If you’ve seen the iconic campaigns of Abercrombie & Fitch, fallen victim to the lure of Bath & Body Works, or watched the Atlanta Hawks NBA basketball team, you’ve likely experienced the work of David Tann, founder, and CEO of creative consulting and branding agency, Tantrum. In this episode of the Class E Podcast, Tann discusses the merits of mistakes, the importance of brand identity, and the value of listening to what is meant rather than what is said. Tann shares how 15+ years of working with major brands allowed him to assemble his creative toolkit and create a thriving agency of his own.
Guest: David Tann
Host: Mary Sturgill
Producers: Eliza Polich '23 and Emma Kerr '22
Crew: Cam Hamer