For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.
Why? Well, therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client.
Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility for you because you aren’t directly working with clients.
So in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie.
In this episode we explore:
- A little history of private practice marketing
- How the world wide web has changed everything
- The difference between advertising and content marketing
- Why personal disclosure worries us so much.
- The benefits of being relatable.
And grab your free guide to attracting more clients by helping not selling here -> www.janetravis.co.uk/attract-more-therapy-clients/
And listen to episode 64, where I’ll give you some practical examples and ideas to help you discover your own boundaries.