The Real Money Show
The Real Money Show - March 29th, 2014
The Real Money Show from March 29th, 2014.
And welcome to The Real Money Show, hosted by Guildhall Wealth Management. This is a show about the incredible potential of owning physical gold, silver, natural, fancy colored diamonds, what they can do to protect and make you money in these turbulent times. The number you want to call is 1-877-214-1711, the website, therealmoneyshow.com. In studio today, President Paul Wiseman, Vice President Jeremy Wiseman, and senior analyst Darren Long. Darren, we always throw to you off the top for the market update. Well this week was an interesting week because like we had said on last week's show in the one before, with gold meeting kind of a bit of a climax in the short term two weeks ago, it was up about 15 percent on the year and decisively it did pull back. In marches a month for that, that march is typically a month that presents opportunity for buyers and over the last 40 years if you look at the chart, March has produced the best buying month overall. So it does not surprise me and congratulations to those this week that did take advantage of it. This week was sold sitting at around 1,300 an ounce and it failed to break and stay above 1,400 an ounce and as a result some pullback which is healthy. Silver is trading in and around 1980 range and it is trading in sympathy with gold at the moment. Now Wednesday of this past week was options expiry in both the silver and gold markets and as usual the price drops somewhat. We can expect that on options expiry months and since the price is below $1,300 per gold and $20 for silver, you can bet that many in the calls that were going to make money last week became very worthless this week and made absolutely zero. Expect that we're going to have some continual pressure on precious metals until probably Monday night after the first day of notice for the next month. Now traders have taken profits and the tensions have eased somewhat in the immediate short term as far as the Ukraine situation is concerned but there is much more happening behind the scenes geopolitically that is not being told that story is not developing. In addition to this, as I said, marches a pullback month and the long term charts have not been violated in any way so we do expect gold and silver to hold these price ranges very close to here within a couple of percent and once they do pass through these ranges consolidation has happened, new support levels will set in and that we should see a move ahead. When we create its financial troubles, we want to talk about something that's very important this month and its demand. Despite prices dropping and all of the information that's coming through about Russia's situation with Ukraine and possible sanctions, Russia still remained a net buyer, 7.24 tons of gold in February. Turkey added 9.3 tons in both of these countries. Gold editions are physical editions and they flow through their central bank. One of the things that we talk about in our seminars and one of the things that we are good at understanding is how those flows happen. One of the important points to note is that since about 2009 central banks the world over have become net buyers of gold and silver. No longer are they looking to sell it like they were prior to 2009, they are looking to hoard it now and this is a part of understanding what the future holds for gold in silver. Now if you look at gold, it traded above a five-week low just yesterday, we are taping on Thursday on Wednesday and investors kind of weighed that crisis over Ukraine and remember gold reached a six-month high back on the 17th of March near 1,400oz as the brinkmanship intentions between Russia and the West intensified and what we would perceive as one of the worst geopolitical crisis since the Cold War began to escalate. Now geopolitical risk in the form of terrorism and financial and economical war really remains high and this is going to support gold in the short term which again in sympathy will also support silver. So expect after Monday night if you are listening to the show on the weekend and you want to get into the market expect after Monday night going into Tuesday and Wednesday that the rains will be let go and that the horse will start to run again and we should see gold and silver move forward. 1-877-214-1711 the website TheRealMoneyShow.com you mentioned geopolitical unrest and you know you and Jeremy talk about each week here. You go back to 2008, you know you are listening to the tall foreheads in the financial sector and say oh it's much better or much better off you know it's not even close to 2008 is that true? Are we even close to what it was? Well we are not and the situation is in my opinion worse none of the problems that caused the last financial crisis have really been fixed. In fact in my opinion they have all gotten worse the total amount of debt in the world has grown by more than 40% by 2007. The two big to fail banks have gotten 37, 38, 39% larger and the colossal derivatives bubble has spiraled so far out of control that the only thing left to do is watch the spectacular crash landing that I think is inevitably coming at some point in the paper markets. Unfortunately John like we've talked time and time again most people just don't know this information and they don't understand what's happening. Most people assume that the politicians and the central banks they have fixed these issues that caused the last great financial crisis they hear good headlines telling us that the numbers are improving the economy is getting slightly better. We have some real green shoots sprouting if you will those are terms we've all talked about but the truth is that we're far worse shaped than we were back then and when this financial bubble finally burst you will thank the high heavens you are holding quality assets like gold, silver and natural fancy colored diamonds. When we look at 2007 you can ask yourself was there quantitative easing at that time? Was the government buying back its own debt? Was the debt controlled? How quickly was it increasing? You look at today and you have to ask yourself if things were so good then why do you need QE? If things were so good then why do you keep having to create money out of thin air? If things were so good then why is the debt continuing to increase? It's such an easy way to look at the state of the markets and the state of the economy that the answer becomes well you know the stock market has gone up in this atmosphere where employment hasn't improved, the real estate market hasn't improved, debts haven't come down, interest rates stay low, there's nothing to show for why the stock market is going up unless it's just clearly QE, it's just clearly money being put into the system and so you're seeing more and more analysts and advisors starting to tell their clients stock market is not the place to be and if we want to be ethical about this we shouldn't put our clients money into this because it could disappear at any moment. This comes back to what Darren spoke about last week in terms of real paper versus having something physical or sorry not real paper but paper products versus physical and so you have to start being defensive. It shouldn't just be about being defensive though it should also be looking for opportunities. Clearly gold and silver are well undervalued of what they were a couple years ago. Mining stocks are also very much undervalued at this point and you can start to see the opportunity. There's no way it's going to be cheaper to mine silver and gold three years from now than it is today, it doesn't get cheaper year over year, it only gets more expensive. Only the supply keeps dwindling so you start to look at the opportunity and say yeah we should be defensive and both bullion silver and gold offer a great opportunity to make some money. Jeremy's a incredible point. The idea that you want to be defensive stems from learning about what has gone wrong in the past and historically if you look at what has happened in the past it's that we've allowed debt levels to get too high against what we're bringing in our GDP and right now one of the biggest indicators for me that we're going in the wrong direction is really simple. We have major financial problems that all stem or predicated on these massive debt levels and like I said the debt is actually 37 to 40 percent higher than it was in 2007 so we haven't cured anything. In fact we are going in the wrong direction and if you look at it it's hard to believe how this could possibly be true but if you look at the bank of international settlements that talk about total debt in the world the amount of debt in the world has increased by 40 percent and that is about a hundred trillion at this point. I mean that's larger than the entire world economy and this is a problem. We're not going in the right direction and if you want a recipe for disaster keep following that plan and I guarantee you the politicians, the central bankers, the people that formulate policy on financial matters they don't have direction. They're not sure what's happening so they're using the same old tools from the same old toolbox to hopefully stem the tide until they can figure out what the heck they do but in the meantime what they don't realize is that that tide has swollen into a tsunami and it's going to hit everybody so hard and we won't be able to recover because we don't have half of our net worth to give. If we lost half of our net worth similar to 2007 right now we would be devastated. This would be a depressed third world country at that point and Canada is a prime example. If you are building assets and you believe that the economy is getting better don't take our advice but if you are sitting here wondering what the heck happened to your wealth get some quality assets so it doesn't happen to you again own physical gold, silver and natural fancy colored diamonds. 1-877-214-1711 and TheRealMoneyShow.com, Paul, tell us about the parachute we should all have on our back, Physical Boy. Well you know you should own at least 15 to 20 percent of hard assets like gold, silver natural fancy colored diamonds in your portfolio. The thing that kind of intrigued me this week was the Bank of America could find $9.3 billion basically defrauding Freddie or Fannie Mae on the mortgages that stemmed a 2008 tsunami that was going on. The stress test, Citicorp, a few other banks, four or five banks haven't even met cheap money, zero interest and they still haven't got their financial statements up, got their capital up to what they need. The banks are still holding mortgages or holding properties that are actually under water, they just keep, if a house was worth $500,000 they haven't put it into foreclosure because on their books it's still worth $500,000. In reality it's probably worth $250,300. How many homes are like this do they own? They haven't flooded the markets completely. You need to protect your wealth, you work hard for your money, gold and silver right now has been beaten up. The first person to tell you has been beaten up. In 2011 May the first gold was trading at $1920, silver was at $49 and it got beaten up down to as low as $18 in silver and as low as $1160 in gold. For three years we've basically gone sideways. Now there's only certain places you can put your money. You can put your money into real estate, you can put your money into the stock market, you can hold cash or hold bonds and you can put it into hard assets. Well if real estate's up and the stock market's up, gold and silver is not going to be up. You're not going to have four things, all the balls up in the air at one time, there's going to be two or three things that are going to be up, something's going to be depressed. With the bad weather that I've had in places like California, you're going to see prices of fruit, vegetables gone through the roof, weed is moving up. Everything in the commodities are moving up. Oil has broken over $100 and stayed there at $100 a barrel US. The US dollar right now as an example is one of the strongest currencies. It's the worst house, what should I say, it's the best house on the worst street. Let's put it that way. Where are you going to put your money into the euro? The euro is up like crazy. Has anything really changed in Europe? Is Greece doing wonderfully well? The IMF are waiting to bail out and talking about the IMF, they've just given $18 to $23 billion to the Ukraine. Where did they get the money from? They've got a wonderful printing machine. It just comes out of nowhere. Let's give them $23 billion. Can they pay it back? I don't think so. Well, there's another subject with Russia, I don't even want to go there. When you look at what's happening in the world, is Italy doing that great in Europe, France supposedly, Germany, these countries, out of all the European countries that belong to the euro, there's three or four that are doing okay, the rest of them are very weak sisters. The economies are all bloated, they're inflated. It's froth, and that's what's happening. The stock market right now in the US as well is pumped up to the highest it can be. Cheap money went into the market. I was looking this morning, and I'm not a stock investor, but I'm seeing some of the best stocks of the year are down 30 and 35 percent. When we see gold drop, 2 percent headlines, gold drops, massive drop, what a load of nonsense. Give out some numbers, John, if people are interested in getting an information package, want to open an account, get invested in gold and silver and natural fancy caledimas. Give out some numbers, and when I come back, I'm going to give an example how you can invest and make money in these markets. Stay tuned for you. Make this information if you've never heard it, the number is 1-877-214-1711, online at TheRealMoneyShow.com, and more TheRealMoneyShow, the number to call 1-877-214-1711, their website online, of course TheRealMoneyShow.com, Paul, we took a break, you were going to be saying an actual example how to get some physical bullion, how does it work? Absolutely. People say, "Why should I own gold? Why should I own silver? I don't get any interest on it. It's a metal." Well, let me give you an example. The last 10 years, even though the market had been beaten up in gold and silver, was still up an average of about 400% on silver. We've been in this business since 2002 when I first was in this business, silver was trading at $3.80, gold was $250, people bought it, went home, snuck home, never told anybody they bought it, but as soon as it went to $49.00 in 1900, how smart they were. Silver and gold right now is unbelievably undervalued. We sell the physical product. We're not in the paper business. This week alone, gold and silver has got beaten up a little bit. It's actually, it was a safe haven investment and people pull out money from this and they want to go into the stock market and go into real estate. Gold and silver is a safe haven. It always has been for centuries going back to biblical times. If you look, at Guildhall, we only handle physical product. We don't handle equities, we're not in the stock market. We don't handle ETFs, another form of equity. We don't handle certificates, another form of paper. It's a give you a certificate, you own this, try to go cash it and want it in your product. Banks will never give you back your value if you buy a certificate. They give you cash, they won't give you your gold or silver. You want to go and buy 5,000 ounces of silver certificate? Go back a month later as I would like my 5,000 ounces. Sorry, so we don't do that. We can give you the cash, but we can't give you the product. So you don't want to be owning certificates, you don't want to be owning ETFs, you don't need equities in the gold market. The same thing, we don't sell options or futures and options. We sell the physical product. You can buy gold, silver, platinum, plating. You can take it home for home delivery. We will sell you any type of product you want. You want maple, silver, maple leaves, gold maple leaves, 1 ounce wafers, whether it's gold or silver, 10 ounce bars or gold or silver, 100 ounce bars or silver, 1,000 ounce bars or silver. You can take home. 1,000 ounces of silver weighs 70 pounds. That's one way to get into the market. The second way is we have a depository, which is safe, secure. It's insured with Lloyd's in London. We can segregate it and allocate it to you and give you title to the product. You want to buy 10, 100 ounce bars or silver. We can give you the bar numbers. It's insured. It's allocated to you. Everything that from anybody else, it doesn't exist. There's a few companies that do it. We have a depository right here in Toronto and we offer that service to you. Minimum order, 2, 100 ounce bars or silver is what you can put in or 10 ounces of gold. What we like to say is if you can carry it, take it home, buried in the backyard or put it in a sock drawer. If you need a wheelbarrow to take it and it's funny how many people say, "Oh, I'll take 500 ounces. I'll take it home." They bring a suitcase, they bring a bag and they realize, "Whoa, can I borrow a dolly? Can you help me bring it down to the car?" If you can't really carry it away, if you need a wheelbarrow, think about using the depository. You need to insure it. You need the liquidity and that's the key here is you're going to take 1,000 ounces of silver home because you love the opportunity because you think it's going to 50 because you think it's going to 100 because, let's face it, currency values are going down. All central banks around the globe are buying physical bullion and hedging against the collapsing currencies. Be smart like them and you want to get into the market. You think it's going to 50? You think it's going to 1,000? Well, guess what? One day you're going to need to knock on the bank store and say, "I need my 1,000 ounces out of my deposit box because I need to bring it back to whoever I bought it from." Meanwhile, the price is sinking a dollar a minute and you get trapped out of the market whereas you can simply call Guildhall, we sell it automatically on a phone, call get your authorization and your price is booked. I'm going to pick up you check the next day. Nice. So, it's a pretty low-cost way of doing business. Now granted, it's bullion, it's an asset just like you pay insurance on your home and on your car and it costs land transfer fees for a house and other costs of doing business. You have to pay to own an asset but you know what? For the price that you're getting in your interest right now, which is less than 2%, which is what it would cost you to own bullion, you have an opportunity to buy silver at $20 with the potential that it could go to 50, 100. Just as a quick example and I'll stop talking, in 1980 the debt in the US was 1 trillion and gold went to $850 an ounce. Well, if you transfer that today at 17 trillion, take 850 in times up by 17 and that gives you a sense of what gold should be worth against the declining currency. 1-8-7-7-2-1-4-17-11 in therealmoneyshow.com. The third way that you can actually get into the market as well with Guildhois by using collateralized financing, it's not for everybody. This is for somebody that is prepared to put up X amount of dollars. You can put up as minimum as 20% still hold, if you put a thousand ounces, you're putting up $67,000, you're still controlling a thousand ounces of silver. As a quick example, if silver today is $20, if you bought it outright for you to double your money, it's got to go to $40. But by using collateralized financing, you're putting up $7,000, silver moves up, $7 and you've doubled your money and you've kept back that other $13,000, $14,000. The good thing about that as well is if the price was to drop from $20 and went down to $18, you've got $13,000 or $14,000 and you've kept back that you can buy a little bit more product and cost average because it's going to bounce. Right now, this is a wonderful buying opportunity. If you've got funds, spare money, I'm not talking about borrowing it on your credit card. I'm not talking about going to the bank and using your line of credit. If you've got $20, $30, $40,000 that's sitting in a bank, making you less than probably 1% on that money and you want to put it into a hard asset like gold or silver, you can use collateralized financing, pay a one-time commission, get into this market. If you want to learn more about it, give us a call, John, why don't you give us some numbers out. 1-877-214-1711, the website is TheRealMoneyShow.com. Darren, question for you, in the last three years, how many new banks have opened in the U.S.? 100, 200, 300. None. Come on. None. No major bank has opened in the last three years. Mom and Pops, small brick and mortar spots, some trust companies and things like that, but no major. We're still dealing with what the too big to fail really has become and that's in essence, it's an untouchable entity. You can't get fried in that situation, no matter who you are working for any of the big six, and I won't go into names, but I mean they're ultimately free of any type of prosecution. Look at Google and try to find who's been prosecuted because of what happened in 2008, either here in Canada or there in the U.S., aside from guys like Bernie Madoff, who were complete morons, none of the bankers, these so-called suits, have ever been prosecuted nor will they. And like Jeremy was saying before, when we bring up this issue, this is a much about saying, "Hey, I don't believe in the establishment when I own assets like gold and silver, as it is about making money." You are essentially bucking the traditional trend. It's really interesting to talk about banks opening because I remember a couple of years ago, almost on a weekly basis, the way we've been tracking, unfortunately, these banker suicides, we were tracking how many banks were closing in the United States. So I just thought I'd do a quick research here, and it turns out that in 2009, the official number of bank failures was 140 banks, and it cost $38 billion. That number was started to slow, 2010-157 banks failed, and 2011-92 banks failed, 2012-51 banks failed, 2013-24 banks failed, and in 2014, thus far, were at $5 billion. That's in the US. That's right, and the thing you don't see is that the headlines are giving us this antiquated story about the success of the quantitative easing and the printing and how that's eased the pressure and the stress of the banks, and they're telling us about how the stock market has risen. They don't tell you who's investing in that it's primarily large institutions that have been propping up the stock market in hopes that us, the little guy, will jump back in, and they don't tell you about the headlines when it comes to all the major sectors like housing. Do they tell you that, in fact, BlackRock, the investment company, the very well-known, very large investment company in the US, do they tell you that they have a $6 billion bet on real estate and that they own the most rental property in the US? That's never happened in history before, and this is the type of science experiment that we're going through. So when you look at it, all of those two big-to-fail institutions, every one of them from JPMorgan Chase, the Bank of America, Citigroup, Wells Fargo, Goldman Sachs, Morgan Stanley, they're all cumulatively larger than they were in 2007. In fact, they're 40 percent larger on paper than they were back then. They have not learned their lesson. Look who will they? But look at the fines that have been handed. In a Bank of America, $9.3 billion this week, JP Morgan, over $13 billion in fines for doing in Sko Doggery, not one person's gone to jail, and everybody's got a slap on the wrist, and we're not going to make as much money this year. They're meaningless, and how it impacts you, the investor, is very simple. If you don't own quality assets like gold and silver in your portfolio in the physical form, and you don't consider getting into colored diamonds and things of that quality, you are going to be finding out too late when it happens. If you think you're going to know ahead of time, if there's going to be another financial crisis, you're not going to, and it's going to be too late, and you're going to be invested in paper, you're going to have all of your eggs on basket hoping that the world is going to turn, and in my opinion, it's not going to happen. You're going to miss the boat. The problem with this too big to fail, and the fact that they've continued to grow, is if you're too big to fail, clearly we can't afford to let you fail, but it's rewarding bad behavior, and the fines are showing that because ultimately, the public are starting to go after it and litigate. However, the bigger you grow, and the more you continue to be too big to fail, the more you don't have control over what that bank is doing, clearly, they're doing whatever they want with impunity, and you start to not know what they're into. Are they into this investment, that investment, the London whale is an example. You don't know what these companies are getting into, and this whole conversation is about counterparty risk, and if your banks are getting too big and you don't know what they're involved in, you got to start thinking counterparty risk, and that's where gold and silver come into play. You own your gold and silver, there is nobody else involved in that. No one can take that away from you, it's yours, you own it. You don't have to be one of these, what looks like a list of over 400 banks that have closed in the last four years. 1-877-214-1711, the website is TheRealMoneyShow.com, and we're going to get into natural fancy colored diamonds as we spoke just before the show Jeremy, it's all about yellow diamonds and the rarity, it's tougher to get them, and why you should invest in some of those now. We'll do that after the break. More The Real Money Show, the number 1-877-214-1711, the website TheRealMoneyShow.com. Talk about some natural fancy colored diamonds, Darren, we're going yellow, my friend. We have a brand new yellow vivid diamond, it's 1.82 karat. It is the absolutely perfect diamond, and I love everything about this diamond. Jeremy and I were just talking about it, he's going to tell you a little more about the diamond, but this is one that if you're a buyer and you want to know more about it, this is where you got to go. You got to get to the website and check it out, and we're excited about this diamond as we are with other yellows, but there's a lot of information right now out there about yellow diamonds, and colored diamonds in general and how exciting and how fast this is exploding. This is a month where you're saving the tax if you're buying with Guildhall, it's March Madness, and it is a special that we've been promoting all month. This is why people have been buying, and congratulations right off the top of the segment to everybody that took our advice and has gotten into a colored diamond already. Yeah, if you go to our site, GuildhallDiamonds.com, you can just see how many diamonds were just sold. This is March Madness, I believe buying a fancy vivid yellow diamond, especially internally flawless, is a slam dunk. Yeah, vivid yellow, you're looking at the most saturated color before you go into deep vivid, and we don't look for deep vivid as a quote unquote investment grade because you want the brightness. I always like to say if you think of forest green as a saturated color, it's also a deep color. It absorbs light. You don't want that. You want it to be bright and saturated in color, sort of like, let's say, the Wizard of Oz yellow brick road. You want that really saturated yellow, and that's what this diamond has. Because it's so saturated with yellow, it's also the most rare diamond for yellow diamonds that you can find. It's also of a good size of 1.82, and it's internally flawless, so you're really touching every point that's going to make that diamond extremely rare, and also making it investment grade. Now, because it's so rare, rarity will equal value, and so that you'll see that in this diamond when we talk about the investment. But they're so difficult to find. Even the intense yellows are very difficult to find. We haven't been able to replace a one carat intense yellow for several months now to the point that we're starting to try to negotiate with some clients to try to bring some back. But the vivids are very difficult to find, and when you do find one, you jump on it because when we talk about appraisals, which we'll get into again with the investment costs, we see that because they're so difficult to get, the prices just keep going up and up and up. Paul, tell us about the appraisal on this one. Well, this stone actually is appraised for $197,650. That's the appraised value. That's a replacement value if it was stolen or you lost it. We have it on the website for $110,000, $109,995, $110,000. Again, the sales tax is included on the stone to the end of the month. The vivid stone, the vivid internally flawless is getting really, as Jeremy said, really, really hard to find. I challenge anybody out there on any website. If you go to Guildhall Diamonds, you'll see more internally flawless diamonds than any other company out there probably in the world. We have more vivid internally flawless than anybody in the world, and they're not pictures. It's not mythical. This is not vaporware. We are selling the product. We have the product in stock, so it's not bait and switch where we're going to show you one thing and sell you another and say, "I'm sorry, we don't have that." We just sold it. Everything on the site that's available up there is for you to buy. Every one of these diamonds, and I don't know if Jeremy actually kind of told you the value of these diamonds. Bit internally flawless are doubling virtually every four to five years, especially when you buy a stone over a carrot and a half. Those are the most desirable stones that people want because their investment grade, somebody can buy a 1.82, put the stone away. You're paying $100,000. You sit on that stone for 10 years, it's easily going to be worth $300,000. It's going to double and triple that quick. It's desirable. A 1.82 is going to make the most magnificent piece of jewelry, whether you put it into a pendant or a ring or whatever. That's the one. Absolutely. Not only do you have something of beauty, you're going to wear it and you're going to get some value and the beauty of it. It's a hard asset that has a proven track record over the last 40 years since they've been keeping records in auction records, wholesale records, dealer records. They have never, ever, ever dropped in price. It's not like the stock market or where you get every month, you get your statement and you're scared to open it and you don't want to throw up on your shoes because one stocks up and one stocks down, all they keep on doing is going up on value. You don't day trade your house. You don't have to day trade gold or silver. You don't have to day trade a natural fancy color diamond. It's like a piece of art. These diamonds are bringing unbelievable prices at auction. They've just got $87 million for a pink. They're seeing prices that are unreal. These are heirlooms that have been passed down. If you're looking to retire, whether it's in 10, 15 years time, whether you want to put your kids through university, can you imagine buying a stone for $25,000 and knowing in 15 years time you could sell that for $75,000, $100,000, that's going to pay for a lot of education. You've got $100,000, for example, $110,000 to buy a 1.82 vivid. If you put that stone away for 15 years, you've got $300,000, possibly even more. Argyle Pink's, for example, the mine is going to be closing in 2018. I was speaking to one of my suppliers today that just got back from a tender, it's actually a call it a mini tender, in Western Australia at the Argyle company which is owned by Rio Tinto. There was no VS Quality Stones. If you go to our website, you'll see Argyle VS Quality, intense, almost impossible to buy. We also have a tender stone, a .81, from the 2012 tender. I can tell you, I own that stone, it's up there on the website. We've raised our price from $175,000 to $325,000. That's the price on the website. They've asked me why I've got that price because I can't replace it for $325,000. Last year, we didn't win one stone at the tender and we bid 20%, 30% more than we did the year before and we never got one stone. In my opinion, the yellow vivid are like the Argyles as well. You can get into a 1.82 vivid IF for $110,000. If you go to our website for .54, intense Argyle VS, not an IF, you're going to pay $135,000. To me, the vivid yellow is the stone to get into, whether you get into a vivid or too carrot intense. This is the range that they go so you can kind of get an idea. We carry three stones, fancy, intense and vivid. It's like having a BMW and a Rolls Royce. They're all nice cars but the Rolls Royce is top of the line and that's what you want to buy. How we price it out, for example, if an intense right now or a fancy is trading for around a carrot, $12,000, an intense is going to cost you $24,000 and a vivid is going to cost you 50% more than around about $35,000, $36,000 a carrot. That's where the prices are. The larger the stone though, the more the value of the diamond, the rarer it is to find. Go to the website. It's not for everybody, not everybody's got $110,000 and I'm not trying to challenge your pocket but you can get into this investment for $12,000, $13,000 for a fancy, internally flawless yellow, $1,000 for about $14,000, $15,000. Tax included on everything to the end of the month. And again, if you call me on the 33rd of March, not the 31st, we were still on a couple of days over but this is a great time to get in, make an investment for your future, for your kids, for your university education or even for your retirement. It's a hard asset that you will make money. 1-877-214-1711, the website therealmoneyshow.com. Jeremy, tell me about the 10-step guide. This is something everybody considering a diamond should have in their pocket, right? So this is a new market to a lot of people. Their biggest concern with color diamonds is not knowing too much about the market and making sure that whatever they buy, they want to know that they bought well, they bought something of value that they didn't overpay and just make sure that they covered all their bases. The 10-step guide does that. This is really for people who know that they want to buy a color diamond but they want to make sure that they're getting the right type of diamond for them and they're not going to regret it later on so they're not going to make any mistakes. The 10-step guide does that. It walks you through what the company that you're dealing with should have, what you should be looking for in the diamond and it's a great overall way and we've done this 10-step guide to really, again, help those clients who want to make sure that when they purchase that diamond, they can do it with confidence. So not only should you be getting your precious metals advice, you should also be getting the 10-step guide to diamonds as well, right? Yeah, and if you're not quite at the buying stage yet in color diamonds but you want to learn about the market in general, we do have our general brochure that will go through the fundamentals in the market, why they are so rare, what is a color diamond, give you a track record to look at, and then once you're ready to go ahead and make a purchase but you still want that confidence that you got the 10-step guide. We'll take one short break and get right back into it, recap what we talked about earlier if you've missed part of the show and of course, precious metals and more unnatural. Fancy Color Diamonds, The Real Money Show, the number to call 1-877-214-1711 and online therealmoneyshow.com and more of The Real Money Show 1-877-214-1711, the number you need to know and the website is therealmoneyshow.com, Darren. We want to let everybody know for this show, it's the last opportunity you'll have until whatever our next promotion might be, we have still available for every 100-ounce bar of silver or two ounces of gold that you buy as a client to put into your depository account, you will get 1-3 silver Canadian Maple Leaf Coin. We had a lot of people take advantage of that, we had to buy another couple of boxes of them just to keep filling the orders and it's going well. We're going to extend that promotion over this show and into next week and then we'll be done and we'll have to wait for the next time. But this week has been about understanding where value can be found, we've had some buyers come into the market, some people bought early in the week, some people are putting off buying until the late part of the week but gold trading right now in the range of 1300. So it is slightly off of last week and silver trading in the 1980 range, again slightly off in sympathy with gold. We've had a quiet on the front, a slight quieting on the front of the big huge geopolitical problem with Ukraine, Russia and the US, that is poised to move up the headlines as the week progresses and of course this is options expiry week so we always see gold and silver kind of tail off and those that were in the money last week are probably banging their heads this week because they're not in the money but that's the way that silly paper market works and you don't want to be part of that, you want to be part of the physical market where real physical, tangible, holding your hand, hard assets can be bought. Now we focused this week and talked a lot about the differences between where we were in 2008 and where we are now and what we've tried to relate to people is that this situation hasn't gotten better. The floodgates are still wide open when it comes to printing money, you still got the two big to fail institutions in fact bigger than ever, you've still got nobody being prosecuted for the issues that have come to the forefront in terms of what caused this situation to happen and fraud is rampant. There are still people being found all the time. If we were seeing things get better at this point in time, John, we wouldn't be sitting here telling you to own quality assets like gold and silver. I know when you buy assets like any other type of thing you want to invest in, you expect immediate gains, you want to know that you bought it and you turn on the TV a week later and boom you're up four or five percent. This is not the way it works with gold and silver, their gains come in real quick two, three, four month jumps. This has been a cycle process, it has been ongoing since 2002 and despite what you might have in the near term known or researched or looked up about gold and silver and how you feel, you're listening to the show right now and if you weren't listening, you wouldn't be excited about the opportunity but you are, you're sitting there listening whether you're in your car at home with the friends or tuning in online, you are listening because you have a problem, you're not making money in your portfolio, you're not getting excited about what the future might hold for returns on investment, maybe you're in real estate and you're no longer comfortable with that arena anymore, either way you're here listening to what we are talking about with gold, silver and colored diamonds. This is the time to get into the market and what Guildhall does is very simple. We bring the physical bullion market and natural fancy colored diamonds right to your doorstep, we make it so easy to buy, so easy to hold and to get an account open is very simple. In silver you're looking to buy 200 ounces or more, in gold you're looking to buy 2 ounces or more and essentially that would get you started on the way to owning and holding these physical assets in your portfolio. In addition to that, one thing we didn't really delve into in the show, Paul gave one example of it was another investment approach we have that deals with this physical asset of bullion but extends the opportunity a little further, it's called collateralized financing and it gives you the investor an opportunity to leverage your money a little bit to really get your dollar and get a bang for the buck and that is simply put a way that you can put down as little as 20% plus the cost of business which is about 5%, 6% down against whatever you want to spend. If you want $100,000 worth of gold, you're going to have to come up with $25,000, $26,000 worth of that in coal hard physical cash and when you get that you can own, control $100,000 worth of product for as little as that layout of 25%, 26%. Well the beauty of that as well, you've got 5,000 ounces of silver in the market, every dollar it moves up, you're making $5,000. So if you're putting in $25,000, the market moves up $5, you've doubled your money. A $10 move, you've made $50,000, a $20 move, you've made $100,000. The $20 move in silver right now would only take you to $40, or in May 2011, we went to $49. I believe the high of $2011, $49 will get taken out. I thought it would get taken out last year I was wrong. I think it's still going to get taken out within the next 12 months because it is a hard asset. Silver for example is not only a precious metal, it's used in everything, it's used in manufacturing computers, flat screen TVs, telephones, iPhones, everything that you use today basically electrical has silver in it but it's not type of silver that can be recycled. I mean you're going to have to take out with a pin, a little piece of silver, no one's going to do that today at the price of, depressed price of silver. But when silver gets to $100 in some third world country they will have somebody with a pin picking out the silver, don't you think? I do and I believe that that is coming. Many things have changed in the investment environment, wasn't but 10, 15 years ago nobody had silver, gold and a radar. When we first started, John, everybody laughed at us and said, "What are you doing?" We all left lucrative jobs in other industries to come into this area, some with financial backgrounds, some not. But when we did, people looked at us and said, "You got to be crazy." But we were right. Silver is up 30 on average, almost 30 percent per year since we've started doing this. Gold, again, almost 30 percent per year average since we've been doing this. I don't care whose portfolio it is, who would turn down that kind of overall gain when it takes only 10 years to see that and realize it and the best is yet to come. So when we're talking this week, we're touching on all these big subjects like geopolitical risks. And one thing that's important is to always read ahead in the headlines. We're looking at the situation occurring in Ukraine. We're using it as an excuse to say, "Hey, gold and silver came off a little bit. There are some reasons for that, among others, a little softening in the stance between Russia and the US." But it's a sign of things to come. And the reality is when we look at geopolitical risks, we want to see what's happening behind the headlines. Guess who's buying gold in February? Russia. They added seven tons. Turkey. Regionally, they're buying. So we want people to be invested in the physical, hard assets. You need to cost average. I buy when the prices are low. I don't buy when it's at $50. I buy when it's at $20. And I buy on the way up. This is a great opportunity to buy every single month, a little bit of silver, a little bit of gold, and average out before you look around, you've got a lot of gold and silver. You want to take care of it? Do it right now. The number is 1-877-214-1711 online, therealmoneyshow.com. While you're there, take advantage and sign up for the precious metals advisor and the 10-step buying guide to buying natural fancy colored diamonds. This has been The Real Money Show.