What do clients need when they land on a counsellors website?
Well in this episode I have the fabulous Sarah Gershone from Strong Roots Web Design with me talking all about this.
Sarah Gershone works specifically with counsellors to make beautiful, functional websites.
She is also a friend of the Grow Your Private Practice Club and has delivered a highly popular workshop on pimping up your homepage - the replay is available now so if you fancy seeing that, come and join.
In this episode, we’ll be busting 5 website myths about that could be holding you back.
> People will read my site
People access information on a website differently than, say, a book, so if you want people to read it you need to make it super easy for them.
> If you build it they will come
You might have a beautiful site, but are people seeing it?
> A free site will be just fine
One of the functions of a therapists website making the client feel safe. So what is the deeper message we are giving out with a free site which might impact the client?
> The most important thing is to look good
A website is not just a brochure, it has a purpose. So although looking good is important, what do you ultimately want the client to do?
> My website is finished
A website is like a plant: to continue to thrive it needs tending.
Highlights you can’t miss
13.06 Don’t be afraid to repeat yourself on your website
26.00 How an unpolished site can ring warning bells for clients
35.31 Why counsellors are at an advantage when it comes to knowing clients
40.02 The benefits of a resources section
And finally….
Did you know that 60% of your website visitors use a mobile device to access the internet? So be sure you check this.
Links
Discover the secrets to a successful website, free video mini course
Connect with Sarah on LinkedIn
And if you need more help, here’s some of the training to do with Websites available in the Grow Your Private Practice Club:
Focus On Branding
Pimp up your homepage, with Sarah Gershone
Your Website Blueprint
Make your own Wix website
What to do next
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