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Federal Sales and Government Contracting (Neil McDonnell)

How to Create 'Anchor Content' for 'Social Selling' to Federal Buyers | Small Business Government Contracting

This week GovCon Chamber president Neil McDonnell focuses on Social Selling for government contractors – the process of building up visibility and engaging with your ideal audiences.

As a federal sales expert and LinkedIn thought leader for government contracting, Neil's content receives close to 2M views on average. Typically, these viewers are drawn to a theme or a single piece of content relevant to their field of interest or business interests.
βœ… Today, Neil explains :

  • πŸ‘‰ What we mean by "anchor content for social selling"
  • πŸ‘‰ How strategic anchor content establishes your brand
  • πŸ‘‰ How to develop ideas for effective anchor content
Neil's slides and live demonstration can be watched on YouTube:


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HOST | Neil McDonnell, president GovCon Chamber of Commerce
  • Small business owners​ trust Neil to​ show them HOW to earn federal government contracts and subcontracts.​
  • A passionate 'evangelist' for business development​ in the federal marketplace, Neil has helped 1000s of small business contractors collectively win over $3B (federal contract value)
  • Neil's Daily LinkedIn Live and YouTube training have been viewed over 1 Million x.​ ​

πŸ”₯ "​Become the Federal Business Developer that Companies Want!​" (Master Course)
  • Fast-track your knowledge, network and career skills
  • Ideal for young professionals and career transition

#experiencematters
As B2G technology business owner for 25+ years, Neil successfully won contracts worth hundreds of millions for the Department of Defense and civilian agencies, including ...
  • US Army β€’ US Navy β€’ US Air Force β€’ HHS β€’ VA β€’ White House
  • Departments of Education, Transportation, Interior and Energy
  • plus numerous large prime contractors

Broadcast on:
01 Jun 2023