Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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So, Leland and I are walking around an outdoor shopping mall, and this guy kind of walks up to us relatively in shock, and he was like, "Holy cow, it's you guys. I will do anything to work for you." And I was like, "You know, we're good, man, appreciate it though." And he's like, "No, I'll do anything. This is my opportunity," and I was like, "I appreciate it. Thanks again, man, you know, just keep hustling, whatever." And he said, "No, like, there's no way that like, you guys can't just take somebody else who can like take your coffee before you were like, "Take the trash out." And I was like, "No, man, we're good." And you know, the guy was kind of following us a little bit, and so I think he got the hint and then eventually just kind of like went on his own way. But it got me thinking about this for probably another like hour after that, I just kept thinking about basically the combination of desperation and ignorance that ended to be clear. I don't think that there was any kind of like weird intent or anything like that. But if you want opportunity, you don't wait for it to come to you, you have to hunt. So opportunists are hunters, they're not gatherers. And me walking in front of this guy, he lacks the idea that his time isn't that valuable to me. And so by saying, "Hey, I'll give you my time in exchange for basically your time," like how could you not want that deal, so basically he says, "I'll work for free if you educate me." And it's like, "I have no lack of people who can get my coffee and take my trash out. This is not a very difficult skill to find. And I'm also very willing to compensate people with money to do that so that I do not have to compensate them with my time." And so I think the reason I wanted to make this was because it just demonstrated a fundamental lack of understanding of how economics works and how the marketplace works and how value exchange works. And I think that's why this individual was excited about this opportunity because he fundamentally doesn't understand. So it's kind of a chicken and egg problem, and I can understand why he would do that. I also am making this podcast for everyone else who would be in that same situation and hopefully equip you with the right things to do. Which is, number one, offering your time means nothing to someone who has money, to be very clear. Number two, your time is valuable to somebody who has less money and then would can't afford many people's time. And oftentimes that's somebody who's just a little bit ahead of you, which is a great place to start. Like the first internship I had, I didn't go for Jeff Bezos to be his secretary. I would have, that would have been amazing. But guess what Jeff Bezos's standards for his EA's probably are, exceptionally high. And for context, for the individual who's, who's, who's talking to us about like, I'll bring your coffee for you, Layla and I have four EA's, four. So like, we have no lack of people who are attending to our, you know, personal needs to make sure that we have the most amount of time maximized. And they are trained by the older EA's on how to minimally invade our time and space so that we can work as much as we can. And I just, I bring this up because it was just like, it was just such a lack of understanding of how the world works. That all that this individual was saying was like, oh my God, this is such an opportunity for me. But if you want the other person to get excited, it's like you have to have, have it be an opportunity for them. And all I can hear is all the things that I'm going to do for you in your life. And that doesn't sound very compelling for me. And so I think that's where I just got very frustrated with this. Because you have to, if you're going to try and work someone for free, you're going to have to only work one or two steps ahead, not a hundred. And you have to bring somebody to the table besides just your time and your hands, right? Like you have to have other skills and the idea that he was waiting for this to be the opportunity, I thought was ridiculous because you're going to, are you going to bet your whole life on somebody else walking into it? That's a terrible, those are terrible odds. And the vast majority of people who listen to my stuff probably won't randomly run into it. You know what I mean? And so you have to go make the opportunity. If he all of a sudden became the best at one particular skill, he could almost guarantee that he, we would hire him, right? And so it's like, why leave it to chance when you can guarantee the outcome by just being the best? And so, well, how do I become the best? You do shit. You try. And so this is what was top of mind for me. And no, this is not, I guess, a regular podcast, but it was just something that like you got a hunt, you got a hunt, and you have to make it about the other person. And this is the same thing with, you know, the people who were starting out trying to get their first customers. They're like, no one wants me to work for free. They won't even let me work for free. It's like, yeah, because the other costs are greater. The hidden costs are greater. Because anybody who's had a team, for example, knows that like even if you bring in an employee who has experienced there's cost of onboarding, and the promise that we have is that this employee has the skill that they promised. And so we make that trade. If someone comes in and says, hey, I have zero skill, please incur this cost of bringing me into your organization, then no, even if you will work for free, it still costs me money and it still costs me time. And there's no promise of upside. And my upside is that you want me to just go teach you everything, like, come on, get the fuck out of here. You know what I mean? Like, I want to be, you know, we put this stuff out there that's, that to help people to get started. But, you know, I'm not a saint and I like to be very clear about my attendance. Like, I'm here to make money. And I try to build a positive brand by putting out lots of valuable stuff that helps people make money. You have to do it. You have to fucking do it. And at the same time, for everybody who comes, like, you know, I get people who come up to me and say, you know, it wouldn't be in the same place without you. I also like to push back and be like, it's 100% you. Like, if you fail, it's on you. If you succeed, it's on you. It's all you. It's not me. Either way. So that's Alex's reign of the day. I appreciate you guys, keep playing and I'll catch you guys on the next podcast.
