Tune into "Room 224" where the marketing teacher takes you through the phases of the product life cycle, from introduction to decline. Using the example of smartphones, we explore how products evolve in the market, the strategies brands use to maintain relevance, and the impact of technological advancements on product longevity.
Room 224
The Product Life Cycle
Tune into "Room 224" where the marketing teacher takes you through the phases of the product life cycle, from introduction to decline. Using the example of smartphones, we explore how products evolve in the market, the strategies brands use to maintain relevance, and the impact of technological advancements on product longevity.
- Broadcast on:
- 13 May 2024