The Real Money Show
The Real Money Show - July 26th, 2014
The Real Money Show - July 26th, 2014.
broadcasting on the course radio network and worldwide via the web for over six years you're listening to the real money show brought to you by Guildhall wealth management today in studio we have the president of Guildhall wealth management Paul Wiseman and the vice president as well Jeremy Wiseman both these gentlemen are well respected and the bullying community and have been addressing and speaking with the public at large via their seminars and speaking engagements for a combined 21 years and Guildhall has been helping people the world over since 2002 to purchase an own physical gold silver and colored diamonds Guildhall representatives are not financial advisors or planners and past performance of gold silver and colored diamonds is not indicative of future performance the number to call anytime to start investing and get an investment package or get signed up for the precious metal advisor both of which are absolutely free is one eight seven seven eight silver again one eight seven seven eight silver or over to the website the real money show dot com Jeremy what's going on well today on the show we want to discuss the u.s. monetary base what kind of effect that could have on the potential price of gold as well as how china's doing in terms of all of the purchasing that they've had or in some cases what's being reported in terms of a downturn in their purchases of gold so we we definitely want to topic that as well Paul as we venture a little later on into the world of diamonds what do you have coming up well I'm going to talk a little bit about the most popular a second most popular cut behind brilliant or round cut for natural fancy color diamonds so that's a really interesting topic and how incredibly successful these new cuts have become. Jeremy back over to you give us an update or where where's the state of things well one of the things that actually Darren and I were we're looking into at the office this week is the u.s. monetary base and it's really interesting because back in 2008 the monetary base was at 800 billion and that's all of the money combined not just cash but money that can be spent out of the u.s. and within the last five and a half years that's moved from 800 billion to four trillion which is five time gain in six years and what's interesting is that it took 160 years to get to that 800 billion so this is this is I think where you have to start your discussions you have to when you want to understand the state of the u.s. is finances and what their position in the world could be going forward in terms of the reserve currency I think you want to understand exactly how much money they have created and to have created five times as much in the last six years that it took 160 years that makes you think right so this is this is a very important that also corresponds with the amount of debt that the u.s. government has I mean how long did it take to only have you know a trillion or two trillion dollars worth of debt versus today 17 trillion dollars in debt and I think since Obama's been in the last six years I think the debt's gone up was it six five or six you have a six trillion dollars and when you kind of talk about trillions people really don't get it they can't picture it you know you can picture a thousand dollars you can picture a little stack of ten thousand dollars maybe you can picture a million dollars on a skid somewhere yeah can you picture a billion dollars but when it gets to the trillions that is basically football filled stacked with money that's about a trillion dollars and when you go 17 trillion it's it's a lot of money and you know the stock market has done very very well in the last four five years with the fed infusing a lot of money paper money a lot of paper paper paper into the market and this has benefited the banks it's benefit Wall Street but it hasn't trickled down to Joe investor you know it just really hasn't trickled down and that's what I really really enjoyed about last week's interview with Dr. Jeff Lewis he certainly discussed that that difference between finance and the actual economy because there is a difference there there's the banks and the fed is created for the banks and then there's the economy as a whole and you have to create that distinction so I really enjoyed that conversation I listened back to to that interview that Darren Darren had with with Dr. Jeff Lewis if you missed it you can certainly go on to the real money show dot com and listen to some some back dated podcasts and you can always listen to to the latest podcast as well if you miss the show at any time but I thought that was that was interesting but as well getting back to what you were saying Paul the the US has certainly accumulated a lot of debt how are they going to pay that on the on the other hand China's been accumulating gold and foreign reserves and I think that going forward you want to start having a global perspective on the price of gold on your currencies do you feel that that the US dollar is going to continue to to reign supreme the number to start investing is one eight seven seven eight silver reminder the real money show dot com online as well well the interesting thing is you know we talk of we we talk about the US because what happens in the states you know they sneeze in the states we catch a cold in Canada the debt is seven over seventeen and a half trillion dollars off the books which is Social Security and Medicare it's said to be about another hundred and eighty trillion dollars in the last couple of months 50 of the largest corporations have left the states to go to other countries where the corporate tax is lower now in the US they don't make widgets you know they don't make things they just collect taxes so when you get major corporations buying other corporations and they're just trying to put a hold on two big companies right now and back date it for the simple reason these companies are buying large corporations out of the country so that they can make their head office in the country that that country is that company is residing for example islands got 12 and a half percent corporate tax us has got 35 percent so it makes sense for people like apple and other large corporations to have some type of offices in those countries paying less tax it's a loophole it's an official loophole and the US is trying to stop it but again when you take companies and individuals when there's no tax to be collected but you're paying out this money one in six people are in food on food stamps in the US that's incredible it's like a third world country we're in the US but it's all subsidies I mean unemployment there's they show you the unemployment list but there's a lot of people that are not in can't get employment so they go on to the welfare list which is in the millions of people that are actually officially unemployed can't get jobs so when you are looking at all of these debts and all of these economic issues in the United States you can see that the Fed would have its back against the wall if it raised interest rates and already you know stumbling to get its feet economy would it would absolutely in my opinion completely tank at that point because many people are just barely hanging on and I think that this isn't indicative of of many countries around the globe especially in Europe you can point at Italy Spain Portugal all of these type of countries and we're we're on very thin ice in terms of the next crisis and so what we're what we're here doing we're talking about the real we're talking about real money it's the real money show we're looking to help people as citizens even protect their wealth protect their portfolio if you if you've been in the stock market it's great if you've been making money if you've been following along and you got you got a hold of that fed trend when do you take profit you know you have to at some point start to protect yourself and start to think okay how am I going to keep my wealth if things are going to change rapidly in the world in the US dollar a lot of countries around the world are starting to to avoid the US dollar and that could have very dire consequences for not just the US dollar and its economy but for investors and those who trade heavily with the US just like Canada so it's very important to to secure your portfolio secure your wealth we believe that gold and silver does that there's so much information on gold and silver every week we're talking about all the all the different fundamentals in this market and it can it can be overwhelming to to go out there and try to find out some information the mainstream media hates gold other other outlets love gold what are the real answers you know we put we put together the precious mill advisor once a week where we take the four five top articles that have come out throughout the week because every minute there's new articles talking about this market but it's a great way to easily understand what's happening what the trends are uh week to week in the market where the focus is we do a chart of the week we give access to three four five articles Darren will write an article and it's just a great piece of information so we definitely encourage people if you're if you're tuning in for the first time to to go to the real money show sign up for the precious metal advisor and and just get started learning about the market we're not financial advisors at Guildhall wealth what we try to do is put the facts in front of people um you know you can take a horse to water you can't make your drink but what we try to do is make people aware of what the markets are you know the stock market right now little overboard in my opinion um what goes up has to come down the housing market in in Canada is a little bit overheated uh a correction is probably on the way when you start getting interest rates going up inflation starting to move and we spoke last week about what it costs for breakfast now how food prices have gone up even this morning Hershey and Cabra's are going to start putting their prices up because the price of cocoa is skyrocketed and they're going to start putting the prices up or the chocolate bars get smaller and smaller when I was a kid a chocolate bar was a chocolate bar today it's like a mini it's a thin and it's mini but it's but it's a hundred calories because we're so interested in and diabetic and I don't need to eat it but it's it's tough but Guildhall we are in the physical product of selling gold silver platinum plating we don't we're not in the markets of selling equities futures certificates ETFs options on futures what we sell is physical gold you can buy gold silver platinum plating for home delivery you can take it home immediately we also have a depository that's available which is safe secure allocated and segregated and ensure sure with Lloyd's in London and the third option we have is financing where you can put up as little as 20 percent if you want to go that route but John why don't you give out the numbers get people to call for the investor kit this is a great time to get into the market my belief my opinion is I think you're going to see some very very quick moves up in the next few months 1 8 7 7 8 silver and online as Jeremy said the real money show dot com and I like what you were saying Paul because it again just talking about what Jeff or Dr. Jeff Lewis was saying he was giving a quote that we can help you we can we can help explain it to you but we can't help you understand it and and that's what we're doing we're we're showing the facts we're showing the fundamentals it's up it's up to each individual investor to decide if if it's important to secure their portfolio if it's important to you know maybe they have a different way other than gold in terms of getting into the market and protecting their wealth you know I've been in this I've been in the market since about 2005 and I've never sold a single ounce of gold that I've purchased I use it as a hedge there's this old adage you don't you don't wait to buy gold you buy gold and wait and that that's really the attitude that one has to have towards gold it's not about taking a stock portfolio approach and a stock investment approach to gold while some people could certainly speculate in this market the majority of people and as we're going to talk about China the majority of of people in China they're buying it because they understand the risks out there they understand how what a thin line governments and banks and the economies are treading right now and how quickly things can change you know they they they're a culture that's been around a lot longer than North America and North America has a tendency to forget very quickly and then lose its innocence again and it only takes another crisis and to see coming back to what we were talking about the monetary base to see just how much the monetary base has grown in the last six years is astounding and and I think if that was on the cover of every newspaper people would be running to gold so in the next segments we'll certainly talk about what China's effect on the market is having going forward as well and where we think the market is going and why we continue to think that it's really important to hold physical hard assets real money the number to give you a sign up for an investment package and the precious metal advisor is simple absolutely free one eight seven seven eight silver and the website is the real money show dot com the number to call is one eight seven seven eight silver and the website is the real money show dot com get right into it Jeremy tell us how you open account a guild hall it's key right yeah well first you want to know that you want to decide how you're going to make the purchase it whether it's just to buy some physical bullion get it into your possession and that's that's the best way to to own it we do offer that you can also once you once you've built up a enough of a portfolio in gold and perhaps you want to think about securing that gold we also offer the depository that's really simple you'll just fill out some paperwork get your allocated agreement of course so that you have you you remain having title to all of the bars that means that whatever bar you put in the scratches on it the dents on it is the bar and the scratch dent that you'll get back when the time comes but having your bullion in the depository allows for several things one it allows you access just like if you were to bury it in the backyard or put it in a safety deposit box it allows you to go and see it um you just have to make an appointment but uh it's always available to you the other thing you get is that it's secured um perhaps more secured than having it in a home or again just putting it somewhere specific it's also insured uh home insurance will only cover so much bullion and so that's something that you do want to be aware of and then finally it allows for ease of liquidity is it the way we call it just means that when the time comes uh these markets do have blow-offs more people will buy at the top than buy at the bottom the market will move very quickly the market will tell you when it's time to sell you might be busy you might be at the cottage you might be with a client you might be in front of your students at school and you have to take a quick break call uh your representative at guildhall and just say okay i think it's time to sell a bit so that's what the depository does so that's really easy financing you'll give one of the the uh specialists at guildhall a call they'll walk you through the process of getting you into that and and also adjusting the portfolio for your needs the question is what do you start we get that email question all the time how much do you start with well it it depends on the investor it depends on the size of the portfolio um a lot of people who are just getting into the market i think the best way is is to just get some physical into your hand and and actually understand that it is a physical asset it's not a paper asset and that's a great place to start just to make that paradigm shift because people who buy exchange-traded funds for instance they're buying into shares of of bullion that they will never actually own or control scary um and i think that if you're going to buy a certificate or you're going to buy an ETF i think you are putting a risk out there in terms of your ability to get hold of it so we tend to say 10 to 15 percent uh should be in hard assets whether that's a gold and silver or a natural fancy color diamond um but sometimes people want to crawl walk and run so i think it depends on the investor at the time 187 7/8 silver and the realmoneyshow.com you want to add something Paul yeah it's you know when you when you open an account for example is there's a pository account it's safe and secure it's insured with loyds at London the minimum that you can put into the account is two 100 ounce bars or 10 ounces of gold or sorry five ounces of gold if you want to use financing you can put up as little as 20 percent and i'll give you an example of financing it's not for everybody but for example of silver trading today you know say at 21 dollars if you bought a thousand ounces of silver that for you to double your money silver would have to go to 42 dollars but by putting up round about eighty five hundred dollars which covers you for a one-time commission that allows you to trade in and out as many times as you like on that amount of product that you buy you're putting up eighty five hundred dollars Canadian uh eighty six hundred dollars Canadian and if silver moves up eighty eight dollars and fifty cents from 21 dollars to you know basically thirty dollars you've doubled your money instead of laying out 21 000 dollars you've kept back 12 thousand five hundred which you can pay off the debt anytime you want or if the market drops down the smart thing to do is obviously always cost average and buy a little bit more at a lower price so you cost average all the way through it's not for everybody if you have to you know go and use your credit card where you're paying 18 or 20 percent interest you don't borrow from one to borrow and pay more interest on another account if you're using a line of credit it's not the investment for you collateral finance or any type of financing is where you have to spare money whether it's you know you're going to buy five thousand ounces you have an extra 40 50 000 and you want to make some money in these volatile markets it's a good way to go uh physical product is what we sell if you're putting it in the depository we have a little promotion you buy two hundred ounces of silver you'll get a maple leaf for every hundred ounce bar that you put in completely free of charge when you open an account with the order so you know people recommend 15 to 20 percent hard assets you've got to look at the currencies you've got to look at what's happening in the markets you've got to look if you want to believe all their headlines all we can do as I said before we can take a horse bring it to water we can't make a drink wish give you some information we'll let you know what's happening we'll show you how to read in between the lines of what's going on in the market housing right now we just came back from a seminar in Calgary you know Calgary out west in Alberta was absolutely booming the prices have come off if you're in Toronto you look at you know the prices of condominiums you know every corner there's a new condominium going up is it overboard what happens when interest rates start to move how many people are going to back out I've seen this several times and I've been in Canada over 40 years and I've seen recessions hit where people actually walk away from their homes where they've got you know they start to get underwater or they don't have enough into the house enough equity into the home inflation is here when the government turns around and says to you were at 2 percent or 2.3 percent they're not going shopping they're not going into the local supermarket they're not even filling their own cars up they're riding around in limos that are paid for by mr taxpayer you know these politicians have got no clue what's going on insurances are going up if you talk to the average person everybody will tell you their paycheck doesn't go as far as it used to now what's going to happen is what happens when people want cost allowance or cost increases on their salary they know what's going on you know as an employer how much can you keep giving somebody before you have to make cutbacks yourself so the governments are not making any cutbacks in Ontario we're spending as much as ever if you look to the states you know Detroit went bankrupt Stocktons gone bankrupt there's a lot of you know cities in the US that are bankrupt you cannot keep on giving entitlements to people you cannot keep doing it if you don't have the revenue you can't give as an individual if you've got debt your credit cards are maxed or your line of credit is maxed and you've lost your job you know you have to pull in your belt a little bit you know you cut up the credit cards you only buy what you can afford you can only cut a suit according to the length of material you've got you know that's the basis so be smart right now look at hard assets like gold silver natural fancy color diamonds to protect you from inflation what's happening in the marketplace and what's going to happen if you're walking around with blinkers on and don't want to know you want to be an ostrich bury your head in the sand and think everything is going to be great not everybody is making money in the markets in the stock market Wall Street is done great the banks have all done great average player has not done very very well they got beat up in 2008 2009 they're still sitting on the sidelines this is a great time to get into the gold and silver market prices have come off since 2011 their tide is ready to turn this is a great great opportunity whether you take the product buy at home take it home delivery whether you put it in a depository or whether you use some financing this is a wonderful opportunity john why don't you give out some numbers let people get the investment kit get our precious metal advisor get educated in what's happening in the marketplace that number paul is one eight seven seven eight silver and the real money show dot com jammin let's uh let's bounce over to china where we're going to cover that rumor we're bouncing over to china yes oh okay normally you dig but um or float oh or float um yeah there's a really good article that came out on investing dot com which was what you need to know about china's massive gold whore now we're going to put that in the precious metal advisor so you can go to uh the real money show dot com and sign up for that you can also go to guildhall wealth dot com and and subscribe to the precious metal advisor and again that's that gives you articles of the week chart of the week uh special article from from daren as well uh it'll give you access to uh the podcast if you if you've missed a show so that's that's really good but what i liked about this article and why we're talking about it is is it's a bit of a pushback against some of the typical arguments out there against china and their and their gold hoarding one of the things that i really liked about this particular article is they talk about it's it's not really about the price of gold it's about the role gold plays in protecting wealth and the way um with major currency upheavals out there that they will severely impact everyone's finances investments their standard of living that we are living through a time of of immense change and change can happen very quickly paul talked about that inflation could happen very quickly if you look at uh some of the recent history you'll see that when inflation actually hits it happens very very quickly so when governments are forced to act they have to do it fast and when you start to see the pieces moving around the board uh like the brick nations for instance they announced a couple weeks ago that they're seeking an alternative to the existing world order in terms of the IMF and the world bank they want their own they want to help develop themselves not depend on the world bank just to explain who the brick brick nations are right so we've got to brazil russia india china in south africa so these are all countries that have that have grown very very quickly they're starting to uh wrap on the door of the economic engines of of the west like um like u.s and in europe for instance and so they they want their own sovereignty in a way and and they don't want to depend on on on the u.s and then when you match that with with all these deals going on between beijing and moscow for energy which is for rubles or the one they're really leaving behind the u.s dollar now we talked earlier about how much the monetary base in the u.s has has expanded in the last uh several years which has been astounding and countries like the brick nations have stopped buying u.s reserves which means that's why it's expanding so much the u.s has been forced to just create their own money instead of creating loans and um china is moving away from that you know china speaking to move from gold to silver for a minute china used to be um constant importers of of silver and when they started really producing silver they stopped exporting silver all together and they they began refining their own silver and they do the same with gold so a lot of the gold technicals out there you'll see where there might be a decline in terms of how much gold is going into china it can be a little deceptive at times because not only does does china produce from the world well this is one fact that most people don't know that they always have well south africa but china is the largest producer of gold which means they don't necessarily have to import they could be doing just fine and they're not going to report how much they're they're bringing out of the ground either um they're they're a little cloaked in terms of their reporting they don't report on a regular basis of how much gold they have what we do know is that they've they've really worked it and added a lot to their holdings and their government's very supportive of gold they want their citizens to own gold they want their citizens to be prepared for what happens if the u.s. dollars um world reserve status is no longer there what does that mean for currency crises around the world and you can see that that there is a currency war out there sometimes countries are raising their rates lowering their rates they're all trying to echo position here in order to make their exports appealing to other countries and only one person can get a turn at each time it's starting to feel like musical chairs so there's a lot going on here you know if you have time sign up for the precious metal advisor you'll get that article you'll see what what's been going on in china and um you can give us a call as well at one eight seven seven eight silver that's one eight seven seven eight silver we've got investor packages we've got uh updates we've got podcasts lots of ways to learn about this market and get involved let me run this by you before we uh we take a break quickly this from uh commodity trade mantra uh in fact you hand me this in these numbers are absolutely staggering the world council our world goal counts estimates that china's middle class all right it's expected to grow by two hundred million people that's two zero zero million people to five hundred million within six years now the entire population of u.s. is about what three sixteen uh they thus projected the private sector demand for gold will increase by 25 percent quickly as well by 2017 due to rising incomes bigger same as accounts and continued rapid urbanization 170 cities jeremy in china now over one million uh one million inhabitants this is crazy these numbers are insane and when and when they buy gold they don't sell it so when you want to look at the supply demand fundamentals you've got gold trading right now very close to production if there's drops in the market mining companies just shut down because they're not going to mine it at a loss uh you've got immense demand coming out of china they're going to have more people buying gold and the ability to buy gold than ever before so um the world gold council which is the preeminent authority on gold they're saying that demand is going to rise for china by 25 percent that is absolutely massive and when you put that into a context of what happened in 1980 there was less than three billion people on the planet gold went to eight hundred and fifty dollars an ounce at that point it was at a one-to-one ratio to the dao dao's trading above 17 000 uh the debt in the u.s. was eight hundred and fifty billion or sorry one trillion rather i apologize and you can get a sense and china india all the brick nations weren't involved in that market so the market went to eight fifty silver went to fifty dollars in a decade where gold originally started at 35 and that is not taken into consideration where we are today the debt situation how many people can have have access to this market and i think that when you look at the demand coming out of china in the next that's just the next three years 25 percent china only what about india i mean indian love gold money love curry i mean i really do that's that's from jereot salinity yeah he's got some good ones he's got some real good ones so so you when you start to put these pieces together when you start to see the just a sum up here when you start to see uh how much the monetary base has grew has exploded in the u.s. in the last several years when you see the gold demand exploding in china for the last several years and the reasons and this is the key understanding the reasons why um the populace in china is buying gold i mean we're i know we're just talking about china here but why portfolio protection they understand what fiat currencies are which is is going to be their topic for next week's precious metal advisor by the way um you start to get a sense of you know what yeah let's let's think globally let's think economics let's think worst case scenarios do we have insurance for our portfolio and that's what we believe gold and silver does they've got um centuries decades uh sorry century records of being able to protect wealth and store wealth and so we believe in real money here at the real money show it's why we called it the real money show so feel free to give us a call and and get the investor kit at one eight seven seven eight silver and we look forward to uh having debate and and discussing and and showing you the fundamentals we'll take a short break stick around and the number to call to get in touch and start investing one eight seven seven eight silver and the real money show dot com paul want to talk about diamonds uh this article i have in front of me i feel like it has some soft music a little bit of jazz maybe a glass of wine with me here but talking about cushion cut diamonds uh are a vintage cut that has become a fancy shaped favorite second in popularity only the rounds harkening back to a gentler era the soft curves and gentle glow of the cushion cut is flattering feminine and elegant it is the perfect shape that will stand the test of time for years to come it's either a movie trailer or a heart liquid romance or a very cool piece of evidence from rapapore rap is from the rapapore magazine they're the world renowned leaders and in reporting on the diamond business whether it's white diamonds or colored diamonds um the if you look at what's been happening in the auctions a lot of the huge diamonds 10 carat 15 20 carat pinks and blues have been cushion shaped level um because what the cushion does it's it actually does look like a cushion with soft you know corners um it brings out the fire and the scintillation in the diamond the cut is beautiful and especially for natural fancy colored diamonds the colors just fly off of these type of cuts um we just got back actually from Calgary we did a seminar on actually precious metals and diamonds and people were actually more interested in what we had to say are diamonds at the end because of you know how diamonds have gone up in value it's probably been one of the best kept secrets out there you know the wealthy and royalty have known about it for you know basically 50 100 years but it only came to light natural fancy color diamonds from auctions that had started basically in the 70s um where they were reaching and fetching unbelievable prices for diamonds uh one diamond which was a red diamond that was bought in 1957 uh was purchased for about thirteen thousand five hundred dollars it went in the early eighties into an auction and it reserved price and it was a hundred and fifty thousand it went for eight hundred and eighty thousand dollars this was a point nine five purposely red wasn't a red it was purposely red and if that that time it was a record price and what we've been seeing at the auctions um you know diamonds going for thirty five million fifty million not everybody's got that type of pocket change to do to spend but why are people buying these natural fancy color diamonds at auction for these prices because they're scared to death of fiat currency of paper you know the people that have been making money have got money want to protect it this is why you're seeing art uh especially pictures uh of going for unbelievable amounts of money but the diamonds have been fetching you know highest amounts for pinks and blues you know red diamonds for example 30 years ago you could have bought a one carat red for thirty thousand dollars today we're looking at two point one million if you can find one they're just not out there so they're extremely rare now the supply is diminishing in the mines there is no new mines coming on site um and the mines that are out there are becoming less productive and they're closing for example uh they'd mine that mines 90 percent of the world's pink is called the Argyle mine is in western Australia it's due to close in 2018 they produce 90 percent of the world's pinks their production in actual fact is one tenth of one percent of that mines production are pinks so it just tells you how rare another example let's look at blue diamonds for every hundred and twelve percassos that go into south abyss and cristis which are the biggest auction houses in the world there's only one blue diamond that ever gets into auction versus a hundred and twelve percassos um there's a growing awareness of this investment and also a growing demand we've been keeping or not so I've been keeping records but they've been keeping records for the last 40 years from auction houses from wholesalers from dealers and natural fancy colored diamonds tend to double every five to seven years now this is according to what diamond there's three groups of diamonds that we sell fancy intense and vivid um and if you go to our website guildhall diamonds which you should look at you'll see an unbelievable collection of argyle pinks and beautiful yellows internally flawless and vivid we're also bringing in vs one and vs two in the vivid because it's becoming almost impossible to find internally flawless diamonds in the vivid and yet the price is even of the vs one vs two are going up like crazy go to our website guildhalldiamonds.com or give us a call at 1-877-8-Silver that's 1-877-8-Silver and we were talking about cushions and um one of the things that no fabric cushions cushion cuts. Cushion cuts that's right one of the reasons why they are redecorating this is what it's like around the dinner table trying to get a word in. How's your digestion? Don't ask um so the thing with with the cushion cut diamond as well is they do bring out the color they keep the color um color diamonds tend to be what they call blockish shapes and the cushion definitely fits right in there because you want the color to be even and it's all about color and that's what's creating the value of course you want to keep the other four C's involved and it does matter in terms of all of those as well but for color uh the the blockish shapes like cushion and like radiant really hold the color so that is a very typical shape that we see and it and it is very beautiful and uh we tend to to really gravitate towards them and um it's such an exciting industry at this time because while it's sort of coming in fashion when you open up a magazine like the rob report you see lots of ads for color diamonds um and color is is something that's becoming very popular but as far as an investment is concerned as far as understanding the the quality that needs to be achieved in order to separate that diamond out from the rest of the pack is still very much um a best kept secret and um you always know that because you talk to people and unlike for example gold and silver where it can be very uh how do you say people either love or hate it let's just put it that way when it comes to to diamonds they're obviously a lot more open most people have an experience buying a diamond or looking at them and um educating people getting them getting our listeners to understand um out there how how it all works and what you should be looking for is very important for us so feel free to get our buyer's guide get our ebook on why we believe that color diamonds are are great investment and uh you can get in touch with us uh anytime go to the website go to the real money show we're we're here to help you know when we look at color diamond natural fancy color diamonds the first important thing is color um i choose you know our collection every diamond we have on the website we own uh every gia you'll see on the on the website and independent appraisal on the website we have in stock and our collection is there for you to view um color is the most important as i said the color uh is the number one criteria when we're purchasing a diamond diamonds come in fancy intense and vivid i love to look at the diamond that's fancy that looks like an intense i like to buy an intense that looks like a vivid i like to buy vivid that looks like a zimme which is a really deep color but that's the first criteria the next criteria is that is actually cut which we look at whether it's a radiant cushion uh brilliant cut round cut emerald cut these are the cuts that actually hold the color even saturation scintillation comes off the diamond the colors are just incredible the third thing we look at is clarity now clarity is really important um in for example algal pinks we sell vs vs one vs two diamonds which are the are the rarest out of the algal pinks most of the diamonds which are s i one s i two i one i two which means the lower grade you can actually see the carbon or you can see you know problems with the diamond by just actually seeing it with a naked eye you can actually see the inclusions whereas you know when you're buying a vs you need a jeweler's loop which is ten times magnification and when you get into diamonds like a vvs one vvs two you need a 40 times magnification with a microscope and then internally flawless means there's no inclusions at all when you go to an internally flawless stone for example in yellows you've lost a lot of a diamond when they've cut a diamond down to internally flawless they've trimmed away the fat let's put it that way and you're paying for the best part of that meat and that becomes expensive there is nothing wrong with a vs diamond a vs diamond which means there's very slight inclusions are also increasing in value at an incredible rate especially as i said when you look at the algal pinks we have only vs quality nobody we've probably got the highest collection right now vs our girls up on our website anywhere in the world and you know if you are looking to um to purchase a diamond um one of the things you're going to want to do is arm yourself with a buyer's guide we do offer that you can go to the guild hall diamond site you can go to uh the real money show and request it there but i think this is important to have and one of the one of the reasons for that is a lot of times you can find a diamond that actually looks good on paper and um i often will tell her tell uh a prospective clients you know would you have married your wife just on paper um you know would you you need to go out there was enough i knew was coming maybe if there was a bottom line on the on the yeah but the thing is is that ultimately you need to see the diamond in real life you need to have that ah that's the one moment and uh that's what we do at guild hall is we'll we'll try to show a variety of diamonds in the in the price range that uh that the prospective buyers looking to to purchase and then allow them to have that subjectivity of what what it is that appeals to you which one is really captivating your attention a lot of times the reason i'm saying this is because uh for for those out there looking to purchase a lot of times you can go online and you can see something and say yeah you know i've learned a little bit about the four season this one looks great on paper and the price looks amazing but there's you always have to ask well what what may be wrong with that picture and ultimately you need to be able to get that in front of you so whether there's uh money back guarantee of ship it to me let me look at it let me see if i'm fully satisfied before i i finally approve to that or you know take it for a test drive go and go and look at the diamond see how it how it how it actually looks how it feels to you we often buy it on in the same way we'll go through gia reports after gia reports we'll pick out the good ones then we'll go look at them and we'll say nope nope oh that one is special and there is a certain amount of that um aura to the diamonds and so it's very important to understand these little aspects of diamond purchasing in order to be fully successful and it doesn't mean you have to be a rocket scientist or or a gia alum it just means you need to have some basic tools and just like real estate you go to you go into you see seven condos in one week and you say no to all of them and then you walk into one and you just say ah this this feels like the one and you should have that when you buy a diamond we want everyone who buys a colored diamond to to love it to really want to hold on to that or or give it to their kids or or just enjoy it while while it's there maybe put it into some jeweler we have a great great jeweler who creates some amazing pieces and always astounded by the quality of what of what these one-of-a-kind pieces are like so give us a call and we'll show you what we have that number is one eight seven seven eight silver and the real money show dot com and guildhalldiamonds.com as well hang on your number to start investing is one eight seven seven eight silver and bounce over the real money show dot com Paul yeah go to our website Guildhall Diamonds uh we're probably one of the only companies that not only have the diamonds in stock you know we don't have photocopies of the gia's they're original gia's and you only get the original gia when you receive the diamond whether it's from a dealer or a diamond cutter and you've paid for that diamond so that's the first thing we give an independent appraisal we have a price on the website we show the prices we've got nothing to hide we're completely transparent and that's the way we do business also we have on board and i'm very proud of my daughter who is a gia diamond grading graduate which she has taken extensive courses as well as doing the work in the laboratories in new york and the gia a place of business she helps us tremendously she writes a lot of information a lot of blogs on how to buy diamonds she's written the book she's actually writing a book right now and there's not a lot of information out there on buying colored diamonds i think there's about three books in total it's not like going to buy a stock where you go into chapters and they've got one whole shelf full of everything you can possibly want to look at you know futures options buying stocks same thing we probably gold and silver but with diamonds there's not a lot of information so you have to go buy the people you're doing business with how long they've been in business we're also a member of ncdia you'll see it at the bottom of my website it's a little colorful logo that means we belong to the national colored diamond association of america this is an organization where the dealers diamond manufacturers belong there's very few members it is a kind of clicky crowd but we're there to promote you know the selling and the wearing of natural fancy colored diamonds it's important that you get a gia certificate an independent appraisal deal with somebody that understands the product will take you through the whole process of buying from from start to finish and you'll be a very very very happy client for future and for future generations as well uh it we like to look at the natural fancy colored diamonds as a great great investment if you're looking to retire you're looking to put your kids through edge you know through university whether it's 10 15 years down the road a 25 thousand dollar diamond could be worth a hundred thousand dollars in 15 years time that is the type of investment that you need to make to prepare for the future one eight seven seven eight silver and guildhalldiamonds.com Jim and them asked today so Paul's mentioned a couple of times he has been diamond auctions for 31 million 32 million rather than intimidating people you should think you know if i get one of these at a much cheaper price and affordable diamond all boats rise with the tide right i mean diamonds go up they all go up yeah that's yeah i don't even need to answer the question you know the the prices get set at auction and um actually we we uh we did a seminar i guess about a month and a half ago and we just quickly looked through the records and and we actually found um two sorry four diamonds a blue and a blue and a blue and a yellow and a yellow that sold that were pretty similar uh especially the yellows they were i think both around a hundred carat vivid and it really gave a sense now it is auction and and there's you know certain things going on at different auctions but it really did give you a sense of how much yellows and how much blues have gone up in the last several years um we do find that auction prices set the lower levels it's still important though to buy quality that it's not you just pick up any diamond and and bob's your uncle you still have to do a little bit of research just like when you would with real estate let me get the right area let me get the right square footage let me feel right with with with that and then you you you most likely do very very well we love the diamonds we love the market we love the hunt for them we love that feeling of buying them um paul was just saying during the break they feel like babies to us they feel like our our babies and um you know we want to make sure that anyone who purchase one is completely satisfied and we do find that as a result we have a lot of clients who buy multiple diamonds as a result because they get hooked just like us physical gold silver natural fancy colored diamonds it is time to start investing make that call one eight seven seven eight silver and make sure you sign up for the precious metals advisor go to the real money show dot com he's an exceptional assassin to celebrate the thrilling new series the day of the jackal showcase and stack tv are giving one lucky viewer the chance to win a trip to london england police all over europe are looking for him let's go as a ghost head over to our instagram and see the contest posed for details on how to enter i like to win so do i and watch the new series the day of the jackal premiering thursday november 14th only on showcase stream on stack tv