The Real Money Show
The Real Money Show - March 14th, 2015
And welcome to the Real Money Show hosted by Guildhall Wealth Management, a show about the incredible potential of owning physical gold, silver, and natural fancy colored diamonds what they can do to protect and make you money in these turbulent times. Jamie, let's get right into it and want to mention the number, by the way, 18778 Silver. Get an investor kit, precious metal advisor, and make sure to stop by the east door and do your purchase there as well. It's very simple. Guildhallwealth.com and other websites you should be checking out. There is a seminar coming up correct. In Oakville, you can go on to Guildhallwealth or Guildhall Diamonds and go to the seminar page and you'll get all the information about our seminar. This seminar is about natural fancy colored diamonds specifically. And if you're in the Oakville neighborhood, definitely come and say hello. Okay, we always start with the week that was. How was it? It's been a crazy week in precious metals. I think starting off the week was just an unbelievable piece of information that came out that HSBC is closing seven of its gold vaults in London. Now understand that the HSBC deals with the exchange traded fund and all of the gold that is quote unquote supposedly in the exchange traded fund. But forcing all of its retail clients to close their accounts within two months really puts a lot of pressure on that market. We were discussing it in the office amongst all the brokers and such. And it's one of these things where if you haven't really made money in the market and you're telling your clients, we're closing these accounts, you're going to have a lot of people that just say, well, you know what, just sell me off, I'm done. There's not going to be a lot of people that are going to take delivery of that product. And the big question hanging over all of this, again, HSBC is closing seven of its gold vaults is where is this gold going? Where is there any gold there? And what's happening to the gold that supposedly in the ETF? So interestingly enough, this was the same week that gold and silver got hammered in the market. Now not that much. I mean, silver came down below $16 an ounce gold held its own in around 1150 as it has been doing for months and months. What we have noticed, of course, is that it's been essentially the same price to buy it in Canadian dollars. And I think that's another big piece of news this week is currency wars continue, Korea dropped the rate, Thailand dropped the rate, every seemingly more and more countries continue to drop rates and print money and it's not getting us anywhere. So when we're looking at gold and silver and you see that the price came down in gold and silver, but it's still the same price in Canadian dollars. You start to realize, wait a minute, price is what I pay and values, what I get. Gold and silver are still incredibly undervalued. They are a place to protect your wealth. It's where you go to store value. Whereas you can keep your money in currencies and not and not be sure what's going to happen to them. But I can tell you this. Fiat currencies have an unbelievable track record of dropping to their natural value, which is zero. Well, this is the most interesting thing because in a little while back, we were looking at a euro to the US dollar at about $1.30 or $1.30 euro to the dollar. We're trading as I'm looking, we're recording this show on Thursday afternoon. The euro is 1.0615 against the US dollar. The Canadian dollar is 0.127. As Jeremy said, the currencies are really being pounded down. If we look, the governments tell us there's no inflation. Well, at 1.27 in the Canadian dollar to the US dollar, I don't know how many grapefruits and oranges and lettuces we grow in Canada in the middle of winter. These are products that have to be imported in. If you're out there shopping, your grocery bill has gone up. How can they say there's zero inflation when there's 27% difference on the dollar? You're paying for it. You're paying for it in smaller packaging. You're paying for it in hidden costs. It's out there. The same thing, we don't understand right now why silver is being beaten down, gold is being beaten down, and yet oil's been beaten down to $48 as we're recording the show right now. Oil is trading at $47 a barrel. It's for West Texas, and Brent Crude is trading at $57 a barrel. That's awfully, awfully cheap. And yet, this is supposed to encourage people, they're saving so much money on gasoline. As it really happened, as anybody noticed out there how much they're saving on gasoline when they're spending more on food or they're spending more on clothing, everything has gone up. With telling people, you need to have 15% to 20% of hard assets in your portfolio like gold and silver. The reason we say that, the stock market, the US stock market is up, whether it's the Dow, whether it's the NASDAQ, the S&P, they're all up. It's great, but nothing goes up in a straight line. There's going to be a correction. And when that correction comes, it could be 10%, 15%, 20%, 30% correction. That means gold and silver is going to go up at an incredible rate. The same thing with the dollar. Why is the US dollar so strong? Basically, it's the best house on the West Street right now. You can't look at Europe. You can't look at Great Britain, especially in Canada. Every country is printing money, it's fiat currency. And as Jeremy said earlier, no fiat currency really has ever survived going back, you know, basically a thousand years. As soon as you introduce paper or whether you took, you know, going back six, seven hundred dollars in Europe, six, seven hundred years ago in Europe, when they were clipping gold coins to actually get the value down because all they did was just trim and trim a gold coin. And that's the way they kept, you know, the values down. You need to have 15%, 20% of hard assets in your portfolio, whether it's silver, whether it's gold, whether it's natural fancy color diamonds. And we're going to talk about natural fancy color diamonds in the segments to come. But I'm going to give you a little bit of a, you know, an edge here. We belong to the Fancy Color Diamond Foundation. And they've reported over the last 10 years, since 2005, natural fancy color diamonds, especially pinks of a caroten above are up 341%, that's 341% in 10 years. Now I don't care what assets you're carrying out there, whether it's gold, whether it's silver, whether it's the stock market, whether it's real estate, natural fancy color diamonds are proven. It's a great, great investment. We've got a seminar coming up on April the 11th in Oakville. Please go to our website, Guildhall Diamonds, Guildhall Wealth. It's purely, this seminar is on diamonds and it's an introduction in how to invest in natural fancy color diamonds and why it's been the best kept secret of investing. 18778 silver and you want to go to guildhallwealth.com, get the precious metal advice on the kill we should. Jimmy, can we refer to this article here that you just handed me? Yeah, absolutely. One's by a guy named Graham Summers. Now he's a market strategist. He's been featured rolling still magazine, New York business writers, Huffington Post, CNN, Money, Fox Business, all over the place. And I'll just give the headline and the first article and you can talk about it. It says the US is lurching towards default. It says the US is once again at its debt limit despite all the talk of cutting the deficit and the like. The political class contribute to throw taxpayer money around at a pace that is bankrupting the nation. That does not sound very good. They've done a great job of kicking the can. Of course, we're only finding out about this, the fact that they're hitting their limit a week before it actually happens. It's going to happen. I believe Sunday or Monday and you know, look, we're going to see more of the same. They're going to, they're going to kick the can. It's getting to be a bigger can. It's probably more like a keg at this point, but no one can look at the United States and say, oh, there's a country that is not bankrupt. You can't keep printing money the way they have. In fact, it's not just the US, it's many, many countries. You just can't keep printing money and pretend that things are okay and see the debt's growing. If things were great in the United States, you wouldn't have to fudge the numbers. You wouldn't. You'd see all these different companies growing and not just their stock price, but actually growing. You'd see your neighborhood growing. You'd see new, not just new coffee shops, but you'd see new stores opening up all over your local town and city. You'd know that unemployment is strong. You'd know that the debts were going down in the US. You know that the interest rates would probably be rising because of actual inflation that they're trying to stop. So we know that this is all a big Ponzi scheme and we're really in a state now where everything is great until it's not. But as Graham Summers is pointing out in this that what we saw in 2008 is going to make the decline and the implosion of the economy look like the atom bomb and what we're going to see coming up is going to look like a hydrogen bomb. It is going to be so much more implosive in terms of its damage to the economy. And we have to be prepared for that. We can't just keep walking around with our head in the clouds and pretend that the stock market is just going to keep going up and up and up as though there's no such thing as a pullback in the market. Everyone knows that the markets rigged. In fact, a former SEC director came out just yesterday and you can find this on Jim Sinclair mindset or on ZeroHedge saying that, yeah, the equity markets are rigged. I couldn't say anything when I was the director, but now I can. It's like every, it's like every Fed director or head of the Fed that comes out afterwards and says, you know, by gold, like Greenspan has been coming out saying by gold. You got to be protected. You got to say, look, what's 10, 15% of my net worth in gold and silver? Why am I putting it in? I'm not putting in it to make money per se. I'm putting in it to protect the money that I've earned. Will it go up? Will you make money? Most likely because it's so undervalued right now. It's got to go up. Your purchasing power is going to grow as a result. You can't wait for the price to move to finally get into the market. And one of the best ways to get into the market is to go to the E store or our precious metals E store through the Guildhall website, easy to log on, register, pick your product, start small. If that's what it takes to just get your, your head around buying physical products. Let's get your beak. Exactly. Find out. Okay. So this is what it is to buy physical product. Take it home. If you're, if you're looking to buy more than 500 ounces of silver as an example, you might want to consider storage and the risks associated with that we do have a depository as well. We'll talk about that. Once we take a short break, our first one, lots more coming up. So stick around one, eight, seven, seven, eight silver is the number. Make sure you pick up the precious metal advisor sign up for that, the investor kit, and online to Guildhallwealth.com. This is a real money show. Talk ready only in 640. And back we are with more of the real money show, the numbers one, eight, seven, seven, eight silver online Guildhallwealth.com pick up the precious metal advisor, you sign up for that, the investor kit, make sure you check out the E store to start investing online and, and get used to it before you take a small amount possibly and, and work even larger. Paul? Interesting. Jeremy was talking about, you know, a little bit about the stock market. I mean, the average stock on, you know, on the stock market is trading 20 times earnings. That's future earnings. Okay. If your house was worth $500,000 as an example, would you be prepared to pay 10 million for it? No, sir. Just so you can get a 5% dividend on that house. If silver is trading of 1550, if it was 20 times earnings, you know, we're talking about $500 silver. Does that make sense? It's trading of 1550 gold, trading, you know, 1150, 1155. It's an absolute steal right now. You need to own it. It's a hard answer. Jeremy was talking about, you can go to our restore, go to Guildhallwealth. Actually, we have Jerry with us today, who actually runs our store and we're very, very happy to have him with us. Jerry, say hi. Hi, Jerry. Great to be here. Very excited to be here on the real money show. Say, he's very nervous too. Well, last six months, these stores really taken off, right? You're busier than a one-legged man in a bucket can contest for sure. Absolutely. It's just really excited to see people, you know, taking the plunge, as you mentioned, getting started. We can't stress it any further, but people love to do things on their own ever since with the advent of the remote control. People want to have control of their own lives, and this is just an easy way of getting it done. You could just log on, monitor your pricing. It's a seamless, easy way to get it done, and we'll walk you through the process if you need that. We're just a phone call away. And it is as easy as that, whether you want to buy coins, whether you want to buy bars, whether it's silver, whether it's gold, you know, from a one-ounce bar to a hundred-ounce bar. We also have a depository, which Jeremy mentioned early. You know, we don't encourage people to buy gold and silver and take it home, A, because, you know, it's dangerous, home invasion, you know, silver weighs 70 pounds from 1,000 ounces. Yeah, it's great. It's okay to put it in a safety-positive box, but if you're buying 5,000 ounces and you've got 350 pounds of silver, you don't want to be humping that around in a wheelbarrow, you know, to take it home, you know, whether you're bearing it in the backyard or putting it under the bed. It doesn't make sense to keep it at home when we offer storage, which is safe, secure, segregated, alligator. We even give you the bar numbers and it's insured with Lloyd's in London. Anytime you want to go and visit your medal, all you have to do is give us 48 hours notice. You can go to our depository. They will bring out the silver or gold. You will have a list of your bar numbers and you can check that inventory off against the list that you have. The other thing that we're very, very excited about at Guildhall, we're bringing to our clients RSPs and TFSAs where you can put gold and silver physically given the bar numbers exactly the same as putting the depository through a custodian, which you can easily purchase gold and silver in your RSP, TFSA with a phone call. It's as simple as that. It's a little bit of paperwork to fill out, but you will have the product available to you. It's cheaper, not promises, not ETFs, not certificates, not equities, but the physical product goes into the depository that you can touch and visit and it's out of the banking system. Best part. Best part. Nobody can touch your product. It's there. It's safe. It's there for you to view. We even have video viewing. If that's what you want, if you're out of the province, we sell all over the country. If you're in Vancouver and you want to see your product, you can see it video. They will bring it out, show you the bar numbers, and it's as easy as that. So go to our website, Guildhall. We will have more information on the RSPs and any type of pension plans we will be offering, and that will be up on the website, I hope, within the next week. Guildhallwealth.com and 18778 Silver is the number that Paul was talking about. Jeremy, I want to get to this as well. Another article you sent me. This is kind of scary. It says American nightmare shocker, the real US home ownership rate has never been lower. They're talking about student debt here, they're not lending money to anybody. What is the flavor of this entire article? Yeah, and how do we even describe this chart? We did put it into the precious metal advisor this week when you can go to Guildhallwealth.com and sign up for that. It's basically just a typical mountain. It goes all the way up and then all the way back down, and we're sitting at levels of home ownership that we haven't seen since about 1994. Just looking at a chart like that, you start to say, "Okay, wait a minute here," you've printed all this money, you're keeping rates super low, so the prices of houses are getting so high as a result of that, and the banks don't want to lend any money, so you can't even come up with the down payment, even if the down payment is minuscule. This is the reason why people can't afford homes anymore. Then you go on to student debt and you realize most people can't afford their student debt and trying to get a real job, not just a… Waitressing. Listen, waitressing. It's noble. I was a waitress. No, a waiter for a long time. It is noble. It's a great business, but it's not a long-term career plan necessarily, and the fact is is that that seems to be all that they're hiring. They're firing people on Wall Street and all other sectors, so the question is how good is printing money doing, keeping interest rates low, lowering interest rates, is it actually helping this interference from the government? What seems to be happening, which I believe is crystal clear to everyone, is that there are certain people getting very, very rich, becoming millionaires and billionaires because of this type of manipulation. They don't want it to end. They don't want their gravy train to end, but it's the middle class that's getting squeezed big time, and I don't have to talk about smaller packages, and let's pretend it's just less calories. I'm saying literally squeezed because there's very large, but a small number of players out there don't want this party to stop, but when it does, when the music stops, it's going to be not just a deafening silence. It's going to be a massive implosion, and we're here on the Real Money Show because we're concerned and we want people to be protected, and owning only 10% of one's net worth in gold or silver will do that job. We're not saying put all your money into gold and silver. No, that's for other people to be investment advisors and financial advisors and tell their clients to buy whatever it is that they think is the right way to go. We're saying, look, this is the basis of any portfolio. It's a currency that's been around for thousands of years, a great place to store value when you don't know what the value of the Canadian currency, of the euro, of the American dollar is going to be. You can see the debts, you can see the lack of interest rates, you can see the money printing that's going on. It's time to put a little bit of your portfolio and divest some of your paper-denominated value into something that has been solid and been around, and let's be honest, the low price in the metals is meant to stop you from doing that, but it's not stopping the Chinese, and it's not stopping the Indians, and it's not stopping the Russians, and it's not stopping the Venezuelans, and it's not stopping the Brazilians. It's gobbled it up, right? Everyone's gobbling it up. But here in our fishbowl in North America, we get pushed away from that. We say, no, I don't want to buy it till the price is much, much higher. Now, we see a lot of people getting into the market. A lot of people dipping a toe in the water or getting their beakwet, as you mentioned, but a couple hundred ounces or ten ounces here and there is not going to protect you. It's great to see that going on. We're seeing larger buyers come out as well starting to test the waters, but you don't want to wait till the price is much, much higher. The interesting thing is that we're seeing paper-traded on silver and gold. Every morning I'm watching the markets, I'm up at three o'clock in the morning, I'm making phone calls, and I watch the market move up, and just before the opening, on the commerce at eight thirty, the market always seems to get smashed down. It's paper. Basically paper is being traded, it's not the physical product. We have on back order product directly from our wholesalers. We order today, it doesn't get there tomorrow, sometimes it takes two weeks, three weeks for us to get our product into our depository because of the amounts that we're selling. What I'm finding right now, and it's really incredible, and Jerry, you can probably back me up on this, we're finding a lot of smaller investors, the guy that bought a hundred ounces at twenty five dollars is buying it at fifteen and sixteen dollars. He realizes that's the value. Most people always do the same thing, it's a herd mentality. They always want to buy when the market's going up. They don't have enough sense to buy on the dip, and I say don't have enough sense because what goes up has to come down, and what's low right now, there's only a certain amount of places you can put your money. You can put your money in real estate, which right now we have a little bit of a bubble. You can put your money in the stock market and pay a premium on those stocks to get a four or five percent dividend, which with a correction you can lose twenty five thirty, fifty percent of your money real quick. You can put your money in the bank and get no interest at all, and in some cases in Europe, pay the bank for putting your money in the bank. That's nice. You can keep it in cash and put it under the mattress, maybe that's okay, but inflation is eating away at your money, or you can have a little bit of safety by buying some gold, buying some silver, buying a natural fancy colored diamond. They have stood the test of time. Gold and silver for five thousand years has been a hard asset. It's been around for a long time, and it always turns back to the hard asset when paper currencies, fiat currencies collapse. There is a run to gold and silver, and my fear is that with all this paper money printing, it's going to collapse. And when it does, there's going to be a lot of short covering in the market, because what's been traded in gold and silver is paper, not the physical product. You want to buy a 5,000-ounce contract that's 350 pounds of silver. You buy 10 contracts, that's 3500 pounds of silver. Do you think people are taking delivery of that? It's mythical, but when we sell you gold or silver, it's the physical product. You either take it home, it's delivered to you, or it goes into a safe, secure, segregated, allocated to pository. And that's what you need to have. You want to, actually, we've got a real interesting thing, Jeremy, about why you should put own physical gold and silver, and what you should do all about it, where it should go, and the questions you should ask about it. Oh, you mean the nine things to look for? Yes, absolutely. Yeah. So, Jim Sinclair, he's a guru in the market. He set out nine guidelines that any depository should have, example, things like being able to actually go and see your product and that sort of stuff. And we have that available for anyone that wants to see and compare what he thinks that you should have in a depository and what the Guildhall Depository offers. We've got a few seconds left in this segment, 1-8-7-7-8, silver, and online to guildhallwealth.com. And I want to remind you that the free investing seminar is happening on April 11th. That's a Saturday from 11 to 1. It'll be the Harbitt Banquet and Convention Center. In Oakville, call reservation, you want to make those 1-8-6-6-2-7-4-95-7-8. Jerry, before we go, you know, mentioned Paul says he's up at three in the morning making phone calls. I'm actually going to test him. I'm going to call him tomorrow, three in the morning. He should. He should, actually. That's something that works on a 24 hour clock. We're talking about the e-story, yeah? Absolutely, yeah. I mean, based on the conversations that we have with people, we know that everyone's lives are busy, which is very true. Everyone's lives are busy and on the go. And it is the 9 o'clock, 10 o'clock in the evening when people start really pressing and asking questions about their wealth, about their future, and asking them questions if it is wise to set up that reserve that they should have just in case if currencies go down and stocks go down, should they have a reserve that is decoupled from these risks. And the e-story now is open 24/7 so that you can go online and place that order at midnight, place that order at 1 o'clock in the morning, and your price will be locked in for you. So it's really convenient for those folks. Take a quick break, 1-8-7-7-8, Silver's the number online to guildhallwealth.com, check out the e-store, and register for the seminar as well. More of the Real Money Show coming out, talk radio, AM640. And back with more of the Real Money Show, the number to start investing. You know it by now, 1-8-7-7-8, Silver online to guildhallwealth.com, while you're on the website, sign up for the seminar happening April 11th. In Oakville, I want to talk about Diamonds Paul. This is our favorite part. I mentioned Jeremy and I were talking about last week. I went into a very nice, very prominent jewelry store the other week. And the first thing, right there, the first case, when you walk in now, yellow diamonds. Finally, people are starting to say, "Hey, you know what? These might be a good investment opportunity, you think?" It all depends what store you went into. When you normally look at jewelry in a store, even with colored diamonds, whether they're the yellows or pinks, in most cases, they will not be entirely flawless yellows. So try and jump in the bandwagon. There will be VS Quality, which is nothing wrong with VS Quality Diamond, because you don't need something that's internally flawless for a piece of jewelry. Yes, but it is catching on. We are excited about the seminar that we're putting on on April 11th. Nicole Snippman, who is a GIA graduate, Diamond Grading graduate. She will be doing the seminar on natural fancy colored diamonds. You've heard her on the show, she is exceptionally knowledgeable on the fact about investing in natural fancy colored diamonds and everything about it. I'm also proud of it because she is my daughter, and it's something that you really need to come out and be informed. And one of the reasons that we're doing this seminar, since 2005 to 2014, natural fancy colored diamonds have experienced an average total appreciation of 154.7%. That's yellows, pinks, blues, greens, reds, on average have gone up 154%. If you look at Argyle pinks over a carrot, we're talking about an average increase in the last 10 years of 341%. Now, the Argyle mine, which is in Western Australia, is closing in 2018, maybe 2020, and when that mine closes, these prices are going to go through the roof. And I'm pleased to kind of announce today that one of our partners, which is an Atelier for the Argyle mine, which means they are a site holder, they are one of the people that distribute pink diamonds, Argyle pinks, throughout North America, and we partner with them. And that's why we always, you'll see on our website, Argyle VS2 Quality, because we get first kick at a cane of these diamonds from our partnership. And these, the same people that we partner with, we go to Hong Kong and we bid on the Argyle tender, and you know, we're very excited to be doing this. We're going to be bringing to our clients not only the Argyle stones and pink stones, but we're also going to be bringing some Argyle jewellery. These are things, diamonds in pink diamonds that we're making up into settings. There's going to be some pendants, there's going to be some rings, there's going to be some earrings, there's going to be some cufflinks from the men out there. And these are Argyle pinks. And they just keep going up and up and up, so we're really excited about that. One of the diamonds just being put up on the website this week is a stunning, stunning stone. It's a half carat, so it's a .50 fancy intense pink VS2 pink diamond, Argyle diamond. You're looking at a price of round about $125,000. This stone will come in, appraised at round about $200,000 to $225,000. But for this stone at $125,000, you may be sitting back and saying, "Wow, I don't have that type of change, it's very, very expensive." This is a type of diamond in 10 years time, is easily going to be selling for $600,000. If you're looking to retire, you're looking to put your kids through college, university. You're looking to make a sound investment. This is the type of thing that you need to own, a coloured diamond from the Argyle mine. Now if I look at my website and I look at the yellows, we have internally flawless, we've probably got one of the best collections of internally flawless stones throughout the world. If I look at the Argyle pinks, natural fancy coloured diamonds have increased, basically let's call it 20% a year on an average. This year alone in one calendar year, the US dollar to the Canadian dollar has gone up about 27%. Anybody that bought a diamond last year, and they paid $40,000 for the diamond from Guildhall, that diamond is worth $50,000 without the diamond going up in value, just on currency alone. I love that. If you bought a diamond, as an example, 10 years ago, you could have bought a one carat vivid internally flawless for around about $14,000, $15,000. Today on our website, you're seeing the same diamond for $40,000, and in five years' time, you're going to see that diamond for $80,000, and in 10 years' time, it's going to probably be in the $150,000 to $200,000. Do you believe that countries out there are going to keep on printing money? Well if they keep on printing money, we're going to be like 1990 when the US dollar was $1.60, Canadian $1.60 to the US dollar, and I think that's what's going to happen. Natural fancy color diamonds are going to be one of the best investments that you're ever, ever going to make. People ask us, well, you know, how can I get started? You can buy a yellow fancy internally flawless. They start off around about $13,000 for just over a carat, carat 10. So for a carat, you're looking at about $10,000, $11,000. We sell only fancy, intense, and vivid. Those are three categories of diamonds. It's all about the color. Guildhall, we look at the four-sees that are the most important. The color is the first thing we look at to be evenly saturated. The next thing we look at is the cut of the diamond, whether it's a radiant, a cushion, a brilliant, a pear-shaped emerald cut. These are the colors that bring out the scintillation and the fire in the diamond. The next thing we look at is the clarity of the diamond, in yellows, predominantly we sell IF, which means internally flawless. It means there's no inclusions. The next final thing we look at is the carrot size. If you look at our yellow diamonds, we only sell a carat and above. Diamonds that people want to acquire, these are the most collectible diamonds, and these are the diamonds that go up in value. When you look at pinks, pinks are small but extremely rare diamonds. The average size is about a quarter of a carat and they go up. The Algarle mine in Western Australia produces 90% of the world's pinks diamonds. 90% of the world's pinks diamonds is actually only one-tenth of that mine's production. So there's only 10% coming from other countries, whether it's Brazil, whether it's India, whether it's South Africa. This mine is closing in 2020. What does that tell you? An artist produces paintings and becomes popular. When that artist dies, price goes up. There's no more art coming from that artist. There may be copies, but there's no more originals and that's what a natural fancy color diamond is. It's a piece of art. It's rare. It's beautiful. And it's an investment that the smart savvy investor, the wealthy, have known about for a long, long time. So being new, a lot of people will turn away from it because they want to stick with something that they've already learned and already know and feel comfortable investing or making money that way, which is one of the reasons why it's maintained being a best-kept secret. There's a lot of people just don't want to learn about that market. By doing that, they're foregoing pretty much a lottery ticket. You could have bought a one-carat intense for $15,000, $16,000, less than five years ago, three, four years ago today selling for $27,000. That's the type of gains ones foregoing. I'm not even talking on a five-year basis as well. When you're buying a natural, fancy-colored diamond, at the five-year mark, you see gains. You can sit back and say, "Great investment." Ten years, you can say, "Wow, I could comfortably sell this and really see all the gains I've made." 15, 20 years. You can hold onto a diamond for 20 years, 25 years. You're going to sit back and say, "I bought that for peanuts. I bought it for peanuts. Look at what it's worth today." It's like saying, "My great aunt had a Lauren Harris painting. Someone I know somehow owned an Andy Warhol somewhere and bought it for a few thousand dollars." That's really what natural, fancy-colored diamonds are about. It's not a speculative market. In order for it to have been a speculative market or to be a speculative market, there has to be a lot of it and there simply are not a lot of colored diamonds out there. Again, the amount of colored diamonds coming out of the ground are less than one percent of all diamonds' mind. That's a minuscule amount. To get to a minuscule amount that is of impeccable quality is a miracle. You can't have speculation in a market where there's just simply no abundance. This is why the price is always moving up because of that rarity. Again, the best way to get excited about the market is to learn about the market and you can either come to the seminar on April 11th or you can contact us directly through the website or you can call us directly and set up an appointment. You want to be able to see the diamonds in person and we can show you the type of gains that we've seen and the type of gains that we expect. It's something that Paul touched on with the red diamonds or at least the pinks, pardon me, is that you don't have to stash this in a safety deposit box and not look at it. You can wear it, which is the best part because they're awesome looking, right? Yeah, you can wear it. I mean, only the astute people know that it's a colored diamond. The average person won't know but you will know what it is and what it's worth. It's a great, great investment. It's a well-kept secret. People are bringing diamonds out of the wealthy right now that had diamonds from 40, 50, 60 years ago, turn to the middle of the last century and they're putting them into auction as suburbs and cristers and they're putting a reserve on a diamond for $700, $800,000 and finding they're getting $23 million on that diamond. The prices are going through the roof. We never had, 10 years ago, 15 years ago, the Asian market, the Indian market, the Brazilian market, the Russian market, they want what we in the east, what we have in the west. My partners in New York just come back from the show in Hong Kong and basically it was quiet for a day or two and all of a sudden that rush came in and they started selling diamonds and in Asia they're paying 20%, 30% more for high quality diamonds. There is only a certain amount of product out there and when there's a small amount and everybody wants that product, the prices start to go up. You've got to realize it's not a turn-key situation where you can say, "Oh, fine, I'm going to make a color diamond mine tomorrow," I turned the key and we open it. It takes billions of years to create a natural fancy color diamond and as Jeremy said, one in a hundred, it takes, for every 10,000 diamonds mine, white diamonds, there's only one color diamond, doesn't mean it's an investment. There's diamonds out there in colors, champagne, chocolate, cognac, they're food categories, they're not investments, black diamonds, people say to me, "Oh, do you sell black diamond?" No, that's charcoal, it's a piece of coal. We sell natural fancy color diamonds as the finest color, finest collection that we have that money can buy. You're going to pay a little bit more for quality and as Jeremy said just before, you know, there's millions of cars produced, how many Rolls Royces are Ferraris out there? There's not that many. You know, there's lots of art out there but fine art is hard to get. There's lots of wines out there but for the collector, there's only a certain amount of wines that are collectible that go up in value. I'll tell you what, the biggest problem with investing in a natural fancy color diamond is, once you purchase it, there's nothing to do. There's nothing to do, you can't futz with it, you can't watch it on a screen all day and check it on your iPhone and get upset at what's happening, you know, one of the first questions as an example is, "Well, how liquid is it?" Well, I'll tell you what, how liquid is your stock that you're down 20% on, right? Do you want to sell it? Because that's liquid. Oh, liquid, your house. Right? Well, exactly. Right. So the question is, yes, you can't sell it in a phone call like you can, gold and silver but what you're giving up for that liquidity per se is consistency. But again, one of the biggest problems with diamonds is that there's nothing to do with it, let's put it in jewelry, once you own it, you're sitting on it, the money is doing what it's supposed to do, which is grow. So if you're a gardener, you can understand natural fancy colored diamonds because once you've done the initial work, what else can you do? You can't pull it up from the roots, you have to let this asset do its job and you can't get excited but you can learn about it. What we do find is that people who get into this market tend to buy more than just one. They'll buy a yellow. Now we want to get into a different yellow, now we want to get a pink and grow and maybe a small blue green diamond and grow their own personal collection and tend to that collection. But look, if you like to do home Reynolds and you like to plunge toilets and you like to call electricians at two in the morning, then you definitely do not want a natural fancy colored diamond. But if you're looking for simple gains where you just put your money away just like you used to do in your savings account, then you should look into natural fancy colored diamonds and go to the website and contact us. A little bit of fun out the top and sit around and do nothing. I could do that for years. One eight seven seven eight silver guildhallwealth.com. Make sure you check out the seminar sign up for an April 11th in Oakville. As Paul said, we'll take a short break and get back to more of the Real Money Show and talk radio. I am 640. And we'll get to last segment here, The Real Money Show. Stick around one eight seven seven eight silver guildhallwealth.com. Sign up for that seminar. April 11th says in Oakville, it's going to give you all the education you need on natural fancy colored diamonds, Paul. We're really excited about the seminar, but also we're really, really excited about our e-commerce site, which is at guildhallwealth.com, where you can buy gold silver with the ease of a click of a mouse. It's so easy. Jerry is in the shooter with us today and he manages our e-commerce site and he will help you along if you're not very computer savvy. He will take you through the whole application. Once you've set up an account, you've always got that account. If you don't want to talk to a rep or a broker at guildhall, you can do everything yourself. Everything can be done by email. You can pick the goods up. You can actually put it into our depository. We can ship the goods directly to you, but it's easy. If you want to buy, whether it's a one ounce silver maple leaf or a 10 ounce royal mint bar or a 100 ounce bar, and by the way, we have a special on right at the moment when you buy a 100 ounce bar of silver, you get a one ounce bar of silver, Morgan bar completely free with that order. People have been actually taking advantage of buying 100 ounces, whether you buy 10, 10 ounce bars, whether you buy a 100, one ounce bars, you'll still get that one ounce with 100 ounce of silver purchase, you're going to get a one ounce free. So that's a further incentive. The prices are on the website. As Jerry said earlier in the other segment, we're open now seven days a week. You know, 10 o'clock at night, you put the kids to bed, you start into look at your finances, you want to go on to the website you can order. On the weekend, the prices are the clothes of Friday, we will still offer those prices on Saturday and Sunday when six o'clock on Sunday, the market opens again. Those prices are available to you. It's a question of how you want to pay. We will send you an email and we'll say to you, how do you want to pay the account? Do you want to pay in U.S.? Do you want to pay in Canadian? Jerry, why don't you explain exactly what we do and how easy it is? Absolutely. So once you place your order online, we contact you. We speak to you about how you want to convert out of your bad currency into a good one. How you want to pay. So you have the option to, you can wire us the funds or you can utilize a credit card. We can debit your account. You can come in and pick up your product. You can pay cash if you'd like up to a certain amount. But it's super easy. We want to make it and help you along the way, every step of the way we are here to talk about your entry. This is your first time. We want to encourage you that this is definitely the market that you want to be in, that if you look at stocks, I mean, we were looking at stocks. This is six years' straits of a straight incline without backing down. We're due for a correction. This is where you want to park your money away from risky assets and into your safe haven of gold and silver. 1-8-7-7-8, silverguildhallwealth.com is where you want to go to the East Door. What do you think the best thing people are liking the most about the East Door? What do you think is our favorite part is? The availability. The availability. Absolutely. Doing yourself, and we're always there. If you make a mistake, call into us. We'll edit the order. We'll talk to you about your order. You can hold your prices. That's something that people love. It's really flexible, and we'll work with you along the way. I noticed that we'll see a lot of clients will purchase a very small order, or they're a little suspect, a little nervous, it's like the first day of school. Once they've placed their order and they've watched the first process of, "Okay, I placed my order. Oh, I had it delivered," or, "Oh, I went to the offices and made my appointment," and then got and picked it up. As well at the payment, it couldn't be easier with automated debit these days, so you can call us and talk to us about that. But then what we notice is that all of a sudden, they order again, and then again, and then again. They have the appetite. Then again. They move on to the meal, right? Right. What better way to get involved in a market where you can test it with a small order and then move up from there? If you get up to a point where you're looking at over 500 ounces of silver, you want to consider the security of it. You want to consider those risks of home storage or even storing in a bank. Listen, I'd hate to think that there's a bank holiday in our future, but if for whatever reason you can't get to the bank to get to your precious metals, you can with the depository. It's not part of the banking system, and this is very important. At the depository, it's insured, it's secured, it's very much a liquid. You can just call and sell your product on a phone call. And monitor your product anytime you'd like. So, if you're looking at more than just a few hundred ounces of silver, you're really into a scenario where, yep, there's going to be a small cost to store that product, but a very small cost, and we can show you those percentages and how that would all work. But you're getting into, we're being serious about this market, very serious about this market. You want to consider proper storage, and the depository only stores one thing that they focus on, that they have their security, that they have their admin team, that they've built this incredible building with all the trapdoors and everything, and that's to store physical precious metals. And it gets too big, really, Paul, you don't want to be hauling that around. No, the whole point is, as soon or later, it's like the stock market is going to retrace back. Where at all time highs, it's going to come off. Nothing goes up in a straight line. You know, gold and silver, if we look back in May 2011, silver was trading at $49. Gold was $1930, and overnight in the market, everything got smashed down. Wouldn't it be nice to pick up the telephone and say, "I'd like to sell?" You know, if you're a doctor in the middle of an operation or a dentist, you're going to leave the patient to go home or to a safety deposit box to get your product to sell it. And not everybody's going to take it back, because they're going to say, "Well, I want to get out of sight. How do I know it's not led? How do I know it's not nickel?" You know, not everybody's going to take your product back straight away. Not everybody's going to issue your money straight away. If you want to sell your product, we will have a check for you the next day, all the same day. Yesterday we had a client, he brought in some gold, he said, "I need to sell it, I need some cash." You know, "Can you cut me a check?" He called it $230, he was in the office, he called it a $3 with his gold, and he had his check. Awesome. You know, that's the way we run our business. It's a personalized business, it's a family business, and we're very, very happy to say we're a Canadian business. The same thing on the diamonds. Every diamond on the website, we own, we have. There's no bait and switch. People are so surprised when they go to the e-store and they get their product that day or the next day if we ship it out to them, if we don't have all the product in our location, we have it in our depository that we can ship for you, or we have product coming in. We don't make you wait three, four weeks for your product. You know, we don't show product and not have it. Everything that's on the website, we have. If we don't have something in stock, we're going to take it off the website. 1-877-8-Silver, guildhallwealth.com, Chairman. And unlike HSBC, which is a bank, we're focused on investments in physical, precious metals. We're not going to close our vault, unlike HSBC, which just closed seven gold vaults in London. You know, could you imagine getting a phone call out of the blue? Sorry, we're closing our vaults here at Scotia Bank in Toronto. You're going to have to come and collect your product. Or if you're not happy with where the prices are, why don't you sell it right now? Well, isn't it a coincidence the price of gold and silver went down this week? I mean, you need the physical product to help give it out into the public and push it out there to help push the prices down, get that supply going. So we feel, we see and get the impression that these major banks and the bullion banks are running out of moves. They're running out of places like cockroaches, lights are going on, and there's only so many places that they can squirm to in terms of physical, precious metals. We deal in physical, precious metals. And we feel that, you know, I loved what David Morgan said. We've had him on the show. He said that, you know, be able to buy silver today at $15 like you could have in 2003 for $4 or $5. It's the same thing with all the money that they've created. You're basically getting an opportunity to buy it super cheap. Why wouldn't you buy an undervalued asset at this price? And again, start slow, build up to that 10, 15% and you can do that through the E store. The same with the color diamond starts slow with one of those, maybe a companion purchase, right? Yeah. We have clients who move up from fancy yellows to intense to vivid, and we can certainly show you how clients can do that. It's no different to real estate. So, you know, you first married, you may live in a little condo, a two, three bedroom townhouse. You know, you do a little better in life and, you know, you move on to a bigger house, a detached home. You know, you do well in business, you may move into Forest Hill or somewhere else. But that's what we do. We start people off. Nobody has ever lost a penny buying a diamond from us, whether we've resold it for them or we've put it in exchange for another diamond. Everybody makes money. And that's what it's all about. It's that security of knowing. Everybody has life insurance, health insurance, car insurance, home insurance. You don't want to collect on your life insurance or your home insurance or car insurance, but have the insurance of owning gold, silver and natural fancy color diamond, you'll sleep at night. And I'll start to the phone call one, eight, seven, seven, eight silver online to guildhallwealth.com. Make sure you drop by the e-store and sign up for the precious metal advisor as well. You'll want to get more education on natural fancy color diamonds. April 11th in Oakfield is going to be the seminar show up for make sure you call and get on board again. Go to guildhallwealth.com to register. This has been the real money show on talk radio, AM 640. What if you could have a streaming service that added new shows and movies every day? 365 days a year. Tune in on Monday and watch traumas like Fight Night, The Million Dollar Heist. Tuesday, watch reality shows like Top Chef Canada. And Wednesday enjoy comedies like Ted, and it just keeps going and going every single day. No matter when you tune in, there's always new entertainment for you to discover. Stack TV, new shows streaming every day. Try it free, applicable membership required, restrictions apply.