In this episode of Add To Cart, we are joined by Sarah Timmerman, founder of Beginning Boutique, the women’s fashion online destination that clothes the festival-goers, the pool-partiers and all the other style-conscious memory-makers in between. Started in Sarah’s spare bedroom in 2008, Beginning Boutique has attracted a cool one million instagram followers and now employs more than 75 staff over three locations. In this chat, we discuss how Beginning Boutique coped when their biggest event of the year got cancelled, how they are challenging the notion that fast fashion is a dirty word and hear Sarah’s secrets to inspiring loyalty in your team.

Links from the episode:

Cold Fusion

Interspire

Varnish

Greenfleet

The Stars Foundation

Shop Pay

The EMyth Revisited by Michael E. Gerber

Shopify & Tropeaka (sponsored)

Signet & Liquor Loot (sponsored)

Questions answered:

• Who is Beginning Boutique’s customer?
• What has changed for Beginning Boutique since COVID?
• What is Beginning Boutique doing in the sustainability space?

This episode was brought to you by…  

Shopify Plus

Signet

About your co-host: 

Sarah Timmerman from Beginning Boutique

Sarah Timmerman is the Founder and Director of one of Australia’s most successful fashion e-tailers - Beginning Boutique. Starting out in a spare bedroom in 2008, the company is now celebrating their thirteenth year in business. With the help of Sarah’s passion for pushing boundaries and challenging the realm of social media, Beginning Boutique has grown into a dynamic team of over 75 dedicated staff across three locations.

You can contact Sarah at LinkedIn

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