This video goes in depth and explains the Amazon A10 algorithm

(The thing responsible for determining where our products rank on Amazon!)

It's important to have some understanding of how it works, so that we can tailor our Amazon presence to suit the requirements for high-ranking products

In this video I go through an article that breaks down recent changes applied to A9 (which is still technically A9, until they tell us to call it A10)

And cover what actionable advice we can take from the changes and implement in our listing optimization & advertising strategies

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