Add To Cart
Building a Multi-Generational Brand: Insights from Arms Of Eve’s Founders | #431
In this episode of Add To Cart, we are joined by Kerryn and Aaron Langer, Founder and CEO of Arms Of Eve, a jewellery and accessories brand that channels self expression. Starting life at the markets, Arms of Eve now boasts celebrity customers such as Margot Robbie and Hailey Bieber - and is soon to open its fourth and fifth stores. In this chat, Kerryn and Aaron share why they love the Japanese concept of Kaizen and how they apply it in their business to make continual little changes, even when it isn’t perfect. We discuss their multi generational customers and what they need to do to cater with customers who range from Gen-Z all the way through to baby boomers. And we get nerdy talking about some of the recent changes they’ve made online to simplify the user journey and increase conversion.
Links from the episode:
Questions answered:
- Who’s your target market?
- How do you stay inspired?
- How do you ensure your jewellery is ethically produced
This episode was brought to you by…
About your co-hosts:
Kerryn Langer from Arms Of Eve
Fashion designer and accessories queen. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve.
You can contact Kerryn at LinkedIn
Aaron Langer from Arms Of Eve
Creative leader with over 25 years experience across Television, Music, Advertising, Marketing & ecommerce, culminating into leading business strategy and growth for fashion accessories brand Arms Of Eve.
You can contact Aaron at LinkedIn
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- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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- Broadcast on:
- 28 Jul 2024