In this episode of Add To Cart, we are joined by Jason Greenwood from Greenwood Consulting. Jason runs his business out of Auckland, New Zealand and helps B2B and DTC brands across ANZ re-imagine themselves for the digital age. He describes himself as a digital native, a ‘futurist’ from way back and a consultant obsessed with helping businesses do eCommerce right. In this chat, we discuss the state of online commerce in New Zealand and get some tips for Australian businesses who are looking to expand into the Australian market. We cover why he thinks headless is not a smart strategy for most eCommerce businesses, the implications of Amazon entering the New Zealand market and his recommendations for how to stand out on LinkedIn. 

Links from the episode:

Greenwood Consulting

Trade Me

Number 8 wire

Lexer

Gary Vaynerchuk

At the Coalface Podcast

At the Coalface Digest 

Shopify Plus and Peter Sheppard (sponsored)

Signet and Team Unico (sponsored)

Questions answered:

• Where can Australian retailers get tripped up when looking to expand to New Zealand?
• What eCommerce skills are most in demand in NZ?
• What’s your top tip for standing out on LinkedIn?

This episode was brought to you by…  

Shopify Plus

Signet

About your co-host: Jason Greenwood from Greenwood Consulting

For 20+ years Jason has been helping brands across ANZ architect exciting, compelling, differentiated, integrated and technically sound digital shopping & brand engagement experiences.  After many years in eCommerce (working across pure-play, retailer and agency), he realised that most consultants and agencies target 'sexy' retail brands and B2B & DTC brands often get short shrift as a result. He started Greenwood Consulting to address this imbalance by focusing on B2B & DTC eCommerce consulting. Jason is the host of the At the Coalface Podcast and author of At the Coalface Digest. He is also a passionate eCommerce mentor, commentator, keynote speaker and content producer that loves giving back to the industry.

You can contact Jason at LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Broadcast on:

18 Jul 2021