In today's LinkedIn LIVE session, Neil McDonnell walks through an important sales process known as SPIN selling to help you ask the right questions specific to federal sales.

If you arrive prepared with your solution, you miss the opportunity to really understand the customers current challenges from their perspective. The SPIN selling process guides you through a series of questions pertaining to Situation, Problem, Implication and Need.

Neil brings 20+ years of government contracting experience. As a small business owner, he has personally won and supported government contracts for the Army, Navy, Air Force, HHS,VA, Transportation, Interior, Energy and the Executive Office of the White House.

As a business coach and mentor, Neil is famous for making complicated topics easy to understand, helping businesses 'find their niche' and for providing specific, achievable, actionable steps any business owner could follow.

Broadcast on:

22 Mar 2022