In this episode of Add To Cart, we are joined by Rosa-Clare Willis and Andrew Ford, Co-founders of DIY pottery kits, Crockd. They are on a mission to help friends and family have real connections through the power of creativity. Both from a start up and UX background, they only launched Crockd two years ago and are now selling across Australia, Europe and the US. Even more impressive, what started as a physical set up with a warehouse is now a fully remote team scattered across the world. In this episode, Rosa and Andrew share their UX tips for how to create a website that converts. They also share their insights from their recent New York citizenship and best of all, reveal their unpopular opinions about the world at large - including buy now pay later and discounting. 

Links from the episode:

Crockd

Little Succers

Start Up Reality - BTS at Crockd

Signet and Cheers Sweetie (sponsored)

Shopify Plus and LSKD (sponsored)

Questions answered:

• How did you formulate such a strong brand identity?
• What advice would you give to other Australian brands looking to expand into the Americas? 
• What’s your most unpopular opinion?

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