In this episode of Add To Cart, we are rejoined by Josh Newport from Shopify Plus to discuss headless commerce. We quickly define what it is and then dive into the pros and cons of the headless model. We explore how retailers such as Koala and Adore Beauty have gone headless, Shopify’s position and how to get started to know if headless is right for your business. 

Common questions answered in the podcast include: 

• What is headless commerce?
• What are the pros and cons of a headless model? 
• How do you know if headless is right for your business?

Links from the episode 

• Shopify breaks up with Mailchimp and launches inbuilt email
• Shopify Plus Headless Commerce Guide (Sponsored)

This episode was brought to you by…  

Shopify Plus

About your host: Nathan Bush from 12HIGH

Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Josh Newport from Shopify Plus

Josh Newport leads Merchant Engagement for Shopify Plus in the Asia Pacific region, working with some of the largest brands on the platform. Josh has previously led digital strategy in agencies and advised clients across marketing, search and social. You can contact Josh on LinkedIn. 

Email hello@addtocart.com.au. We look forward to hearing from you!

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Broadcast on:

15 Nov 2019