Producing a Fashion Photoshoot 

Hosted by: James Patrick

We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. 

“Once we set the theme, that will help us dictate all the other decisions we have to make.”

IN THIS EPISODE

• What pre-production looks like in order to ensure the campaign goes successfully 

• The importance of developing the theme or overall art direction of the campaign. 

• Is the location important?

• How James selects his models. 

• The different teams that need to be hired. 

• What storyboarding looks like and why James does it. 

• One of the earliest mistakes James made in his career. 

• The balance of creating commonality along with variety. 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

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