In this episode of Add To Cart, we are joined by James Wakefield and Robin McGowan, co-founders of InStitchu. InStitchu are changing up the suit, work and all together put together the fashion industry by offering tailored designs at a fraction of the cost of traditional bespoke designers. InStitchu are coming up to their 10th birthday. Starting with a $5K website, they now have a team of 60 including five in-house developers, 13 showrooms throughout Australia and customers all over the world. James and Robin share what they have learnt over these first ten years including how they make custom products profitable, why they built a tech stack from the ground on up and how these high school mates have remained close during the ups and downs of business. 

Links from the episode:

InStitchu

Oneflare

Signet & Ekoroo (sponsored)

Shopify & JB Hi Fi (sponsored)

Questions answered:

• How does InStitchu manage to make high quality custom clothing at such a competitive price?
• How do you use data to drive loyalty and repeat purchase? 
• What’s your relationship like as Co-founders?

This episode was brought to you by…  

Signet

Shopify Plus

About your co-hosts: 

James Wakefield from InStitchu

James Wakefield co-founded InStitchu with high school friend Robin McGowan in 2012. Having worked as an Associate Advisor at Macquarie Bank for four years, James was acutely aware of a gap in the corporate tailoring market: he and his colleagues struggled to build a wardrobe of quality suits ready for daily wear at affordable prices. There was, he found, always a compromise on quality, fit or range, particularly for younger generations with less disposable income. The rest is tailoring history: James left the finance industry and established InStitchu as the leading player in made-to-measure tailoring, focusing on quality, affordability and fit.

You can contact James at LinkedIn

Robin McGowan from InStitchu

Robin McGowan co-founded Australia’s leading custom tailored menswear provider, InStitchu, in 2012, alongside high school mate James Wakefield. Robin spent much of his youth growing up in Italy and Europe, helping spark an interest and knowledge in menswear, drawing from a playground in the world’s most iconic fashion capitals. In later years Robin developed his background in eCommerce, helping him recognise the opportunity in the Australian market for high quality made-to-measure, tailored suits at a reasonable price. Robin used this experience and opportunity to transition to the start-up world in launching InStitchu with James. 

You can contact Robin at LinkedIn

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Broadcast on:

11 Jul 2021