How does having a niche impact your practice?
I love talking to guests on these podcasts because they share many amazing insights and today is no exception.
I have the wonderful Elsie Owen with me.
Elsie is relatively new to PP and has had her private practice since qualifying in 2019.
Yet since 2020, she has had a consistently full caseload. Wow.
She’s since chosen a niche and as a result, started to diversify her income by offering more than just 1-1 therapy.
How cool is that?
So today Elsie shares her experiences with us And we’re going to be looking at the impact having a niche has had on her practice.
I ask her:
- What made you choose to niche?
- How did you decide on your niche
- How has having a niche affected your practice - both positives and any things to watch out for
- Your experience of diversifying
- Do you have any plans for the future
I think you'll enjoy this one!
About Elsie Owen
'I've had my private practice since I qualified in 2019 and in 2020 when I had a consistently full caseload, I started learning about Instagram marketing and exploring additional ways of supporting people.
I've since chosen a niche and as a result, started to diversify my income through offering more than just 1-1 therapy. I write a fortnightly newsletter, teach online educational sessions and run a group programme called The Boundaries Course.'
Elsies website: https://www.elsieowen.com/
Connect with Elsie on Instagram The_peoplepleasing_therapist
And if you'd like some more help attracting clients, check out The Grow Your Private Practice membership.