Recently, a video involving leading Canadian conservative politician, Pierre Poilievre, went viral.

It's hilarious. Watch it on Youtube or just search for Google: Pierre Poilievre apple video.

In this video, I explore why it worked so well and how Republicans could learn from this video.

Every politician or political consultant should watch this video. It distills a year of political and economics education into 10 minutes.

I also offer up an issue that either Dems or Republicans could use to win the next state election and use Poilievre's techniques to frame the issue, explain the issue, and use the issue to win.

Loved doing this podcast!!