Add To Cart
Customer Data, Cookies and Consent: How to prepare for the new world of data | #119
In this episode of Add To Cart, we are joined by Chris Brinkworth Civic Data. Chris is a media and marketing technology executive and founded Civic Data earlier this year to offer solid advice on how Australian enterprises can prepare for what many predict will be significant changes to data protection regulations. In this chat, Chris discusses the move from cookie-based targeting to cohort planning, explains the importance of permission and reveals the data protection rabbit hole he went down during a recent episode on the dating app, Tinder.
Links from the episode
Shopify Plus & Muscle Nation (sponsored)
Signet and Happy Days (sponsored)
Questions answered:
- What’s the difference between first, second and third party data?
- When it comes to data compliance, where do you see the most common mistakes?
- How can retailers get on the front foot when it comes to data, consent and changing legislation?
This episode was brought to you by…
About your co-host: Chris Brinkworth from Civic Data
A media and marketing technology executive with a history of delivering innovative strategic revenue growth initiatives and industry growth recognition in global markets. Chris’s 20+ years digital experience spans building foundational teams in the NYC SaaS Martech & Adtech community and ASX listed Agency environments. Chris’s ability to understand and translate executive level needs in an ever changing technology and regulatory environment for brands such as NAB, Delta, ANZ, Woolworths & Panasonic have resulted in changes being made to global industry standards, in tandem to longer term client success stories.
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
- Broadcast on:
- 26 Sep 2021