In this episode of Add To Cart, we are joined by Kate Casey and Phoebe Simmonds, Co-founders of The Memo, a one stop curated online shop for everything you need to care for your baby.  Born out of frustration with the patronising tone used to speak to new mothers,  The Memo is a grown up answer to new parents’ consumer confusion, connecting them with the best and brightest brands in the baby-sphere.  In this chat, we discuss how the founders’ corporate backgrounds in beauty and luxury inform the way they run The Memo, the lengthy journey developing their new, custom built gift registry and most importantly, we get the low down on which product is going to help sleep-deprived mums and dads get more precious shuteye!

Links from the episode:

The Memo

Violet Grey

Venroy 

Sheet Society

Frank Green

Haakaa

LVMH

Signet and NueBar (sponsored)

Shopify Plus Future of eCommerce (sponsored)

Questions answered:

• What were the most valuable lessons you were grateful for learning in your previous careers before launching your own business?  
• What are your top tips for blog writing?
• Tell us about your gift registry feature and how it is used by your customers?

This episode was brought to you by…  

Signet

Shopify Plus

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