In this episode of "Room 224," we examine how augmented reality (AR) is revolutionizing retail marketing by merging digital and physical worlds to improve the shopping experience. From IKEA's AR app that visualizes furniture in your home to Sephora's virtual makeup trials, explore how AR transforms how we shop and offers insights into consumer behavior and preferences.
Room 224
Shopping in 3D: AR in Retail
In this episode of "Room 224," we examine how augmented reality (AR) is revolutionizing retail marketing by merging digital and physical worlds to improve the shopping experience. From IKEA's AR app that visualizes furniture in your home to Sephora's virtual makeup trials, explore how AR transforms how we shop and offers insights into consumer behavior and preferences.
- Broadcast on:
- 20 May 2024