In this episode of Add To Cart, we are joined by Edwina Cameron, Co-founder of I Heart Wall Art.  Having got tired of keeping up with the Joneses in the suburbs, Edwina and her family upped sticks and moved to the rainforest, built a shed in the garden and set up an online wall art business...as you do.  With a particular focus on Australian nature, I Heart Wall Art offers a range of digital prints, canvases and framed artworks, some of which Edwina creates herself.  They now employ two staff and are just about to open a showroom office space in the town of Maleny.

Links from the episode:

Shopify Plus and Strandbags (sponsored)

Signet and Paperlust (sponsored)

Questions answered:

• Coming from a corporate comms world, how did you upskill yourself in eCommerce? 
• What is your secret to getting SEO right?
• How should someone go about finding the perfect art for their home? 

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