The Real Money Show
The Real Money Show - January 10th, 2015
And welcome once again to the real money show broadcasting on the chorus radio network and worldwide via the web for over six years you're listening to the real money show brought to you by Guildhall wealth management today in studio we have the vice president of Guildhall Jeremy Weisman and our senior analyst Darren Long while respected in the bullying community and have been addressing and speaking with the public at large via their seminars and speaking engagements for a combined 21 years and Guildhall has been helping people the world over since 2002 to purchase a known physical gold silver and colored diamonds as well the number to call is one eight seven seven eight silver you want to go to real money show calm grab the investor kit to the precious metal advisor and a reminder that our January promo is still on because it's January and that is for every five thousand dollars of bullion purchased at the Guildhall Eastor receive a free one gram gold maple leaf coin and free delivery so there you go welcome guys we always start with the the update Darren however things update me john it's uh it's good week gold continued to hold and exceed past the 1200 mark through the past couple of days it's been very strong the precious metal which was able to move above that 1200 day a dollar mark just a few days back has in fact held the crucial 1185 86 range which we talked about on last week show I suggested it needed to hold that range in order to move ahead it did despite what has happened in the oil complex and the currency complex the world over with the us dollar we also pointed out that a move up in pricing would occur if silver could hold the 1585 range and it also did moving up to the 1645 range as we tape here on Thursday having been as high as 1670 during the first couple of days of this past week now the us dollar did resume it's up trend against all major currencies with little if any resistance and the index as we're taping the show is sitting above 92 and as I said on the show last week this is being viewed as a negative for the precious metal space because the all made us dollar has typically shared an inverse relationship with gold so again that is putting some of it damper on the gold pricing sector and certainly from a stock perspective that's a huge huge negative but we are watching that situation develop and I do think that there is very little continued upside that's going to be available to that us dollar in the medium turn now the falling crude oil prices are also being viewed as one of the major region reasons why bullion is not currently breaking out into new price ranges as well as why the rest of the commodity sector and for that matter the Canadian economy is stumbling slightly right now both of those two points the us dollar and crude oil are very interesting both are aberrations in terms of you look at the us dollar continuing to get strength and it's to me my personal opinion it's it's based on an outdated narrative that that's a strong currency that's where you want to go for protection with all the money printing from all the central banks it is forcing a lot of a lot of investors to go after risk investments they can't just put their money in in a bank accountant and get interest for it so the savers are punished that way they're forced to take risks and so you know you see a lot of this free capital going into the stock market or going into the us dollar and you can see consequences of of that continuing to be examples like negative interest rates where you literally have to pay banks to hold the money or or same thing with bonds where it can go negative so to me i don't know how long the us dollar can continue to show this type of strength when you've got over 18 trillion dollar in debt etc same thing with with oil oil being low look to me it's fine great hey listen let's fill our cards right okay um you know i i imagine somewhere in in the midwest they're just already they're you know they're wondering if they can start reproducing hummers again but um but the the thing is is that i like hummers you know you look at a at a at a at a media outlet like cmbc who by the way had really really low ratings last year and you know they they love to pump up the economy but they wouldn't say that that it's because demand for crude oil is down if if demand for the energy which is going to drive an economy is down then why is the stock market doing so great so looking through some of these numbers it does make you wonder well wait a minute if oil's down it's either because demand for oil is down in which case the economy is not as good as anyone thinks it is or there's something else going on and again listen i'll keep filling my get my my tank up with the lower prices i'm more than happy if uh the the high price in the us dollar is also keeping the price of gold down i'm happy i'll continuing i'll just continue to accumulate as much as i can and buy something that's undervalued with dollars that are overvalued one eight seven seven eight silver the website's real money show dot com grab the investor kit precious metal advisor again uh this month every five thousand dollars of uh bullion purchased at the guildhall east or do that on the website we're save a free one gram gold may believe coin and free delivery daring you uh through this uh this uh headline across my bowel moment ago candidates trade deficit grows in november give me some details it did and it's relevant to what we're discussing as far as metals are concerned because canada posted a canadian six hundred and forty four million trade deficit for the month of november and really that's the result of exports the united states and britain which suffered a drastic drop and that came out to us this week and statistics canada made the announcement on wednesday and they also revised downward the previous month surplus of nearly canadian one hundred million uh to a canadian negative three hundred and twenty seven million a deficit which was reported also now other analysts had expected a canadian two hundred million or so deficit for november but that was wrong wasn't in the right range and again this just tells us that we're seeing somewhat of a softening against headlines that are telling us things are improving so slight concern for us the export of energy project uh products such as crude oil uh bitumen and coal had also dropped for the six consecutive month which again we're seeing in the headlines as oil prices drop and now this is something that many analysts expect to worsen materially due to the steep drop in energy prices and you'll see the headlines running of course throughout the week but again oil has lost more than fifty percent of its value if we remember the last year since just june and this is just because we've had this what is seemingly a global supply glut and the slowing growth in major economies that made the global demand curtail so we don't know what's going to happen jeremy was just mentioning about the oil prices and of course i am one of those people who drove an SUV i was a big fan of the hummer vehicle but i drove a big SUV and uh certainly you know i could afford to do so i was one of the lucky ones that could afford a hummer now but when i look across the bow at the landscape of canada this is having a very very big impact which i think it's happened in a short period of time in the commodity space you're seeing falling prices and a number of the commodity sectors gold and silver however and i'm sure jeremy would agree has held on relatively well during this entire situation which tends to point me in the direction of higher pricing to be expected as the first quarter progresses so this is something that we're watching and of course you know interest rates play a role in that also but we'll bring that up as the show progresses one of the things that that anyone who is watching the markets for a while is sometimes things don't correlate exactly to the to the timing it's not like the u.s dollar will will go up and then gold will go down right away maybe a little bit initially but but you don't see the whole the whole picture that way sometimes there's a lag and and i think what you're seeing here is that gold and silver over the last three years have gone through what's considered now a bear market which is also considered one of the longest bear markets that of anyone is seen in in precious metals and so maybe oil coming down is is is is is a latent part of that that that oils should be coming down it should have come down a lot longer ago who really knows but what you do see is that gold and silver have already essentially bottom there below the cost of production in many cases very cheap very undervalued when you look at the fundamentals so to see it against the other when you're looking at it against the u.s dollar for instance it just becomes cheaper in many other currencies it's actually become more expensive so for example the Canadian dollar has been dropping that's meant that gold and silver has become more expensive in Canadian dollars imagine if you were in Russia and you had rubles and all of your investments were in paper paper assets that correlated to the ruble well guess what oil got very sorry gold got very very very expensive in holding the in holding the ruble so you can see that this can actually start to affect Canadians as the Canadian dollar starts to fall maybe it's because of the crude oil prices but if the Canadian dollars falling gold is becoming slightly more expensive even though the the u.s price is staying the same so it makes sense in some ways that you are seeing the bottom of the the gold market unlike oil though i have a lot of discussions with my friends oh oils down great time to get into the energy energy sector but where do you go how do you know which companies are going to survive which ones aren't gold is a physical commodity it can't go bankrupt it's below the cost of production it's it's already really cheap you don't have to pick a stock per se you can just buy the actual assets so it's a lot easier to invest in physical gold and silver than it is to pick energy stocks good way is use this phone number one eight seven seven eight silver real money show dot com where you're there make sure you get the precious metal advisor uh question for you daren was last year uh you know the calm before the storm for gold prices i think it was john i think there's a lot that's added up over this particular period of consolidation that's led us to the point where we're at now a lot of people will look at it that are familiar with gold and silver pricing and they might point to things like manipulation and what the fed policies have been and of course what central bankers have done around the world and really that situation has been exposed it's been uh factored in to the stock market it's been factored into the world over in terms of the quantitative easing the money printing that's occurred but this um situation is so significant especially in a year like this where we're seeing pivotal pivotal signs that the economy may be turning for the better especially in the u.s and uh we are definitely thinking that you know products like gold and silver that have been sitting idle for three close to four years now have a chance to take off and we're very concerned right now especially killed all uh that the timing for this will be very short-lived so you could see a period of three four months where the price of silver literally doubles and very few people are able to take advantage of it now if i'm looking around the world i'm looking from a geopolitical perspective alone at the crisis that's happening in every major economy if i add to that the problems we're seeing in places like france with this very tragic situation that occurred this week and other situations i'm always going to be seeing regionally uh gold buying occurring the problem is that when you buy a regionally you're not really having a voice in terms of acting as one unit when a big central bank makes a purchase or a sell uh they are acting as one big entity and that's been one of the issues over the last period of three to four years in consolidation the voice of buying has not been a collective voice but the voice of selling has been a collective voice david morgan pointed out to us you have to be early in this market in order to appreciate what's about to happen now i would typically say in a normal circumstances having a share of gold and silver in your portfolio maybe as much as 20% is an awesome way to get started in understanding how important it is to diversifying your portfolio but under the circumstances given what i know about the economy and what has been swept under the rug time and time again this is the nature of the beast and the explosion is very possible in the gold and silver markets which could take the prices substantially higher one eight seven seven eight silver and the real money show dot com jerry would you say to someone who just wants you know sit back and watch the prices change yeah that's something we see all the time people will want to get a little bit of information on on precious metals um you know open open the door to the opportunity but then they might come back and say you know what i want to watch the prices for a while i just want to sit back and watch and um you know one of the things just personally from my perspective is we don't get a whole lot of information from just watching the price because it doesn't exist in a in a vacuum if you do look at the fundamentals you'd see that both gold and silver are extremely undervalued and anything that's undervalued you should you should want to to to get as much as you can um i think that that there's not a whole lot of downside here so waiting for a downside might uh might have a negative impact down the road and then of course if you're waiting for to see the price jump up well then you've missed your opportunity to get some gains right at the bottom so one of the ways that you can avoid these type of things is to just buy smaller amounts on a on a regular basis so that you can continue to monitor the price but also get some skin in the game so that you can really start to gain some knowledge in the market and that's that's the key if you're sitting back and watching the price you're better off to to pick up a book on on precious metals you're better off to get the precious metal advisor and read as much as you can about it the more you learn about it the more you're going to say i need to have at least 10 percent of this in in my portfolio so the easiest way of course to get it in your portfolios to just register onto the east or book a price for excuse me book a price for some bullion that you're looking to purchase and either you can pick it up at our offices or you can also have it delivered right to your door and that number is one eight seven seven eight silver and Jeremy mentioned the precious metal advisor that you need that in your your arsenal your tool kit and the best way to get to that precious metal advisor as jerry mentioned is the number one eight seven seven eight silver the real money show dot com is the website we come back we'll talk about in fact two reasons why silver will rebound in 2015 and to take advantage right now the January promo that is for every five thousand dollars of bullion purchased at the guildhall e-store receive a free one gram gold maple leaf coin and free delivery and back with more of the real money show the number to start investing one eight seven seven eight silver and while you're there pick up the precious metal advisor and over to the real money show dot com guys want to get into this two reasons why silver will rebound in 2015 first so want to cover how to get an account happening and this January promotion we're talking about two Jeremy details details so getting an account open is is really simple you can just register on the easter you go to guildhall wealth dot com click on to the easter and you can register right away now you can at that point you can go ahead and book your order for a particular product that you're choosing whether it's gold and silver anything any order that's over five thousand dollars us you'll also receive a one gram gold maple leaf coin so that's a promo for this month last month we were doing the one ounce maple which was really successful and we had a lot of people coming in and buying yeah we did and we had a lot of people coming in to buy gifts for their kids for their family and they were happy to get the one ounce coins as well to give away for gifts and this year and coming into January we really want to focus on giving that gift to yourself as well and increasing your portfolio and increasing the gold in your portfolio so it's really easy to sign up on on the easter you can pick your order and then of course we'll just follow up we'll handle the details of getting the product to you and of course if you are holding a lot of bullying you might want to store it and that's where we where the depository comes in we have a vault storage in Toronto it allows you to allocate segregate your physical product you get title documentation for that so you're getting your delivery receipt no one else has claimed to that product but you and you can audit it anytime you want creating that account very simple again a little bit of paperwork and we'll handle the rest of the details for you you can just give us a call at our offices you can also just sign up online request a kit where you can register to the easter and you're buying physical stuff here Dan that's the best part it's actual physical material it's just tangible if i was holding in here in my hand and i dropped it and i had a hundred dollar bill beside it you wouldn't hear anything from the hundred dollar bill but that piece of metal is six and a half pounds every hundred ounces and we have the thousand ounce version in the silver it's like having us you know picking up a small child 65 70 pounds it's amazing to see it and actually hold onto it but this is just a means to an end and for me making money is an important aspect of making sure i live well of planning for my future gold and silver are just two ways to do it we're going to talk about colored diamonds as well but you did mention off the top there that we were going to talk about two reasons why silver is going to rebound in 2015 and those two reasons are very simple growing industrial uses for silver and two let's talk about the gold silver ratio and we'll start with that first now the gold silver ratio for those that don't know is a historic ratio which prior to the 1900s sat at about give or take 16 to 1 for a few thousand years meaning it would take 16 ounces of silver to equate to one ounce of gold and the reason that was that way and at certain points in history it was pegged that way was simply because the old school mining techniques that were developed in ancient times told us that there were approximately finding 16 ounces of silver to every one ounce of gold in the ground so that stayed traditionally for thousands of years and right up until the last bull market in the late 1970s and in January of 1980 when that bull market ended silver reached 52 dollars an ounce gold reached 850 an ounce and at that point that historical ratio was reached again 16 to 1 right now it's way out of whack even during this particular bull market up until last year we had averaged around give or take 45 to 50 to 1 wow right now we're sitting closer to 65 to 1 and we've been as high as 85 to 1 during this bull market so this was one of the reasons we think this is going to change silver as a metal when that ratio expands and right now it's at around 65 to 1 that means silver is extremely undervalued and in comparison to gold with the number of commodities analysts are stating they believe the ratio will drop to even this year alone back towards 50 to 1 so that presents real value right now for a person looking to jump on board and take silver as a first investment and not only that in 1980 there was just over 3 billion people on the planet and I think 3 if I'm not mistaken I think at most 4 billion ounces of silver above ground and today there's over 7 billion people on the planet less than 1 billion ounces of silver above ground and you've got you've got China India Eastern Europe and North America all involved in the market whereas back in 1980 it was just North America and Europe involved in the west absolutely so you've got a situation where there's a lot less product a lot more people vying for that product and a price where you know even if you adjusted for inflation the price of silver in 1976 at $3 $4 an ounce is nowhere near what it should be if you're looking at $16 an ounce that's right we technology right guys correct me if I'm wrong we're talking a lot more uses for industrial that's right that's the other point that we want to make silver industry industrial uses are growing dramatically and according to the world silver institute 2013 silver demand it outstripped supply and the institute expects us to occur again for this year and we won't get that report until spring and for 2015 and this is because of the growing demand for using silver in a range of high-tech industrial applications and this includes photovoltaic cells or solar technology this includes electronic touch screens and laptops it includes light emitting diodes and things that people may not have thought about it includes all those ipods and ipads and all those different cell phones that are out there in the market they all have silver in them a lot of purification water purification ball bearings uh and definitely photovoltaic cells yeah that's right solar used one of the biggest ones there was an article out recently that was saying that I guess with the disarmament of the u.s nuclear capacity that they're taking the gold out of or is it this yeah the gold out of the nuclear missiles and things they do and I mean the the fact is that when you put in it's unfortunate I don't like talking about it but every single warhead made has a poundage in terms of silver total silver used in a warhead it's in the pounds it's not a very small amount a significant amount of course it's not recyclable yeah I remember I remember reading this article about there was just tons and I don't have the exact figure but there was tons and tons of silver in the original atom bombs like when they were creating the menhattan project but they just used just so much so yeah I mean it's like computers right at one point they were massive now they're much smaller you know you could say oh okay well they're going to be using less silver in it because the technology smaller except that the usage is for silver keep expanding and when we talk about solar in particular that's a key component of silver demand for industrial usage it's growing dramatically right now it was a very cost and remains in some parts of the world a very cost prohibitive way to use energy but in Europe China Germany in particular Japan they are all committed publicly to boosting clean energy production through solar power between now and 2018 consumer demand for electronic products were flexible touch screens light emitting diodes and interposers and their integral components and that continues to move higher as well so those are two reasons why in 2015 we would expect there to be a growing demand for silver 18778 silver the real money show dot com gonna yeah we'll call this a question of the week for you Jeremy how does a client know I mean there's always skeptics out there how do you know the bar is real yeah that's a right that's a great question we do get that from time to time someone will call up they know that they want to take physical delivery of the of the precious metals but they want to be assured that what they just bought was real that they didn't uh you know the you know there that there's nothing crooked going on and the what we do at guildhall is you have to understand that there is a chain of integrity all of the bars are lbma approved and they go for example let's look at the rural canadian mint it goes straight from the mint and they've assayed the product so they and that's why they put that not point nine nine nine nine purity on it because they've already assayed the product and then they ship it to the major wholesaler who then ships it to us or to our straight to our depository when when a client is taking it out of the system they can be assured that it is maintained that chain of integrity and again the reason why it's it's real is because they're paying the premium for that bar that's already been tested once they break that chain of integrity now they're on their own they have to um most of the time you don't have to reassay products like royal canadian mint because it's already been done but if you wanted to get it assayed let's say for example you really wanted to make sure that what you got was was the real thing you can have it melted down and and the purity tested of course you're you've lost all the premium on the bar now you're just taking delivery of literally a hunk of silver that you know is real but the next person who buys it is going to want the same as saying done and it can get a little costly for that one of the ways you can really avoid that is to make sure that you don't break the chain of integrity so if you're looking to buy let's say four five hundred ounces of silver or more then keep it within the depository get those serial numbers feel free to go audit that product whenever you want but know that it it hasn't left the chain of integrity so that those bars are are physical they've already been assayed again you can have them perfect you can have them audited um and you can take them home if you like it's very free it's it's very low cost to take it to take it home after that point so again chain of integrity is very important make sure that the product is lbma approved and if at all possible don't break that chain of integrity can you uh can you audit your uh your uh your metal remotely like can you skype you're saying okay you skype your silver inside the depository yeah we we do offer video audits so if you can't make it to the to the facility itself you we can uh audit the product it's again very low cost to do that and then you can receive the the date stamped video audit for your product and and it is all it is audited for us we do it on a monthly basis then the insurer does it on a quarterly basis and the client is free to do it whenever they want so uh best way to cash in this opportunity right now guys monia john it's a great question and the simple answer is to start with a product you feel comfortable with if you're a gold buyer and you know gold you have some familiarity with it perhaps you even own a little bit start with gold we're talking about no more than 20 percent of your net portfolio devoted to precious metals and colored diamonds so when you're talking about a starting point it just depends i would typically suggest the older you are the closer you are to retirement stick with the more conservative investment which is gold the younger you are the more time you have the more you want to be speculative tri-silver it is more volatile but it has proven beyond a reasonable doubt from a percentage standpoint that the return on investment is extremely good not being said coins bars the best way to start the promo this month it's on during the entire month of january at the guild hall you spend five thousand for every five thousand you spend at the depository buying bullying to take home or put into depository you get a one gram gold coin for free from the canadian mint and that we will run till the end of the month and in addition to that the precious metals advisor this week has an abundance of extra material that we not we're not going to have time to cover in the show today but we're talking about the weekly reading that's here and in that you've got some great projections on the year 2015 you've got discussion about the possibility of the end of the monetary system as we know it and the changing demand for currencies the world over and we've got silver news from the silver institute the december 2014 edition so this is something that's free to you if you're listening all it is is a phone call in or get to the website and pick that up for yourselves it's an integral part of educating and getting smarter about how to buy physical gold and silver it's a great resource even if you just you don't want to read the articles you just want to open it once a week and and look at the chart of the week look at the diamond of the week you'll you'll learn so much just even seeing the chart of the week remember a couple weeks back we had one about showing how gold's done in different currencies and and that really got my mind thinking about the relationship between gold and and the value of the currency so even just looking at that chart of the week it's worth signing up for and even sometimes you know i've been reading about this market and keeping up to date on this market for years and years sometimes they don't get a lot of time and i myself will just open the precious metal advisor see those those curated articles that we have the three four five articles that we have plus darons articles are always interesting uh and unique and offer a lot of new types of ideas and and angles on this market so i always i personally find it a great resource and it keeps me informed so i definitely recommend it to anyone who wants to learn about this market to pick up the precious metal advisor all starts with the phone call and a trip to the website one eight seven seven eight silver and the real money show.com and a reminder the rest of this month january the promotion is five thousand dollars of bullion purchased at the guildhall easter receive a free one gram gold maple leaf coin and free delivery and back with more of the real money show one eight seven seven eight silver go to real money show.com and guildhall diamonds.com as well and our january promotion is still running because it's still January for every five thousand dollars of bullion purchased at the guildhall easter receive a free one gram gold maple leaf coin and free delivery let's talk diamonds Jeremy i love this love this part well one of the things we're talking about in general in the show is currencies and with the fall in the canadian dollar what it means and this is a good thing if you're already a diamond investor but something that you'll want to maybe pick up on very quick if you look at some of the product that we have in our site with the fall in the canadian dollar it's going to cost us more to replace these diamonds at least ten percent more in the last three months to replace the diamonds because diamonds are valued in us dollars so if you've been looking at a diamond or thinking about a diamond this would be a great time to take advantage because at this point to buy in an intense or intense yellow or a fancy pink when we go to replace those diamonds they're going to be ten percent more expensive that's just based on the exchange and that's no different than if you were to buy international art you're going to pay a ten percent more for a piece of art these days than you would have four or five months ago let's uh let's talk about our future diamond this week it's a point three one uh fancy deep pink cushion cut vs two a beauty stone you gave me a little picture but you're not a not a colored picture but i can see that it's uh magnificent even in black and white tell me about it well if you if you see it if you see it in color and uh the color is pretty pretty close on online because it's a deep pink it actually starts to look like a red diamond and so for that um it's gotten a very very high appraisal in and it when we purchased it it was also quite expensive our our price of course is is just under 80 000 Canadian and this is 4.31 fancy deep pink cushion and uh these again as always are in very high demand constantly people are trying to pick up the these type of diamonds because deep pink diamonds are just very very rare very beautiful collectors want to have them in their portfolio anyone who gets into natural fancy color diamonds knows that if you want to be a collector if you want to make money in these markets you buy a pink where did pink get their color well it's still a mystery and scientists are still looking into that recently scientists have been studying Argal diamonds trying to figure it out they know it has something to do with um the atoms and that there's some sort of mistake that happens in nature that that creates it so they're pretty scientists so far pretty certain that it's caused by some sort of molecular defect but they're not quite sure where it comes from and they're looking for proof um there's a gem expert from florida kravit estate department and he says at the end of the day all colored diamonds but specifically pink it all comes down to rarity when you're talking about colored diamonds he says that you know the elite producer 1% are colored diamonds and when it comes to pinks it's it's 1% of that 1% so scientists are still trying to figure out how pinks get their color from such a rare rare diamond but when you're looking at a pink diamond again you're looking at the 1% of the 1% so anyone that's looking for for an investment the first thing you want to do is you want to buy something that's rare if you buy something that's rare it's always going to be in demand it's not the very pardon the pun very rarely do you find something that's rare that isn't going to have a value accorded to that and so you see that with pink diamonds now they're not all created equal uh a vs quality pink is a lot more rare than a slightly included pink and i tell people this all the time go try to find the absolute perfect white diamond you'd be looking at a d quality internally flawless well over a carrot you'd have to make sure that the shape how well it's shaped is really really good now there's some other aspects of that some other small details you know how many um how many extra facets there are what type of shape is it is it deep is it shallow etc etc there's certain things that you can look at uh quality of the cut itself you know they call that the make how well it's made um you know we're looking for the Michelangelo of diamonds we want it made by just the absolute best of the best and you can see that diamond to diamond and cutter to cutter it's almost like wine there's lots of cabs in california they all taste different they all taste different which one is the best same thing with bordeaux which one is the best bordeaux right so that's what we're looking for now if you were to find that perfect white diamond you'd start to see just even trying to find that perfect white diamond how hard it is and white diamonds are in massive abundance yeah now we know color diamonds are essentially 1% of that market and what we're looking for is that 1% of that 1% and even more elite than that crazy rare that's that's why we consider ours the finest diamonds in the world that's why every single yellow on the site is is internally flawless unless you're looking in the vivid and the the color itself is strong enough that you can move down a grade or or two in in the clarity but we're really looking at those absolute strongest strongest criteria that you can get and what that gets you is value and you you have to you have to spend the money to get that type of quality but what you get as a result is they make money so for example in the in the yellow diamonds a one-carat intense yellow that's the second grade down from the strongest saturation which is vivid you could have bought a diamond like that three four years ago for the mid teens today you can't buy it for less than the mid 20s so who wouldn't want to buy a simple investment for $16,000 three four years ago and today it's worth 20 25 27,000 nice well the next time we go to replace those diamonds are going to be 10% more because of the exchange right now but even without that generally speaking a diamond like that would see average double-digit returns you could be looking at somewhere between 10 to maybe even as much as 15% gains every year and that's based on the fact that there's a demand people want these these diamonds people are buying these diamonds collectors are buying these diamonds they're not trying to you can't just turn these diamonds over like a stock it's not what they're for so that constant demand means we're constantly fighting to try to find a diamond like that and that's why the prices keep going up pinks are even even more dynamic that way because they're even more rare and so you have to pay more to get them and as a result the price has increased more as well ultimately it's what you pay you get what you pay for in color diamonds what we focus on at Guildhall is to make sure that we're buying the absolute best so this diamond that we've been talking about earlier 0.31 deep pink it's it's deep in color even though it's a fancy it's almost starting to look like a red diamond and even though it's small 0.31 it's about 80,000 Canadian but it came with a really good appraisal again because of the type of color that it has you know you talk about you know learning an education and finding out what's in an investment grade diamond who would know better than our own Nicole Snippen right or in Hell's Expert and the publisher and the curator of the Buyer's Guide tell me a little bit about that Darren. The Buyer's Guide is a multi-step guide that teaches one that's already knows they're buying a color diamond what they can expect during the process and it really delves into the finer points of the buying process it's reserved for those that are kind of on the door step kind of ready to get the ball rolling but it is quintessential to buying a diamond and really this is the world over one of the best brochures that I have ever read they are very limited in supply we have them available now for those that like to call in it is free and of course if you are thinking of buying a color diamond and you're right on that doorstep it's something you may want to add to the whole process in terms of getting educated and of course at Guildhall we preach that an educated investor is the best type of investor. One eight seven seven eight silver is the number to call realmoneyshow.com or Guildhall diamonds.com Jeremy. I have to say I've been an investor in color diamonds for for several years now and personally I find it incredibly rewarding it's one of the only investments I've ever seen mind you you know I'm 38 years old I'm not the oldest most experienced person on the block but certainly in my experience I've never had to not worry about something at all and see the gains every year and there's also that bit of pride of ownership of knowing that you have something that is so rare as well in your portfolio I don't bring it out at cocktail parties or anything like that but certainly my wife does show off her ring and it and it gets a lot of attention but it's really nice to know when you own a natural fancy color diamond you don't have to think about it you know it's constantly moving up because you own something that is so rare. What else what's also nice to know for people who do purchase diamonds from Guildhall is that we're more than happy to help sell it we take our time it's a lot of effort to go out and try to procure a diamond with such high standards with such good qualities that we want to keep maintaining that we don't want to sell less than this type of quality and for that when our clients do want to sell if it's the right time you don't just flip a diamond that's you know 20 30 thousand the next year you won't get the type of returns that that you would expect and that we would expect for you but if the time is right we're more than happy to help sell that diamond for the client because it helps us maintain our standards as well well you mentioned you know showing off at a cocktail party you know you shove your mutual phone in your back pocket no one's going to be impressed with a piece of paper but you also mentioned wealth to wear in some roundabout way with your wife's ring right that's another option you can have with these diamonds why wouldn't you want to show them off we have a we have a great designer who does amazing work he's worked with some of the best design houses out there even you know honestly even if you're looking to improve upon something you already have our designer can really help with that lots of small details that people don't normally think about that helping help people enjoy their current jewelry once you own a natural fancy colored diamond you really should should enjoy it and why not make it a best friend if you're a woman who who enjoys jewelry why not make that diamond your best friend get get a piece made design it yourself and our designer can come in and maybe make a suggestion here or there or at least help you fulfill your dream of the type of design that you're looking for it's a great process we've gone through the process many many times and everyone always enjoys the process because we we take you through it step by step by step in terms of getting that that piece that you really want getting the feel of what you want coming up with some ideas and then finally seeing the finished product result must be nice nothing like showing off a natural fancy colored diamond to make people very very jealous well take a short break lots more on the way the number is 1-877-8 Silver you want to go to the realmoneyshow.com or guildhalldiamonds.com to have a look at the collection get more education pick up the buyer's guide while you're there and a reminder the promotion this month for every five thousand dollars of bullion purchased at the Guildhall E-Star receive a free one gram gold maple leaf coin and free delivery and back more of the real money show we'll keep it going here the number is 1-877-8 Silver you want to go to the realmoneyshow.com in this case guildhalldiamonds.com to check out the collection get the investor kit and the buying guide for buying a natural fancy colored diamonds authored and put together by our own Nicole Snippman and a reminder the February promotion continues five thousand dollars of bullion purchased at the Guildhall E-Star receive a free one gram gold maple leaf coin and free delivery guys we spent a lot of time in the last segment talking about how to procure a diamond how to buy your first diamond maybe put into a piece of jewelry dare let's talk about returns right returns possibly selling that diamond later on well it's exactly what I the approach I take with colored diamonds although I do own and invest in myself there is certainly something to be said for return on investment with gold and silver we have seen if you've held those assets over the long term during this bull market you stand to have made a substantial return now if you're new to this you may have just been entering the market during the last 24 months you're waiting for that next move up and it'll happen soon but on colored diamonds they don't stop now you're never going to see colored diamonds perhaps have these huge major price spikes except for very rare circumstances but their gains are so steady and in some cases if you can afford to get into the pinks and the blues and even the more red colored diamonds that are extremely rare you will see extremely big returns and that's what it is money takes money makes money in in the colored diamond market but if you're taking only our advice for it perhaps we're coming off a slightly biased I have a report in front of me that's from the Wall Street Journal and it's titled dazzling returns and it's talking about how jewelry is among the world's most portable of investments and they specifically cite colored diamonds by saying that there has been a steady increase in buying diamonds as an investment to hold for a few years and then to resell and it said that in 2012 the Barclays Wealth Insight surveyed over 2,000 high net worth individuals and it revealed that 70% of the respondents had some sort of precious jewelry as part of their investments and they look back to the previous time that was done which was in 2005 and the reality was that only 57% of those respondents back in 2005 had owned some form of precious jewelry in their investment portfolio that tells me all I need to know this is a growing demand sector it's getting harder and harder to find and that explains a lot of why we have a tough time sticking to our own standards trying to find even entry level diamonds that are suitable for the lower budget investors and that is really what this has come down to we're now seeing these gains happen all over the place in particular pinks have been explosive over the last 36 months as have vivid yellows and of course blues and reds it goes without saying even just look at the comparison of diamonds to let's say real estate will be specific let's say Toronto real estate every so often there's an article saying it's it's overvalued but you know it could keep going it might not a lot of it has to do with interest rates well if you look at the history of natural fancy colored diamonds going back several decades you can see that the savings and loan crisis you've got dot com bubble subprime bubble recessions growth periods colored diamonds didn't care they don't care if the stock market goes to put they don't care if real estate's going up or down colored diamonds are so rare again you're looking at one percent of all the whites you're looking at pinks you're looking at one percent of the one percent do you think it matters what's actually going on in the economy for that people want these high-end very rare diamonds and the return has been there time and time again again you can't see the markets having so many different diverse things happening to it and again if you're looking at real estate and you're saying well it is overvalued and that's based on it maybe it's based on interest rates maybe it's not is my opinion but it is a lot of people considered overvalued well do you want to be investing in that or do you want to be investing in something that over time it goes up no matter what has gone up no matter what and in colored diamonds we've seen that over and over again and that's why i appreciate it so much as part of my own portfolio because i don't have to think about it and i get amazed every time i see the the gains in the diamonds when we go to replace them when we go to buy new ones just over the last four years we can see a dramatic increase in what what it takes to go out and buy a new diamond to replace something we've sold in the past i understand it's hard to come to a new market like this where the information isn't posted on on some site that says here's what this specific pink went for several years ago but what we do have is we can show you the appraisals we can show you what what people have paid for these diamonds in the past and this market is completely free if you don't like the price you don't pay it someone else likes the price they pay it they get the they get the gain down the road so we can help with that to a certain extent but one of the best ways is to get involved in the market and then you'll really get the appreciation you'll see how these diamonds are growing year over year and we've never had any client at guildhall lose money owning a natural fancy color diamond and we can point you to many clients who are very happy with the type of gains they see year over year one eight seven seven eight silver real money show dot com grab the investor kit and uh just do some more research about uh buying diamonds and diamonds natural fancy color diamonds and precious metals as well uh you mentioned before as well but the rarity is one to touch on that again Jeremy um argyle argyle tender the argyle it's it's literally a tablespoon of diamonds that come out of there of a year for very straight yeah very small amount argyle cuts the diamonds themselves and then they take it to a very specific select elite group of diamond buyers who can bid on these diamonds and uh they'll shop it around the world they'll do one in australia they'll go to hong kong they skip new york a couple times um and they they do london and inevitably the investors or buyers will outbid or their prices from last year they'll go 20 30 percent higher than they did last year sometimes it works sometimes it didn't we did get word that this year they were bidding over that 30 percent and it makes sense if you've been going to the argyle tender for the last 10 years and you see that every year you're bidding 20 percent higher and every year there's someone else who's willing to pay more you're almost say to yourself listen i can buy this diamond i know i'm gonna pay 30 percent more for it but i know i might have to wait a year to hold on to that before i can really start to make a profit on it they're willing to do that they're absolutely willing to do that the last argyle tender diamond that we specifically got at the tender um in 2011 it was originally selling for i think in the low 200s or just under 200 000 dollars it eventually sold for 390 not because we were just upping the price but because if we wanted to replace that diamond that's what the market represented so it's a fabulous market it deserves looking into it deserves doing a little bit of research and getting a feel for it and we do find that most people who get involved in this market will appreciate it so much that they'll become collectors they'll buy more than one because they'll start to see the type of gains that they can have who wouldn't want to have more than one diamond at that point for the entire month of january great promotion having a guild hall that is for every five thousand dollars of bullion purchased at the guild hall east door if you've never been there check it out to receive a free one gram gold maple leaf coin and free delivered here and let's bounce back over to some precious metals for a while and give us a wrap up on the update if you will about what's going on well again we discussed this week some of the headline topics that are affecting the marketplace in gold and silver the falling oil prices and how they're impacting the markets and whole canada's trade deficit grew in november we're talking about the upcoming news that's uh going to be probably uh coming more so to light as the first quarter progresses that it's going to be pertaining to it in terms of industrial demand and usages and the growth of usages we're going to get in the first quarter the 2014 report from the silver institute on last year's silver demand and supply and all the crucial data that's going to come with it the thing that we're watching very closely right now is the news that's coming out of the interest rate sector we are saying that by the end of the year and we have anticipated this for some time interest rates are going to be jumping higher now how high they're going to go is anyone's guess there are lots of different pieces of analysis out there but gold and silver will be impacted in in one shape or another from this so we'll be staying with that as well and the reality is that we still have a much in the way of good news that's to come for the first sector we anticipate that both silver and gold prices will be edging higher now we said right off the top gold and silver held in there week over week in fact gold and silver both improved in price and they are off their bottoms from the year to date so january is shaping up very nicely so far we want to remind everybody get registered at the east or if you're a single bullion buyer you're like to buy coins bars smaller amounts of bullion there is a very easy way by going to guildhallwealth.com up in the top right hand corner click on the east or logo and get yourself registered for buying bullion at home and if we're promoting other things that we have at guildhall then definitely sign up for the precious metal advisor great resource for info great for anyone who knows about the market and wants to keep up to date or someone who doesn't know about the market and wants to learn a lot more and we also put out that feature diamond of the week every week on the precious metal advisor and in addition to that Jeremy also remind our listeners that it is time to get into the depository opening an account with our firm couldn't be any easier and it is physical gold and silver that's the way we're going to impact the markets if you're a buyer this is the single best way to do it in our opinion take the bullion away from somebody else and title it while it's in the depository you can have it audited and you can have it in certainly all kinds of different denominations whether it's gold or silver that could be something that could get done as easily as the next 24 to 48 hours certainly if you're listening the first step is to get in touch with our firm and of course from there realize every account is going to have somebody working with you whether you're a small client whether you're a large client we're going to help you every step of the way by holding your hand and showing you the ropes so to speak get you going and we want to remind everybody the importance of being educated get that precious metal advisor and get the documentation needed to open up an account with guild hall wealth management remember for the month of january the promo continues every five thousand dollars spent is going to be one gram of free gold and we will hold that over till the very end and hopefully as we have already done we won't have any problems procuring additional one gram points we've already run out of the first batch we're getting some new ones in and of course we're happy to do so and this is a great part of the new year is to start something fresh start by start by buying a little bit of bullion every week or every month and the easiest way to do that is to register to the east or more than happy to help you get your product in your hand pretty much make 2015 your best investment year and with guild hall it's easy way to start still january get on top of it again the number is one eight seven seven eight silver the real money show dot com and as dairn just mentioned the promo continues for january the five thousand dollar purchase of bullion purchased at the guild hall east door receive a free one gram goal may believe coin and free delivery that'll do it for another edition of the real money show he's an exceptional assassin to celebrate the thrilling new series the day of the jackal showcase and stack tv are giving one lucky viewer the chance to win a trip to london england police all over europe are looking for him let's go as a ghost head over to our instagram and see the contest posed for details on how to enter i like to win so do i and watch the new series the day of the jackal premiering thursday Stay November 14, only on Showcase, stream on Stack TV.