The Real Money Show
The Real Money Show - February 28th, 2015
The Real Money Show from Saturday, February 28th, 2015.
Welcome to The Real Money Show hosted by Guildhall Wealth Management, a show about the incredible potential of only physical gold, silver and natural fancy colored diamonds, what they could do to protect and making money in these turbulent times in studio, the President of Guildhall Wealth, Paul Weismann, our Vice President, Jeremy Weismann, and senior analyst Darren Long, all well respected in the bullying community and have been addressing and speaking to the public at large via their seminars and speaking engagements for a combined 21 years. And Guildhall has been helping people the world over since 2002 to purchase sandal and physical gold, silver and colored diamonds, their representatives, not financial advisors or planners and past performance of gold, silver or diamonds is not indicative of future performance, the number one eight seven seven eight silver go to guildhall wealth.com. We always start Darren with the update, the weekly update, the week that was, if you will, John, that was a mouthful, it's good, it's well done, appreciate the intro there, the market update and the week that was was an interesting week to say the least right now as we're sitting here. Taping the show on Thursday, we have a price in gold hovering in around the 12 to 12, 10 range and in silver at around 16, 50 to 16, 60 range and that's in line with what our expectations were week over week, we did have a slight pullback during the week, so for those that did take advantage of it, congratulations and welcome aboard to Guildhall, owning physical gold and silver is something that it's a long term investment and we're glad to have you all aboard. I want to start this week with an interesting thing because Paul loves to bring up jobless claims and we talk about them on a weekly basis, of course, the fluctuations and if if you've been listening to the show for a while, you know that it's been a mainstay as part of our as part of our repertoire in terms of what we're talking about. And this week was an interesting take because this week, the analysts missed the expectations for what the jobless claims would be people going on unemployment in the US and I wanted to share with you a couple of different takes on what the jobless claims actually meant in terms of their validity to the market. Is it progressing, getting better, worse, what is the media outlets take? Now let's start with CNBC and I quote, "More Americans sought unemployment aid last week, though the number of applications was still consistent with steady hiring." That right there tells me in one sentence that they are basically prognosticating a better and improving economy, still to this point. I can go on there a bit but to say they are suggesting essentially in their brief article, jobless claims, that's a big not a big deal, 300,000 people claiming unemployment again this week, what do you do where we're still seeing gains, first time claimants. That's right, it is, so I mean that's new claimants right. Now market watch, here's their take on it and I quote, "The number of people who applied for unemployment benefits surged in late February to the highest level in seven weeks, continuing a recent pattern of sharp up and down movements that suggest little underlying change in the health of an improving US labor market. Again, although they suggest there's little unchanged about the number, they are using verbiage that indicates there is an improving US economy." So again, that's two major media outlets down and here's the third one, Bloomberg, "The number of Americans filing for unemployment benefits jumped by the most since December 2013, last week from a week earlier, a sign of uneven progress in the labor market." So again, another take which suggests that they are not willing to commit to saying it's a negative sign or that the economy isn't improving, instead let's spin it so that although it's a bad number, it's 300,000 new claimants for unemployment, it's still not that bad. Now the truth is very simple and this relates solely to gold and silver and the reasons you should be owning assets like this. After last week's holiday shortening exuberance over the initial job was claims and it was a shortened week because they had the President's Day and they had a couple of holidays here and things like that. This week's claims slammed the market back to reality and it's quite a shock to the "everything is awesome" crowd and initial job was claims did jump by 31,000 to 313,000 but this is the evidence that this is bad. This is the biggest percentage rise since December of 2013. Now continuing claims dropped modestly but remain around 3.5% over the last quarter but this is near the worst since 2009 and if you go a step further to look at a lousy chart that takes two minutes, you would find out that the trend has actually changed. Initial job was claims have now begun to rise since quarter three of last year. The other thing is as well, the weather has been very, very bad in the States. If you've got six foot of snow, it's very hard to go and sign on for unemployment. They blame last year on weather though. Well they have to have some excuse it. So even with 30,000 odd people claim new claimants, I think the figure would have been even higher if the weather wasn't so bad. So I think it's probably closer to 50,000 rather than 30,000. So you look this week, Janet Yellen was on the hill giving evidence to how wonderful the economy was. I mean it's just a dog and pony show. I mean everybody is so nice to her and every time somebody, I think it was Warren, that asked her some questions which required yes or no answers, she fidgeted something terrible. She wouldn't answer the questions. She went all the way around the houses and still didn't answer the questions and you know it's just crazy. They just come up with absolute BS. This in my opinion is the Empress got no clothes. Who the hell can see it except us? Nobody wants to say how bad it really is. Well we published an article in the precious metal advisor this week titled Janet Yellen is freaking out about audit the Fed. Here are a hundred reasons why she should be. So just to put out a few here, the Federal Reserve determines what levels some of the most important interest rates in our system are going to be set at. In a free market, the free market would determine those interest rates so she would be definitely defending that. Number 17 on the list, the tax code being 13 miles long. That would be another issue since if they printed the money out of the treasury, they wouldn't need to collect taxes because they're paying taxes to pay back on the interest on the Federal Reserve notes just to discuss that one. Here's number 22 on the list. The Federal Reserve has stripped the middle class of trillions of dollars of wealth through hidden tax of inflation and the list goes on and on and on. Please get the precious metal advisor and get and get that article. 1 8 7 7 8 silver and guildhallwealth.com online. Darren, what is the update on Greece, by the way? Well that was an interesting topic that we're following last week and unfortunately it's getting worse from my Hellenic friends there overseas. Now, Greece suffered the biggest bank run in history. January deposits plunged back to 2005 levels there and it's one of the biggest question marks surrounding the Greek negotiation. Ultimately, the bailout extension was just how panicked would the Greek population and domestic corporations end up being. And I think this is proof in the pudding. They got the extension and voila, everybody ran to the bank to take as much money as possible. Now, we got this data just this morning. In fact, the Bank of Greece presented its latest January deposit data and it's terrible. Following a record, 12.2 billion euro monthly outflow, greater and absolute in relative terms and anything experienced during any of the previous Greek crisis and bailouts, the total amount of Greek corporate and household deposits has now tumbled to just 148 billion euro, which is down 7.7% from the month before and 10% since November. Now, this number is in line with some of the more pessimistic expectation and brings the total cash holdings at Greek banks to the lowest level since August of 2005. And they owe, what is it? Is it 300 or 500 billion? I can't remember right off 400. 400. There you go. Split the difference. So there's less money in the Greek banks than what they actually owe if that's any indication. And this is a real problem because it spells one single outcome, which is there is no good future under the terms of the EU for the Greek people. And that's very unfortunate. I've spoken to colleagues there in Greece and it is again a situation where there are going to be riots and people running wilds. They were going to collect from the people that won't pay in taxes and defraud in the government and everything else. How are they ever going to collect the money? How are they ever going to collect taxes from people that don't want to pay taxes? That's the bottom line. The country will go into a tailspin and unfortunately they'll be forced to leave the EU. And that problem is that if they do, the rest of the EU could collapse because they're worried about how this is going to do it in a way. This is another reason why you should own gold and silver because we had this in Cyprus last year where the banks, actually the government, confiscated people's money by saying, "If you go to 100,000 in the bank, 100,000 euros, we're going to give you back 80,000 euros." If it did start to happen in Europe, you could definitely see capital controls being put in place just to help protect the governments in that sense. And this is the type of thing that's driving me crazy with just how people are waiting for something, give them a sign to eventually get into the bullion market. And we're hearing more and more, we're seeing a pickup in people buying physical bullion, but we're also seeing people complaining about the exchange rate saying, "Oh, the exchange rate has gone up, so I don't want to buy any gold and silver. I'm going to wait until the price comes back down." Which is great. Everyone wants to buy on a dip kind of thing, but the fact is, did you know that this was going to happen? Because I know, I'm not the smartest person in the room, but I had no idea that they were going to drop the interest rate. Great for people who have mortgages in a flexible rate, but if you're looking to buy gold or silver, it wasn't. And if you were in Russia and the ruble just dropped by 30% or so, and now they're experiencing 20% inflation, you either owned gold or you didn't. If you were in Russia right now, are you sitting there saying, "Well, I'm going to wait until our ruble goes back up before I buy gold. It's already too late." So the question becomes, do you have 10% in your portfolio ready to hedge against devaluing currencies, which is what you just experienced, which is exactly why you should be buying it in the first place? Well, we've had this with Canada. We've actually had our currency devalued by 25% against the US dollar. So if you're looking at $16 in change for gold right now, it's actually $20 in change. For silver, for silver, yeah. It's $21. Just still cheap. If you're looking at gold at $1,200, in actual fact, it's $1,500 Canadian for $1,200 US gold. So it has maintained its price. Canada is devalued. Europe is devalued against the US dollar. Every country has pushed their currency down and down. Paper, currency, fiat currency cannot hold up. Sooner or later, this whole Ponzi scheme is going to collapse. And the one that owns the toys is the winner. That means you need to own hard assets like gold and silver, natural fancy coloured diamonds. Because once the dollar starts to come off, right now, it's the best house on the worst street. It's the US dollar. It's the US dollar. Everybody think it's the safest haven. But how safe can it be? The US has got $18 trillion in debt. If you understand what a trillion dollars looks like, it's enormous. You've got another $180 trillion off the books in Medicare Social Security. That's almost $200 trillion that's out there in paper. It's paper. It's going to collapse. It's just a matter of time. I'm not saying that we're all gold bugs and, you know, we've got gas masks and we've got bottled waters to the gingo. And tins of meat stuffed away. That's not what we're doing. Gold and silver, it's been a safe haven for 5,000 years. You can go back to biblical times when 16 ounces of silver to one ounce of gold. Jeremy always comes up with a thing in Roman times where you could buy, you know, a toga, a pair of sandals and a bottle of wine, you know, for that ounce of gold. What does it buy today? Does it buy a suit? Does it buy a pair of shoes? What do you buy the same Halloween costume? Well, you know, but gold and silver is held up. If you want to buy gold and silver, it's very, very easy. You can go to Guildhall, wealth, go to our e-commerce site, right hand corner. You can buy product. You can take it home. If you want to buy it, put it in a safe, secure depository that's segregated, allocated. We can do that for you. It's as easy as a click of the mouse. We'll take a short break with a big announcement coming up in the next segment. So don't go anywhere. The number to start investing 1-8-7-7-8 silver and online to guildhallwealth.com. This is the Real Money Show, talk radio, name 640. And back at it, the number is 1-8-7-7-8 silver online to guildhallwealth.com to start investing. Jeremy, we left off the last segment. I teased a big announcement coming from you guys and it's time for that announcement, my friend. It's been a long time in the works, John, and we're about to close in on something very special. For all of our guildhall clients and potential clients. And that is we are about to offer within, and for the first time here, within your RSP, the ability for you to hold gold and silver through guildhallwealth. And this is an incredible moment in time. We've been around since 2002 and we've looked at this at a long, long time. We think we finally found an excellent partner to do this with. We'll be making that announcement very shortly. But in the meantime, this will give anybody the ability to hold physical with segregation, allocation, serial numbers, gold, silver, platinum, and palladium in your RSP, in your TFSA, in your RIFs, in your LIRAs. If you are interested in doing something like that, now is the time to get in touch with us. We are apologetic to the public that we didn't have this sooner this year. But that being said, we want to make it clear. If you are making the RSP contributions already, please continue to do so. We're not here to give that advice not to go ahead with that. But you may want to keep a portion of that back in cash, sitting in the account, ready to go as soon as we get this up and running. This is something we're very proud of. We've worked very hard to get to and will benefit thousands and thousands of Canadians. We're excited to make that announcement, we'll be making it throughout the rest of the show. We're also just waiting for the ink to dry on the contract, to be honest. And we're excited because we're offering to our clients the opportunity to own gold, silver, in an RSP or a TSFA or any of the other ones that Durham mentioned. But we can give you the bar numbers. This is out of the banking system. Not only is it segregated, it's allocated, it's insured with Lloyd's in London. You have the bar numbers. You can visit with 24 hours notice your product. Try doing that with another institution. They're not going to let you even see the product. You don't know what it is and it's the same thing. How many times clients out there dealing with institutions and they want to sell off part of their RSP or part of their mutual funds and they have to wait a week, two weeks, three weeks to sell off their product. And get their money back. We're completely different, completely transparent. This is all about zero counterparty risk. And for the first time ever, you're going to be able to own physical product in your RSP with zero counterparty risk. I was talking about the top 100 reasons in the first segment why Janet Yellen is very scared about the audit, the Fed. And let's just look at number 50. And I think this will shed some light on why this is so important, even in Canada. The Federal Reserve is supposed to look out for the health of all U.S. banks. But the truth is that they only seem to be concerned about the big ones. In 1985, there were more than 18,000 banks in the United States. Today, there are only 6,891. Now, I can remember in 2010 and 2011, while the Greek crisis was happening, and in the wake of the 2008 crisis in subprime, we were almost giving a headcount week in, week out of the banks that were going under in the States. And it's so important that when you're protecting your wealth, that you know that this wealth cannot be touched by anyone. And by having it allocated and segregated in your serial numbers, you are showing that there is no counterparty risk to that. There's a multitude of great points there, Jeremy, but I'm excited. I mean, I can't wait for this to happen. And again, having taken this long to consider what it would be and how it would look, I think was a smart move on our behalf. We've structured it really well. The terminology to set it up is all there, and it's second to none. I would argue it's going to be among the best in the world as far as these types of offerings are concerned. And we're glad to have our clients come along. As an example, I'll tell you, Jeremy and I have done already gone ahead. We've opened up our accounts. We're putting some bullion in there. And to take advantage of the benefit of owning that, I want to make clear that if you already have an established account somewhere else, no problem. You can come over to Guildhall. You can take your account from any institution you like and have it transferred over. If you have cash sitting in your RSP and never spent it, don't feel forced to spend it. Get it in there, get the tax benefit, take advantage of it, of course. Talk with your accountant, talk with the professionals that can help you. We are not financial planners or advisors, so I don't want to give that type of advice on air. But this is the first time in the history of Guildhall that we've had this type of offering, and it's huge. So when Jeremy's talking about all these various problems that we're seeing out there in the world, this is one of the solutions. I hope that lots of people take advantage of it. I'd like to see everybody at least inquire. If you're listening now, it's a great time to call. It's a great time to look at the website, get in touch with us to find out more. And hopefully with any luck, you can get a package of information and make smart decisions today. 1-8-7-7-8, silver and line to GuildhallWealth.com. In the meantime, the East Door is an excellent option as well. Jeremy, any more announcements for us today? We have another great announcement for... It's like Christmas around here. We've been working hard at Guildhall. Another announcement is that we now offer automated debit for people's accounts. What this means is it's a lot easier to send funds rather than doing a wire transfer rather than going to the bank and getting a certified check, which does cost some money. This is absolutely free. You can simply sign up to the program, register to the program. This allows you to be able to buy on a consistent basis if you wanted to buy some ounces every month out of the East Door, for example. So we're making it a lot easier and a lot cheaper. This is an absolutely free service and a very quick service and a secure service to be able to purchase your bullion. So this is a great new innovation for us. We're very happy to offer it to our clients. If you want to find out some more information about that, you can contact us through GuildhallWealth.com. Sign up to the precious metal advisor as well and you'll be able to get more of these updates as we're providing them. It takes a thinking out of it, right? Absolutely. Getting back to the RRSPs as well and the TSFA's, we will put into your account whether it's one ounce silver maple leaves, ten ounce bars from the Royal Mint, 100 ounce bars from the Royal Mint. The same thing on gold, whether you want to go a quarter, a half or one ounce gold maple leaf, a one ounce Royal Mint bar, ten ounce bars or even kilo bars. That's what we will be able to put in for you, either Royal Mint or any product that's accepted through the London bullion exchange. So everything that we do is completely transparent. We give you the bar numbers in your RRSP or any of these pension plan accounts. If you want to visit your product, it's in a safe, secure depository in Mississauga. As long as you give us the 24 hours notice, you can go visit your product. They will bring out your product. You will have a list of your bar numbers. You can tick it off against the product that's being shown to you. We're also going to be able to give you video being able to see it by video the product as well. It's an exciting time for Guildhall. It's an exciting time for our clients. I think the opportunity to buy gold and silver right now is going to make you money. If we look at the stock market, if we look at real estate, they've all been just going higher and higher and higher. Nothing goes up in a straight line without retracing. I think the stock market is going to have a correction and I believe as well real estate because we've got zero interest rates. It cannot keep on going up and up and up. There's going to be a correction. The safest haven, it's going to be gold, silver, natural fancy color diamonds. Whether you take the product home, whether you put it in a depository, whether you even want to use finance, it's all available for you. 1 8 7 7 8 silver and law online to guildhallwealth.com. Click on that e-store like Paul mentioned Darren. Well, over the last number of weeks, John, what we've been seeing happen in these markets in gold and silver is essentially it's the start and the onset of something new. We talked to David Morgan right before Christmas. He gave us his insight when the price was lower than where it was now. He gave us, you know, not 100% certainty because nobody can be perfect. Nobody's going to be 100% certain, but he gave us a pretty sincere outlook for 2015. He believed that the time when we spoke to him, the price was down in the 15 range at the bottom had already come and gone in silver. So far, he's right. We listened to his outlook for 2015 and again, he was adamant that this was a year in which we were going to see a turnaround about gold and silver. And the various reasons he outlined are the things we talk about every week. Now, in addition to that, we just spoke with the Aidan Sisters two weeks ago, three weeks ago, and we ran that here on the show again. And if anybody wants to listen to it, of course, just go to the Real Money Show and you can see the previous shows there. And that show talked exclusively about the U.S. market and the global economy and all the problems we're facing heading into 2015 and beyond. And again, the Aidan Sisters reiterated as did David Morgan that the bottom was in, in their opinion, in both gold and silver. And again, it held. And we've seen some fluctuation in pricing. And over the last week and a half gold and silver have been up to slightly higher price range than where they are now. But I'm seeing lots of things happening behind the scenes that tell me this is very similar to what we saw in 2010, 2007, 2005, and in 2003, just before those markets decided to take off. Now, remind everybody that the last time this happened, the price of silver was exactly where we are right now. In 2010, the price was sitting at around this $17 price range. And Jeremy and I spoke, Paul spoke about where we thought the price was heading. And at the end of the year, for 2010, it had risen from $17 in change all the way to $30. Now, if that wasn't amazing enough, by the time May 1st rolled around, the market had topped at $49 an ounce in silver and come back. Now, most people don't think about why or the reasons behind investing in silver, why they would invest in silver. But the truth is, silver has so much going for it, John. It's an amazing metal and very few people actually know what silver is used for and why they would invest based on those reasons alone. So, yeah, Jeremy and I were just talking about it. And Jeremy here has a few usages that he's going to discuss some of the more well-known usages. But this will give you some insight as to just how widespread silver is in our economy. And going forward, when the economy does finally improve, how much more silver will be used than now? We were talking earlier about Roman Togas. And back during that time, actually, soldiers would put a silver coin into milk to prevent it from spoiling. And this is something that the more you start to look into silver and what it's been used for in the past, you realize that, wow, they've sort of buried the wheel at some point. So, even though we're not reinventing it, it's certainly been hidden from us in some ways. I don't know, maybe that has something to do with big pharma. But certainly, the idea of born with the silver spoon in your mouth is part of history. And why is that? It's because silver naturally absorbs bacteria and all of the medical usages that can go along with that. So, whether it's absorbing bacteria for water purification or for band-aids for burn victims and things like this, or even if you're moving into athletic wear, where it's absorbing that bacteria to prevent the clothes from smelling, so you don't walk out the gym with a smelly gym bag. And that's just in the medical side of things. And for me personally, what I find interesting is they just had that report from California about the superbug. And it just made me wonder about how silver could be used in that, because we've certainly read reports over the years that said silver could be used to fight the flus and back and superbugs of the like. So, to me, I wonder if silver is being held back and away from that industry. But moving on, water purification, obviously electrical is huge. It's huge in batteries. It's what's helping to make electric cars possible. It's what's helping to make applications and computers and things like that smaller. So, silver is one of the most used components of one of the most. When it comes to patents pending, it's the element that's used in most patents pending. And the usages only grow and grow and grow at a time where we have the most limited amount of silver above ground than at any other time in history with the most amount of people on the planet than any other time in history. And it all starts to build up to the fact that silver's cheap. We're probably talking through it right now. Absolutely 100%. Let's supercharge this a little bit. If you're listening, do you own a cell phone? I know the answer. Yes. Have you owned more than one? More than two? More than five? When's the last time you took apart that cell phone before you threw it away or gave it to somebody else? Took the silver out of it. Now, to you and me, that's a very, very small insignificant amount in each phone. But multiply that by millions and millions and even hundreds of millions of phones that have been made and then project that on the future in which, arguably, I would say 90% of the world will have a cell phone. This is just one thing that silver is used in and it can't be replaced. As of right now, it cannot be. Maybe if the price goes to three, four hundred and ounce, they might think twice about it. But the closest relative that can be used to replace it is gold. And gold is multiple times higher in price. So this is just one argument for why usages might add to that. Now, in addition to that, let me make something clear. The world right now is in a very precarious place. We haven't experienced it here to the extent that others have felt. And I want to point out that we are arguably on a rebound. We're not seeing economic growth. We're not seeing economic development. We're not seeing businesses crop up everywhere. We're seeing corporations take over and consume the smaller businesses while they get out with their lives. You know, if they get out whatever they can save, they save. Silver plays a role in all this and I'll tell you how. The consumers that go out there and buy, have you noticed something? Because I have during this entire recession, even since 2008, 2009, we could see people living without the day-to-day, you know, things they need. Maybe they went without beer that week. Maybe they went out cigarettes. Maybe they went out. But one thing they wouldn't go without, big-screen TVs. Cell phones. Cell phones. Cell phones. Don't forget food. Yes. Well, that's a good point. That's amazing. Listen, they're part of the family, right? The fact of the matter is that you see silver in all of these things that people are not willing to part with. They're technology. And this has become a technology. This has become a technology-dependent civilization, and that's where it's heading. We're going down that road. Silver is a huge part of that. So even if tomorrow the economy turned around, the U.S. dollar, you know, all the debt was paid off, let's assume all the best things could happen to change this from the way it is now. Silver would become such a huge part of that, that the price could conceivably go from where it is at 16 now, and forget about 25 or 30 or 40 or even 100. The price of silver could be $500, $600 an ounce, literally overnight because of the type of demand that would be put upon the market. So this is an interesting point in time. I think you should own some. I think you should own a lot. But you do what you want. Well, the interesting thing is if you look at gold and silver has been beaten up pretty bad. Palladium is trading at $810. You know, not a long time ago, we were telling people to buy palladium when it was $260 an ounce. Palladium, platinum, are used in catalytic converters in the car industry. And obviously the car industry has had a rebound and is doing particularly well. But, you know, where does platinum and palladium come from? The biggest producers of platinum, palladium, Russia and South Africa. And in South Africa it's been very, very tough with strikes in the mines. And now Russia is holding platinum and palladium. And you're going to see these metals go through the roof. We'll take a short break. One, eight, seven, seven, eight, silver. And go online to start investing to guildhallwealth.com. The Real Money Show continues talk radio. AM640. Back at it, more of the Real Money Show. The number to start investing, you know it by now, one, eight, seven, seven, eight, silver. Very simple. And online to guildhallwealth.com. Pick up the investor kit and the precious metal advisor. Whilst there, guys, let's move on to a, well, one of our favorite parts of the show and that is talking about. Color Diamonds, Paul, I know you love this one. I do, but let's just, before we get into the color diamonds, let's just get back to what we're doing with the RSPs and TSFA's. We are launching the ability for you to put gold and silver into these accounts. If you want to get more information, give us a call at guildhall and we'll be happy to, you know, get you some information. Getting back to diamonds has been a really, really interesting week this week. The Hong Kong diamond show starts actually Friday tomorrow. And a lot of the dealers have been sending their product to Hong Kong for the simple reason that they're getting unbelievable prices for the product. The product of natural fancy colored diamond has become scarcer and scarcer for the quality that we bring to our clients every week, every month, every year. We go out and find the best of the best in natural fancy color diamonds and it's becoming extremely hard to get the type of quality without paying exorbitant prices. And this is why I'm kind of talking about the show in Hong Kong this week. This will reflect on next week and the week after what the dealers are going to be wanting for their product. If they have an unbelievable show and, you know, in Hong Kong and for China, they are buying up diamonds, especially natural fancy colored diamonds at an incredible rate. They want what we have in the West and they will pay ridiculous prices to get it. And so the dealers rub their hands together and say thank you, you know, twice a year for going to Hong Kong and they sell their wares and they sell them at incredible prices. I'm expecting, especially on pinks, to be up in the next month by maybe 20, 30% from where we are right now. The incredible thing is we have been looking, you know, through the natural colored diamond foundation that have been, actually, it's a new form group has been going a couple of years. But their partnerships with people like Van Cleef and Arpels, Tiffany's, Cartier, De Beers are members of this group. And they've been doing reporting and checking on where the price of natural fancy colored diamonds have been over the last 10 years. And they've reported, in actual fact, over the last 10 years, natural fancy colored diamonds in yellows, pinks and blues combined have gone up about 144%. Now, I don't know how many investments out there have increased by that amount. We think that this is a great opportunity. Natural fancy colored diamonds are extremely rare. Not many people know about it. We've been bringing to our clients, I think, for the last six, seven years, natural fancy colored diamonds. I've been always been a collector, but we brought it to our clients and our clients have seen the increase in these diamonds, you know, every year they go up. And it's an incredible, incredible investment. If you're looking to retire or you're looking to put your kids through, you know, university, you need to put something away that's going to be safe, secure, that's going to increase in value. For example, pinks alone in the last 10 years have gone up 341%. Now, that sounds absolutely ridiculous, doesn't it, John? But they've gone up 341%. One of the reasons as well as the Argyll Mine is potentially going to be closing in 2018. They produce 90% of the world's diamonds in pinks. Most of the diamonds that come out of the Argyll Mine are industrial diamonds and brown diamonds. And, you know, let's not go there with brown diamonds because people always say to me, well, brown diamonds, cognac, champagne, chocolate. They're really worthless. They're costumed jewelry for me. Ten thousand brown diamonds for every pink. That comes out of the mine. But even when we sell a pink, you know, they're so rare. As I said, the Argyll Mine produces 90% of the world pinks, which is actually about one tenth of one percent of their total production. We sell the diamonds that are coming out of the Argyll Mine as well, getting smaller. You know, basically we don't sell anything less than a quarter of a carrot. It has to be VS quality because, for me, VS quality is the diamond that's going to go up. If you buy an SI1 or an SI2 and an Argyll Pink, it's not going to go up 341%. But the VS quality is, well, the VS quality is extremely rare. Those are the diamonds that are going to keep them going up. But we have to understand that this isn't a typical investment market. Much like any collector market, this is not an investment that you're going to day trade. It's an investment you're going to purchase. And you might not sell for 20 years. The fact is, is the longer you hold on to it, the better it does. So to sell after two, three years, you're really doing yourself a disservice in that sense because the diamond, just like fine works of art. Your house. So if you continue year over year over year, so if the plan is to buy that diamond to really make money, if you're, and I'm talking about diamonds in the, you know, let's say anywhere from 50 to 200,000 dollars. Look, if you're going to buy a diamond for a million dollars, you could sell it next year. A blue diamond for probably 1.3 comfortably. And if it takes a year to find a buyer, okay, it's 1.5. You're going to sell that diamond and you're going to be mad at yourself that you sold it because then you're going to see that in a couple of years time it's selling for two. That's, that's what this markets like. So when, you know, you can't look back, this is very much like I just saw, they were featuring a house on, on HGTV or city live. Some house in Leslieville that 750 and it sold for 860, I think something like this. Whoever bought that didn't look back. They said, we got our house, we got our house in Leslieville. We're happy. Same thing in natural fancy colored diamonds. If you sit back and wait for a lower price, it's never going to happen. Now listen, every so often you might get lucky. You might get lucky. Maybe someone's desperate to sell. We'll tip your, we'll tip our hat. But in the majority of cases, if you sit back to wait for lower prices, it's never going to happen. Once you have the diamond, you're more than happy that you finally got into the market. And what we find is people will generally start to purchase more because they start to get excited and see the growth in the market and also appreciate the diamonds on their own. I mean, even looking at pink diamonds from the Argyle mine, every single pink is different. Very different. They all have different color tones and it's so interesting to see what miracles of nature they are and why not. It's not like these 50 pinks that came out this year all got mined at once. There were thousands and thousands of pounds of earth that got moved to bring those diamonds out of the ground. And the thing is, though, Paul, it's amount of education. People are getting on top of this because as I was coming down the hall to record the show, one of the producers here at the station said, "Where are you going?" I said, "I'm going to go record the show with the real money, guys." He turned around and he says, "Hey, give me an Argyle pink." I don't know where he learned that term from. I don't know how he found out, but people are learning about these, so they're going to get snapped up, right? It's people hear about it, their friends talk about it, they're increasing in value, exponentially, every single year. They're becoming harder and harder to find. As Jeremy said just now, in last year's tender, in 2014, there was 55 pink diamonds. Out of those 55 pink diamonds that went into the tender, there was about 11 vs, the rest of them were SI1, SI2. For people listening for the first time or don't really know a lot about it, SI means that there's inclusions that you can actually see with the naked eye. With vs quality, you need a 10 times jeweler's loop and with vs, you need a 40 times microscope to even see the inclusions in the diamond. So you're getting the rarest of the rare. But these diamonds are going up at such incredible rates. There is no new mines coming online. It's not like you can do a turnkey operation and say, "Okay, we're going to pour some pinks." If there was 55 diamonds last year, and the Argyle tender's been going for 30 years, let's call it 50 just for the people out there. If there's 30 years of diamonds of 50 per year going in the tender, that's 1500 diamonds of the top quality that's been out in 30 years. Out of those 1500 diamonds, they're basically in the half-carat range to about a carat, is the average, and about 30% of vs quality. So that means of 1500 diamonds that have gone onto the market from that tender, only about 4-500 diamonds were a vs quality. If you go to our website right now at GuildhallDiamonds.com, you're going to see 5 or 6 vs quality Argyle diamonds. They're not from the tender, but they are of tender quality because that's all we buy. They are an amazing investment. It's an investment that the savvy investor is known about for quite some time. They've purchased Argyle diamonds. They've snuck home, not told anybody about it, but guess what? Today they turn around and say, "You know that there's these Argyle diamonds? I was able to buy one for $30,000, you know, 20 years ago, and guess what? It's worth about $400,000 today." And that's what's happened in the Argyle pinks. Now the next thing that's coming along is because the rarity of pinks and they're becoming harder and harder, yellows have also become extremely popular. And we sell fancy yellows, intense yellows, and vivid yellows, and I think we've got the largest selection of internally flawless yellows anywhere in the world today. So between our Argyle pinks and our yellows, I'm extremely proud of the collection that I've put together. One, eight, seven, seven, eight, silver, guildhallwealth.com to check it out and start investing here. I just wanted to add to this in a very layman sense. When I look at colored diamonds, when I first gained interest in owning a colored diamond, I kind of overlooked all of the details and the aspects that we might otherwise discuss on the show on a weekly basis, and I kind of looked at the track record. And when I applied some common sense and understood how you buy and how you sell and it's not the stock market, you don't pick up a phone and call and it's sold the next day, I realized I'd be hard pressed to find anything. Anything out there in the marketplace that would be as consistent in their gains and as consistent in the size of gains as a colored diamond. So I started investing and one became two and two became three and before you know it, we've been through a bunch. And of course, doing this is just become common sense. It's become very norm for me as an investor. And the money that could be made in colored diamonds is often misunderstood because the person buying can't get over the fact that he can't walk into some place, exchange, and take his diamond and sell it. Yes, I have to come back to Guildhall to sell it because that's where I bought it. And some people will worry that, well, what if Guildhall isn't around in 10, 15 years? Well, that's unlikely. It's a family business. We've been here since 2002 and the generations of individuals that are focusing their effort on growing the business tells me that the business is going to be here for the next 50, 100 years, who knows. But the reality in terms of gains for me is a very simple one. Color diamonds make money. And if I had 10 or 50 or 20,000, I put it aside and I go and buy a starter stone. If I had 50 or 60, I put it aside. I go buy a pink. If I had quarter of a million, 350,000. If I'm amongst the various suit of the most wealthy, perhaps 1% and I had that kind of money sitting around, I'd go and buy a blue diamond. I wouldn't hesitate. I'd look for a pink tender stone. And this is proofing the pudding. We've all done it up here and we're talking as though we know best. But the fact is that we've tried it. True. You know, we've tried this several times and made money from it. So it works. And the people that are listening to the phone call us. Ask us how. And that's the bottom line. Share, take a short break. The number one, eight, seven, seven, eight, silver to Guildhallwealth.com. Stick around. We'll get to the relationship between color diamonds and jewelry next on the Real Money Show Talk Radio AM 640. And back into the Real Money Show. Remember that number to start investing one, eight, seven, seven, eight, silver and Guildhallwealth.com online. You know, Jeremy, I want to talk about jewelry. But just before the break though, Darren said something. He said, you know, people buy a diamond. You know, what happens if Guildhall's not around in 10 years? Well, they will be. Secondly, it's a praise. You have a GIA. You know, someone has a Picasso. He's not around anymore. It's still worth what it's worth, right? Yeah. If you bought a Picasso at a gallery that was focused on Picassos, it would be easy to go back to them. And that gallery is most likely going to come to you saying, you still enjoying that Picasso? Because we've got some buyers for you. But if that gallery wasn't around, there's certainly other places to go to sell it. And also keep in mind that every year, color diamonds are becoming more popular. So there will be other ways to sell your diamond. And it's not just we're the only dealer ever. But what we do do is focus on buying absolute best quality that one would want to purchase. And we're very transparent about that. What really sets us apart is that we go and show you exactly why these diamonds are as rare as they are and as special as they are. And show you the things that others don't. And prove to you why these diamonds are so valuable. And I think that that helps gain trust because most people when they're buying color diamonds or buying diamonds in general are buying blind. You walk into a jewelry store. Hey, look, as long as it looks pretty, as long as the price seems right for what you're buying, you're happy. But inevitably, when we go to cocktail parties or dinners, first thing, someone will ask us if we're meeting them for the first time and they happen to find out what we do is they want to know if they bought something for a good price. It does come down to price sometimes. And price is not everything. When you're buying a natural fancy color diamond, the first thing you're doing is you're buying the color. And we look for even saturated diamonds. The next thing that we look at the diamond is the cut because if the cut is correct, that diamond is going to sparkle and scintillate. The colors are just going to fly off the diamond. The third thing we look for is the clarity of the diamond. You know, is the diamond in a yellow and internally flawless? Is it in a pink? Is it a VS quality? Which means it's very slight inclusions. We don't touch diamonds that are included all the way through. They are not great investments. You know, it's funny because I know a lot of people, it's a small business and a small trade and we know most of the people in the trade. And I, you know, I find it extremely funny when, you know, some of the other dealers go to our website and say, "Look, Guylho's got that diamond on for 50,000 and I can do it for 40,000." But you're talking about chalk and cheese. You know, it's completely different. What we sell, what we provide is the service. We've never ever sold a diamond to a client where they've ever lost a penny. Whether they've bought it back, whether it's three years, five years, six years, or whether some things come up and they've needed the funds, they've never ever lost any money. If we put it up on our website or we remarket it for them, they've always made on their investment. And I'm very proud of that fact. On our team, my daughter is Nicole. She is a GIA diamond graduate from the GIA. So she knows she writes blogs every week. We've written a 10-step buying guide to buying a natural fancy color diamond. We want you to understand what you're buying and what you're getting for our expertise. If you were going to go out and buy today a brand new Ferrari, would you buy one with a scratch and dent, or would you buy one that's been in an accident and you don't know, or would you want to buy and pay that same price and get a spanking brand new shiny pristine Ferrari that nobody's driven and nobody's knocked the crap out of? That's what we do. We provide the service of going out, meeting with our dealers, and we have a reputation in the marketplace with our dealers. They know what we're looking for. They know the type of quality, and that's what we bring. 18778 Silver and Guildhall wealth.com. Jeremy, what if I want to wear my diamond? How about that? Yes, or be different. Certainly, we've seen lots of people be successful buying a fancy yellow diamond, for example. You could buy a one-and-a-half carat fancy for under $18,000. You can put it into a setting with, and I'm talking bespoke jewelry, where you design the setting, you could do that for maybe as much as $2,500. So for under $20,000, you could have the most unique ring, yellow diamond, and if it's a fancy, you put it in a gold cup. You can make that fancy look to be intense. It's going to attract a lot of attention. It's an investment grade, so God forbid one day you had to sell it. It's gone up in value. It hasn't lost value, and I think this is something that people should look at when they're thinking about buying a ring in general, a diamond ring in general. You could say, let's be different, number one. Number two, for the same money, I'm going to buy retail for something that is not going to keep its value. You can buy something that's going to continue to grow in value and attract a lot of attention. And why else are we buying jewelry for our loved ones? But to say, you're special. I want people to notice. Thank you. And one of the funny things is, from the fancy color research accounts, which I'm trying to find out is that they're tracking the prices of where natural fancy color diamonds are, as well as white diamonds. And if you're buying a one-carrot to three-carrot white and you're buying dequality, internally flawless, those stones, actually over the last 10 years, have gone up about 20% total. Whereas natural fancy color diamonds, as I said in the previous segment, whether the yellow pinks and blues combined have gone up about 141% in 10 years. So it's a question of changing people's mindset of white diamonds, white diamonds have been advertised like crazy, white diamonds, diamonds are forever. You need to get into an investment diamond, something that's extremely rare, and that's what you should buy. Give us a call at Guildhall Diamonds, get the 10-step buying guide, and we will show you along the way how to make money in these markets. 1-8-7-7-8, silver, and GuildhallWell.com is the website, Paul, speaking of Darren Nissa, recap medals for us before we wrap it for another week, would you? Well, it's consistent week in both silver and gold held in price range. We're expecting big things. As I said earlier in the show, we look to be facing towards higher pricing in both gold and silver, and a couple of events, big events, that are going to drive this market are up and coming. We'll keep people in tune, stay tuned for RSP contributions. They're coming soon, and listen, this was a great show. Thank you, everybody, for listening. Get out there and start investing the number 1-8-7-7-8, silver, GuildhallWell.com online. Make sure you pick up the Investigate and the Precious Medal Advisor. This has been the Real Money Show, talk radio, M640. 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