What is it? - It's the oob, brother, what's that meme? Have you seen that? 'Cause Hudson was saying it all the damn time, I'm like, what is this thing? And it was like, so I don't know if you knew who that person was, that's why I wanted to ask you, about it. - Yeah, my kids were doing a whole meme about the Costco guys or something, this dad and kid that go to Costco, they're big nerds. Anyway, here's a question for you. Do you, is there, are there any people whose content you consume regularly on YouTube, as opposed to searching? Like, there was a lady there, an African American lady, very, very impressive, she's making shows for YouTube. Like, she has actors, she has scripts. I think she's putting out like four half hour episodes of shows a week, a week. And people are, that's the stuff that people really like to watch. Like, just seeing me talk about immigration, I don't think that really does it. But they're, I mean, can you still talk about this stuff, like actual content created for the platform? And that's what, you know, YouTube's just salivating about that because they just want people to get in the routine of using YouTube. - So that's predominantly what I actually, yeah, I actually predominantly do watch it for that. So it is, I'm glad you said that, 'cause I do go on there to search for things, but no, there are like shows. And so Joe Rogan's on there, so I do, depending on the topic, like if it's a topic that I'm interested in, I'll watch it. If not, I will just skip over it. And I'm very, I'm relentless about hitting the three dots and saying, don't show me, or I don't wanna watch this. You know, you can do it, 'cause I wanna, - You're trying to train the algorithm. - Exactly, Chris Williamson. I love watching Chris Williamson's videos. And what's cool about what he does, Rogan does some of this, I like Lex Friedman's podcast. I like PVD podcast. And then I've got some jiu-jitsu ones that I like, a rich role I like. - But it's mostly podcast people talking, it's not like content, content. - Yes, but the cool thing about what I, that I really like that they do for the most part, some of these are, they'll do rip offs of other people, but the, for the people that I listed, they will take their big, long, sometimes three hour show, and they'll take the best stuff, and they'll chop it up, and they'll release that as a separate episode, which I think is really, really smart. So that way I'm going by topic, and I can see, I don't wanna watch that long thing. I'm gonna actually watch or listen to this topic that I really like, and that's what I really like about it. And so that's probably why YouTube is exceeded Netflix, 'cause I can, I mean, I can choose far more things that I want to watch as opposed to, like if I'm watching a movie on Netflix, then like, I'm in it for three hours, or two hours, or whatever the movie is, but if I just wanna watch a topic on something in YouTube, it's pretty, I mean, the commitment is fairly minimal. - Well, certainly they talked a lot about, my big problem with YouTube and creating content is, I'm always much more fly by the seat of my pants as opposed to scripting things out, but they want you to like script it out, have it planned, have it set to go out on a certain day, and then you use your other social media channels to put out the little blurbs, to try to drive the traffic back to the main, long form piece for people, like you said, that wanna actually see that. - That's changed substantially over the last decade. Think about it, that's not at all the way it used to be. It used to be, get your phone out, you record, boom, it's on there, but you are 100% right, and you can just look at the trend of what is most popular, it's because of that, they're very polished videos. And so that, I mentioned that Jeff Hampton guy, I'm not gonna pull up his videos, but his are, I mean, he says he doesn't put a whole lot of time into him, but there are graphics, there's, on the screen, they're like 10, 15 minutes in length. And like even the video guy that we had for a while, he wanted me to shoot really long videos, and then like make them, like kind of cut them up, add graphics and all that. And it's just, that's a huge time commitment. That is something that's really, really hard to do, 'cause you're talking about planning for it. He scripts out the first part of his video, like each video he scripts like the first 30 to 60 seconds, he scripts it out, and then the rest of it is him kind of, it can be him riffing or whatever, but he'll have an outline. So you're having a prep for every single video, and then you're talking about the recording time, and then obviously you and I are not gonna edit it, but it's still a lot of, it's still a pretty big time commitment. - You know, to me, the first ones where I really saw storytelling on YouTube were Gary Vaynerchuk back when he did that stuff, but it was just mostly just following him around that day in case he nice that, right? But Mr. Beast wasn't there. Obviously I've consumed a lot of Mr. Beast content, and then there was the back office people for this YouTube channel called Dude Perfect. - Yeah, I like Dude Perfect, yeah. - That is some real, I went home and watched some of those. Those are really highly produced. I mean, I know they're making crazy money, but they're really, you're right. You can't just start flipping your phone and talking, not on YouTube, other places you can, but you're gonna eventually, and I probably have to eventually start doing more serious content. - So you had heard of Dude Perfect before, right? I don't think so. - No. - Maybe I do. - Oh, they do some wild things with their videos. The, it's actually, they seem like some nice kids too. So there's Dude Perfect. - The one I watched, they went up in one of those huge military transport planes, and then they had a big target on the ground, and then they each had darts, and they threw him out of the plane onto the target. - So I'll be in here that, but they've got like, that's that like, they've been around for a long time. There is another group, it's not Dude Perfect, but there's like these Australian guys, and they, I can't remember them. Are you tired of the marketing guessing game? Does your website feel more like a digital billboard than a client magnet? 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To learn more about how Rise Up Media can transform your firms, visit RiseUpMedia.com/maxlaw, and Rise is spelled with a Z. RiseUpMedia.com/maxlaw. Name of them. Have you heard of them before? I'm a search on YouTube, Australian, DudePerfect, and see if I can... So the thing about DudePerfect, 'cause Jackson, he used to like DudePerfect quite a bit. Do you think that's real? That was the thing about DudePerfect, is a lot of the videos people would claim that they were fake. The other one is it's how ridiculous is the other one. And they have 22.5 million subscribers, but how ridiculous will go? And they'll do this, here's an example of something they'll do. All right, so they'll put a car down at the bottom of this big dam, okay? And so the dam is hundreds of feet up in the air, and they'll take, and they'll be like, okay, you gotta throw this football and hit the car, or this watermelon and hit the car. And it is, they do introduce a little bit of element of science into it as well, because sometimes you have to spin it to make sure it doesn't spin out too far. It is really interesting, some of the stuff that they do, because you'd think that you'd just take this watermelon and throw it straight down, but you could miss your target by like 500 feet if you just barely nudge it in the wrong direction. It's interesting stuff. - One of the things that really stood out to me at the conference was, there was a guy who owns a convenience store, and he has over 100,000 followers, a little Indian American. - Is this a shoplifter one? - No, just, I don't know if he's an electric guy. Indian American guy, he just has a channel, and they just film about stuff that happens at the convenience store. There was a guy who has like twice that many followers. I think I told you this on Saturday, and his channel is about used oil, like used motor oil or something, and then another guy was all used furniture, and he has a huge following. I mean, there are people who are interested in this stuff, and YouTube allows them all to sort of gather in one place. It's crazy. - And that is a weird thing, use motor oil. - I can't imagine people who wants to watch things like that. That's just crazy to me. It makes a lot of sense why you didn't seem as hyped about Vid Summit after you said Mr. Beast didn't make it, because I'm sure that colored your opinion in a very strong way in a negative fashion. - I was excited to hear him talk. I did. So Darryl leaves, he's Mr. Beast's best friend. He really helped him. Mr. Beast wrote the intro to Darryl's book, and they're very, very tight. As I was walking in, so they had a pre-party for the people who had ever taken Darryl's course, and there were probably 500 people there, and Darryl called me up on stage. I was very, very surprised to talk about my channel, and he wanted me to tell that story about when those guys pulled over in New York, and wanted to take their picture and video with me. So yeah, he called me up on stage, and that was a real highlight for me, getting to see him, and I'm gonna talk to him next week, 'cause I'm only like 13,000 followers away from 100,000, and that's a big deal with YouTube, and when he comes to monetization and all this other stuff. Part of me is wondering if, I've never had the ads turned on my channel, because I've always thought, boy, I really want to have people just go to the channel, and then maybe hire us, but I'm thinking maybe, maybe what we do is like, after 30 days, then you add the channels to the revenue to it, 'cause I think it'd be interesting to see if I could turn into a YouTube star. I'm actually thinking about this. - Right, so let me ask, so Jeff Hampton, when I asked him about this last week, he says he's got monetization on all of his videos, and the reason why he said that, just because you choose not to monetize doesn't mean that they can't run ads on your videos anyways, and it did give me thinking, 'cause it does say monetization, it doesn't say ads, right? I think it says monetization. - Yeah. - So I wonder if, are they running ads? - There is some kind of, well, I think, 'cause I do, I make $100 a month from YouTube. We put it back into YouTube ads, but I think that's from like the actual, like Google ads on a YouTube thing. I still check my videos, even in Cognito, and our videos start right away. That's what I've always wanted. So I don't think that they're monetizing it without you. - Okay, that's my main question, 'cause that would be really, that'd be messed up if they did. But, so I wanna ask you about some of these before we cannot. - I just wanna say one other thing. - Yeah, yeah. - The biggest thing for me was actually the primary sponsor for the whole conference was this company called Spotter Studio, and I think I told you the other day. - You did. - Right now, right now they have a platform for, you know, the nice thing is if you're collaborating with other people, you can actually, this would help with planning out your content, and like when you're gonna publish, and I told you that the AI will write your titles better, it wrote my titles better, it'll do, if you wanna make thumbnails, or if you wanna see how the story would be well received as a thumbnail so that you can recreate the thumbnail yourself, right? And then the description to put into the YouTube video itself, it rewrites all that stuff for you. So that was pretty cool, but the cool thing about that company that sort of shocked me was they work with the really big creators, and they will buy the rights, or lease the rights to your back catalog, and they'll give you money upfront, let's say if you wanted to build a new studio, or buy a building for your YouTube company, or whatever, they'll pay you upfront, and then the revenue will go instead from YouTube to you, from YouTube to them. It just blew my mind that that was even a thing. - Yeah, it's crazy. But I do wanna ask you about like some of your favorite presenters and maybe some takeaways, if you had any. And I'm sure that Darryl, probably your favorite or something like that, but who is like your number one favorite other than Darryl? - It was a lady, I don't remember her name, but she, the reason I liked it is because she's built a whole community, which I'm big on. She's started teaching courses and things. So what her video content is all about is getting federal contracts. Like how to go through the process of getting a federal contract. So to me, it's a lot like us as lawyers. She's solving a problem. She's offering a service. She's helping people have a place to talk and gather, which I think is really important when we're talking about all these weird strains of things that people like on YouTube. And that was to me the most impressive one, just the way that she's taken her level of knowledge, which is sort of self-taught and turned it into a whole business, all surrounding federal contracting. - Yeah, I'm trying to find who you might be talking about, 'cause I am curious. That's one thing I would not expect you to say that. That's what's interesting about this is like, and I think that that's also what's cool by video, is like there are, you can learn from all these, you know, different industries and everything. So. - Kizzie Parks, her name is Kizzie Parks. And she had been doing, she had been doing federal contracting for a while. And I think she was like the first day. She was great. - Nice, okay. Was there other than from Kizzie Parks, was there anyone that you saw, or was there anything that you learned? That was like a big takeaway that you didn't really know about YouTube, or the other, and I know you mentioned the thing about the sponsor. I'm talking about really anything that you've not mentioned yet. Was there anything that you were kind of surprised that you could do, or any advice that you got that you were kind of surprised by, or any tips that you got that you were a little surprised by? - YouTube, the company is still really, really excited about YouTube shorts. And just the idea of using YouTube shorts more frequently to get people to come to your channel. So as to get them to consume the long form content, that was good. I don't know that I have anything else. - So was this more, and this, I found, I found Kizzie Sparks, like she was near the back, but yeah, that's a trifying for the actual name of the company. For love, for funny yuns, funions. - I'll just go. So I'll say that I generally liked the people that were much more practical. There were some people there, and I was certainly on the older side of people that were there. There were a lot of people who were just sort of getting into YouTube, and there were guys like walking around with cameras, and filming everything, and skateboarding, and filming, and all that. It was like a carnival of people doing all their own things all around. And certainly you get a lot of value out of talking to different people at the happy hours and the parties and stuff. I think that the one thing to keep in mind when it comes to YouTube is they want to do whatever's going to increase the length of time that people spend on the platform. So longer content, more regular content, feeding the algorithm on a regular basis, those are just sort of the meat and potatoes of stuff. But really, I was going around talking to friends and talking to other people that I knew and just trying to pick up stuff as I went. - What do you think you might adjust after leaving? Is there anything different that you're gonna do with your videos now that you've been there? - Well, truth be told, there was a presentation on how in order for YouTube to work, there has to be a mix of is there content that you want to create as a creator? And is there an audience for that content that you want to create? That if either of those two things are lacking or low, then the channel's gonna fail, right? So one of the things I talked about and I even went to a session on was, I've been doing the same kind of content over and over and I'm feeling sort of burnt out, right? So how do you re-energize that stuff? For me, really, the way I re-energize it is just the live call and show because I don't have to create content. I don't have to come up with the idea of what to create content about. But where I'm lacking when I do that is I'm not looking at the things that have really been successful, figured out what's been successful and then recreating that as it goes. - Yeah, I think that that would be tough for me too, just like planning out some of this content, like doing some of the live stuff is better. And for you especially, 'cause you like to kind of think on your feet and you like to be a little impromptu on some things, something that I've always struggled with quite a bit is like the community thing for people that have been injured. You know, there's just something, I mean, the thing that ties them all together is that they've been injured, but like creating an actual community around that is tough. Like I've had a really tough time like wrapping my head around that. You've done a really good job of harnessing that with immigration. Like why do you think that I'm struggling with that so much? - Well, I mean, I think by definition, people going through the immigration process have a little bit more to cheer about and be happy about like today someone came on, they just got in their oath ceremony so now they're US citizens and they can go vote. So that's great. You know, when you're talking about, oh, I lost my leg. I mean, that's just hard to get people excited about. - Yeah, I try, well, something I've thought about doing is changing it a little bit where it's more about like health minded and you know, where you are like improving your body in general. So getting healthy, but working out, like that's sort of a feel, right? But I just don't know if that's something that people are, that are injured would navigate to because it's, you know, I mean, like they're, they're going through it, you know, it sucks. And so that's what's, it's kind of a stroke with that. You are right, it is more like a, like when people call us initially, they're really in bad shape, for the most part, where like they are, they're in pain, they're on drugs, they're on medication or whatever. And so they're just, they don't have their vehicle. So they're in really bad shape. And so they're not in the best of mind. And so that is something that has made it more difficult. So it is more of a negative thing as opposed to a positive thing, like getting your US citizenship. Although getting money obviously is great at the end, but at least the beginning of the representation, not so positive. - I'm looking over my notes and some of the things that stick out. Daryl says, when it comes to video, you want to plan, execute, then analyze how it does and adjust based on that. I talked about Kizzie Sparks already. One of the things that she was big on was coming up with an internal lingo for your community so that they have their own language. And I was really excited about that because like, you know, we have, we have certain phrases on the show. Actually, when I hit my 500th show, some of the fans got me a hoodie with all my favorite phrases on there. And like, there's lingo in shorthand that people use who really come to the show and it helps build community. Talked about digital downloads, given people some reason to contact you. That hopes go, she did a whole presentation. It was really good. It was her era's tour, modeled that. She had pictures of herself sort of with the different colors like Taylor Swift did. And then she talked about the growth of her channel and how even with 2000 people, she was starting to make money. And her whole thing was like trying on clothes and comparing them and all that stuff. But the ideas and the creativity of how they come up with these ideas to like challenge things. And they really, they're always looking for a hook. And I think that's the one thing I don't really do a good job of is thinking, what's the hook? 'Cause you can give people information. But if you want them to engage and to come back, you've got to give them a reason to either reach out or to watch the next video or to be compelled by what it is that you're talking about. - Yeah. Well, I'll ask you more thing about that because we had someone on last week that she presented to the guild and she was talking about don't ever, and it was about TikTok, right? And so she was talking about editing the videos and everything, but she said don't ever in one of the big mistakes that attorneys make. Her name's Gianni Avelos, by the way. Anybody, she's down in Texas, but it's at single mom attorney. But she was talking about don't, the big mistake attorneys make is they put at the end, like give me a call at the phone number or they put the website link, like don't do that. And I wonder if they talked about that at all in the summit or is that something that you're like, it's all like everyone knows, don't do that. - Yeah, no one talked about it. I definitely don't do it on short-form videos. Video's too short to do that. I mean, every now and then, maybe every 30th video, I'll give them some kind of call to action to download some free PDF, but I would never do my whole YouTube close with all the different ways to contact me. People can find you. - Gotcha, okay, cool. All right, we better wrap things up because we're over time and I'm late for a meeting. So we're gonna wrap things up before I do and we'll remind everyone to join us in the big face group. We would love to have you search maximum lawyer on Facebook and you'll be able to find us pretty easily. And if you wanna join us in the guild, we would love to have you, maxlogyld.com. We are gonna be in Vegas in November, so we'd love to have you there. And then Scottsdale in January and then Honolulu in April. So it's gonna be cool. We'd love to have you maxlogyld.com. And if you would, we would love for you to give us a five-star review on Apple Podcasts or wherever you get your podcast. Helps us spread the love to attorneys all over the world. So we would love to have you give us a review. Jimmy, what is your hack of the week? - Mine's easy. If you're thinking about doing any YouTube, you're not gonna find any better than Daryl Eaves. And I would highly recommend connecting with him. And you can do it really easily. Try to find one of those YouTube, of course. One hour or one and a half hour sessions where he talks about the process. They're really just in and of itself. Those are really helpful. Or you can just get his book, The YouTube Formula, which I'm reading now for a second time. - I like it. I actually, I've never followed Daryl Eaves. I've never read anything about him. So when you were talking about him quite a bit, I was pretty excited. So my tip of the week is something that we've been kind of testing out. So we have our target list, Jimbo. These are the cases that each quarter we're trying to target to settle. But based on some of my conversations with Jason Silk, we have taken that list. And then each week, we have like this, I don't have a name for it yet. Maybe you can help me come up with a name. But we have like an ultra targeted list. Like these are the five cases we are going to target this week. So we, and I will tell you, it is extremely effective at. Like you have, like, you know, everyone has a bunch of cases or whatever and you're trying to work on all of them at the same time. And sometimes it's kind of like whack-a-mole where you only deal with the case 'cause it pops up, you know? So you're gonna whack-a-mole. But then with this, I've been very surprised by how effective it's been. Where these are the five cases, we knock those five cases up. Let's go to the next five cases. Let's knock these five cases out. So I recommend people do it. It's been really cool. We are a few weeks in. So I don't have a lot of data on it, but I can tell you. We've, out of the, so now we're, you know, five a week, the, we're probably 13, 14 cases settled out of the 15. It's pretty good. Yeah, it's pretty, pretty damn good. So it's been pretty effective. So definitely recommend it. All right, Jimbo, good to see ya. As always, I am, I'm looking forward to chatting with you more on Saturday. All right, brother. We'll take care. See you, bud. You too, bud. See you, buddy. (upbeat music) - Thanks for listening to the Maximum Lawyer Bodger. 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