In this episode of Add To Cart, we are joined by Ata Gokyildirim, a senior director at fraud prevention technology company, Forter. Ata uses a holistic approach to tackle fraud and insists that simply putting up a defensive brick wall will no longer work. His thorough understanding of the retail space puts him in a unique position to help retailers do what they do best. In his words, “I want to be able to facilitate extra sales, that’s what I like to do.”

Links from the episode 

Forter 

James Perse

Who Moved My Cheese

Shopify Plus - first wave of support during Covid19 (Sponsored)

Klarna - two months free for new merchants (Sponsored)

Questions answered in the podcast include:

• What are the most common methods of fraud that you see?
• How do you manage the risk of fraud vs reward of incremental revenue?
• What are some of the most basic measures retailers can put in place to limit fraud exposure?

This episode was brought to you by…  

Shopify Plus

Klarna

About your host: Nathan Bush from 12HIGH

Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Ata Gokyildirim from Forter

Ata is the General Manager of Australia and New Zealand at Forter. He started his career in banking and finance before joining his family's apparel business which he grew and sold to Macquarie Banks Private Equity arm. With strong credentials in financial markets, Ata took over a small Australian BioTech company, Prima Biomed, and embarked on a 50 million dollar funding round within the span of 18 months. He graduated with honours from the University of New South Wales.

You can contact Ata on LinkedIn

Email hello@addtocart.com.au. We look forward to hearing from you!

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Broadcast on:

12 Apr 2020