In this episode of the pod, Cera is bringing on a very special guest — her dad, Paul Byer!

Paul owned a store for 20 years, and worked in sales for 30 years prior to that.

In this episode Cera asks Paul to share the biggest lessons he has to share with entrepreneurs about sales, owning a business, planning for tough years, and what he thinks is to come for business and the economy in 2024.

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