The Real Money Show
The Real Money Show - July 25th 2015
And in we go to the real money show, the number for contact is 1-877-8-Silver online to guildhallwealth.com. Pick up the investor kit, the precious metal advisor, and a reminder until the end of this month, a couple days, if you're shopping on the e-store, which you should try, 100-ounce bar, you purchase one of those, you will get a one-ounce silver maple leaf right till the end of this month. Jeremy, let's get right into this right away. Here in Paula here, you got a ton of information to broadcast this morning. So let me just start with this one right away. News came out, prices were lower this week, the media is out there doing their usual spin, trying to get everybody to panic, prices going down, dump it, get rid of it. What's the truth? Well, first of all, we haven't seen that much of a pullback in the market. We've been in these markets for over 10 years, and I can tell you to watch the price of silver, for example, drop from a high of 48 down to 40, and then 32 is a massive pullback in the market. That first happened at the end of mid 2011, and then we saw another pullback in 2013, I believe, when we broke down below the $20 level. And of course, that officially would have ended the bull market that ran for over 10 years. So here we are, the market is sliding slightly to lower moves here. I think silver's held above its lows for this market, and gold has just fallen just below that 11.30 mark for the first time. But at the end of the day, look, these are very low movements in the market. The financial media wants to get on board and say, "Oh my gosh, the bubble has burst," or something. And at the end of the day, the market really hasn't done a whole lot for anyone to panic, but I'll tell you who's really panicking in these markets, John, the bullion dealers. There is no physical product out there. When the price goes down, the physical market picks up like crazy, and people are buying as much as they possibly can, because those that know, understand that this product is extremely undervalued. Now, the U.S. Mint stopped selling coins first week of July. That was before this week and the pullback. And the production is not going to come into probably past August the 7th, and all the product is allocated. And the theory is out there is that JPMorgan is picking up most of this silver product from the Mint and storing it and hoarding it. The strange thing is, though, is as we're taping this show, silver's trading in the '14, '60, '14, '70 range. Last week, when I mentioned on the show, the U.S. dollar was at $1.27, $28. It worked out to 1877. Well, if we take it at today's price, it's 1911. So the natural fact silver's not gone down is the U.S. dollar that's strengthened, that's actually weakened the Canadian dollar, the Australian dollar, and the scene. I mean, every currency is being smacked down against the U.S. dollar. But again, $19.11 Canadian is what you're paying for a $14.60 spot price on U.S. And what's being traded is paper. You know, paper trades, you know, last week or actually Sunday night, there was a sell-off in actually on the Shanghai Exchange, they plummeted five ton of gold in one shot. They put five ton of gold into the market. Gold dropped $50. It soon went back up, $25. But that does help to move the market down. Who in their right mind would put five ton of gold in straight away? Why wouldn't you piece it off, ladder it off, put in so much every day and take your full price? Because if you're going to put five ton, you're not going to get that price, the price that you're asking all at once, because there's going to be lower bids and lower bids and lower bids. What they did is they put that in to knock out all the people that had stopped sells in, gold and silver, because what they did is help plummet the price down, and somebody out there was buying back up the paper. As Jeremy said, there's no physical product. We're back ordered from the Mint. Maples are anywhere from three to four weeks, silver maples. 10 ounce bars of silver from the Mint. We don't even know, it's an undetermined delivery. It's summertime, yes. You know, maybe there's a few people off of the Mint, but they run normally two, three shifts a day. Even if they lost a shift, they would still be product. There should be stockpiling. But instead, when the prices come down, the smart money comes in, steps in and buys up the product. We are fortunate enough to be able to deliver product to our clients, because we do keep an inventory. With the price plummeting, or what you can't call plummeting from 1480 to 1470 or 1460 is not 10, 20 cents, is here neither here nor there. We had one customer come in and bought him four ounces of gold to sell. Everybody else is buying. I've had one sell order in three weeks where somebody has brought physical product in and wanted to sell it to turn it into cash. So what does that tell you about the market? What does it tell you about paper? Paper is for the tourists, as far as I'm concerned. The smart money will buy physical. It doesn't matter if it goes down 20 cents, 50 cents a dollar. Buy it every month. It doesn't matter. You're going to cost average because sooner or later, if we look back at 2011, silver was $49. Gold, you know, was 19 hundred and 20, 19 hundred and 30 dollars US. Today, we're trading just under $1,100 in gold and we're trading at 1470 silver. It's a bargain. It's an absolute bargain. And most people out there know, even if you're a small investor and you're buying a 10 ounce bar of silver, you know, for 1660, 170 dollars, you put it away every week, every month because I can tell you sooner or later, silver is going to explode because all the paper that's being traded on gold and silver, once that market starts to move and the short players will have to cover, they're going to have to go out and buy physical product to cover them because people want to take deliveries. They're not going to be able to get it. They're not going to be able to find that product. So this is a great time to buy. If you want to go, if you want to buy a physical product, again, a Guildhall, we only carry physical product. We don't sell equities. We don't sell ETFs, certificates, futures, options on futures. We sell the physical product. If you want to buy it, take it home, that's great. If you want to put it in our depository, you can do that. It's safe, secure, allocated, segregated. You can do that. If you want to put money into a TFSA or an RSP, we are partnered with Questrade. They are the custodian of the product. We just buy the product. It goes into a safe, secure depository. You get the bar numbers. There are several different ways that I've just explained to you to buy it. First thing you've got to do is make that phone call, go to our website, go to our e-commerce store. You can open an account online and you can order products straight away. One, eight, seven, seven, eight, Silver, is that number? Guildhallwealth.com is online. Jeremy, you mentioned physical. There's none around while we know who loves physical India and China. What about them? Yeah. So China came out this week. They said how much they have and the entire gold and silver community laughed at the irony of it all because everyone who can do a little bit of analysis knows that they've accumulated a lot of gold over the years. I think Jim Rickards said it best because he just said, look, they're trying to comply with the IMF. They want to be involved in the special drawing rights. They're going to undercut what they probably own. And of course, then the weird thing that came out this week is then basically the markets went down. China was trying to punish Russia, sorry, China for holding gold at all. And that makes no sense because the price went down, which means China could buy more. None of it really makes sense. If we just look through the fog of it all, we know that China has an insatiable appetite for gold. Of course, they're going to undercut what they actually have accumulated because they want to continue to accumulate. And if you really want to buy something, you want to buy it as cheap as possible. So no one is happier about a small pullback in gold than China at this point. So we know that they're accumulating. We know that Russia is accumulating. We know that India is accumulating. We know that India already purchased more than a quarter percent of the world's production this year. So there's a massive amount of physical and there's no there's no question why we're why we're short on physical product. And the reason is is these countries, these sovereign countries want to diversify and protect themselves against the dollar. Yes, the dollar has been very strong recently. These recent things don't last forever. The US dollar, a strong US dollar is not good for the US economy. It's not good for the stock market eventually. And it's a wonder why it's as high as it is. You'd think that the central banks would want to maneuver it down a little lower from here. It will happen eventually. We know that fiat currencies are only as strong as the faith in them. And people are losing that faith. Well, the interesting thing is as well is a lot of the companies are reporting their profits. These are public traded companies on the TSX or even like in New York Stock Exchange and Nasdaq. And they're all complaining about the same thing. Their profits are down because they're trading in a currency and world currencies. Most of the US companies are big companies between 40 to 60 percent of their business is outside America. And they're getting killed on the currency. So their profits are not as good as they should be. So what do they do? They buy back stock. You know, it's buying back your own stock. They're not putting money into equipment. They're not putting money into staff. Most companies are cutting back on staff. They're not definitely not buying any new equipment. So these are interesting times. I think this is a great opportunity to buy physical product, buy gold and silver, put it away. You know, every birthday for my grandkids, I give them an ounce of gold. I've been doing it. My oldest grandchild is nine years old. Gold was trading at $500. We went up as high as $19. But even now at $1,100, if I was to give my grandkid $500 on every birthday, she's still much better off with the gold. Because even if gold is trading at $1,100 US, that's close to $1,500 Canadian. She's nine years old. She's got nine ounces of gold. I have a grandson seven or eight rather. He's got eight ounces of gold. It's better than giving them the cash. And I think eventually we will hit 2,000 gold and 5,000 gold and eventually 10,000 gold because when all these fiat currencies crash and they will crash, you know, we've now got Greece off the table. It's great. Nobody is interested in Greece. All the people voted for non-asterity and, you know, the government came in and said, okay, you should have it. It's actually BS. Six months time this, you know, bad penny will come back to the table and it will be the same thing all over again. Lend us more money. I still get over the fact that your grandkids have so much more gold than I do. We'll take a short break. We come back. We'll talk about currency. I could adopt you. That'd be great. We'll talk about that. And why people are buying so much more. So stick around. 187, 787. Silver is the number online to guildhallwealth.com. Real money show. Talk radio. AM640. The number to get ahold of the guys. 187, 778 silver guildhallwealth.com. You want to check out the e-store, how to use your RSP, TFSA to invest as well. Let's talk about currencies, shall we? What do you think? Well, look, we've seen the U.S. dollar getting stronger right now and that's where a lot of people's focus goes to right away. And in having a strong U.S. dollar means that you're going to see lower gold and silver prices. As we mentioned in the last segment, it's not as if the gold and silver prices are collapsing from where they are. They really aren't. You're looking at less than 1% drops in the market. So at the end of the day, we want to keep an eye on that U.S. dollar. It's had a very strong move recently. That's not going to be sustained in my opinion. I think it has to come down to support U.S. businesses, support the stock market. And of course, there is currency wars going on. So what does the currency wars mean? Currency wars mean that a lower dollar is better for imports and exports. It means that you'll be able to export your goods, make more money, get the economy going. Every country is in a race to the bottom. You don't really see countries raising rates, although you did see that in one country in Switzerland. You're seeing mostly countries lowering rates and lowering the dollar and the value in those dollars. The U.S. dollar looks really strong right now. Again, we don't believe that's going to continue for much longer. And that will probably help fuel a stock market rise. But you'll also start to see the gold and silver price rise as a result. At some point as well, just to digress for a moment, at some point as well, the physical market is going to dictate the pricing in gold and silver. We've already seen that as a result of the U.S. Mint closing, prices on those Liberty coins have gone up in terms of the premium. And I think that when the price of gold and silver does start to move, the premiums are going to rise rapidly. And it looks like from this standpoint, from where we are today, with a market low and there's no supply, I could only imagine what it's going to be like when the prices actually start running. So when we say, yes, it's better to be a month early, we were talking about getting in it before the market moves. In some cases, we want to add to that now and say, you want to be in early because you want to be able to get the product before your hands are tied and you absolutely can't. But looking at currencies, you can see that gold is not down in most currencies. It's up year over year in pretty much every currency except the U.S. dollar. So you have this strange view on the market that I think will eventually write itself. And you're going to look at the last six months and say that it was a crazy aberration and you'll start to see the markets move. And if for anyone who says, how much longer are we there yet, every day we're one step closer, every day that the market has another one of these pullbacks and the physical markets get strained, we're one step closer to turning around. And I think that we're going to talk about this a lot with the Aiden sisters as well. So I'm really looking forward to that interview. Well, the thing is as well as we're recording this show Thursday afternoon, the Dow Jones is down 115 points. That's a third losing day. Oil is trading at 4850 a barrel. That's West Texas crude. But if you take it in Canadian dollars and we export oil from Alberta, we export it. Now that becomes $60 a barrel. It's not $48 a barrel. It's over $60 a barrel. So has it really gone down? When you beat down a currency like Canadian currency is 130, it means that the average person is going to suffer. They're going to pay more in the grocery store, more in the retail stores because most of the product comes in from the US and you're going to be paying a premium. And there's only so long or so much you can hold off as a retailer or selling any goods. If you're paying a dollar for something and now all of a sudden you've got to pay $1.10, you're going to pass that off to the consumer. And you can hold off as much as you can, but you're not going to work for nothing. You're not going to take the loss. You're going to put the prices up and the consumer out there in Canada is really going to fill the pinch. We are in probably a recession and nobody wants to say we're in a recession. There's not too much we can do. You know, they sneeze in the States. We catch a cold in Canada. It's as simple as that. We're an exporting country, whether it's oil, whether it's minerals, whether it's timber, you know, in actual fact, out west, they're burning all the timber down with the forest fires, but it's, but we import so much product. You know, we don't grow grapefruits and oranges in Ontario. You know, so when you want that, you're going to go in the store and you're going to start paying premium and a lot of other things on USB from God knows what else. So look at where you are. Look at the markets. Most people have not made a penny. The average person in the stock market, even though it's done well in the States over the last four years, the companies have done well. The companies on the NASDAQ, I don't know many people that have a thousand shares of Google or Apple or any of those stocks. Most Canadians are playing penny stocks, hoping to hit a home, you know, own 10 stocks and hoping to hit a home run on two of them. It hasn't happened. In the mining stocks, every mining stock is virtually down. It's probably not a bad time to even be looking. You know, we shouldn't be recommending, but it's not a bad time to be looking because they've been beaten up so badly that gold and silver will move up. And when they move up, so will the stock market in the mining sector? 18778 Silver is the number to start investing. Guildhall wealth.com is the website. As you mentioned, Jeremy, the Aiden sister is going to be on the show next week. Quite simply, why are people buying? The people we're seeing buying every single day, they are looking for security. We're not necessarily seeing, yes, there's that hint of they can make a lot of money. There's a lot of opportunity, but the major overall feeling is that people want security. They know that putting the money into a bank account, you're getting less than 2% on your money in a savings account. You're not beating inflation. Yes, holding gold in silver might cost you 1.25%, which you'd be passing up holding it in a savings account. But even if you held that for five years, that's six and a quarter percent on the chance that gold and silver, which are extremely undervalued right now, could double, triple or quadruple in price in the next five years. We're talking about currencies. And I really like the website goldprice.org because you don't even log on. They've got these great charts you can look at. And for example, gold, this is crazy. If you look at a gold chart on there, you would see that over the last five years in US dollars, the price of gold is down 8.2%. So we're not really in panic territory there, but if you were to look at it in euro terms, the last five years, you're up 8%. And in the last year, you're up 3%. Now, if you were looking at a currency like the ruble, which has had issues in the last year and a half, in gold terms, you're up 72% in the last five years. There's a reason you hold gold in your portfolio. It's to protect against the currency issues. Euros had them. Right now, the US is benefiting from a stronger dollar. So gold is looking weak in that currency. If we look at at the Canadian dollar, which obviously all our listeners out there are mostly Canadian, we're looking at a 14, 15% increase in the last five years in terms of the currency. So this is a good reason to have gold in your portfolio. It's an overall hedge against currency devaluations. We're talking about it today. The US, the Canadian dollar falls by 30% over the last year and a half. Well, guess what? It's holding its own if you were holding gold. If you actually bought gold at the top of the market at $1,900, which by the way, I did. I also bought gold at $500 an ounce. So I'm not too worried. But even if I did buy it at 19, which I did, today it's worth over $1,500. So am I really panicking about my holdings right now? Absolutely not. This is a long term hold. I'm going to make up for that $1,500 shortfall at some point in the future. I don't really care. It's all about accumulating. This is my opinion, accumulating. You have enough so that you can feel secure. That's what we're seeing people buying today. They're trying to get into the market to feel that security and know that when this market turns around, because they all do, markets are cyclical, they stand to have a great opportunity with something that they have. Gold for your golden years, right? Yeah, that's what General Solente. But the interesting thing, I paid a bill today for some diamonds that I purchased actually the beginning of May. At the time I purchased the product, it was 1.2 US. I paid the bill today. It was 1.3. I lost $19,000 in the currency exchange. We didn't put the prices up on the diamonds, which now we've got to probably put our prices up next month, because the currency is 30% different to where it was last year. From May the 1st, it's a difference of 10%. That's huge. That's absolutely huge. So to own gold and silver makes a lot of sense. It's easy to buy. You can buy the physical product from us, take it home. We don't advise you to keep a lot of product at home. A thousand ounces of silver weighs 70 pounds. You buy 5,000 ounces of silver. There's no way that you can put that in the safety deposit box, because it's tiny. So you want to rent a big box, or people say, "Well, I can hide it at home." Not the smart thing to do. There's a lot of home invasion. I don't keep a dollar's worth of silver or gold at home. It's in a secure safety pository that we have, where we can allocate, segregate your product, give you the bar numbers. You can visit the product with 24 hours notice. That is a great, great way. Go to our website, guildhallwealth.com. Right-hand side is our e-commerce store. Open an account. You can place an order online. One of our representatives will get back to you, whether you want to pay in US, or whether you want to pay in Canadian, whether you want it to live it, or whether you want to put it into the pository is completely up to you. But you need to get into this market. Everybody has home insurance, car insurance, life insurance. Why not ensure your wealth, your capital, by owning some gold and silver? Because in the long run, you will make a lot of money. 18778 silver, guildhallwealth.com. And a reminder until the end of this month, July, you purchase a 100 ounce bar through the e-store. You will receive a one ounce silver maple leaf as well. Jeremy, I'm going to put you to the task. Do you have good pricing? That is the question that I'm throwing at you right after the break. So we'll take a short one right here on the Real Money Show on Talk Radio, AM640. And back into the Real Money Show, 18778 silver online to guildhallwealth.com or guildhalldiamonds.com. This is a segment we love to talk about diamonds. Want to get right into this, Paul? I'm going to ask you because this is something we were discussing off there. And probably some of the people who are just getting into the diamond investment arena with you guys would ask. And that is what can buying a purchasing and investment diamond, a color diamond, achieve for someone's portfolio? Good question, John. What we look at is if you're looking to retire in the next 15, 20 years, this is just a great investment. If you're looking to pay for your children's education, you know, this is a great time to be holding a diamond, you know, 10 to 15 years down the road when you're looking to pay for the kids' education, the diamond is going to be worth a lot of money. If you're really tired of the stock market and you're looking for an alternative investment, natural fancy colored diamonds is the way to go. Now it has a proven track record over the last 40 years since they've been keeping records. And this is from dealers, manufacturers, large retailers, natural fancy colored diamonds have never dropped in price in the last 40 years. It's portable wealth. You can literally hold millions of dollars in the palm of your hand. There's no volatility with natural fancy colored diamonds such as we've been through the savings and loan crisis, real estate drop in the late 80s, the dot-com bubble. And in 2008, we had the subprime financial crisis. And we can even look at Greece, which is, you know, another basket case. But we won't hear about that for the next six months, but that's going to return. It's like a bad penny. It's going to show up again. There's no way that that's going to stay as it is. So it's a great investment. Also, natural fancy colored diamonds, they're an insurable asset. You can't insure the stock market. You can insure your house, but you can't insure, you know, anything that you buy as a commodity. There's no bureaucracy when you're purchasing a natural fancy colored diamond. It's completely confidential. When you're dealing with us, it's between you and us. And you get an unbelievable return on investment. Now, natural fancy colored diamonds come in what the diamonds that we sell come in three grades. It's fancy and tense and vivid. And then you're looking at the four C's, which is the color, the clarity, the cut, and the carat weight. The stronger the color, the rarer the color, the higher the value of the diamond, the stronger the color, the higher the value automatically. Now, clarity is important when you're buying a natural fancy colored diamond. Again, the top, top clarity of internally flawless, or VVS, or VS, holds a higher value. Certain shapes in natural fancy colored diamonds, as the cuts, whether it's a brilliant cut, cushion cut, radiant cut, pear shaped cut, also increase the value of the diamond. And then we'll get into carrot weight. The larger the diamond you buy, especially in yellows, the more it's going to increase in value. One eight seven seven eight silver is the number guildhalldiamonds.com. Jeremy, let me ask you the same question. I'm thinking about purchasing a diamond. What can it do for my investment portfolio? Well, let's let's look at children's education. You're looking at having to prepare about 16, 17 years in advance. So let's say you purchased a diamond and wanted to hold on to it for about 15 years. We did a colored diamond comparison recently looking back to 2012, midway through 2012, to see what the inventory we had back then just to compare what it would what it looks like today. And one of the things we noticed, and this is to answer the question, one of the things we noticed is we actually didn't sell fancy yellows at the time. Intense diamonds, even three years ago, were more readily available than they are today. And but if you were looking at an intense diamond, you could have purchased an intense diamond for around the mid teens, high teens. Yeah, and we're talking about the one caret level internally, flawless, again, yellow, intense. Today, those diamonds are selling comfortably in the mid 20s, anywhere from 23 to 25,000. So we've seen in the last three years, about a 36% increase on again, sorry, two and a half years of 36% increase. If you look and consider where that could be in 15 years, you start to realize that this could pay for a good majority of someone's education without actually having to outlay too, too much at this time. The other thing is as well that you've got to look at if you look at the currency, you know, 18 months ago, we were basically on par. Now we're trading at 30 cents on the dollar. Worse than 11 years, right? So even if you bought a diamond two and a half years ago, not only have you made 36%, you've made 30% on your currency. So if you bought a stone, you know, just say for $20,000, you've made another $6,000, because all natural fancy calitoms or all diamonds are purchased in US dollars. Though you go into the store in Canada, where you go to Yorkdale, wherever you go, they're going to price it out in Canadian, but they're all purchased starting off in US dollars. So when you're paying 30% more, as Jeremy said, stones up 36% at another 30, you're doing pretty good. Now again, this is an investment level for someone with a basic budget for a natural fancy color diamond. And again, right now, we could get in for, let's say, just under 25,000. And in five years, that diamond will, on paper, value-wise, should comfortably be comfortably around double at that point. And then it will increase even further in the 10-year mark. What I like to tell my clients is, look, I want you to look at this diamond where it goes in five years. You're going to see a nice increase. You're going to want to see more. And at the 10-year mark, you're going to be extremely happy that you purchased that diamond. It's like looking back on real estate today. Wouldn't you have been glad to have gotten in 10 years ago? Well, wouldn't you have liked to have gotten involved 15 years ago? And it's the same thing with diamonds. The insane prices of today are the same prices of tomorrow. So in 15 years, the client could at that point start to think about their exit from the market because they're looking to put it towards an education. Well, 15 years, they're going to look back and say, I paid a pittance where most people are fighting every year for an 8% gain in the market, not taking into consideration what could happen in three years, what could happen in 10 years. We've talked about all the different things that could happen in a market, whether it was the savings and loan crisis or the dot-com bubble or the subprime crisis. There's always a crisis around the corner and really high-end color diamonds like this have fared very well. Now, you're talking about your average investor. Let's just take because you've sent me this comparison chart. And it's awesome. I want you to make mention this. Let's talk about someone at a level more of an accredited investor who's say going after a pink diamond. How about the returns percentage on that? Because this chart is just out of control. Right. And we know looking at the Color Diamond Research Foundation and they've looked at a cross-section of over 20 major color diamond dealers that pink diamonds are up over 320% in the last 10 years. And that is just based on pure rarity. If something is rare, it's going to be wanted. And one of the really nice things about the diamond market in this respect is that it's such a small market. There's such a lack of supply. Demand is always there. You don't discuss demand. You talk supply and the limited supply. And so it's very difficult for central banks to try to control the price or try to control the sentiment in the market. It is a natural market. Price discovery is completely based on the market itself, which is refreshing in today's environment. And so when you look at a pink diamond, for example, an intense pink 0.27. So you're talking just over a quarter carat where you could have bought one three years ago for 20,000 today. It's pushing 50,000. So yes, 20,000 might have seemed like a lot back then. But today you'd look back and say, yeah, that was that was amazing. You paid 20,000 for a car three years ago. What's it worth now? Six grand? Four grand? You know, I'm just putting a car in. I'm getting a new car today. I don't want to tell you what I lost on it. That's what I mean, right? Listen, three years. But I know, and I've took a real kicking course you have. I had a client who bought a 0.32 intense in 2011 for about 22. And today, last, yeah, in the spring client was purchasing it for about 38,000, close to 40,000. So a similar, very similar diamond. So we know what and that's not based on us just raising prices. That's based on if we want to, if we want to acquire that stone for the Guildhall collection, it's going to cost more. And so, you know, you have to get into the market to understand the market and to really appreciate it. And that's where the fancy's become really important that you can get in for 12, 13,000. We didn't sell them three years ago. But if you had bought one three, four years ago, you probably pay six or 7,000. Well, the funny thing is, I mean, this has been a best kept secret of the wealthy for the longest time. They've always owned very high and natural fancy color diamonds. You see royalty, you know, going now these stones are going into auction and fetching 20, 30, 40 million dollars in the pinks. They're getting outrageous prices. It is one of the oldest and most concentrated forms of wealth. It's a collectible luxury asset. And it's a stable asset. I mean, something that keeps on going up and up and up, I want to be involved with. And you have to look as well at there is a diminishing supply of these natural fancy colored diamonds. Mines are closing. There is less productivity in the mines. There is a more growing awareness of this investment. And also, as Jeremy said, a growing demand. I want to congratulate everybody this week that purchased a last week, purchased a natural fancy color diamond. If you go to our website, guildhoodimers.com, you're going to see a lot of diamonds that were put on hold or sold. We had a pretty good week last week or this week, I should say. And we just put together a flyer, which was supposed to go out today with six diamonds. And we told two of them before the flyer even went out, you know, to the public. So at Guildhall, we're very, very careful and very selective of the type of diamond we buy. We go out of our way to buy the best of the best. What we leave, you know, somebody else is buying. And that for us is a great thing because we only want to sell the best because somewhere down the road, whether it's 10 years or 15 years, you want to come back and sell that diamond, we're happy to take it back from you. We had two calls this week. I had a call actually yesterday from somebody that purchased a diamond from one of our competition five, six years ago. And they called up to resell the diamond back to them. And the person said at the other end, actually, it was the son of the person said, well, we don't, you know, buy diamonds. We only sell diamonds. We're not interested in taking your diamond back. Whereas for us, we've picked the best diamond. So we know that somewhere down the road, if you don't put it into a piece of jewelry, you're going to bring it back. I'm happy to sell that diamond because it's like one of my kids. When I buy a diamond, you know, I've chosen, chosen well. Jeremy, how do we get more info? You've convinced me I need more info, right? Well, simply you can give us a call, go to the website and you can contact us through the website. And I think the best way to learn about the diamonds is to sit down and have a meeting where you can look at the diamonds and understand the quality of the diamonds. Because when you do that, you can see why Guildhall has a sense of pride, of ownership of the product that we've acquired. And it does translate for every person who gets involved in colored diamonds that they can feel that same pride of ownership. Paul was just talking about people who sometimes overpay for diamonds that are less, that are inferior quality. We run into that every single week. We hear from people who've purchased smaller diamonds or, you know, less, less quality. And they paid a little bit. It doesn't mean that they're not necessarily going to make money. It just means that you need to hold on to that diamond for a significant amount of time. They all have moved up. But if it's an inferior, I don't want to say inferior quality, but less quality, you're going to wait a longer time. Now, when it comes to selling even a fancy yellow today as an example, you're not necessarily going to be looking to sell that in five years. And if liquidity is an issue, then it's not for you. If you're thinking, okay, at best, I might sell it in 10 years and look to have made comfortably over, we would say at that point, you're probably going to be looking at over 10% a year on that investment. Then, you know, you made a very easy investment that you didn't have to watch every day. It wasn't volatile, et cetera, et cetera. 15 years, your rate of return is going to increase even more. The longer you hold it, the better the rate of return year over year. So it does mean the longer you hold it, the better. Now, just as you were talking about those pinks, you don't have to necessarily wait 15 years to sell a pink. You've outlayed a larger amount. You've bought something more rare. It's going to translate in a better increase in value. So it becomes something that you could sell a little sooner if you wish. Of course, some people don't want to sell them. It becomes part of the family net worth and something that you can pass along. And that's why these diamonds kept secret for so many generations because the wealthy were keeping them to themselves. And the key thing is, well, John, is every diamond that we have on the website is available. It's not, you know, bait and switch. We don't show something and say, "Oh, we sold that." As soon as we sell something or we've taken a deposit, it says, "Hold or sold." Everything else is available to show to you and buy and purchase and take with you. We're the only company, I think out there, that puts a price on the website. We show the price of the diamonds. Not necessarily, we always get that price. I mean, there is sometimes a little bit of negotiating, but we show the prices of every diamond. Every diamond you'll see on the website comes with a full GIA, not a half cert, which is a certificate, a full certificate. It tells you everything about that diamond. If the diamond does have an inclusion, it even will map out where that inclusion is. Diamond DNA. Yes, and there's nothing wrong with even a vivid VVS1, VVS2 or a VS1, because they're actually only about 5% difference in the price from an internally flawless. You're buying color. It's called natural fancy color diamond. It's all about the color. It's not about the inclusions and the clarity and everything else. Every diamond comes with an independent appraisal. That doesn't mean that that's the price that you would get or you're trying to resell it at. It's an appraisal that gives you the value. If that diamond is stolen or lost, you have to go out and find another diamond like that. That's a fair price to be able to go and get an appraisal for or to find that diamond. We also have free shipping, which is really important. Everything that we do is completely transparent. We also have on board a GIA diamond graduate, which is my daughter, which I'm very proud of, which helps in the buying of the diamonds. She knows more about natural fancy color diamonds than any of us, because she's taken the courses and she's graded diamonds and she understands and this is very important when we're not only buying a diamond, but selling a diamond and making the customer feel comfortable. We encourage clients to come and see us, make an appointment. We never sell you the diamond. The diamond normally picks you. It's always been that way. You can look at 20 diamonds and something will stand out to you personally. Price really comes into it sometimes, but if you're going to buy the best, you're going to pay a little bit more. Diamonds, to me, are like real estate. It's location, location, location. If you buy the best, you're going to get the best return. It's as simple as that. 18778 Silver is the number you want to call guildhalldiamonds.com. And as Jeremy and Paul Bull said, it's key that you go and actually see the diamonds in person because they are absolutely amazing. More of the Real Money Show coming up right here on Talk Radially in 640. And more of the Real Money Show. 18778 Silver, guildhallwealth.com. Get the investor kit. Make sure you sign up for the precious metal advisor. I've told you what to call to buy and how to buy, but we're going to talk a little bit about pricing, Jeremy. Yes. We get a call every day from someone who says, what's the price? No problem. The bottom line is, is every billion dealer out there is basically charging the same thing. There's really little difference. So price matching is not a problem. If you see a site out there that says we price match, yeah, no problem. Every company can price match. I'll be the first person to say to my clients, if there happens to be a company out there that's selling their product at a loss, because that happens. I'll tip my hat and I'll tell my client to go out and do it. A, because it means that that company isn't making any profit. And B, hey, look, we're all out for the best price. Now, obviously it's going to depend on how much you're buying. The more you buy, the better your price is going to be. We're all about service here. We're all about loyalty. If you're choosing to go with guildhall, we're going to make sure that over time you're going to get better and better pricing, better and better service. We hope you get the best service right out the gate. It's what we aim for. Yeah, but also Jeremy, there's three things that when anybody can offer this price, there's delivery and service, anybody can offer you a nothing price if they don't have it, because they know you're not going to make that order. You know, nobody's going to put out thousands or hundreds of thousands of dollars and say, well, when am I going to get in? They say, well, it could be six, eight weeks. You're not buying a couch. When you buy a couch and you go into a store and they say it's six to eight weeks delivery, you put a small down payment and when it comes, you put the rest. So you get, first thing is price. The second thing is delivery. How quick can you deliver? Do you have it in stock? And for us, we have the product in stock, even though we're back ordered from our suppliers on a lot of the product, we do hold inventory. We buy product and we keep product available for our customers. And that's where the service comes into it. So you're getting the price, you're getting delivery and you're getting the service. When you get three out of three, you've hit a home run. Yeah. And again, it's, it's, it's not just bullion. It's, it's relationships. It's making sure that you're being taken care of, that you're just not another number at another company. Look, not everyone's going to buy from us. We understand that we appreciate that. Some clients are going to be happy to go with the company that's charging 10 cents less. Even if you have to pay $15 for parking, you know, that sometimes that's what happens. And that's perfectly okay. We do have a lot of promotions that, that we have at Guildhall. If you listen to the radio show, you know, we're always having a promotion. Right now, we do have a promotion for every hundred ounce bar. You get a, you get a silver maple back. That's getting $26 off the purchase price. That's going to save you, you know, more, more off that, that first purchase. So we make it really easy for people to get involved. The best way that people get involved in this market is to go to the E store. You can purchase a few 10 ounce bars, get a feel for how it works, get a feel for the payment, get a feel for the service that that Guildhall provides. And then you can maybe start to accumulate a few 10 ounce bars every month, a few hundred ounce bars every month. You get involved in that way. And then maybe eventually you say, you know what? Now that I have the physical in my possession, now that I know what it feels like to have a real asset in my hands, I want to have this in my RSP. Well, guess what? We do that at Guildhall. Same thing. You purchase the product. You get your bars allocated, segregated. You can go and personally audit your product. When was the last time you went to personally audit a stock that you're holding in your RSP? Not happening. Not a lot of people can even name the stocks that are in mutual funds that they currently own. Our clients know not only what bars they own, they have the serial numbers for the bars that they own. And what a great way to diversify the portfolio. Now it's not just RSPs. It's TFSA, which is fantastic. If you haven't started an investment in the TFSA, this investment could not be easier for that. And of course, it answers the question, well, how do I claim my gains on this investment if gold goes to the moon? You don't have to. So that's the wonderful thing. And we were talking, talking in the last segment about college educations. Paul was talking about giving an ounce to his grandkids. And me. And you just rolling that out there. You can do gold and silver in your RSP. Why not put some gold and silver in the RSP today, knowing that the price is way undervalued, knowing that the market could be huge 10 years from now. And all you have to do is look at the past past performance of gold and silver. And you can say, you know what, 10 years from now, I'm sure it's going to be much, much higher. What a good time to get involved. Getting into the RSP, TFSA, Lyra, RIF, all of it. It's so very easy. All you have to do is give us a call. We're more than happy to walk you through. And if it's not for you, it's not for you. But I can tell you right now, people are really liking this vehicle. And they like the idea that it gives them protection. They note they have the security, knowing that the product is really there. It's really allocated and they can go and visit. And they get that peace of mind, knowing that they own the hard assets. And we hold their hand through the whole process, even though we partner with Questrade that, you know, is the custodian of the account, that's who you open the account with. We do the buying for them. And this is a great, great way to own gold and silver. As Jeremy said, you know, if you want to put this into an account for your kids, you can set up and buy gold and silver and put that into one of these accounts. It's important that you have some insurance against volatile times. I always say to a client, you know, would you sell me your house for what you paid for it? You know, I visited somebody the other day they've been in their house for 60 years. Oh, I love that. Just offer Bathurst and Lawrence. Imagine if you bought a diamond 60 years ago. Anyway, 60 years ago, the whole point is, would you sell me the house for what you paid for it? And that house from 60 years has been through three basic sell-offs where the price has plummeted as much as 40% on homes like prices of homes in a period. You know, in the 70s and the 80s, we've had the subprime in the States. If you look, I mean, I wouldn't say to somebody in Florida or Arizona or Las Vegas or Nevada, would you sell me home for what you paid for it? Because they would throw it at me so quickly. But I'm talking about a good sustained market like Toronto. It doesn't go down. It only goes up over a period, even if we do have a little bit of a sell-off. The same thing with gold and silver right now. It's undervalued, underpriced. It can only go up. If silver's trading at $14.60, can it go down to a dollar? It's not a stock. It's not naughtel that was trading at $100 and went to zip. You know, it's not Blackberry that at one time was over $100 and is $10, $11. Gold and silver will not go down to those prices. So there is more upside than there is downside. If silver's $14.60 and we were at $49 in May 2011, do we think we can take out the $49? I think so. I'm betting on it. I've got my own skin in the game. I own gold and silver. And I think that this is a great, great time to buy and make money. 1 8 7 7 8 silver is that number guildhallwealth.com is the website, the e-store is located there. Let's talk about minimums, Jeremy. If for RSPs registered accounts, you're looking at about $5,000 to be involved in that market. If you want to buy from the e-store, whatever makes it convenient for you, understanding that there is a just about $29 delivery fee if you're buying under $5,000. So you want to just gauge that. Of course, if you pick it up, it doesn't cost you anything. Yeah, you could set up an appointment to come pick up the product. We don't we don't work at the depository. So we make sure that your product is available for pickup and financing accounts. You could look at something like a thousand ounces where you'd probably be looking at putting in less than $5,000 to acquire that thousand ounces. So that's something that a lot of people are looking into these days. And for the depository, I think you want to have about 500 ounces of silver or more to make it worthwhile where you can look at the cost of doing business and say, yes, the risk reward here in terms of what my outlay is, it's going to make a lot of sense. We have a document that we created. We're more than happy to mail it out to clients about about storing your product at home. So for those who have already gotten involved in this market, fantastic. Get this document to learn how to properly store your product and make it very safe. And of course, if you want if you're looking to just get some new information about this market, this is brand new to you. And you say, you know what? Yeah, let's start exploring this market a little bit. I'm not ready to do anything just yet. You can sign up to the precious mail advisor. You can also call go on to our website and fill out the form for the get started kit. And we'll show you everything you need to know about this market so that you can make the decision for you and your family. Have a little investment bling on the side, maybe an entry level diamond to go with that silver, right? Well, now you're after my own heart. But of course, if someone is looking for a market that has very little volatility, if any, and consistent gains, it would be the color diamonds. We're passionate about that. We'd love to show you what those diamonds can do for you. And all you have to do is just give us a call. We're more than happy to help you. Good rapping on the week, guys. The number one, eight, seven, seven, eight silver. The website is guildhallwealth.com. The investor kit, the precious metal advisor is located there as is the e-story. You should be starting investing the easy way and get your get your feet wet in that regard. And reminded until the end of this month, you purchase a 100 ounce bar through the e-story. You will receive a one ounce silver maple leaf to go along with. This has been the real money show on talk radio, AM 640. What if you could have a streaming service that added new shows and movies every day, 365 days a year, tune in on Monday and watch traumas like Fight Night, The Million Dollar Heist. Tuesday, watch reality shows like Top Chef Canada. And Wednesday, enjoy comedies like Ted. And it just keeps going and going every single day. No matter when you tune in, there's always new entertainment for you to discover. 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