Today I’m sharing the last of the Highlights Reel episodes with you and I just know that you’re going to love this episode.
So just to remind you, the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcast
I’ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a wide variety of subjects being discussed,
There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care.
And some truly amazing guests too sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.
And this is one of the most popular episodes we had, so I’m sharing it again in case you missed it.
In this episode, Kat Love shares the top 4 mistakes that make your therapist website copy ineffective
And just in case you’re not sure what copy is - copy means the words on your website, so what you’ve written.
In this episode we cover:
- How to stop sounding like everyone else
- How to encourage visitors to take the next step
- How to stop being Wikipedia for mental health issues
- How to write with clarity and warmth
Kat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them.