In this episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better sits down with Aeoliana Elliott to discuss her entrepreneurial journey and her unique framework for podcasting success. Aeoliana shares her inspiring goal of helping 500 podcasters and offers a glimpse into her personal practices for achieving balance in a chaotic life.
Ever wondered how to maintain flexibility in your routine while managing a successful digital business? Want to learn the secrets behind Aeoliana's "Became" framework that has empowered numerous women to launch their own podcasts? This episode answers these questions and more, providing valuable insights for anyone looking to make their mark in the podcasting world.
Discover the strategies Aeoliana uses to manage frustrations and anxiety through techniques like EFT tapping and journaling. Learn why Aeoliana believes in the power of community and the importance of communication, helping you navigate the challenging yet rewarding world of entrepreneurship.
Don't miss Aeoliana's heartfelt advice to her 10-year-old self about conquering fear and recognizing her value. Tune in to be inspired and take away actionable tips to enhance your own entrepreneurial journey. This is Phil Better signing off, reminding you always to invest in yourself.
Summary:
In this episode of *Invest In Yourself: The Digital Entrepreneur Podcast*, host Phil Better speaks with Aeoliana Elliott, a podcast strategy consultant and creator of the BECAME framework. Aeoliana shares her journey from losing her job to becoming an influential figure in the podcasting world. She discusses her goal of helping 500 podcasters in the next 10 years, the importance of work-life balance, and her personal practices for maintaining mental well-being. Listen in to discover how Aeoliana's unique insights and strategies can elevate your podcasting game.
Timestamps:
- **[00:00]** - Introduction & Episode Overview
- **[03:15]** - Aeoliana’s Journey into Podcasting
- **[07:45]** - The Concept of the BECAME Framework
- **[13:20]** - Personal Practices for Mental Well-being
- **[18:55]** - The Importance of Work-Life Balance
- **[24:30]** - Key Personality Tests: Enneagram and Human Design
- **[29:40]** - Communication and Collaboration in Podcasting
- **[34:15]** - Strategies for Managing Frustrations and Anxiety
- **[39:00]** - Final Thoughts and Future Goals
Guest Bio:
**Aeoliana Elliott** is a renowned podcast strategy consultant and the creator of the BECAME framework, which emphasizes balance, communication, authenticity, mindset, mastery, and empowerment. After losing her job in a law firm, Aeoliana pivoted to the digital space and discovered her passion for podcasting. She now aims to help 500 podcasters in the next decade to share their messages and achieve visibility.
Key Takeaways:
1. **Flexible Routines**: Embrace a flexible routine that adapts to your life rather than trying to fit your life into a strict schedule.
2. **BECAME Framework**: Focus on balance, communication, authenticity, mindset, mastery, and empowerment for podcast success.
3. **Mental Well-being Practices**: Meditation, journaling, and EFT tapping can significantly improve your mental health.
4. **Work-Life Balance**: Finding balance is about making the most of small pockets of time.
5. **Self-Discovery**: Tools like Enneagram and human design can provide eye-opening insights about oneself.
6. **Community Support**: Engaging with a supportive community is essential for personal and professional growth.
Resources and Links:
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Connect with Aeoliana Elliott :
Website: www.topshelfvirtualservices.com
LinkedIn: https://www.linkedin.com/in/aeoliana-elliott/
Facebook: Podcast Strategy with Heart
Instagram: @aeoliana.elliott
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**Sponsors:**
- Podcastle: https://podcastle.cello.so/UZ3E6Ls0syS
- AI Editing tool. Simple to use and cuts the cost of hiring an Editor
- CastMagic: https://get.castmagic.io/xntubao1ijqu
- AI Copywriting tool focused more on Business Podcasts.
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**Find Us Online:**
- Website: https://www.InvestInYourselfPod.com
- Patreon: http://patreon.com/InvestInYourselfPod]
- Facebook: [http://facebook.com/investinyourselfpod]
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**Credits:**
**Host: Phil Better**
- Instagram: [@PodcastMogul]
- Website: [https://www.Philbetterinc.com]
**Executive Producer: Phil Better**
- Instagram: [@PodcastMogul]
- Website: [https://www.Philbetterinc.com]
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**About Us:**
Embark on a transformative journey with "Invest In Yourself: The Digital Entrepreneur Podcast," an illustrious and award-winning series tailored for dreamers trapped in the corporate grind. Hosted by the dynamic Podcast Mogul Phil Better, this podcast serves as a guiding light for ambitious millennials yearning to break free from the corporate shackles and rediscover the liberating dreams of their childhood.
Phil Better engages in insightful conversations with Digital Entrepreneurs hailing from diverse corners of the globe and various industries. Tune in as they unravel the secrets of successful entrepreneurship and delve into the art of self-investment. Uncover the essential skills, mindset shifts, and strategies to forge your path to financial freedom and fulfillment.
If you're a 30-year-old visionary seeking an escape from the corporate maze, longing for the tranquil life promised in your youth, this podcast is your compass. Join us as we explore the untapped possibilities at your fingertips, and let the stories of thriving entrepreneurs inspire you to carve out your destiny. It's time to break free, invest in yourself, and turn those childhood dreams into a reality. Welcome to a world where your aspirations take center stage.
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This podcast is the property of Phil Better Inc. Please get in touch with them to use this media.
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The links found in the podcast may result in payment to the podcast through affiliate payments.
Call to Action:
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SEO Keywords:
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(upbeat music) - Welcome to "Investin' Yourself" the digital entrepreneur podcast. Join the podcast burger, Phil Better, as he interviews success for entrepreneur. Now make their living in the digital world. Now let's join your host, Phil Better, and your special guest. Today on "Investin' Yourself" the digital entrepreneur podcast. - Welcome back to another episode of "Investin' Yourself" the digital entrepreneur podcast. Today we're joined by a guest who not only excels in the world of podcasting, but also embodies the spirit of true connection and balance in every aspect of her life. Of course, I am Phil Better, the podcast mogul, but this is not about me, it's about my guest, who is a wife, a mother, a self-proclaimed hockey mom, so you know I already love her. She understands the juggling act of personal and professional life better than most. More than just managing, she thrives by embedding genius, genuine connections with her audience at the heart of her podcasting philosophy. She's here to show us that success in the digital space isn't just about hitting numbers, but are making impact and authentic connections. Our guest today has developed a revolutionary framework known as the BECAME Framework, B-C-A-M-E, which has guided many podcasts towards achieving not only their goals, but also maintaining a balanced, fulfilling life. The framework emphasizes balance, communication, authenticity, mindset, mastery, and of course, empowerment. Each pillar is stepping stone to not just professional success, but personal satisfaction as well. From fostering open dialogue to encouraging a resilient, growth-oriented mindset, she has empowered numerous podcasters to navigate the challenges and celebrate the victories of their podcasting journey. Whether you're a seasoned podcaster or just starting out, her insights are designed to transform your approach and elevate your impact. With a warm, inclusive philosophy that invites you to share a virtual chai latte, she's just a guide. She's a fellow traveler on the path to podcast success and dive into the world of impactful podcasting with the visionary creator of BECAME. - Eola, Elliot, Eola, thank you so much for being here. - Thanks, holy shit, that was like a great intro. I feel like I'm wearing a movie now. - Oh, you're very welcome. - I hope, like, so cool. - I generally, we talked a bit beforehand. I'm a fan of rap music, and I never thought I could be a rapper because I cannot rap that fast and mixing words together, not really. But I like the hype man because he just jumps on, starts, the walks off, and every once in a while, he goes, "Yo, we're just dropped a word in," and everybody's like, "Yeah, yeah, yeah, yeah." - Yeah, I'm with the hype man, I love that. - That's why, as a host, that's how I view myself. You're the main star, you're the rapper. I'm the hype man, I hype you up and then let you take over. - Yeah, I love that, that was awesome. Thank you so much. - You're very welcome. - You'll be here. - I'm excited because, again, I get to geek out with a fellow podcast nerd, if you will, savant in the podcasting world. - Yeah, nerds in so many other ways, too. I mean, we can riff on a lot of things that we can count on, so. - We have movies, music, podcasting. We have probably actors and actresses. We can geek out. - Hockey, you say hockey, of course. - Yeah, I'm a huge, I'm on. - No, wait, that depends, what's your team? - You're gonna hate me. I'm on the East Coast, I'm from Montreal, so what do you think my team is? - Oh, God, you're Canadian? - Yeah, I'm a Canadian. - You're a Canadian's fan? No, not me, you're Canadian, you're a Canadian's fan. My husband's family is from Montreal, but we are not Canadian's fans. But I will say, I prefer the Canadian's fans over Toronto fans a thousand times over. - Right, I can, not be onto Toronto. I'm just, I'm not a fan of us in Matthews. I'm not a fan of often Matthews. I can't fan him. - It's fine, I fully understand. I have a hate relationship for the city of Toronto, but that's 'cause I'm a Montrealer. That's the only reason, apart from that, Toronto's a okay city if you want, but we're heads of the hockey team, they go down. But which team are you? Before we continue, I have to see. - We're Canada, so I'm a lightning fan, yeah. - I can forgive you for that. - We have the same we hear. - You do, and you have Lacavier too. Who I met, I had a tour of the facility over here when he was here. I got, I won a contest and I got to tour. This before I had my son, so he didn't get it. But my husband and I got to tour the lightning facility over here and all that stuff. So yeah, you got a couple of, and you know, Cole Caulfield is a badass. Love him. - Oh, he's been great. - Love him. So yeah, I've got probably the only two teams that I am anti is Pittsburgh, but more because of Crosby. I just, I hate about every term. I hate on every turn. And then Toronto, those are the two teams that I'm like vehemently opposed to. Everybody else, I'm cool. 'Cause I at least have one player on a team that I enjoy. - Yeah, my wife, yeah, I like that. - Absolutely. - Toronto is, Toronto and Boston are mine. But that's because of Montreal, you know. Like the historic rivalry with games. But Toronto is always up there, number one, because it's Toronto and Montreal. Simple as that. - Right, yeah. Yeah. - It's history. Like there's so much bad blood. But we're not gonna talk about hockey, even though I'm pretty sure we can have like eight episodes on hockey, we're here about you and your journey in podcasting entrepreneurship. So I wanna know, Beola, why did you jump into the world of entrepreneurship? What was it that spurred you into this crazy journey that we're in? - Okay, so I have been an avid podcast fan since 2015, 2016. I love true crime podcasts. And that's what I was listening to back then. In 2019, I was working as a paralegal in a law firm. And I was in the hospital with a double kidney infection and the law firm fired me while I was in the hospital. - That's fun. - So this was right before, you know, like we're gonna call it Fano's time with COVID. And where you snap your fingers in the world of games? - You just slipped off. - So I literally had to figure out what to do. I had to figure out, what am I gonna do with this? I'm not employed anymore. Nobody was really hiring. Well, my brother was working for a construction company and said, come work here. And so while I was there, we were considered essential workers 'cause here in Florida, construction was considered an essential job 'cause, you know, people need houses built when there's health problems that's really important. I say that with all the sarcasm in the world. - I couldn't sense a drug sarcasm at all. - I use my sarcastic tone there. So I started listening to podcasts more on a learning perspective. So I learned how to do VA work. I learned how to edit, produce, publish. I did a lot of mindset stuff. And that's how I dove in to doing podcasts. So initially I started editing them for people on Upwork and stuff like that. And then I had a client that I was helping out. And she said, she goes, you know, you don't really, I mean, you do a great job with the editing, but you do a lot more with getting people to figure out what they want, like their strategy. So you should consult on strategy and not so much on the editing. And in 2023, I jumped into actually just doing the strategy. And then I'm slowly forming the framework that you talked about, the became framework because I was noticing that I was using a lot of those aspects to help people with launching their podcasts. Because most of my clients are women who are moms and who work. I work full-time on top of doing the podcast launch strategy. I'm a paralegal as well. So, you know, I have a husband, I have a son. He's into, he plays hockey. You know, I work, I have my entrepreneur business and all that stuff. So being able to figure out that good work life balance and still be able to pursue my passion was something really important to me to help other people do. And doing it while still being myself instead of pretending to be someone I'm not. And then feeling empowered while I'm doing it. You know, sometimes we hear that you really shouldn't focus on your mistakes or you really shouldn't look at your mistakes or people don't make mistakes, it's, you know, it's bad. But I found that the more mistakes you make, it means you're doing something. Like you're taking action and you're learning from those mistakes. So I find, make all the mistakes you want, get messy. Do the thing. You know, with our son, we tell him all the time, we're like, okay, you either learn or you get the result that you wanted. So you either scored a goal or you figured out what's not gonna work. And the next time you do it, maybe you don't dig to the right, maybe you dig to the left. And so that's been kind of, and I'm all about community communication. I think the more you communicate, the less there's misconceptions. And the more you realize that people, like we're more alike than we are different. I think a lot of society now wants to try to tell us that we're more divided. But the more you talk to people, the more you realize everybody's going through the same shit, everybody's dealing with the same stuff, we're just doing it in different levels at different times in our lives. But everybody goes through the shit on a regular basis. Like no one's exempt, whether you're living on the street or whether you're a multimillionaire. The struggles are the same. They just come out in different ways. So that's me in a nutshell. I love Marvel, I love Broadway. Like you said, I'm a hockey mom. My husband and I have been married. Next week, it'll be 19 years. - Congratulations. - Thank you. We're actually planning a trip to Montreal next year. My son wants to go there for his 13th birthday. That's what he wants his birthday to be. - Oh, that's awesome. Please let me when you're here. Please let me know, I would love to show you around my city. - Oh my God, I would love that. I was like, oh shit, I don't know anything about Montreal. Damn it. - I'll take him like the citadel of hockey himself, you know, the epic letter of hockey. - That is why he wants to go. - Yeah, I'll show him to the Bell Center, then I'll show him the old forum, which is now a movie theater, which is really weird. - And whatever makes the paycheck, and you can drive anything into anything, I guess, around nowadays. So. - I love that. Yeah, I know I'm looking for, when you, please, make sure you hit me up, 'cause I would love to show you around and meet you in person. - I will, I will. Yes, that sounds fun. - Okay, did that enough about hockey? - Yeah, next. - What are we moving on? - Yeah. - You're moving it. - What are they doing? - They're away from the hockey. When you, you started listening to the podcast to learn to be a VA, you know, you started your entrepreneurial journey there. That was interesting, because most people already knew about VA's or found out about being a VA through friends and family and that. How did you find out about being a VA? - Actually, this is so meta. Listening to podcasts. I had no idea what a VA was, like no idea. I, and with podcasting too, I had no idea all the work that goes into doing a podcast. Like, I literally just thought that you record and then it's out there in the world. I had no idea that there was editing, there's, you know, marketing, there's, you know, you have to have a platform to release it. The RSS feeds, all that stuff. I didn't know anything about anything, nothing. - And so you went into a deep dive? - I did. - I did. - I'm curious to know, because a lot of different people in the podcasting world when we come, they either stay in their lane when they have their podcast, or they jump over and they start creating courses to launch podcasts and all that. Who was your mentor guru, Sherpa, if you will, in the podcasting world? - So I won't mention the first one because it did not turn out well. - Okay. - I bought her course, I paid for it. I went through it and one of the things on the course said, there's gonna be weekly calls and there's, you know, if you have any questions, you can come to us and ask questions. And after I paid the money, went through the course, started asking questions and realizing there is no support. Like, there is no one here. No one's answering my question. I don't know what to do. The content was great. The information was great. And I remember I emailed her and I was like, "Hey, where are the calls? "What's going on?" And she's like, "Oh, we've decided that this is more "of a do it yourself kind of thing." But they didn't change the price. The price was still including all that other stuff. And she's like, "I told my community "that it was gonna be more, you know, "done by yourself kind of thing." And I was like, "Well, you didn't tell those of us "who signed up." So, a great person that I actually did listen to her podcast and learned a lot was Lauren Ritten. She has a podcast manager, her poll podcast is nothing. I think it's called the podcast manager podcast. - Makes sense, it's a good name, good name. - And she has a great course. I didn't sign up for her course 'cause I learned so much just from listening to her podcast. But I have had a lot of people that I've heard have done it and they've learned a lot. And then my mindset stuff, I have Simone Costantini who's actually in Toronto and or she was, I don't know where she moved to now, but she was based out of Toronto and she has her own agency where they launch and produce and do all that. And she's a good friend of mine and love her dearly. And you know, and then yeah, just a lot of mindset ones. I have Anna Rapp who's a hard-centered entrepreneur podcast who I love listening to. And then my coach, I have a business coach, her name is Faith Mariah. And yeah, those are all the people that in one way or another have influenced what I'm doing now. - I love that. I love how you also took an unfortunate failure, if you will, we'll look at it kind of as a failure. It was your first attempt in learning. That's how I look at it. There's no such thing as a failure. It's a first attempt in learning. You learned purchasing something. You learned a lot from the purchasing process. You not only learned all the technical stuff, but you also learned, hey, I need to double check to make sure that it's worthwhile. And that's something that's very important for beginners to learn when it comes to your entrepreneurial journey. You have to make sure that it's, you're paying for, you're getting what you paid for. And that's because you can leave a foul taste in your mouth and you're off. - Don't give up, once you make that mistake, it took me a long time, once I made that mistake, it took me almost a year to actually invest in another coach. Because I was like, well, what if I invest the money like I did with the last one, and it doesn't pan out the way I wanted to? I'm not rolling in the dough. So I'm like, I can't just keep forking out thousands of dollars for things when I don't know what's you know. And so that was really, really hard for me to come to terms with, to finally open up. And it's almost like a relationship, like to open up and make myself vulnerable to allow someone out, to pay someone else, to help me move my vision along. So don't think that, you know, 'cause you fail once everybody sucks and you're gonna be a failure forever, just keep trying, you'll figure it out. - I love that, and that's a super important lesson to learn, 'cause not every course, not every piece of material that you take will be beneficial to you because you may not be the target, the direct target audience or the person who created the course may not have figured out who their target audience is. - Right. - So I love that not only did you, you got hurt, 'cause every, this is a type of hurt, but I love how, even though the pain from that, you were like, I still need to invest, I still need to look to improve myself. And even though it did take some time, you had to heal from that and build up the confidence because when you start this journey, you have all the confidence in the world until you hit the wall and then the confidence disappears. The fake it till you make it only works so much until adversity comes up. - And that wall comes quick and it's hard. - And now it comes out of time, you don't see it coming. - No, it's like getting hit by Mike Tyson in his prime and it's true. I feel sorry. - Before or after the ear bite. - Either, he'd be on it. I wouldn't want to get hit by him now or when he's eight billion years old, like there's more in my life than I feel that I could survive a hit from Mike Tyson. And also Jake Paul wanting to choose to get hit by him is incredible, but we're not talking about Jake Paul, we're talking about you. When you got your first client in the pod, we'll go with podcasts 'cause as you can hit a lot of things. When someone came to you and was like, hey, I want you to take care of my podcast. How far into your journey was it? And what was your first like immediate reaction to someone actively coming in asking you to manage their podcast? - It was relatively early and the reaction was, oh shit, I don't know what I'm talking about. Like what the fuck? I have no idea this person wants me to, like she wanted me to redo her entire podcast from top to bottom. And I was literally like, imposter syndrome is my troll of choice. And I was literally like, I'm putting out here that I know how to do this and I do. But in that moment, it was like, I literally don't know what the fuck I'm doing. Like I have no idea. I'm not gonna be able to give her what she needs. And yeah, that was my initial response. And it took a lot of work and a lot of reminding myself that I do know my shit. Like I do, and whatever I don't know, I can learn. Whatever I don't know, I can resource to someone else. I can give them information. And ultimately, they have to make the decision. They have to take the action. I can't do it all. So that was, yeah, that was initial first gut reaction to my first client. And it's gotten better from there. There's still times where there's still times where I'm like, okay, they want me to do this, but I don't know how to do that. And then I just research her. I'm really honest. I tell people, if I don't know how to do something or I've never done something before, I'm very honest. I'm like, hey, I've never done that before. But if you're willing to, you know, let's workshop it and see where it goes. Let's see, you know, let's learn together. I don't ever want anyone thinking that, and this is probably from, you know, the failure before, but I don't ever want anyone looking, you know, when I'm showing them something or I give them my course or I'm doing a one-on-one with them, I don't ever want them walking away going. She promised more than she delivered. She said she was gonna do this and I understand less about it now than I did when I started talking to her. I want people to come away from the conversation thinking, wow, she gave me more than what she said she was going to. So I try really hard to provide more value than I actually tell you I'm gonna give you. And I learned that from my business coach. She's notorious for like, hey, guys, here's some free stuff all the time, like all kinds of free stuff. I'm like, oh, we don't have to gate keep stuff. Like we can actually give people value and give people things. I don't have to be like, okay, well, this is what we're gonna do. And then at the end of the course, like, but if you want to learn how to actually do it here by my $3,000 course versus, hey, here's a course. This is how we're gonna do it. And I'm gonna take you from point A to point B and at the end of the course, you'll be able to have this thing done. Just-- - I love it. - Yeah. - I love how I also love how a previous pain point became a source of inspiration for you. Not only with learning from your current coach, but like your previous coach taught you as well. Like, hey, make sure you deliver on your promises because if not, you're gonna have a buyer's remorse or bad taste in their mouth. When did you decide that you wanted to deal, or not deal, sorry, work with specifically mothers and busy mothers at that? - Probably the fact that I am one. So I think a lot of us get into entrepreneurship because we were missing something. Like there was something we wanted to do that when we were in that beginning space, we were missing. We needed that, you know, whatever it is, whether it be support, community, teaching, whatever it is. I think a lot of us when we get started, we get started from that point. I think a lot of people say that your ideal client is who you were five years ago or something like that. Some number like that. And I believe that. Like I think a lot of what I tried to do, it's because I was missing it when I needed it. So whether that be balanced, whether that be support, you know, delivering on my promises, not over promising and under delivering, things like that, you know, I learned, you don't want people to go through the hardships you went through. 'Cause Lord knows they have their own hardships to go through. If you can make something a little bit easier for someone, you know, take that box off for them and let them know, hey, here's how I can help you. They can find the other help resources somewhere else, but it's one less thing they have to worry about. - I like that, I like that. And I want to touch on your became framework, 'cause it's central to your strategy in helping podcasters succeed. Could you tell me what inspires you to develop this particular framework and how did those, how did you determine that those five pillars were critical to the podcaster success? - So I was looking at the questions I was getting a lot. I did some market research and a lot of the questions I was getting were around those things. I think a lot of people and, you know, no jab on them, you know, podcast strategists out there who are very keen on looking at the tech and looking at the actual physical part of the podcast for me being a mother and a wife and working full-time. All the things that I put in my became were things that I was struggling with when I started and things that I was looking to do. So like balance, you know, communication, collaborating, you know, being authentically me, conquering my mindset and feeling empowered and all of the things that I was doing, they were all things that for me were very, very important in how I created the podcast that hopefully I get it out. But by November, it's, I'm recording, I just haven't released anything yet. I got dared to do it and I'm gonna do it, just haven't had the chance to yet. But those were all things that I was jumping in and saying, I need all of these things because if I don't have all these things, if I'm at least addressing these things, they're gonna come up in different ways. And they're gonna cause burnout, they're gonna cause me to feel tired and overwhelmed and not wanna do it and wanna quit because these pillars are, they're not supported. They all need to support themselves and they need to support each other in order for the podcast to be successful, in my opinion. 'Cause you can have the tech, you can have the actual behind the scenes workings, working fine. But for me, if you don't have that mindset, that feeling of purpose and passion, you don't have a reason for doing it. And when the times get tough, you're not gonna be able to, the solid foundation isn't there. If that makes sense. - No, it does, it does. If you don't focus on those pillars, like you said, or your own pillars on why you're doing the podcast, the minute you hit adversity, you're gonna fold up shop, move on to the next shiny object and before you know it, you're 18 years down the road and going, I should have had that podcast. - Yeah. And I love how you said your focus, because that's so important. I think a lot of people, when they get started, they're looking at, you know, people whose podcasts are, you know, million downloads. They have all this stuff and they're comparing it to that podcast. Well, you don't know, does that person have money behind that podcast? Does that person have a team of five or 10 people that, you know, are doing all the things? And when you get started, it's literally just you. You're responsible for coming up with the ideas, recording, editing, publishing, promoting, marketing, all of those things. And to compare yourself, like you're comparing your beginning journey with someone's end journey. And it doesn't jive, like it doesn't work. - I love that. And it's very true. And it's very true, like coming back, like comparing yourself or trying to copy someone else's style, like a lot of podcasts, you're like, oh, I want to be the Joe Rogan. I hear that. - Yeah. - And it's like, first of all, do you, are you the mouthpiece of a major organization of martial arts? No, so you can't do that. Are you an actor? No, are you a comedian? No, so how are you going to be Joe Rogan and have the numbers that Joe Rogan has when you don't have a majority of his foundation? - All right. - So I love that you said that as well. And it integrated that you need to find what it is for you. What is your podcast? And it heart comes back to some of the stuff. Some of the comments other entrepreneurs said that you have to be selfish first. Before you can help them when you have to help yourself. You have to be selfish. So you have to be selfish with your podcast. Why are you doing your podcast? What's the news behind your podcast? And then you can go and be like, okay, this is who I want to help. - Right. - Once you fix yourself, then you can help others fix themselves. So I love that as well that you were integrated that but you need to, I don't want to. - You can't or from an empty cup. - Exactly. - You have to fill yourself first. And that took me a long time to come to terms with 'cause I'm very service oriented. But I realized that if I'm tired, if I'm burnt out, if I'm overwhelmed, if I'm not taking care of myself, I'm, I can't take care of anyone else. I'm too tired. I'm too rundown. And it doesn't do anyone else any good for me not to take care of myself. - 100%, it's true. If you can't, I'm just going to reiterate it. If you can't take care of yourself, can't take care of anybody. And as a mother, you know this like more than anybody else 'cause if you're down in the dumps, you can't take care of your kid. You can't take care of your husband, even though you're not supposed to take care of your husband, but you know, your partners, you help each other out. You have to take care of you. Like there's some things that you can do that he can. Like you have the soft touch, he has the rough hand touch, you know, like stuff like that. I, I, since this show is based on investing in yourself and we're not specifically to digital entrepreneurs, I'm curious is if you have, 'cause you're, you're obviously deeply invested in the podcast and community and developing others' potential. But how do you continue to invest in your own growth and development? And is there a specific routine or pattern procedure, something that you do that helps you continue to invest in yourself to upgrade your skills that you care to share? - Yeah, so I listened to podcasts, mental health podcasts. The two that I said earlier, Samona's is called Happiness Happens and Anna's is called the Heart Centered Entrepreneur. I love those. I try to meditate, doesn't always work out, but I do my best. I journal, I love journaling. I love EFT tapping. That's something that I do almost every night. I taught my son how to do it. So actually he does it on the bench when he's frustrated. So it's, I'm like mumbling there. - Yes, yeah, I can't see him thinking sorry. - So it's just like you tap on different points in your body. So it's like here, here, here. Under the eye, here, here. Collar bone and under your arm, and then the top of your head. And then you just say, you just speak different things. And it kind of, it's almost like recalibrating your nervous system. So I love that. It's helped out for me a lot. It's, you know, my son is 12 and it's helped with his frustrations and, you know, with his anxiety and stuff like that. So I'm a big proponent of that. And I just, I love learning. I love learning about all kinds of things. Like I've taken so many personality tests. Like I've taken the Enneagram. I've been to human design, which I think is just so cool. I've done, I don't know, all the personality tests I've taken, some of them are more accurate to me than others and the ones that are accurate are obviously the ones I don't remember taking. But human design and Enneagram has actually been really, really like eye-opening to realize, oh shit, that's why I'm the way I am. Okay, that makes sense. But yeah, just, and continue with my coach, the support in the community that we have there, you know, being able to talk to other entrepreneurs and say, hey, I'm having trouble with this. Can you help me meeting other podcasters? Like I love being a guest on people's podcast because you and I probably would never have met had it not been for a podcast. Exactly. And, you know, like it's so cool. If I was to say, okay, I'm gonna go visit every single person that I've been a guest on a podcast, it would take me like a couple of years to do it all because they're all over the world. Yeah. And it's so much fun. And so I love, I'm an introvert, but I love sharing with people one-on-one more than in a group. So I guess I'm an ambiverr. People kind of drain my energy sometimes when I'm in a big group. But when I'm one-on-one, I love it. Like I love the one-on-one interaction. So yeah, those are some of the things that I've done. I don't really have a routine. I mean, there's some mornings where I wake up and I feel like journaling. And then there's some mornings where I wake up and I'm scrolling Facebook and Instagram. And it's, you know, stay hydrated. Very key, hydration. Yeah. Especially... I don't exercise. Yeah, I don't exercise. I'm like, people are like, "Oh my God, I love to run. "It's so amazing." And I'm like, "If you see me running, "someone's chasing me, someone's running for." I don't run for sh*tits and giggles. So yeah. Neither do I. I like walking, I do walks. That's my method. I love walking. Like we have that similarity and like meditation can work on occasions. But generally, it's not the... My brain is too... I'm too scatterbrained. Like, to try to focus on one thing, my brain is constantly like, "But what about this? "But what about this? "I can't just sit and be in silence." It doesn't... My brain does that with podcasts. Whenever I walk, I'm walking. I have to walk in a residential place. 'Cause if there's any businesses, my brain will go, "Oh, that's a business. "Let's see if we can turn it into a podcast." My brain does, and it's like, "No." This is not why we're walking. We're walking for our health so that we can clear our mind and not think about work. So I've learned that I have to walk in. - That's your question. So of course you think about it all the time. - Oh, I love podcasting for the last time. I love it, but at the same time, I like a break from it from time to time. - It's true. - Because it's all consuming. Like if I let it go, it's I'll have 155 podcasts and I'll have no time for like to live. - Yeah, that's true, that's true. - 'Cause it is effective. - Ballet. - Yes, I need to work on my life, work-life balance, 'cause right now it's over in the work side. Why not we just talk about that? How did you discover your balance? 'Cause like right now you have your full-time job. You have, you have two full-time jobs 'cause you have your paralegal job, you have your parent job, which is obviously a full-time job. And you also have another full-time job as this podcast strategist. - Yeah. - How do you balance time for yourself? Like where does Aioli's freedom come from or where does she get to recharge her batteries? - Yeah, I think balance is something that we're always looking for. I don't think it's something that we ever reach. Every day is different. For me, I get up early in the morning, always have. So my husband and my son aren't up until 6.30. I'm usually up by 5.5.30. So that's usually my time. I'm like, I'm on the couch, I'm scrolling, I'm writing, I'm checking stuff where I'm just sitting there. So that's usually my time. I tend to go to bed earlier than everyone else in my house. So that's another thing. It used to be driving to and from work when I was working. I'm not working from home but when I was working outside, that drive was always, I'm listening to music or I'm listening to podcasts. So I find little pockets here and there. I don't remember where it was that I heard it, but I used to think that you had to set aside 30 minutes every day and it had to be 30 minutes. And I heard somewhere that even if you just have five minutes that you can dedicate to yourself, that's good. Like take the small minutes here and there. And so that's how I've been able to kind of find my groove and find my balance. Like I said, some days are better than others. Some days I'm razzled and I don't know which end is up. And then other days it's super easy going and things just flow and it's, you know, it is what it is. But just, I guess just learning how to maneuver through those changes and not getting stuck on a routine. Routines have never been good for me. I've tried routines and it just, it doesn't, I can't, I can't do, my life is too chaotic, always has been to stick to a routine. I do the same things just not in the same order all the time. If that makes sense. Yeah, no, no, it makes, it makes perfect sense. You have a routine, but it's not a set in stone routine. It's like, okay, I have to get about these things done. How I get them done or when I get them done, as long as they're done, it's what's important. I love that. - Right. - I want to snap my fingers 'cause you're relatively still early in your entrepreneurial journey. Mentioned it was about 2019, 2020 that you started investigating the world of entrepreneurship. Where do you see yourself? Let's say if it's not my fingers right now, we're 10 years in advance. Aioli, where are you? What are you doing? What is the became method or the framework? What are we doing? - I would just like to have, let's say 10 years, I would just like to have been able to have helped, let's say 500 podcasters get visible, get, you know, share their message, share their heart. I think for a lot of people when they have podcasting, when they start thinking about podcasting, in my mind, that is something telling you you have something to say. And the moment that you decide, oh, well, someone else has already said it. I can't say it better than they did. You're fooling yourself, because if you have it in your heart, in your intuition, whatever you wanna call it, to say that, that's because there's someone out there waiting for you to say it. And when you don't, you're removing that person's chance of having a life-changing experience, because you are selfish and didn't wanna share that message that your spirit called you to share. So I would just like to be able to help people get past that. Payed or not paid? I don't really care. It'd be great if I was getting paid at it, but if not, and I'm just serving for the purpose of serving, I'm okay with that, too. I've always loved serving people. And if that comes in a way where I'm a nonprofit or, you know, I'm just doing it as a service to people, I'm okay with that. I don't mind. I love it. I love it. And I'm pretty sure that people listening here are, they're like, well, I wanna work with her to help her because you're so giving, you're so willing to, and that's a sacrifice for it, to make sure that they reach their goals, their success, that they're looking for. And I love that AOA, that's something that I can admire, 'cause I'm the same way. I want people, my goal is 100 million podcasts. So, yeah, so whether I do it or I help someone do it, doesn't, has zero consequence to me. We are coming to the end of the episode, which I hate 'cause I love fucking podcasting and the world of people with podcasting, but we're gonna jump into the last question here. I have 10-year-old you beside me. She hit me, by the way, wasn't very nice. - Yeah, well, you know, you have the issue. We have some trauma to go through. - Exactly, I would love to know what advice you would love to hand back to 10-year-old AOA. What is that piece of advice you wanna hand back to your 10-year-old self? - So, I'll do it two ways. One, don't be afraid to do the thing. And two, stop listening to other people's expectations of you, learn your value, learn how amazing you are and that you do have something to say and just go out there and do the thing. Don't worry about what's this person gonna say. Don't worry about pleasing everyone. Just do the thing that feels right for you and the right people will support you and the wrong people will fall away. And the wrong people don't matter. - I love it. That's some great advice for any 10-year-old or anybody pretty much of any age, really. I love that. I'm gonna jump off stage here. Again, I'm gonna give you the floor, let my audience know where they can connect with you because I know a lot of people listening here wanna start up with us and they need a strategist. So, the floor is yours. - Absolutely. Hello, everyone. So, if you want to reach out to me, I am, my website has everything. So, it's www.toptopshelfshelfvirtualservices.com. And I'm on Instagram, aoliana.eliet, E-L-L-I-O-T-T. I'm on TikTok. It's aoliana_podstrategy. And my Facebook group is podcaststrategywithheart if you wanna jump in there. And yeah, I would love to connect with you guys. Find me on Instagram, Facebook. I have a blog that comes out every Friday. You can sign up for that in my email newsletter through my website. And yeah, those are all the places to find me. I can't wait to meet you guys and see how I can be of service. - I love it, Aoliana. Thank you so much for being here. It was a pleasure chatting with you. - Yes, it was. - And sharing our mutual distaste for the team of Toronto was a couple of things. To my audience, make sure you check out the show notes down below 'cause everything for Aolia will be there and you can connect with her. And I highly suggest you do if you are looking for someone with more heart than they know what to do with. - Thank you so much, Phil, that was so sweet. Thank you. - It's very true. You have been nothing but open-kind and generous on this episode. So you do have a huge heart and it comes through and I think a lot more people need to know that. And of course, your Facebook group with the heart makes so much sense. So definitely go check out the show notes to connect with Aolia so that you can have a more heart-centric person in your life. Aolia, I can't thank you enough. I am so, so happy that we've connected and we have-- - Like what? - I have this episode to look back fondly and laugh when the Leafs again miss the playoffs. - Well, it's so true. Again, thank you so much to you, to my audience for listening and as always, remember to invest in yourselves. (upbeat music) (upbeat music) (upbeat music)
