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Beyond the Image Podcast

BTI # 550: Lead Magnets That Convert

Broadcast on:
27 Oct 2023

Lead Magnets That Convert

Hosted by: James Patrick

 

Today, we’re diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients. 

 

“The goal of a lead magnet is to draw in leads into your brand, into your business.”

IN THIS EPISODE

  • The three types of leads.

  • Types of lead magnets.

  • What determines an effective lead magnet. 

  • What your lead magnet must do and why yours may not be working. 

  • Mistakes to avoid. 

  • What content should be included within the lead magnet. 

  • Answering the “so what” question. 

  • What should be on your landing page. 

  • Ways to market your freebie. 

  • Email sequences and what to include in your nurture emails. 

  • Should you use a custom confirmation page?

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

 

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For more, visit jamespatrick.com