In this episode of Add To Cart, we checkout Michaela Wessels, Co founder and CEO of Style Arcade, an app that pulls everything about your products’ performance together in one place - sales, stock, future orders, Google analytics - so you can ditch the spreadsheets. Michaela is passionate about using product data for growth and Style Arcade is a culmination of everything she’s learned over her 15 years of working in this field.

Links from the episode:

Wardrobe NYC

The Obstacle Is The Way by Ryan Holiday

The Hard Thing About Hard Things by Ben Horowitz

Michaela Wessels from Style Arcade: Merch Planning Pro Hacks | #251

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Michaela Wessels from Style Arcade

Michaela is an experienced Retail & Ecommerce Professional. Merchandise Financial Planning & Management form the foundation of her professional background with over 15 years experience in Multi-channel Retail & Ecommerce. Michaela is passionate about enabling retailers to use their product data for growth.

You can contact Michaela at LinkedIn

About your host: Nathan Bush from eSuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

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Broadcast on:

16 Feb 2023